It has a place but platform side solutions are outpacing development
We used Adobe Ad Cloud to manage our worldwide advertising efforts on Google, Bing, and other search platforms.
Adobe Advertising CloudFormerly Adobe Media Optimizer
Adobe Advertising Cloud
Adobe Advertising Cloud
Overview
What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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Popular Features
View all 13 features- Ad campaign creation (9)7.979%
- Ad deployment (9)7.979%
- Ad display and retargeting segmentation (9)7.171%
- Display advertising (9)6.363%
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What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Demos
Drive media advertising with Creative Management Tools - Adobe Advertising Cloud
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Product Details
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What is Adobe Advertising Cloud?
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Adobe Advertising Cloud Video
Drive media advertising with Creative Management Tools - Adobe Advertising Cloud
Adobe Advertising Cloud Competitors
Adobe Advertising Cloud Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Reviewers rate Ad conversion tracking and Cross-channel ad management highest, with a score of 8.4.
The most common users of Adobe Advertising Cloud are from Mid-sized Companies (51-1,000 employees).
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Companies can't remove reviews or game the system. Here's why
- It's a large investment with a fair amount of onboarding required so not a short-term investment.
- With increasingly complex digital marketing landscapes I think platform side bidding with multiple auction time signals is probably a better solution for advanced advertisers.
- Unless you're invested in other Adobe products, there are better value solutions in the market.
January 10, 2022
Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features
- With the use of the platform, the customer experience and engagement have improved a lot.
- we have observed higher response to personalized ad campaigns.
- reduction in marketing cost.
- Increase in digital sales.
December 23, 2021
best ad buying and management platform on the market
- More analytics data could improve our results by knowing more about our media and their results
- Media serving with more speed and capabilities
- DCO Features
- Digital marketing capabilities are perfect.
- Easy on digital asset and marketing content management.
- Sales reports production and marketing materials uploading.
March 24, 2020
It is a very good, useful, and intuitive tool.
- I am focusing on attracting customers through the paid search channel to enter our website.
- Adobe Media Optimizer delved deeper than other search engines could and actually provided us very useful information regarding how keywords were performing.
- The tool itself at first was quite useful in speeding our days up in being an all in one solution however it has various bugs that caused us to double-check our work basically costing us more time when using this tool.
- A large impact I had to how we were tracking our keywords was a bug with Adobe Media Optimizer informing us that we were not using a few keywords when it turns out we actually were and the tool was in fact incorrect in identifying what we actually were using.
May 25, 2019
Good product, not right for us.
- It has had neither a positive nor negative impact on our business objectives, through no fault of the product, but more because it wasn't suited to our industry.
- Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.
February 07, 2019
High functionality tool to satisfy all your marketing needs
- It's a fully managed service that makes it ideal for marketing individuals to have a one-stop location for viewing all their dashboards and track the performance of their ad campaigns.
- With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.
- The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.
- The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.
August 07, 2018
Almost total handling
- Increase in the margins of spending and profit.
- Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
January 16, 2018
Adobe Media Optimizer has "optimized" our company's ability to execute faster and with more reliability
- This has increased the number of clients.
- This has increased the amount of productivity and time we can spend on clients.
- This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
September 07, 2016
Adobe Media Optimizer review.
- Hard to tell.
- Helped reduce our CPL
- Helped increase our leads
- Helped provide more insights for optimizing our campaigns
November 26, 2014
Adobe Media Optimizer - The Ins and Outs
- We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
- It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
- It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
September 23, 2014
Adobe Media Optimizer is good, if you don't care about control.
- ROAS increased at first, but tapered off over time.
- Less time spent on worrying about bids, and more time on focusing at strategy.
- Less control over monthly budget.