TrustRadius Insights
Customer Support: Many users have praised the customer support team for their excellent job in addressing their needs. Customers have …
Overview
What is Adform FLOW?
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life…
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What is Adform FLOW?
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It…
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- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Adform FLOW?
Adform FLOW is a platform that aims to give cost transparency at every step of the journey. Developed as a unified technology, running on a single architecture with centralized user experience, Adform FLOW delivers insight and control over what happens across the entire platform. It pairs machine learning and algorithmic excellence to bring an improved human/machine empowered experience.
Adform FLOW Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(12)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Customer Support: Many users have praised the customer support team for their excellent job in addressing their needs. Customers have found them to be responsive and effective in providing assistance.
User-friendly Interface: Numerous reviewers have mentioned that they find the platform easy to use for managing their contents. The interface is considered user-friendly and intuitive, allowing users to navigate and utilize the platform without much difficulty.
Targeting Options: Several users appreciate the targeting options provided by the platform, which make it easier for them to reach their desired audience. The range of targeting features enhances the effectiveness of campaigns according to customers.
Difficult Interface: Some users have found it difficult to understand where everything is located in the interface, resulting in a frustrating and steep learning curve.
Lack of Optimization for Smaller Monitors/Resolutions: Several reviewers mentioned that the platform lacks optimization for smaller monitors or resolutions, leading to a cramped and less user-friendly experience.
Challenging Implementation Process: Users expressed a desire for an easier implementation process, similar to other real-time bidding tools. This suggests that the current implementation process may be complex and time-consuming. Additionally, users have reported issues with attribution and conversion modeling, as well as difficulties integrating and deploying the tool with existing infrastructure. They also wished for more flexibility in importing 1st party data and upgrades to the platform. Some users encountered bugs and experienced performance issues with the Demand Side Platform panel. Furthermore, customer service was deemed lacking in helpfulness by some reviewers. Overall, there are multiple areas where improvements can be made to enhance the user experience of this tool.
Attribute Ratings
Reviews
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April 12, 2022
An efficient product that gives accurate results
Overall experience with Adform flow has been positive. We have mainly used Adform as a Demand Side Platform to perform customer acquisition and branding campaigns. Although the service and deployment time is a bit slow but the product in itself is quite efficient. The platform targets specific customers to our need and the reporting tool attached is amazing. The dashboard is very user friendly.
- Reporting Dashboard
- Database integration
- Ease of scheduling & running campaigns
- Customer service
- Integration & deployment with existing infrastructure
- Upgrades to the platform
92%
9.2
90%
9.0
90%
9.0
- DSP cost has reduced
- Reduced time to market
- Approx 15-20% CPA reduction in most clients
First of all it was integrating well with our existing database and secondly costing. We were looking for specific kind of product for our marketing and sales team. Salesforce and Adobe we had also evaluated but they were not offering the customization we needed for our structure to work. Meanwhile costing of Adform Flow was much lesser than the other 2.
No
- Price
- Product Features
- Product Usability
We needed a customised product for our team and Adform Flow helped us with that. Plus the pricing was great as compared with the competitors in the market.
I would really want the integration and service part to fast. They took a long time to customise the product and the deploy it. Secondly the upgrades to the product should be timely and with no bugs.
Yes for the first year were without any premium support but since their support service is a bit slow so we went for premium service. It is also slow but better than their normal service.
Yes
Yes we have reported bugs to their support team and they rectified it but it took some time to get it resolved.
They are really fast when we report bugs in updates. That's an experience we would like them to offer with any kind of support.