Adobe Advertising Cloud Reviews

63 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Do you work for this company? Learn how we help vendors

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-2 of 2)

Companies can't remove reviews or game the system. Here's why.
Jay Corcoran | TrustRadius Reviewer
November 26, 2014

Adobe Media Optimizer - The Ins and Outs

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Read Jay Corcoran's full review
Anonymous | TrustRadius Reviewer
September 23, 2014

Adobe Media Optimizer is good, if you don't care about control.

Score 2 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

1
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space.
Read this authenticated review

Feature Scorecard Summary

Data Transfer (4)
9.0
DSP integration (4)
9.4
Ad campaign creation (5)
7.6
Ad deployment (5)
7.9
Display advertising (5)
7.9
Ad display and retargeting segmentation (5)
8.3
Sequence targeting (4)
8.4
Ad dashboards (5)
9.1
Ad performance reports (5)
9.0
Ad conversion tracking (3)
9.0
Ad attribution reporting (4)
9.0
Cross-channel ad management (4)
8.8
Ad forecasting and optimization (4)
9.4

About Adobe Advertising Cloud

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud Competitors

AppNexus, OpenX, Basis DSP, Smart AdServer, Zedo, Google Marketing Platform (formerly DoubleClick)

Adobe Advertising Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No