Adobe Advertising Cloud

Adobe Advertising Cloud
Formerly Adobe Media Optimizer

Score 8.5 out of 10
Adobe Advertising Cloud

Overview

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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Recent Reviews

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Popular Features

View all 13 features
  • Ad campaign creation (9)
    7.9
    79%
  • Ad deployment (9)
    7.9
    79%
  • Ad display and retargeting segmentation (9)
    7.0
    70%
  • Display advertising (9)
    6.3
    63%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud
02:33
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.7Avg 7.6

Ad Campaigns

Features related to creating and deploying ad campaigns

7.2Avg 7.9

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.8Avg 7.8
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Product Details

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud Video

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

AppNexus, OpenX, and Basis are common alternatives for Adobe Advertising Cloud.

Reviewers rate Ad conversion tracking and Cross-channel ad management highest, with a score of 8.4.

The most common users of Adobe Advertising Cloud are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-16 of 16)
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Ravinder Beniwal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based ads to different web visitors based on their geography, age group, and device type. The platform provides solutions for ad testing and targeting, audience management, analytics, and web and app experiences management and optimization. With the platform, you can create thousands of ads that automatically vary in real-time to give personalized campaigns to your web and app visitors. The platform has helped us to achieve strong collaboration between our design and marketing team which ultimately leads to reduced marketing costs within our organization.
Laerte Jofre Junior | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
When it comes to advertising the services, this platform allows a fast and convenient way of creating advertising campaigns and does it in an effective way. It saves time and effort and produces incredible results. We are resolving a problem because we have a big volume of PPC advertisements and spend a considerable amount on a Demand Generation Search Engine Advertisement, So we benefit from a portfolio-based tool like Adobe Ad Cloud.
Cedeno Amanda | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
This flexible and effective Cloud marketing solutions production tool is an excellent and the best choice for the sales and marketing teams to easily advertise the marketing content through Cloud services. Adobe Advertising Cloud easily generates multiple marketing capabilities through multiple Cloud marketing systems and also through social media channels.
Score 9 out of 10
Vetted Review
Verified User
We solved a variety of business needs with this tool. We increased sales, and it helped with optimization through cost per acquisition. It also helped us direct our investment, improved our ability to target not only the right audience but to do it at the right time with its powerful forecast functions. We are a fast-growing business and have been able to achieve amazing and profitable growth with Adobe.
Score 7 out of 10
Vetted Review
Verified User
We used Adobe Media Optimizer for a variety of different options, which is its core business problem that it addresses; having almost everything in one platform. We used it at first to push out content to a youtube channel as well as running various campaigns across social media and lots of other automation options that was granted to us from using Adobe Media Optimizer.
Che Odom | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights that it provides we would simply "be flying by the seat of our pants." We have limited ad budget and often in our line of work don't require a lot of advertising to gain clients, but it does help with goodwill within the community, which actually has an ROI for us.
Score 8 out of 10
Vetted Review
Verified User
The majority of individuals in my organization's marketing department and individuals who fall outside the marketing department but are responsible for some marketing initiatives utilize all three aspects of Adobe Advertising Cloud (Search, DSP, and Creative). I personally use Adobe Advertising cloud primarily for purchasing search and display advertising to acquire, and cross-sell, to customers.
Score 9 out of 10
Vetted Review
Verified User
At our marketing firm, we are heavily reliant on the Adobe Suite of software tools in our every day to day routine. We use the Adobe Creative Cloud in the design and Animation departments quite extensively. When we were searching for the perfect platform to help with our cross-channel marketing and management needs we decided to go with Adobe Advertising Cloud. Our marketing and sales department uses it to manage their marketing campaigns and use the built-in analytics to gain better customer insights.
Haley Fox | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I work with many companies on their social media marketing campaigns, some are long-term and some short. Long-term ones I recommend they invest in Adobe advertising cloud for many reasons. But the short of it is, if you are a small business it is expensive and there is a steep learning curve, but if you are large and we do most of it for them, it is an amazing platform that offers an in-depth interface for setting up campaigns
August 07, 2018

Almost total handling

Score 7 out of 10
Vetted Review
Verified User
Adobe Optimizer was implemented in the company almost a year ago after going through multiple bases / payroll done by a co-worker. Now and after starting its use we have seen that it is an excellent tool to manage campaigns and exposure in social networks, making all this simpler and more functional without having to spend hours and hours calculating and thinking about how to reduce expenses and increase profits.
Score 7 out of 10
Vetted Review
Verified User
Adobe Media Optimizer is being used by my organization to ensure that our client's media spend is tracked in the best way possible and that their money is going to the right place at the right time in front of the right people. It has helped us to increase our profits as well as our competitive landscape.
Tony Guarnaccia | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I first used Adobe Media Optimizer when I ran digital campaigns across thousands of automotive dealer accounts. I needed the ability to dynanically optimize campaigns based on various KPIs and aggregate data across different silos (by OEM or dealer group for example). The deep integration into Omniture was particularly useful.
Jay Corcoran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only allows us extremely granular reporting on aspects such as room nights booked, revenue, and percentage of bookings, but also allows us to focus our objectives on these goals and use the optimizing portion to more effectively use our paid budget to get the results we want in the most efficient way.
Score 2 out of 10
Vetted Review
Verified User
Adobe Media Optimizer was being used only by the Paid Search team, of whom I am a part of. As a person handling the paid search account for a website with over a million products, and over hundreds of categories, we used AMO to primarily help us handle our bids, especially with Product Listing Ads.
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