Adnuntius Advertising

Adnuntius Advertising is an adtech platform that aims to empower publishers by providing them with increased control, valuable insights into advertiser needs, and the flexibility to create innovative products. According to the vendor, this platform establishes a direct relationship between publishers and media buyers, eliminating intermediaries and enhancing transparency in the supply chain. It caters to publishers, media buyers, and retailers across various industries and business sizes.

Key Features

Direct Path Between Publishers and Media Buyers: Adnuntius Advertising enables publishers and media buyers to establish direct relationships, enabling better control and understanding of advertiser needs. This direct path allows publishers to create products that deliver enhanced value to buyers.

Empowerment of Publishers: Adnuntius Advertising empowers publishers by offering them greater control over their products and offerings. Publishers can easily create formats and target specific audiences to drive revenue growth by delivering increased value to buyers. The platform allows publishers to leverage their first-party data, run cookieless ads, or effectively match ads to relevant contexts. According to the vendor, publishers have the flexibility to innovate and enrich their product portfolios with valuable formats, such as video-in-banner, parallax ads, and native ads.

Empowerment of Media Buyers: Adnuntius Advertising provides media buyers with direct access to premium publisher inventory. This direct access enhances insight and enables more effective media buying, resulting in improved campaign performance. According to the vendor, media buyers can potentially maximize the quality traffic they acquire within their budget compared to traditional demand-side platforms (DSPs). The platform eliminates cookie syncing issues between demand-side and sell-side, ensuring seamless ID resolution.

Privacy Safe and Transparent: Adnuntius Advertising prioritizes privacy safety by allowing publishers to activate their first-party data within a controlled system. According to the vendor, no data is shared with third parties, ensuring transparency and accountability. The platform facilitates deep insight and collaboration between sellers and buyers, leading to better insights for both parties. With a direct path and increased transparency, the vendor claims there are no unknown deltas or lost events, and all financial transactions are accurately accounted for.

Flexibility to Innovate: Adnuntius Advertising provides publishers with the flexibility to create and deliver unique ad formats and experiences. Publishers can easily monetize each placement in the most effective way possible, adapting to changing market demands. The platform allows for the implementation of new measurement parameters, giving publishers a competitive edge in offering unique measurement capabilities.