Adobe Advertising Cloud Reviews

65 Ratings
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Score 8.1 out of 100

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Reviews (1-12 of 12)

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May 25, 2019
Che Odom | TrustRadius Reviewer
Score 7 out of 10
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Return on Investment

  • It has had neither a positive nor negative impact on our business objectives, through no fault of the product, but more because it wasn't suited to our industry.
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August 23, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Return on Investment

  • Adobe Media Optimizer delved deeper than other search engines could and actually provided us very useful information regarding how keywords were performing.
  • The tool itself at first was quite useful in speeding our days up in being an all in one solution however it has various bugs that caused us to double-check our work basically costing us more time when using this tool.
  • A large impact I had to how we were tracking our keywords was a bug with Adobe Media Optimizer informing us that we were not using a few keywords when it turns out we actually were and the tool was in fact incorrect in identifying what we actually were using.
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December 21, 2018
Haley Fox | TrustRadius Reviewer
Score 8 out of 10
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Return on Investment

  • With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.
  • The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.
  • The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.
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August 07, 2018
Benjamin Cornejo | TrustRadius Reviewer
Score 7 out of 10
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Return on Investment

  • Increase in the margins of spending and profit.
  • Allows us to make decisions based on statistics and percentages given by the simulations and not in simple intuitions or advice from third parties.
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February 07, 2019
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Return on Investment

  • It's a fully managed service that makes it ideal for marketing individuals to have a one-stop location for viewing all their dashboards and track the performance of their ad campaigns.
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November 26, 2014
Jay Corcoran | TrustRadius Reviewer
Score 9 out of 10
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Return on Investment

  • We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
  • It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
  • It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
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January 16, 2018
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Feature Scorecard Summary

Data Transfer (4)
8.6
DSP integration (4)
9.3
Ad campaign creation (5)
7.4
Ad deployment (5)
8.4
Display advertising (5)
8.0
Ad display and retargeting segmentation (5)
8.6
Sequence targeting (4)
8.7
Ad dashboards (5)
9.1
Ad performance reports (5)
9.1
Ad conversion tracking (3)
9.0
Ad attribution reporting (4)
8.6
Cross-channel ad management (4)
9.0
Ad forecasting and optimization (4)
9.3

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud Competitors

AppNexus, OpenX, Basis DSP, Smart AdServer, Zedo, Google Marketing Platform (formerly DoubleClick)

Adobe Advertising Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

What are Adobe Advertising Cloud's top competitors?

AppNexus, OpenX, and Basis DSP are common alternatives for Adobe Advertising Cloud.

What is Adobe Advertising Cloud's best feature?

Reviewers rate DSP integration and Ad forecasting and optimization highest, with a score of 9.3.

Who uses Adobe Advertising Cloud?

The most common users of Adobe Advertising Cloud are Small Businesses from the Marketing & Advertising industry.