Adestra Reviews

9 Ratings
<a href='' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Do you work for this company? Manage this listing

Overall Rating

Reviewer's Company Size

Last Updated

By Topic




Job Type


Filtered By:

Reviews (1-1 of 1)

Joi Brooks | TrustRadius Reviewer
March 15, 2016

Adestra's MessageFocus is a Solid ESP for Medium- to Large-Sized Businesses

Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

As an agency, we recommend Adestra to medium and large sized businesses interested in email marketing. Most businesses are managed services, but there are some hands-on companies that manage campaigns on their own, including design and list management. The Adestra dashboard makes the process simple for business owners. The cutting-edge features provide advanced solutions like personalization, dynamic content placement, split testing, and programmatic email marketing. For an agency, the tool-set is well supported by the Adestra team.

There are currently a few different editors to help campaign managers, who may be HTML literate or WYSIWYG users.

The reporting is thorough, allowing users overview on a project or campaign level with optional date filters. Granular data is provided via click-through into any one of the key performance indicators. A real-time web report can be generated for non-users marketing overview.

Administrative rights can be provided for users on three levels, which allows marketers to administrate their own workspace, manage campaigns or simply review the process.

*It should be noted that layout skills, knowledge of design, familiarity with spreadsheet and data management, in addition to a solid understanding of how email clients work, are required precursors for a email marketing. Regardless of the email service provider, these necessary skills support all phases of email marketing. It most cases, it is best to hire an experienced and professional email marketer.
Read Joi Brooks's full review

Feature Scorecard Summary

WYSIWYG email editor (1)
Dynamic content (1)
Ability to test dynamic content (1)
Landing pages (1)
A/B testing (1)
Email deliverability reporting (1)
List management (1)
Triggered drip sequences (1)
Dashboards (1)
Standard reports (1)

About Adestra

Categories:  Email Marketing