Adobe Advertising Cloud Reviews

65 Ratings
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Score 8.1 out of 100

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Reviews (1-8 of 8)

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May 25, 2019
Che Odom | TrustRadius Reviewer
Score 7 out of 10
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I have not used any other similar products and cannot accurately report how this product stacks up.
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August 23, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.

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December 21, 2018
Haley Fox | TrustRadius Reviewer
Score 8 out of 10
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ClickFunnels is way too expensive, and even though they claim they do so much, it is way too difficult to get it to work, plus there are tons of external costs they don't mention until you're inside the system. Most are exactly like that as well. Hootsuite is a good alternative, but it is missing some stuff that Adobe does. HubSpot needs a lot of work. I would say it is too casual, but at the same time, it is too complicated too.
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August 07, 2018
Benjamin Cornejo | TrustRadius Reviewer
Score 7 out of 10
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I think it's a good way to automate and take more control during the digital advertising process.
You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
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May 16, 2016
Tony Guarnaccia | TrustRadius Reviewer
Score 8 out of 10
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Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
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November 26, 2014
Jay Corcoran | TrustRadius Reviewer
Score 9 out of 10
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We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
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September 23, 2014
Anonymous | TrustRadius Reviewer
Score 2 out of 10
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Alternatives Considered

  • DoubleClick,Kenshoo Search,Marin Software
I was not involved in the selection of AMO, however, we did evaluate several other vendors. Of the three vendors we reviewed, all seemed to have better UIs, better support, more powerful options for strategies, and over all, just less of a hassle to run. Each vendor had their strengths and weaknesses, and they may not work as well as Adobe, but they seemed to be much less of a hassle to get things up and running, compared to AMO.
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Feature Scorecard Summary

Data Transfer (4)
8.6
DSP integration (4)
9.3
Ad campaign creation (5)
7.4
Ad deployment (5)
8.4
Display advertising (5)
8.0
Ad display and retargeting segmentation (5)
8.6
Sequence targeting (4)
8.7
Ad dashboards (5)
9.1
Ad performance reports (5)
9.1
Ad conversion tracking (3)
9.0
Ad attribution reporting (4)
8.6
Cross-channel ad management (4)
9.0
Ad forecasting and optimization (4)
9.3

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud Competitors

AppNexus, OpenX, Basis DSP, Smart AdServer, Zedo, Google Marketing Platform (formerly DoubleClick)

Adobe Advertising Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

What are Adobe Advertising Cloud's top competitors?

AppNexus, OpenX, and Basis DSP are common alternatives for Adobe Advertising Cloud.

What is Adobe Advertising Cloud's best feature?

Reviewers rate DSP integration and Ad forecasting and optimization highest, with a score of 9.3.

Who uses Adobe Advertising Cloud?

The most common users of Adobe Advertising Cloud are Small Businesses from the Marketing & Advertising industry.