Adobe Advertising Cloud Reviews

63 Ratings
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Score 8.5 out of 100

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Reviews (1-1 of 1)

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Jay Corcoran | TrustRadius Reviewer
November 26, 2014

Adobe Media Optimizer - The Ins and Outs

Score 9 out of 10
Vetted Review
Verified User
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Usability

9
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Read Jay Corcoran's full review

Feature Scorecard Summary

Data Transfer (4)
9.0
DSP integration (4)
9.4
Ad campaign creation (5)
7.6
Ad deployment (5)
7.9
Display advertising (5)
7.9
Ad display and retargeting segmentation (5)
8.3
Sequence targeting (4)
8.4
Ad dashboards (5)
9.1
Ad performance reports (5)
9.0
Ad conversion tracking (3)
9.0
Ad attribution reporting (4)
9.0
Cross-channel ad management (4)
8.8
Ad forecasting and optimization (4)
9.4

About Adobe Advertising Cloud

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud Competitors

AppNexus, OpenX, Basis DSP, Smart AdServer, Zedo, Google Marketing Platform (formerly DoubleClick)

Adobe Advertising Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No