Name: AdLuge
Author: TechWyse

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Development

Student Management

Education

Business Intelligence (BI)

Collaboration

Demand Planning

Enterprise Asset Management

Knowledge Management

Policy Management

Enterprise

Accounting

Invoicing

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

Cloud Cost Management

Cloud Management

Cloud Storage

Data Catalog

Data Center Networking

Data Center Outsourcing (USA)

Data Integration

Data Lakehouse

Embedded Database

Fraud Detection

Function as a Service (FaaS)

Integration Platform as a Service (iPaaS)

Managed IT Service

Mobile Identity

Network Attached Storage

Network Performance Monitoring

Observability

Output Management

Platform-as-a-Service (PaaS)

Rack Servers

Server Management

Tape Storage

Value Stream Management

WAN Optimization

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Click Fraud

Contact Management

Content Management

Data Cleansing

Email Marketing

Marketing Automation

Mobile Analytics

Product Sampling

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Customer Relationship Management (CRM)

Predictive Sales Analytics

Sales

Database Security

GDPR Compliance

Security

Civil Engineering

Computer-Aided Manufacturing (CAM)

Laboratory Information Management

Lease Management

Legal Case Management

Spreadsheet

Vendor Neutral Archive (VNA)

eDiscovery

Vertical-Specific

Adobe Marketo Engage

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Lead Management

Reporting & Analytics

CRM Integration

Contract Terms and Pricing Model

Email & Online Marketing

Campaign Management

Social Media Marketing

Platform & Infrastructure

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Lead nurturing automation

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Triggered drip sequences

Adobe

Mailchimp

Third-party software integrations

HubSpot Marketing Hub

HubSpot

Salesforce Marketing Cloud

Salesforce

ActiveCampaign

Lead segmentation and distribution

Constant Contact Lead Gen & CRM

Constant Contact

Oracle Marketing

Responsys Integration to Oracle Commerce

Oracle Implementation Satisfaction

Oracle University Experience

Oracle

Act-On Software

Act-On

Adobe Campaign

AdLuge is a marketing automation software solution offered by TechWyse.

Top Rated 2023

small

medium

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

large

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Starter

Free

AdLuge

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

TechWyse

Using software to manage lists, send emails, automate email campaigns, and track results.

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Users can test dynamic content prior to launching a campaign.

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

This involves creating, filtering, editing, merging and de-duping lists of contacts.

The software allows users to set up automatic / drip email campaigns triggered by certain events.

The process of tracking and managing prospective customers from lead generation to conversion.

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Users can schedule campaigns and/or events with reminders, announcements, etc.

The software helps users maintain a calendar of all marketing activities.

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Using social media networks to help amplify marketing endeavors.

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Users can customize their instance with features like custom fields and custom objects.

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration functionality with third-party or in-house systems.

Reviews

AdLuge

Overview

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Pricing

AdLuge

What is AdLuge?

Entry-level set up fee?

Offerings

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Alternatives Pricing

ActiveCampaign

What is ActiveCampaign?

HubSpot Marketing Hub

What is HubSpot Marketing Hub?

Product Details

What is AdLuge?

Comparisons

Compare with

Adobe Marketo Engage

Mailchimp

HubSpot Marketing Hub

Salesforce Marketing Cloud

ActiveCampaign

Constant Contact Lead Gen & CRM

Oracle Marketing

Act-On

Adobe Campaign

Reviews