Name: AdCumulus
Author: AdCumulus

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Functional Testing

Development

Business Intelligence (BI)

Collaboration

Data Extraction

Dropshipping

Emissions Management

Intellectual Property (IP) Management

Privacy Policy Generators

Statistical Analysis

Workflow

Enterprise

Accounting

Accounts Payable

Crypto Tax

Online Trading

Subscription Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Agent Builder

AI Governance

Authorization

Cloud Storage

Custom Software Development Services

Data Center Virtualization

DevSecOps

Fraud Detection

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Network Performance Monitoring

Secure Email Gateway

Sensitive Data Discovery

Session Border Controllers

System Monitoring

Time Series Databases

Tower Servers

Web Portal

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Content Management

Email Marketing

Market Intelligence

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Lead-to-Account Matching and Routing

Sales Enablement

Sales

Cloud Infrastructure Entitlement Management

Secure Service Edge (SSE)

Security

Architecture

Banking

Digital Forensics

Financial Services CRM

Internet of Medical Things

Vertical-Specific

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AdCumulus is an advertising technology platform that aims to maximize advertising revenue, optimize campaigns, and effectively reach target audiences, according to the vendor. It caters to businesses of various sizes, from small enterprises to large corporations. Digital marketing professionals, advertising agencies, affiliate networks, media buyers, and publishers across different industries are said to rely on AdCumulus to enhance their advertising strategies and achieve their marketing goals.

## Key Features

**Affiliate Software**: According to the vendor, AdCumulus offers affiliate software that allows users to manage campaigns, track statistics from all connected networks, choose from various targeting options, track impressions, clicks, and conversions, and optimize performance using promo tools for traffic routing.

**Supply-Side Platform**: The vendor claims that AdCumulus provides a supply-side platform that enables users to easily manage inventory, control purchasing options and prices, connect with a broad range of buyers, increase inventory visibility, set price floors, and participate in real-time auctions for higher demand.

**Data Management Platform**: AdCumulus offers a data management platform, as claimed by the vendor, which allows users to gather user data from various sources, organize it in one place, define valuable audience segments based on characteristics or interests, reach audiences across screens with relevant marketing messages, and connect with a Demand-Side Platform for data-driven advertising.

**Demand-Side Platform**: According to the vendor, AdCumulus includes a demand-side platform that helps users reach a large pool of impressions, buy only valuable ones, automate the ad buying process, let the system choose the best impression, and set bidding prices to invest marketing dollars smarter.

**AdInvestigate**: AdCumulus provides AdInvestigate, according to the vendor, which allows users to view and analyze competitors' creatives, campaigns, and partners, identify market trends, find potential partners for collaboration, and ensure ad compliance and brand integrity.

**Ad Server**: The vendor states that AdCumulus offers an ad server that enables users to easily create and manage campaigns for desktop and mobile, use advanced targeting options and different ad formats, track ad metrics, gain insights for campaign optimization, and maintain relationships with advertisers and publishers.

**Mobile App Tracking**: According to the vendor, AdCumulus provides mobile app tracking capabilities that allow users to track app installs and in-app events for accurate attribution, measure user acquisition, engagement, and retention, and analyze campaign performance to optimize strategies.

Bootstrap

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Contract

TUNE Partner Marketing Platform

ULTIMATE

NETWORK

STARTER

ELITE

Post Affiliate Pro

AdCumulus

Affiliate software is used to track and manage partner activities so as to grow an affiliate network and increase affiliate traffic, and revenue. It is related to referral marketing software, which is used to facilitate the actual referral, and partner relationship management software, which is used to manage direct contact and activity between an entity and its partners. Affiliate management software provides means to structure and execute affiliate programs.

Affiliate

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AdCumulus

Overview

What is AdCumulus?