Name: Adnuntius Advertising
Author: Adnuntius

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Text Editors

Development

Business Intelligence (BI)

Collaboration

Desktop Publishing

Diagramming

Interactive Voice Response (IVR)

Meeting Management

Operational Analytics

Project Portfolio Management

Enterprise

Accounting

Blockchain Payments

Cryptocurrency Mining

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Archiving

Cloud Storage

Continuous Delivery

Data Fabric

Endpoint Encryption

Enterprise Backup

File Sync and Share

Firewall

Fraud Detection

IT Service Management (ITSM)

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Network Operating Systems

Network Performance Monitoring

Network Traffic Analysis (NTA)

Network Virtualization

Phishing Detection and Response

Virtual Desktop Infrastructure (VDI)

Voice Recognition

Web Application Firewalls

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Business Card Scanning

Content Management

Digital Experience Platforms (DXP)

Email Marketing

Graphics

Location Intelligence

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Professional Services Automation

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales

Operational Technology (OT) Security

Security

Auto Repair

Camp Management

HIPAA Compliance

Homeowner's Association (HOA) Management

Legal Research

Municipal

Trucking Software

Vertical-Specific

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Adnuntius Advertising is an adtech platform that aims to empower publishers by providing them with increased control, valuable insights into advertiser needs, and the flexibility to create innovative products. According to the vendor, this platform establishes a direct relationship between publishers and media buyers, eliminating intermediaries and enhancing transparency in the supply chain. It caters to publishers, media buyers, and retailers across various industries and business sizes.

## Key Features

**Direct Path Between Publishers and Media Buyers**: Adnuntius Advertising enables publishers and media buyers to establish direct relationships, enabling better control and understanding of advertiser needs. This direct path allows publishers to create products that deliver enhanced value to buyers.

**Empowerment of Publishers**: Adnuntius Advertising empowers publishers by offering them greater control over their products and offerings. Publishers can easily create formats and target specific audiences to drive revenue growth by delivering increased value to buyers. The platform allows publishers to leverage their first-party data, run cookieless ads, or effectively match ads to relevant contexts. According to the vendor, publishers have the flexibility to innovate and enrich their product portfolios with valuable formats, such as video-in-banner, parallax ads, and native ads.

**Empowerment of Media Buyers**: Adnuntius Advertising provides media buyers with direct access to premium publisher inventory. This direct access enhances insight and enables more effective media buying, resulting in improved campaign performance. According to the vendor, media buyers can potentially maximize the quality traffic they acquire within their budget compared to traditional demand-side platforms (DSPs). The platform eliminates cookie syncing issues between demand-side and sell-side, ensuring seamless ID resolution.

**Privacy Safe and Transparent**: Adnuntius Advertising prioritizes privacy safety by allowing publishers to activate their first-party data within a controlled system. According to the vendor, no data is shared with third parties, ensuring transparency and accountability. The platform facilitates deep insight and collaboration between sellers and buyers, leading to better insights for both parties. With a direct path and increased transparency, the vendor claims there are no unknown deltas or lost events, and all financial transactions are accurately accounted for.

**Flexibility to Innovate**: Adnuntius Advertising provides publishers with the flexibility to create and deliver unique ad formats and experiences. Publishers can easily monetize each placement in the most effective way possible, adapting to changing market demands. The platform allows for the implementation of new measurement parameters, giving publishers a competitive edge in offering unique measurement capabilities.

Kenshoo

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

Adnuntius Advertising

Ad serving describes the technology and service that places advertisements on web sites.

Adnuntius

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Adnuntius Advertising

Overview

What is Adnuntius Advertising?