ad:personam Self Serve DSP

ad:personam is a Self Serve Demand Side Platform (DSP), offering businesses, startups, and SMB marketing agencies a solution for programmatic advertising and campaign management. Key features include real-time campaign control, multi-format creative ads uploads, and a Smart Templates function that simplifies the campaign setup process. ad:personam has been built directly on Xandr Microsoft DSP's API, offering an integrated experience.

ad:personam does not have a minimum ad spend requirement. This feature, combined with a flexible 'Cancel Anytime' SaaS pricing model, opens up opportunities for organizations of various sizes and budgets to exploit the potential of programmatic advertising.

With ad:personam, advertisers can reach their targeted audience through a suite of programmatic buying solutions. These include Contextual Targeting Solutions, Audience Target Groups, Connected TV Campaigns, Video & Audio Ads, Weather Based Advertising, and Retargeting Audiences.

Through the integration with Google Looker, users can create shareable dashboards to track and manage campaign performance in real-time. The platform is designed to accommodate multi-format creative ads, including GIF, JPEG, PNG, HTML5, video & audio files, allowing for swift adjustments to align with evolving market conditions.

The Smart Templates feature simplifies the campaign set up process. Users can employ various templates to set up their campaigns more efficiently, covering a wide range of programmatic buying options. Additionally, ad:personam users can whitelist or blocklist specific websites and enjoy the benefits of a built-in fraud detection system, ensuring that ads reach genuine audiences.

The installation of the Universal Pixel helps users to create conversions and remarketing audiences based on URL parameters, providing additional targeting capabilities for campaigns.

Lastly, ad:personam provides access to a global inventory and 3rd party data providers on the open internet across display, video, audio, and CTVs. With a direct connection to all major supply-side platforms, ad:personam serves as a gateway to publishers, premium sites, and audiences.