Adobe Advertising Cloud

Adobe Advertising Cloud
Formerly Adobe Media Optimizer

Score 8.5 out of 10
Adobe Advertising Cloud

Overview

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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Recent Reviews

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Popular Features

View all 13 features
  • Ad campaign creation (9)
    7.9
    79%
  • Ad deployment (9)
    7.9
    79%
  • Ad display and retargeting segmentation (9)
    7.1
    71%
  • Display advertising (9)
    6.3
    63%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Adobe Advertising Cloud

Adobe Advertising Cloud

N/A
Unavailable

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud
02:33
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.8Avg 7.6

Ad Campaigns

Features related to creating and deploying ad campaigns

7.3Avg 7.9

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.9Avg 7.8
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Product Details

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud Video

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Competitors

Adobe Advertising Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

AppNexus, OpenX, and Basis are common alternatives for Adobe Advertising Cloud.

Reviewers rate Ad conversion tracking and Cross-channel ad management highest, with a score of 8.4.

The most common users of Adobe Advertising Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

 (107)

Attribute Ratings

Reviews

(1-16 of 16)
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March 31, 2022

It has a place but platform side solutions are outpacing development

Verified User
Employee in Marketing
Online Media Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If you're using a bidding model like target CPA or manual CPC bidding and want to have all your data centralised in one place alongside bulk management functionality, Adobe Advertising Cloud may be worth looking at. If you use other products in their marketing stack, you will get access to additional features like passing audiences between Ad Cloud and Adobe Analytics. If you do not use other Adobe products or wish to use advanced bidding models like Maximise Conversion Value, you're probably better off placed to manage your ad spend directly on the platform.
January 10, 2022

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Ravinder Beniwal | TrustRadius Reviewer
Ravinder Beniwal
Sr. Consultant
UnitedLex (Legal Services, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
The platform is highly useful for digital ads marketing and campaign management. The platform provides a custom set of templates and tools to your ad production or designer team to create thousand of ads very quickly for your products or brands. To your marketing team, the tool provides full control over campaign strategy in terms of how to present relevant sets of ads to your web and app visitors based on customer behavior, demography, and age group. I could not think about any scenario where this platform is less suitable if you are looking for an advertising platform.
December 23, 2021

best ad buying and management platform on the market

Laerte Jofre Junior | TrustRadius Reviewer
Laerte Jofre Junior
Managing Partner, UX and UI Designer
Obra (Design, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Is well suited for advanced analytics capabilities within a media serving platform to minimize the number of platforms and ensure that the analytics are using data that can be compared. and less suited for companies who use only for small campaigns and don't need a huge analysis and to serve a lot of media. In this case, there is plenty of other software more affordable.
November 30, 2021

Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.

Cedeno Amanda | TrustRadius Reviewer
Cedeno Amanda
.NET Software Engineer
Ariadna Communications Group (Marketing & Advertising, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Amazing solution for the perfect product and also content marketing via Cloud services and the ability it offers the user to simply create and manage multiple marketing content on various social media platforms. Adobe Advertising Cloud can easily edit and upload different marketing materials on different marketing channels very easily.
August 23, 2019

A Seamless Platform That Brings Various Engines Together But Has Its Share Of Issues

Verified User
Manager in Marketing
Furniture Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I would happily recommend Adobe Media Optimizer to a friend if they knew what they were getting into. This program has lots of potential and I could tell by how easy it is to set up multiple campaigns. However Adobe Media Optimizer is very hard to get into and has several bugs. Not only that but our budgets for campaigns while on Adobe Media Optimizer were always pushed to be higher than using other platforms like Google Shopping and Facebook.
May 25, 2019

Good product, not right for us.

Che Odom | TrustRadius Reviewer
Che Odom
Marketing and Business Administrator
Rabren General Contractors, Inc. (Construction, 51-200 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I think it is better suited for organizations that have ad buys across multiple platforms like digital, TV and radio, and organizations that heavily rely on advertising to drive customers to their products and services. The truth is that organizations that deal in larger $ value products such as general contractors don't gain a great customer base from advertising, so I wouldn't recommend this robust system for other companies such as ourselves. We will likely use what we have learned from it in the past two years and implement those lessons without continuing our use.
April 01, 2019

Adobe Advertising Cloud is the key to omni-channel customer acquisition

Verified User
Account Manager in Information Technology
Information Technology and Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Adobe Advertising Cloud is great for accessing a broad range of inventory sources across different channels. It is well suited for targeting potential and/or existing customers with omnichannel campaigns. Moreover, Adobe Advertising Cloud is well suited for ensuring a consistent experience, for customers, across the different channels through which the customers may interact with marketing content.
February 07, 2019

High functionality tool to satisfy all your marketing needs

Verified User
Engineer in Information Technology
Marketing and Advertising Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Adobe Advertising Cloud, in my opinion, is one of the best marketing management tools available in the market. Given its steep price range, it is definitely better suited for mid to large corporations. Its easy integration with Adobe Creative Cloud, and a whole host of other applications, which makes it very functional to use.
December 21, 2018

Adobe Advertising Cloud - The next Influencer Social Marketing Platform for 2019

Haley Fox | TrustRadius Reviewer
Haley Fox
President & CEO
ICC Management, LLC / Haley Fox Blog (Public Relations and Communications, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I honestly would have given it a 10, if my colleagues were all as experienced as myself or my staff, but not everyone is. I would explain what is entailed and let them make their own decisions. However, Adobe Advertising Cloud is on the top of my list if they are quick to pick up things like this.
November 26, 2014

Adobe Media Optimizer - The Ins and Outs

Jay Corcoran | TrustRadius Reviewer
Jay Corcoran
Search Marketing Strategist
Gcommerce Solutions (Marketing and Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
September 23, 2014

Adobe Media Optimizer is good, if you don't care about control.

Verified User
Employee in Marketing
Retail Company, 1001-5000 employees
Score 2 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If your budget does NOT change often and is flexible, Adobe Media Optimizer will probably do its thing, and do it half-way decent. However, if you like to have a modicum of control over your campaign (especially in budget), even while having a media optimizer, automate your bids, then this might not be the best option.

Also, FYI, it was the last to market (of the major vendors we reviewed) to support the new Google Shopping.
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