Great tool but for general purpose
AdEspresso by Hootsuite was a great product when we were using it. They have a great A/B test and manage features for ad sets. After …
Overview
What is AdEspresso by Hootsuite?
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics…
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What is AdEspresso by Hootsuite?
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best…
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- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is AdEspresso by Hootsuite?
AdEspresso by Hootsuite Features
- Supported: AdEspresso Data Synchronization tool
- Supported: AdEspresso Automatic Page Post Promotion
- Supported: AdEspresso Onboarding Requests tool
- Supported: AdEspresso Asset Manager
- Supported: Ad Templates
AdEspresso by Hootsuite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(3)Reviews
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July 29, 2021
Great tool but for general purpose
AdEspresso by Hootsuite was a great product when we were using it. They have a great A/B test and manage features for ad sets. After Hootsuite bought the product, we couldn't see any updates for a long time. At the same time, Facebook Business Manager was getting better and better at testing and budgeting. We switched to Facebook Business Manager, which is free and nearly covers all the features we want.
I can easy say that tool is nice and allows you to do a lot, but it is outdated, in my opinion.
I can easy say that tool is nice and allows you to do a lot, but it is outdated, in my opinion.
- A/B testing
- Mass advertising
- Budget and finance
- UI/UX
- Better ad management
62%
6.2
35%
3.5
68.33333333333333%
6.8
- Testing too much creative at once was plus
July 20, 2021
AdEspresso is a great starter tool if you want to get serious about Facebook & LinkedIn advertising!
We used AdEspresso [by Hootsuite] for our internal and client social media advertising. It is a great tool because it allows you easy create and schedule Facebook and LinkedIn ads, using previously saved audiences. It's very user friendly and allows you to plan out your budget and execute your objectives, offering advice along the way so you can get the most out of your budget.
- Very user friendly tool that makes it so easy to create ads
- There are lots of prompts and drop downs so you know what to include
- Offers advice for getting the most out of your budget
- Easy to split test ads and see what's working best
- It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
- There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
- Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
70%
7.0
70%
7.0
66.66666666666667%
6.7
- They have helped us greatly in lead generation for internal marketing efforts
- Big focus on lead generation for clients, have helped sell dozens of homes for them!
- Engagement and lead gen saw a big increase while using AdEspresso
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.