Adform FLOW

Adform FLOW

About TrustRadius ScoringScore 8.3 out of 100
Adform FLOW

Overview

Recent Reviews

Popular Features

View all 13 features

Data Transfer (5)

8.8
88%

DSP integration (5)

8.2
82%

Ad deployment (5)

8.2
82%

Ad campaign creation (5)

8.0
80%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Adform FLOW

Adform FLOW

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What is Adform FLOW?

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Ad Network Integration

8.5
85%

Ad Campaigns

8.4
84%

Ad Reporting & Analytics

8.3
83%

Product Details

What is Adform FLOW?

Adform FLOW is a platform that aims to give cost transparency at every step of the journey. Developed as a unified technology, running on a single architecture with centralized user experience, Adform FLOW delivers insight and control over what happens across the entire platform. It pairs machine learning and algorithmic excellence to bring an improved human/machine empowered experience.

Adform FLOW Video

Join our CEO, Troels P. Jensen, for an extended introduction to Adform FLOW - the next generation of Adform's digital advertising products. In this video Troels explains our vision for delivering effortless modern marketing and how Adform FLOW is poised to disrupt digital adve...
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Adform FLOW Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Adform FLOW?

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.

What is Adform FLOW's best feature?

Reviewers rate Display advertising highest, with a score of 9.3.

Who uses Adform FLOW?

The most common users of Adform FLOW are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (13)

Ratings

Support Rating (1)

6.0
60%

Reviews

(1-5 of 5)
Popular Filters
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April 20, 2022

Adform FLOW - Perfect Programmatic DSP

AC
Ankur Chauhan
Associate Customer Success Manager
Integral Ad Science (Online Media, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Business problems Adform FLOW addresses and the scope of use cases are:
1. Supply and Access Curation of Online ad inventory
2. Campaign Media Planning and measurement
3. Campaign Reporting and Optimisation
4. Creative hosting and execution
5. Programmatic Media Buying across various channels
6. Audience planning and targeting to achieve KPIs

Pros and Cons

  • Media planning and campaign optimisation.
  • Programmatic media buying across multi channels.
  • Campaign analytics and reportings.
  • Dashboard could be made more attractive and user friendly.
  • Reporting metrics should be made more granular.
  • Campaign optimisations should be automated.

Likelihood to Recommend

Adform FLOW is well suited for the following scenarios: 1. Easy Supply and Access to Online ad inventory 2. Supports in Media Planning and measurement 3. Helps in Campaign Reporting and Optimisation tactics 4. Supports Creative hosting and execution 5. Facilitates Programmatic Media Buying across various channels 6. Enhances Audience planning and targeting to achieve KPIs.
April 13, 2022

One of the best RTB tools there is. Great customer support.

Verified User
Account Manager in Marketing
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use Adform flow to take advantage of all the possible rtb targeting options. We had several use cases where we used the tool to specifically target based on GPS. In this case, Adform presented a better solution than the other tools available. What's great about Adform is it nicely represents all the basic line items in reports, at one glance and it does not matter if it is video, banners, or dynamic.

Pros and Cons

  • targeting options
  • ease of use
  • nice reporting options
  • Adform flow User ID - postcookie targeting option in particular.
  • implementation process could be easier, as with any other rtb tool.
  • attribution and conversion modelling.. I would welcome more flexibility in the tool
  • 1st party data import could be easier

Likelihood to Recommend

One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
April 13, 2022

Adform FLOW to make informed marketing decisions.

Verified User
Project Manager in Customer Service
Marketing & Advertising Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Adform FLOW is robust campaign management software that allows specific audience targetting and multi-channel marketing allowing us to buy and optimize digital ads for customers. This tool allows us to visualize our data really easy and make informed and strategic decisions for our customers. It allows us to be pro-active versus reactive.

Pros and Cons

  • Great visualizaiton
  • Good customer Service
  • Valuable Data
  • Ease of use

Likelihood to Recommend

For my company Adform FLOW is great because it allows us to buy and have full control over the inventory we purchase. Some of the new features that release however don't seem to be so beneficial.
April 12, 2022

An efficient product that gives accurate results

AM
Anshumali Mishra
Manager Sales & Research
To The New (Information Technology and Services, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Overall experience with Adform flow has been positive. We have mainly used Adform as a Demand Side Platform to perform customer acquisition and branding campaigns. Although the service and deployment time is a bit slow but the product in itself is quite efficient. The platform targets specific customers to our need and the reporting tool attached is amazing. The dashboard is very user friendly.

Pros and Cons

  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
  • Customer service
  • Integration & deployment with existing infrastructure
  • Upgrades to the platform

Likelihood to Recommend

It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details.

It might not be suitable for small scale companies as that won't be cost efficient.

Support Rating

6
Reasons are already given in past. They are really slow in support service.
April 11, 2022

Advertising campaigns brought to their full capacity

Verified User
Manager in Product Management
Marketing & Advertising Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

As a company, we have mainly used Adform as a Demand Side Platform to perform user acquisition, branding, and some retargeting campaigns. We've used a few DSPs, and Adform has been one of the top performers because of its consistency in driving campaign results and quality of available information throughout the whole platform.

Pros and Cons

  • Customer Support
  • Interface
  • Amount of Data
  • Bugs
  • UX of DSP Panel
  • Performance

Likelihood to Recommend

Some key aspects to understand the good use of Adform Flow are:
1) The quality and depth of the data which is available for us to run the campaigns
2) The capacity for event tracking which can also extend for creative purposes
3) Flexibility around user targeting for acquisition campaigns