Adobe Advertising Cloud Reviews

I am focusing on attracting customers through the paid search channel to enter our website.

It has had neither a positive nor negative impact on our business objectives, through no fault of the product, but more because it wasn't suited to our industry.

Adobe Media Optimizer delved deeper than other search engines could and actually provided us very useful information regarding how keywords were performing.

The tool itself at first was quite useful in speeding our days up in being an all in one solution however it has various bugs that caused us to double-check our work basically costing us more time when using this tool.

A large impact I had to how we were tracking our keywords was a bug with Adobe Media Optimizer informing us that we were not using a few keywords when it turns out we actually were and the tool was in fact incorrect in identifying what we actually were using.

With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.

The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.

The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.

Increase in the margins of spending and profit.

Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.

Helped reduce our CPL

Helped increase our leads

Helped provide more insights for optimizing our campaigns

Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.

It's a fully managed service that makes it ideal for marketing individuals to have a one-stop location for viewing all their dashboards and track the performance of their ad campaigns.

We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.

It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.

It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.

This has increased the number of clients.

This has increased the amount of productivity and time we can spend on clients.

This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Hard to tell.

ROAS increased at first, but tapered off over time.

Less time spent on worrying about bids, and more time on focusing at strategy.

Less control over monthly budget.