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Adform FLOW

Score8.1 out of 10

12 Reviews and Ratings

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What is Adform FLOW?

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Adform FLOW has to offer, as determined by TrustRadius' reviewers.
Based on 12 ratings of Adform FLOW's features
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Top Performing Features

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7.6

  • Ad dashboards

    Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

    Category average: 7

  • Data Transfer

    Transfer of data to ad exchanges to match third-party to segments.

    Category average: 7

Areas for Improvement

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

    Category average: 6.4

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.5

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.3

Reviews

What users are saying about Adform FLOW.
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An efficient product that gives accurate results

Incentivized
Anshumali Mishra
Manager Sales & Research in Sales at To The New (501-1000 employees employees)

Use Cases and Deployment Scope

Overall experience with Adform flow has been positive. We have mainly used Adform as a Demand Side Platform to perform customer acquisition and branding campaigns. Although the service and deployment time is a bit slow but the product in itself is quite efficient. The platform targets specific customers to our need and the reporting tool attached is amazing. The dashboard is very user friendly.

Pros

  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns

Cons

  • Customer service
  • Integration & deployment with existing infrastructure
  • Upgrades to the platform

Return on Investment

  • DSP cost has reduced
  • Reduced time to market
  • Approx 15-20% CPA reduction in most clients

Alternatives Considered

Salesforce Audience Studio (formerly Salesforce DMP) and Adobe Audience Manager

One of the best RTB tools there is. Great customer support.

Incentivized
Verified User
Account Manager in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use Adform flow to take advantage of all the possible rtb targeting options. We had several use cases where we used the tool to specifically target based on GPS. In this case, Adform presented a better solution than the other tools available. What's great about Adform is it nicely represents all the basic line items in reports, at one glance and it does not matter if it is video, banners, or dynamic.

Pros

  • targeting options
  • ease of use
  • nice reporting options
  • Adform flow User ID - postcookie targeting option in particular.

Cons

  • implementation process could be easier, as with any other rtb tool.
  • attribution and conversion modelling.. I would welcome more flexibility in the tool
  • 1st party data import could be easier

Return on Investment

  • mostly used for brand campaigns where hard ROI is harder to calculate
  • however overall brand awareness performance metrics we were following we overachieved
  • it's hard though to credit it just to the tool, people make the campaigns

Alternatives Considered

Xaxis DMP (Turbine)

Advertising campaigns brought to their full capacity

Incentivized
Verified User
Manager in Product Management (51-200 employees employees)

Use Cases and Deployment Scope

As a company, we have mainly used Adform as a Demand Side Platform to perform user acquisition, branding, and some retargeting campaigns. We've used a few DSPs, and Adform has been one of the top performers because of its consistency in driving campaign results and quality of available information throughout the whole platform.

Pros

  • Customer Support
  • Interface
  • Amount of Data

Cons

  • Bugs
  • UX of DSP Panel
  • Performance

Return on Investment

  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction

Alternatives Considered

Google Ad Manager

Adform FLOW to make informed marketing decisions.

Incentivized
Verified User
Project Manager in Customer Service (51-200 employees employees)

Use Cases and Deployment Scope

Adform FLOW is robust campaign management software that allows specific audience targetting and multi-channel marketing allowing us to buy and optimize digital ads for customers. This tool allows us to visualize our data really easy and make informed and strategic decisions for our customers. It allows us to be pro-active versus reactive.

Pros

  • Great visualizaiton
  • Good customer Service
  • Valuable Data

Cons

  • Ease of use

Return on Investment

  • Optimization
  • Better Decisions