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Adobe Advertising Cloud

Adobe Advertising Cloud
Formerly Adobe Media Optimizer

Overview

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…

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Learn from top reviewers

It has a place but platform side solutions are outpacing development

Rating: 6 out of 10
March 31, 2022
IncentivizedVetted ReviewVerified User
We used Adobe Ad Cloud to manage our worldwide advertising efforts on Google, Bing, and other search platforms.
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Verified user
Employee
Adobe Advertising Cloud5 years of experience

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Rating: 9 out of 10
January 10, 2022
IncentivizedVetted ReviewVerified User
Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based ads to different web visitors based on...
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Ravinder Beniwal
Consultant - Engineering
Sr. Consultant
UnitedLex
Adobe Advertising Cloud1 year of experience

best ad buying and management platform on the market

Rating: 8 out of 10
December 23, 2021
IncentivizedVetted ReviewVerified User
When it comes to advertising the services, this platform allows a fast and convenient way of creating advertising campaigns and does it in an effective way. It saves time and ...
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Laerte Jofre Junior
C-Level Executive - Corporate
Managing Partner, UX and UI Designer
Obra
Adobe Advertising Cloud1 year of experience

Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.

Rating: 9 out of 10
November 30, 2021
IncentivizedVetted ReviewVerified User
This flexible and effective Cloud marketing solutions production tool is an excellent and the best choice for the sales and marketing teams to easily advertise the marketing c...
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Cedeno Amanda
Engineer - Marketing
.NET Software Engineer
Ariadna Communications Group
Adobe Advertising Cloud1 year of experience

It is a very good, useful, and intuitive tool.

Rating: 9 out of 10
March 24, 2020
IncentivizedVetted ReviewVerified User
We solved a variety of business needs with this tool. We increased sales, and it helped with optimization through cost per acquisition. It also helped us direct our investment...
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Lars Stumpenhusen
Engineer - Engineering
System Engineer
EWE Tel GmbH
Adobe Advertising Cloud2 years of experience

A Seamless Platform That Brings Various Engines Together But Has Its Share Of Issues

Rating: 7 out of 10
August 23, 2019
IncentivizedVetted ReviewVerified User
We used Adobe Media Optimizer for a variety of different options, which is its core business problem that it addresses; having almost everything in one platform. We used it at...
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Verified user
Manager
Adobe Advertising Cloud2 years of experience

Good product, not right for us.

Rating: 7 out of 10
May 25, 2019
IncentivizedVetted ReviewVerified User
We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights that it provides we would simply "be fly...
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Che Odom
Administrator - Marketing
Marketing and Business Administrator
Rabren General Contractors, Inc.
Adobe Advertising Cloud2 years of experience

Adobe Advertising Cloud is the key to omni-channel customer acquisition

Rating: 8 out of 10
April 1, 2019
IncentivizedVetted ReviewVerified User
The majority of individuals in my organization's marketing department and individuals who fall outside the marketing department but are responsible for some marketing initiati...
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Verified user
Account Manager
Adobe Advertising Cloud2 years of experience

High functionality tool to satisfy all your marketing needs

Rating: 9 out of 10
February 7, 2019
IncentivizedVetted ReviewVerified User
At our marketing firm, we are heavily reliant on the Adobe Suite of software tools in our every day to day routine. We use the Adobe Creative Cloud in the design and Animation...
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Verified user
Engineer
Adobe Advertising Cloud2 years of experience

Adobe Advertising Cloud - The next Influencer Social Marketing Platform for 2019

Rating: 8 out of 10
December 21, 2018
IncentivizedVetted ReviewVerified User
I work with many companies on their social media marketing campaigns, some are long-term and some short. Long-term ones I recommend they invest in Adobe advertising cloud for ...
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Haley Fox
Consultant - Product Management
President & CEO
ICC Management, LLC / Haley Fox Blog
Adobe Advertising Cloud2 years of experience

Almost total handling

Rating: 7 out of 10
August 7, 2018
IncentivizedVetted ReviewVerified User
Adobe Optimizer was implemented in the company almost a year ago after going through multiple bases / payroll done by a co-worker. Now and after starting its use we have seen ...
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Benjamin Cornejo
Employee - Marketing
Asesor de compras
La Polar
Adobe Advertising Cloud1 year of experience

Adobe Media Optimizer has "optimized" our company's ability to execute faster and with more reliability

Rating: 7 out of 10
January 16, 2018
IncentivizedVetted ReviewVerified User
Adobe Media Optimizer is being used by my organization to ensure that our client's media spend is tracked in the best way possible and that their money is going to the right p...
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Verified user
Program Manager
Adobe Advertising Cloud4 years of experience

Adobe Media Optimizer review.

