Name: Adcore Marketing Cloud
Rating: 8.4 (4 reviews)
Author: Adcore

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Document Management

Enhanced 911 (E911)

File Sharing

Risk Management

Statistical Analysis

Enterprise

Accounting

Invoicing

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Payroll

Recruitment Agency

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Lakehouse

Data Mapping

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

In-Memory Databases

Incident Response

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Log Management

Managed IT Service

Network Performance Monitoring

Password Management System

Release Management

SOA Application Gateways

Web Portal

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audio Editing

Content Management

Customer Reference Management

Email Marketing

Email Testing

Marketing Automation

Product Sampling

Retail Media Advertising

Social Media Management

Social Media Marketing

Survey & Forms Building

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation Services

Lead-to-Account Matching and Routing

Multichannel Retail

Sales Coaching

Sales Gamification

Social Commerce

Sales

Architecture

InsurTech

Laboratory Information Management

Legal Billing

OSS/BSS (Operations Support/Business Support)

Oil and Gas

Real Estate

Vertical-Specific

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AdCore solves a multitude of problems for businesses looking to optimize their digital advertising strategies. The software's automation capabilities allow users to save time by monitoring ad performance and optimizing campaigns based on their goals. Users can run multiple campaigns simultaneously across different channels from a single platform, making it easier to manage campaigns on a small or larger scale.

Businesses hesitant about using social media as a marketing tool can benefit from AdCore's valuable insights that allow them to judge the effectiveness of their digital advertising. The software helps combine different search engines in a single campaign, increasing the reach of their audience. AdCore's dynamic campaign creation tool enables users to instantly build campaigns targeting different audiences, allowing them to manage PPC with ease.

Furthermore, AdCore's optimization and reporting tools ensure that campaigns are hitting their targets, freeing up time for users to focus on other aspects of their business. With AdCore, businesses can reach all types of audiences with one common tool, which is beneficial when managing multiple campaigns. Overall, AdCore provides automated solutions that keep up with the ever-changing SEM industry while helping businesses optimize their digital advertising strategies and streamline their workflow.

Automated PPC Tools: Users appreciate that adCore offers fully automated PPC tools that can help automate Ads campaigns. Reviewers admire how the platform is fully customizable, automated, and can be adjusted to meet specific goals such as lead generation, brand establishment, and eCommerce advertising management. Several users have mentioned how they love adCore's bid management software, alerts, automated PPC suggestions, and bid selection feature which makes campaign management easy. 

Ease of Use: Multiple reviewers found adCore easy to use once they learned how to use it. The platform allowed them to adapt campaigns for multiple audiences quickly. Some users appreciated adCore's ability to view and project the bigger picture making it easy to structure campaigns according to their needs. Others found adCore's technology easy to learn and master in a few hours compared with other tools like WordStream, Acquisio, and Marin.

Scalability: Many users find the machine learning capability helpful in improving campaigns every day while others mention how its programmatic nature makes it scalable and flexible to adapt to changing company needs. Additionally, several users enjoyed how easy it was to integrate all channels using adCore making it a useful service for online campaigns.

Confusing Interface: Some users have found the adCore interface to be confusing and difficult to maneuver, especially for first-time users. Several reviewers have reported that the software can be unstructured and complex, making it a bit challenging to use. 

Complex Configuration Process: A number of users have complained about the configuration process being complex and confusing. They feel that there are numerous options for customization and features that may not make any sense to them, which makes it difficult to optimize their dashboard.

Poor Customer Service: Many reviewers have reported poor customer service from adCore. Some users were not satisfied with the support they received when trying to understand how to optimize all dashboard features through training webinars offered by the company.

Adcore is an advertising technology platform from the company of the same name headquartered in Tel Aviv, providing automated solutions for day-to-day Search Engine Marketing tasks. Adcore technology is designed for advertising agencies, in-house marketing professionals and freelancers to scale their SEM activity and outperform their targets.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Individual

Team

Agency

Serpstat

Adcore Marketing Cloud

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing (SEM)

adCore is a leading advertising technology platform, providing automated solutions for day-to-day Search Engine Marketing tasks. adCore is designed for in-house marketing professionals, freelancers and advertising agencies to scale your SEM activity and outperform your targets.

Whether you’re building a brand, generating leads or managing online advertising for eCommerce adCore is fully customizable to fit any industry’s  needs.

By combining our extensive industry knowledge and experience with our advanced proprietary technology, we offers a unique SEM package. 

adCore is a certified Google Partner and Bing Ads accredited professional and serves more than hundreds of clients worldwide including: Digital Marketing Agencies, e-Commerce Business, Publishers, Financial Technologies, Affiliate Networks and Gaming Companies. Join the vibrant community of SEM experts to share your best practices and see what other experts are doing.

Adcore

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Adcore Marketing Cloud

Overview

What is Adcore Marketing Cloud?