Use Cases of Adobe Advertising Cloud 2025

Name: Drive media advertising with Creative Management Tools - Adobe Advertising Cloud
Uploaded: 2019-07-16T19:36:26.000Z
Duration: 2 min 33 s
Description: Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Overview

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…

Learn from top reviewers

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Rating: 9 out of 10

January 10, 2022

IncentivizedVetted ReviewVerified User

Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based ads to different web visitors based on...

Ravinder Beniwal

Consultant - Engineering

Sr. Consultant

UnitedLex

1 year of experience

best ad buying and management platform on the market

Rating: 8 out of 10

December 23, 2021

IncentivizedVetted ReviewVerified User

When it comes to advertising the services, this platform allows a fast and convenient way of creating advertising campaigns and does it in an effective way. It saves time and ...

Laerte Jofre Junior

C-Level Executive - Corporate

Managing Partner, UX and UI Designer

Obra

1 year of experience

Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.

Rating: 9 out of 10

November 30, 2021

IncentivizedVetted ReviewVerified User

This flexible and effective Cloud marketing solutions production tool is an excellent and the best choice for the sales and marketing teams to easily advertise the marketing c...

Cedeno Amanda

Engineer - Marketing

.NET Software Engineer

Ariadna Communications Group

1 year of experience

It is a very good, useful, and intuitive tool.

Rating: 9 out of 10

March 24, 2020

IncentivizedVetted ReviewVerified User

We solved a variety of business needs with this tool. We increased sales, and it helped with optimization through cost per acquisition. It also helped us direct our investment...

Lars Stumpenhusen

Engineer - Engineering

System Engineer

EWE Tel GmbH

2 years of experience

Good product, not right for us.

Rating: 7 out of 10

May 25, 2019

IncentivizedVetted ReviewVerified User

We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights that it provides we would simply "be fly...

Che Odom

Administrator - Marketing

Marketing and Business Administrator

Rabren General Contractors, Inc.

2 years of experience

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Pricing

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Adobe Advertising Cloud

N/A

Unavailable

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Demos

Adobe Symposium 2018 - Mumbai

YouTube

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.6

Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

5.8

Avg 7.8

7.1
Ad campaign creation
(9) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
7
Ad deployment
(9) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
4.7
Display advertising
(9) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
5.2
Ad display and retargeting segmentation
(9) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
5.2
Sequence targeting
(8) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.8

Avg 7.7

6.2
Ad dashboards
(9) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
5.9
Ad performance reports
(9) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
7.4
Ad conversion tracking
(7) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
6.7
Ad attribution reporting
(8) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
7.7
Cross-channel ad management
(8) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
7.2
Ad forecasting and optimization
(8) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

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Product Details

About
Competitors
Tech Details
FAQs

What is Adobe Advertising Cloud?

Adobe Advertising Cloud Video

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Competitors

Adobe Advertising Cloud Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

AppNexus, OpenX, and Basis DSP are common alternatives for Adobe Advertising Cloud.

Reviewers rate Cross-channel ad management highest, with a score of 7.7.

The most common users of Adobe Advertising Cloud are from Small Businesses (1-50 employees).

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Comparisons

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Reviews From Top Reviewers

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(1-5 of 16)

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Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Rating: 9 out of 10

Incentivized

January 10, 2022

RB

Ravinder Beniwal

Sr. Consultant

UnitedLex (Legal Services, 1001-5000 employees)

Vetted Review

Verified User

1 year of experience

View profile

Use Cases and Deployment Scope

Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based ads to different web visitors based on their geography, age group, and device type. The platform provides solutions for ad testing and targeting, audience management, analytics, and web and app experiences management and optimization. With the platform, you can create thousands of ads that automatically vary in real-time to give personalized campaigns to your web and app visitors. The platform has helped us to achieve strong collaboration between our design and marketing team which ultimately leads to reduced marketing costs within our organization.

best ad buying and management platform on the market

Rating: 8 out of 10

Incentivized

December 23, 2021

LJ

Laerte Jofre Junior

Managing Partner, UX and UI Designer

Obra (Design, 1-10 employees)

Vetted Review

Verified User

1 year of experience

View profile

Use Cases and Deployment Scope

When it comes to advertising the services, this platform allows a fast and convenient way of creating advertising campaigns and does it in an effective way. It saves time and effort and produces incredible results. We are resolving a problem because we have a big volume of PPC advertisements and spend a considerable amount on a Demand Generation Search Engine Advertisement, So we benefit from a portfolio-based tool like Adobe Ad Cloud.

Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.

Rating: 9 out of 10

Incentivized

November 30, 2021

CA

Cedeno Amanda

.NET Software Engineer

Ariadna Communications Group (Marketing & Advertising, 201-500 employees)

Vetted Review

Verified User

1 year of experience

View profile

Use Cases and Deployment Scope

This flexible and effective Cloud marketing solutions production tool is an excellent and the best choice for the sales and marketing teams to easily advertise the marketing content through Cloud services. Adobe Advertising Cloud easily generates multiple marketing capabilities through multiple Cloud marketing systems and also through social media channels.

It is a very good, useful, and intuitive tool.

Rating: 9 out of 10

Incentivized

March 24, 2020

LS

Lars Stumpenhusen

System Engineer

EWE Tel GmbH (Telecommunications, 501-1000 employees)

Vetted Review

Verified User

2 years of experience

Use Cases and Deployment Scope

We solved a variety of business needs with this tool. We increased sales, and it helped with optimization through cost per acquisition. It also helped us direct our investment, improved our ability to target not only the right audience but to do it at the right time with its powerful forecast functions. We are a fast-growing business and have been able to achieve amazing and profitable growth with Adobe.

Good product, not right for us.

Rating: 7 out of 10

Incentivized

May 25, 2019

CO

Che Odom

Marketing and Business Administrator

Rabren General Contractors, Inc. (Construction, 51-200 employees)

Vetted Review

Verified User

2 years of experience

View profile

Use Cases and Deployment Scope

We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights that it provides we would simply "be flying by the seat of our pants." We have limited ad budget and often in our line of work don't require a lot of advertising to gain clients, but it does help with goodwill within the community, which actually has an ROI for us.

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