Rating: 4 out of 10
September 7, 2016
IncentivizedVetted ReviewVerified User
Adobe Media Optimizer is being used by our marketing department to forecast and manage a mix advertisements across search engine marketing, online display, and social media ch...
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Verified user
Strategist
Adobe Advertising Cloud2 years of experience

Using Adobe Media Optimizer with Omniture across thousands of Accounts

Rating: 8 out of 10
May 16, 2016
IncentivizedVetted ReviewVerified User
I first used Adobe Media Optimizer when I ran digital campaigns across thousands of automotive dealer accounts. I needed the ability to dynanically optimize campaigns based on...
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Tony Guarnaccia
Director - Professional Services
Director Search and Digital Advertising
Big Fish Results
Adobe Advertising Cloud8 years of experience

Adobe Media Optimizer - The Ins and Outs

Rating: 9 out of 10
November 26, 2014
Vetted ReviewVerified User
We use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only allows us extremely granular reporting...
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Jay Corcoran
Strategist - Marketing
Search Marketing Strategist
Gcommerce Solutions
Adobe Advertising Cloud2 years of experience
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Pricing

View all pricing
Adobe Advertising Cloud

Adobe Advertising Cloud

N/A
Unavailable

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Adobe Symposium 2018 - Mumbai

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.6
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

5.9
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.9
Avg 7.8
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Product Details

What is Adobe Advertising Cloud?

Adobe Advertising Cloud Video

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Competitors

Adobe Advertising Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

AppNexus, OpenX, and Basis DSP are common alternatives for Adobe Advertising Cloud.

Reviewers rate Cross-channel ad management highest, with a score of 7.7.

The most common users of Adobe Advertising Cloud are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(118)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Centralised Reporting and Management: Users have appreciated the centralized reporting and management of ad accounts, mentioning it as a key advantage that streamlines their advertising efforts by providing a cohesive overview. Additionally, users highlighted the ability for bulk editing across multiple ad accounts, further simplifying account management tasks.

Audience Segmentation for Targeting: Some users found the audiences segmentation feature to be useful for effectively targeting specific groups, enabling them to tailor their ads more precisely based on demographics or behaviors. This targeted approach has been noted to increase conversion rates among reviewers.

Efficient Ad Optimization Tools: Reviewers valued the platform's features for creating dynamic ads campaigns, conducting ad optimization, and multivariate testing efficiently, which enhances their campaign performance significantly. The time-saving aspect of these tools has been particularly commended by users who appreciate the efficiency in optimizing ad content and strategy.

Slow and Unresponsive UI: Some users have experienced a slow and unresponsive user interface, especially when working with larger datasets. This issue can significantly hamper productivity and efficiency in data management tasks.

Delayed Platform Feature Updates: Users have mentioned that newer platform features take a considerable amount of time to be integrated into Adobe Ad Cloud, leading to potential delays in leveraging the latest tools and functionalities for optimization.

Complex Configuration Processes: Several reviewers have highlighted the complexity involved in configuring and implementing processes within the Adobe Media Optimizer software, indicating potential challenges in setting up the system according to specific business needs.

Reviews

(1-16 of 16)
Companies can't remove reviews or game the system. Here's why

It has a place but platform side solutions are outpacing development

Rating: 6 out of 10
Incentivized
March 31, 2022
Verified User
Vetted Review
Verified User
Adobe Advertising Cloud
5 years of experience
Return on Investment
  • It's a large investment with a fair amount of onboarding required so not a short-term investment.
  • With increasingly complex digital marketing landscapes I think platform side bidding with multiple auction time signals is probably a better solution for advanced advertisers.
  • Unless you're invested in other Adobe products, there are better value solutions in the market.

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Rating: 9 out of 10
Incentivized
January 10, 2022
Return on Investment
  • With the use of the platform, the customer experience and engagement have improved a lot.
  • we have observed higher response to personalized ad campaigns.
  • reduction in marketing cost.
  • Increase in digital sales.

A Seamless Platform That Brings Various Engines Together But Has Its Share Of Issues

Rating: 7 out of 10
Incentivized
August 23, 2019
Verified User
Vetted Review
Verified User
Adobe Advertising Cloud
2 years of experience
Return on Investment
  • Adobe Media Optimizer delved deeper than other search engines could and actually provided us very useful information regarding how keywords were performing.
  • The tool itself at first was quite useful in speeding our days up in being an all in one solution however it has various bugs that caused us to double-check our work basically costing us more time when using this tool.
  • A large impact I had to how we were tracking our keywords was a bug with Adobe Media Optimizer informing us that we were not using a few keywords when it turns out we actually were and the tool was in fact incorrect in identifying what we actually were using.

Good product, not right for us.

Rating: 7 out of 10
Incentivized
May 25, 2019
CO
Che Odom
Marketing and Business Administrator
Rabren General Contractors, Inc. (Construction, 51-200 employees)
Vetted Review
Verified User
Adobe Advertising Cloud
2 years of experience
View profile
Return on Investment
  • It has had neither a positive nor negative impact on our business objectives, through no fault of the product, but more because it wasn't suited to our industry.

Adobe Advertising Cloud - The next Influencer Social Marketing Platform for 2019

Rating: 8 out of 10
Incentivized
December 21, 2018
HF
Haley Fox
President & CEO
ICC Management, LLC / Haley Fox Blog (Public Relations and Communications, 1-10 employees)
Vetted Review
Verified User
Adobe Advertising Cloud
2 years of experience
View profile
Return on Investment
  • With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.
  • The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.
  • The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.

Almost total handling

Rating: 7 out of 10
Incentivized
August 07, 2018
Return on Investment
  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.

Adobe Media Optimizer - The Ins and Outs

Rating: 9 out of 10
November 26, 2014
JC
Jay Corcoran
Search Marketing Strategist
Gcommerce Solutions (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Adobe Advertising Cloud
2 years of experience
View profile
Return on Investment
  • We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
  • It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
  • It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
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