AdCumulus

AdCumulus is an advertising technology platform that aims to maximize advertising revenue, optimize campaigns, and effectively reach target audiences, according to the vendor. It caters to businesses of various sizes, from small enterprises to large corporations. Digital marketing professionals, advertising agencies, affiliate networks, media buyers, and publishers across different industries are said to rely on AdCumulus to enhance their advertising strategies and achieve their marketing goals.

Key Features

Affiliate Software: According to the vendor, AdCumulus offers affiliate software that allows users to manage campaigns, track statistics from all connected networks, choose from various targeting options, track impressions, clicks, and conversions, and optimize performance using promo tools for traffic routing.

Supply-Side Platform: The vendor claims that AdCumulus provides a supply-side platform that enables users to easily manage inventory, control purchasing options and prices, connect with a broad range of buyers, increase inventory visibility, set price floors, and participate in real-time auctions for higher demand.

Data Management Platform: AdCumulus offers a data management platform, as claimed by the vendor, which allows users to gather user data from various sources, organize it in one place, define valuable audience segments based on characteristics or interests, reach audiences across screens with relevant marketing messages, and connect with a Demand-Side Platform for data-driven advertising.

Demand-Side Platform: According to the vendor, AdCumulus includes a demand-side platform that helps users reach a large pool of impressions, buy only valuable ones, automate the ad buying process, let the system choose the best impression, and set bidding prices to invest marketing dollars smarter.

AdInvestigate: AdCumulus provides AdInvestigate, according to the vendor, which allows users to view and analyze competitors' creatives, campaigns, and partners, identify market trends, find potential partners for collaboration, and ensure ad compliance and brand integrity.

Ad Server: The vendor states that AdCumulus offers an ad server that enables users to easily create and manage campaigns for desktop and mobile, use advanced targeting options and different ad formats, track ad metrics, gain insights for campaign optimization, and maintain relationships with advertisers and publishers.

Mobile App Tracking: According to the vendor, AdCumulus provides mobile app tracking capabilities that allow users to track app installs and in-app events for accurate attribution, measure user acquisition, engagement, and retention, and analyze campaign performance to optimize strategies.