AddSource

AddSource is a call tracking and analytics platform that, according to the vendor, helps businesses track, analyze, and optimize their inbound call traffic. It caters to businesses of various sizes, from small startups to large enterprises. AddSource is utilized by a wide range of professions and industries, including marketing and advertising agencies, directories and listing websites, performance-based marketing professionals, call-driven businesses, local service providers, cosmetic and dental surgeons, mortgage companies, law firms, travel agencies, and hotels.

Key Features

Call Tracking: AddSource offers call tracking capabilities that, according to the vendor, allow businesses to track and analyze every inbound call they receive. This includes assigning toll-free or local numbers to each campaign or advertisement, tracking call conversions with custom validation rules, and gaining insights into call duration, repeat callers, peak call volume, and more.

Multi-Channel Campaigns: AddSource enables businesses to track and analyze performance across multiple channels, including calls, SMS, email, and webforms. The vendor claims that by tracking and optimizing performance across various channels, businesses can gain a holistic view of their marketing efforts and make data-driven decisions.

True Cost Per Lead: According to the vendor, AddSource provides businesses with insights into the true cost per lead, allowing them to make informed decisions about their marketing budgets and optimize their campaigns for maximum return on investment.

Smart Call Routing: AddSource offers smart call routing capabilities, allowing businesses to efficiently manage and distribute incoming calls based on predefined rules or criteria. The vendor suggests that this feature can improve customer experience and streamline internal operations.

Analytics & Insights: AddSource provides businesses with in-depth analytics and insights, including detailed reporting on call logs and real-time reporting on call performance. The vendor claims that by analyzing metrics such as average call duration and answering time, businesses can identify areas for improvement and optimize their call handling processes.

Unlimited Call Recordings: AddSource allows businesses to record and store unlimited call recordings for training purposes, quality assurance, and compliance requirements. The vendor states that businesses can review past phone calls to identify areas for improvement, train their staff, and ensure compliance with industry regulations.

Multi-Location Business Management: AddSource is designed to meet the needs of multi-location businesses and franchises, providing full control over call routing, management, analytics, and performance for each branch or location. The vendor suggests that this feature enables businesses to easily scale their call tracking and analytics across multiple locations and ensure consistent performance.

Inbound Call & Form Tracking: AddSource enables businesses to track and analyze inbound calls and form submissions to measure the effectiveness of marketing campaigns. According to the vendor, businesses can gain insights into call duration, call source, and call outcomes to optimize their marketing strategies. The vendor also states that businesses can monitor and record calls for quality assurance and training purposes.

Pay Per Call Platform: According to the vendor, AddSource allows businesses to set up pay-per-call campaigns to generate revenue by charging advertisers for each call they receive. Businesses can provide advertisers with unique phone numbers to track call performance and bill them accordingly. The vendor claims that businesses can customize call duration and duplicate call tracking settings for accurate billing.

Marketplace: AddSource enables businesses to create a marketplace where they can list their services and generate leads through phone calls. Advertisers can bid on call leads to ensure fair competition and maximize revenue potential. The vendor provides a user-friendly interface for businesses to manage their listings and track their performance.