Adobe Advertising Cloud

Adobe Advertising Cloud
Formerly Adobe Media Optimizer

Score 8.5 out of 10
Adobe Advertising Cloud

Overview

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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Recent Reviews

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Popular Features

View all 13 features
  • Ad campaign creation (9)
    7.9
    79%
  • Ad deployment (9)
    7.9
    79%
  • Ad display and retargeting segmentation (9)
    7.1
    71%
  • Display advertising (9)
    6.3
    63%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud
02:33
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.8Avg 7.6

Ad Campaigns

Features related to creating and deploying ad campaigns

7.3Avg 7.9

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.9Avg 7.8
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Product Details

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud Video

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

AppNexus, OpenX, and Basis are common alternatives for Adobe Advertising Cloud.

Reviewers rate Ad conversion tracking and Cross-channel ad management highest, with a score of 8.4.

The most common users of Adobe Advertising Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-16 of 16)
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Score 6 out of 10
Vetted Review
Verified User
  • It's a large investment with a fair amount of onboarding required so not a short-term investment.
  • With increasingly complex digital marketing landscapes I think platform side bidding with multiple auction time signals is probably a better solution for advanced advertisers.
  • Unless you're invested in other Adobe products, there are better value solutions in the market.
Ravinder Beniwal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • With the use of the platform, the customer experience and engagement have improved a lot.
  • we have observed higher response to personalized ad campaigns.
  • reduction in marketing cost.
  • Increase in digital sales.
Score 7 out of 10
Vetted Review
Verified User
  • Adobe Media Optimizer delved deeper than other search engines could and actually provided us very useful information regarding how keywords were performing.
  • The tool itself at first was quite useful in speeding our days up in being an all in one solution however it has various bugs that caused us to double-check our work basically costing us more time when using this tool.
  • A large impact I had to how we were tracking our keywords was a bug with Adobe Media Optimizer informing us that we were not using a few keywords when it turns out we actually were and the tool was in fact incorrect in identifying what we actually were using.
Haley Fox | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.
  • The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.
  • The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.
Score 7 out of 10
Vetted Review
Verified User
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Jay Corcoran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
  • It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
  • It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
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