It has a place but platform side solutions are outpacing development
We used Adobe Ad Cloud to manage our worldwide advertising efforts on Google, Bing, and other search platforms.
Adobe Advertising CloudFormerly Adobe Media Optimizer
Overview
What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…
Recent Reviews
Popular Features
- Ad campaign creation (9)7.171%
- Ad deployment (9)7.171%
- Ad display and retargeting segmentation (9)5.353%
- Display advertising (9)4.848%
Pricing
N/A
Unavailable
What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
35 people also want pricing
Alternatives Pricing
What is Post Affiliate Pro?
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…
What is Springbot?
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…
Product Demos
Adobe Symposium 2018 - Mumbai
YouTube
Features
Return to navigation
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Adobe Advertising Cloud?
Adobe Advertising Cloud Video
Drive media advertising with Creative Management Tools - Adobe Advertising Cloud
Adobe Advertising Cloud Competitors
Adobe Advertising Cloud Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Reviewers rate Cross-channel ad management highest, with a score of 7.7.
The most common users of Adobe Advertising Cloud are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(118)Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
We used Adobe Media Optimizer for a variety of different options, which is its core business problem that it addresses; having almost everything in one platform. We used it at first to push out content to a youtube channel as well as running various campaigns across social media and lots of other automation options that was granted to us from using Adobe Media Optimizer.
- An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
- Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
- Automation for delegating many tasks that can be a hassle to accomplish.
- Adobe Media Optimizer has incredibly slow customer support, be prepared to spend at least a week waiting for a reply from them.
- You will need lots of training from Adobe for Adobe Media Optimizer as this program is very complex and unfortunately after the training period ends it becomes much harder to get most things done without reaching out to Adobe.
- Too many bugs and quirks, for instance, I had to open a different browser just to get Adobe Media Optimizer to work, I use Chrome and its supported everywhere else.
- Adobe Media Optimizer delved deeper than other search engines could and actually provided us very useful information regarding how keywords were performing.
- The tool itself at first was quite useful in speeding our days up in being an all in one solution however it has various bugs that caused us to double-check our work basically costing us more time when using this tool.
- A large impact I had to how we were tracking our keywords was a bug with Adobe Media Optimizer informing us that we were not using a few keywords when it turns out we actually were and the tool was in fact incorrect in identifying what we actually were using.
- Google Marketing Platform (formerly DoubleClick)
An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
No
Yes
My bug report regarding Adobe Media Optimizer not working with my Chrome browser was never answered.
I work with many companies on their social media marketing campaigns, some are long-term and some short. Long-term ones I recommend they invest in Adobe advertising cloud for many reasons. But the short of it is, if you are a small business it is expensive and there is a steep learning curve, but if you are large and we do most of it for them, it is an amazing platform that offers an in-depth interface for setting up campaigns
- Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
- A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
- Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.
- Hard to learn - It is not one of those plug and play programs. It is very confusing, even to seasoned program specialists like myself. There were a few times I literally felt like I was pulling my hair out trying to get things to run correctly.
- Price - They claim it is set up for small to large companies, but when you check all the other programs out there, their pricing is steep. Adobe has always been that way-- they are really not for the beginners and don't care about the newbies.
- Time Consuming - if you are a newbie, the learning that is involved just to get up and running can take a full week. The only cheat I can give a newbie is that there are tons of others on Youtube that feel the same way and now there are great tutorials out there that can help you over a learning curve.
90%
9.0
100%
10.0
100%
10.0
- With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.
- The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.
- The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.
ClickFunnels is way too expensive, and even though they claim they do so much, it is way too difficult to get it to work, plus there are tons of external costs they don't mention until you're inside the system. Most are exactly like that as well. Hootsuite is a good alternative, but it is missing some stuff that Adobe does. HubSpot needs a lot of work. I would say it is too casual, but at the same time, it is too complicated too.
Yes
It is not available on certain pay levels, but the one I am on it is, the only problem is when you need it, it depends on the time of the day. If it is busy or not, etc. Sometimes I get very fast replies, others it is a bit of a wait.
