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Adform FLOW

Adform FLOW

Overview

What is Adform FLOW?

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life…

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Recent Reviews

TrustRadius Insights

Customer Support: Many users have praised the customer support team for their excellent job in addressing their needs. Customers have …
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Pricing

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What is Adform FLOW?

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Adform FLOW?

Adform FLOW is a platform that aims to give cost transparency at every step of the journey. Developed as a unified technology, running on a single architecture with centralized user experience, Adform FLOW delivers insight and control over what happens across the entire platform. It pairs machine learning and algorithmic excellence to bring an improved human/machine empowered experience.

Adform FLOW Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(12)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Customer Support: Many users have praised the customer support team for their excellent job in addressing their needs. Customers have found them to be responsive and effective in providing assistance.

User-friendly Interface: Numerous reviewers have mentioned that they find the platform easy to use for managing their contents. The interface is considered user-friendly and intuitive, allowing users to navigate and utilize the platform without much difficulty.

Targeting Options: Several users appreciate the targeting options provided by the platform, which make it easier for them to reach their desired audience. The range of targeting features enhances the effectiveness of campaigns according to customers.

Difficult Interface: Some users have found it difficult to understand where everything is located in the interface, resulting in a frustrating and steep learning curve.

Lack of Optimization for Smaller Monitors/Resolutions: Several reviewers mentioned that the platform lacks optimization for smaller monitors or resolutions, leading to a cramped and less user-friendly experience.

Challenging Implementation Process: Users expressed a desire for an easier implementation process, similar to other real-time bidding tools. This suggests that the current implementation process may be complex and time-consuming. Additionally, users have reported issues with attribution and conversion modeling, as well as difficulties integrating and deploying the tool with existing infrastructure. They also wished for more flexibility in importing 1st party data and upgrades to the platform. Some users encountered bugs and experienced performance issues with the Demand Side Platform panel. Furthermore, customer service was deemed lacking in helpfulness by some reviewers. Overall, there are multiple areas where improvements can be made to enhance the user experience of this tool.

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