No
Yes, there was a time, early on, when I could not understand how to use the A/B Split screen, it was not set up like other programs. The person that answered the chat literally held my hand through the experience and I was all set in a timely manner. I went from zero knowledge or understanding to full knowledge within a matter of minutes all because they put things into layman terms for me aka baby terms.
November 26, 2014
Adobe Media Optimizer - The Ins and Outs
Score 9 out of 10
Vetted Review
Verified User
We use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only allows us extremely granular reporting on aspects such as room nights booked, revenue, and percentage of bookings, but also allows us to focus our objectives on these goals and use the optimizing portion to more effectively use our paid budget to get the results we want in the most efficient way.
- The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
- The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
- Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
- Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
- We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
- The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
- We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
- It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
- It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
5
We represent traditional and Search engine marketing departments in our company.
1
I am the in house guru of AMO so to speak, as I have been spearheading the program from its inception while we were figuring what clients we wanted to use if for, up to the full bore up and running optimized clients.
- PPC optimization
- Efficient Ecommerce Reporting
- Social Media advertising optimization
- It turned out to be a very efficient way of getting ecommerce tracking instead of the traditional Google Analytics
- We are looking into using the display advertising portion of the optimization tool in the future.
No
- Product Features
- Product Reputation
- Vendor Reputation
- Existing Relationship with the Vendor
The support we receive is amazing
I wouldn't, I just wish we had come in a little later when certain tools became available.
- Implemented in-house
Yes
initial client load into system, allowing AMO to access Adwords/Bing ads accounts, load bulksheets for tracking pixels, coding the individual websites and booking engines, build portfolios and determine goals, begin data modeling, optimizing
Change management was a minor issue with the implementation
The switch from getting account executives to stop manually adjusting Adwords accounts, and having them let the tool do all the work was a challenge.
- coding implementation on different websites posed a challenge. Some took the java script code better than other certain types.
Yes
yes, it was reported to our account exec and was fixed by their support team within a few hours of the report.
We had initial trouble hard coding a particular website and our account executive pulled a coding expert from another department who actually took the work home overnight and had my problems resolved the following morning. I was impressed that they all pulled together to make sure we were satisfied as customers.
- the user inter face is quite easy and straightforward.
- The DTM interfacce is pretty straightforward as well
- code implementation can be cumbersome without the use of the dynamic tag manager
- altering and adding items to your dashboard view can be hard to figure out how to do on your own.
- Getting the dashboard reports set up initially is not very intuative.
No
September 23, 2014
Adobe Media Optimizer is good, if you don't care about control.
Adobe Media Optimizer was being used only by the Paid Search team, of whom I am a part of. As a person handling the paid search account for a website with over a million products, and over hundreds of categories, we used AMO to primarily help us handle our bids, especially with Product Listing Ads.
- The ability to automate our bids was very useful, so that we wouldn't have to focus on it.
- While it took awhile at first, the bid strategies worked to varying degrees of success. This allowed us to have different strategies based on the categories of our products and other factors.
- The ability to create Text Ads based on your Data Feed (Advanced Campaign Management) was also super useful.
- the UI was horrible and slow, and generally not very user friendly. Just trying to do something was a chore, because of the how bad the UI was.
- Documentation and Support left a lot to be desired. Had a hard time finding out how to do something on our own, so we had to email our rep a LOT. Whatever little documentation they had, had very little information.
- Very slow to react to budget changes. We would have budget cuts and budget increases, and while making changes in the UI, it seemed like it took a week for the changes to take affect. That can't happen in a fast moving industry like ours.
- Implementation was a HUGE pain in the ass.
- ROAS increased at first, but tapered off over time.
- Less time spent on worrying about bids, and more time on focusing at strategy.
- Less control over monthly budget.
- DoubleClick,Kenshoo Search,Marin Software
I was not involved in the selection of AMO, however, we did evaluate several other vendors. Of the three vendors we reviewed, all seemed to have better UIs, better support, more powerful options for strategies, and over all, just less of a hassle to run. Each vendor had their strengths and weaknesses, and they may not work as well as Adobe, but they seemed to be much less of a hassle to get things up and running, compared to AMO.
No