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Adobe Advertising Cloud

Adobe Advertising Cloud
Formerly Adobe Media Optimizer

Overview

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…

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Learn from top reviewers

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Rating: 9 out of 10
January 10, 2022
IncentivizedVetted ReviewVerified User
Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based ads to different web visitors based on...
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Ravinder Beniwal
Consultant - Engineering
Sr. Consultant
UnitedLex
Adobe Advertising Cloud1 year of experience

best ad buying and management platform on the market

Rating: 8 out of 10
December 23, 2021
IncentivizedVetted ReviewVerified User
When it comes to advertising the services, this platform allows a fast and convenient way of creating advertising campaigns and does it in an effective way. It saves time and ...
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Laerte Jofre Junior
C-Level Executive - Corporate
Managing Partner, UX and UI Designer
Obra
Adobe Advertising Cloud1 year of experience

Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.

Rating: 9 out of 10
November 30, 2021
IncentivizedVetted ReviewVerified User
This flexible and effective Cloud marketing solutions production tool is an excellent and the best choice for the sales and marketing teams to easily advertise the marketing c...
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Cedeno Amanda
Engineer - Marketing
.NET Software Engineer
Ariadna Communications Group
Adobe Advertising Cloud1 year of experience

It is a very good, useful, and intuitive tool.

Rating: 9 out of 10
March 24, 2020
IncentivizedVetted ReviewVerified User
We solved a variety of business needs with this tool. We increased sales, and it helped with optimization through cost per acquisition. It also helped us direct our investment...
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Lars Stumpenhusen
Engineer - Engineering
System Engineer
EWE Tel GmbH
Adobe Advertising Cloud2 years of experience

Good product, not right for us.

Rating: 7 out of 10
May 25, 2019
IncentivizedVetted ReviewVerified User
We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights that it provides we would simply "be fly...
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Che Odom
Administrator - Marketing
Marketing and Business Administrator
Rabren General Contractors, Inc.
Adobe Advertising Cloud2 years of experience
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Pricing

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Adobe Advertising Cloud

Adobe Advertising Cloud

N/A
Unavailable

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Product Demos

Adobe Symposium 2018 - Mumbai

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.6
Avg 7.3

Ad Campaigns

Features related to creating and deploying ad campaigns.

5.8
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.8
Avg 7.7
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Product Details

What is Adobe Advertising Cloud?

Adobe Advertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud Video

Driving media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Competitors

Adobe Advertising Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

AppNexus, OpenX, and Basis DSP are common alternatives for Adobe Advertising Cloud.

Reviewers rate Cross-channel ad management highest, with a score of 7.7.

The most common users of Adobe Advertising Cloud are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 16)

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Rating: 9 out of 10
Incentivized
January 10, 2022
Pros
  • Audiences segmentation.
  • Content and data integration.
  • Dynamic ads campaign creation.
  • Ad optimization and multivariate testing.
  • Analytics.
Cons
  • learning is required for implementation of multiple modules.
  • Price could be made affordable for small business owners.
  • Platform has a plethora of features which require intensive training to get used to it.

Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.

Rating: 9 out of 10
Incentivized
November 30, 2021
CA
Cedeno Amanda
.NET Software Engineer
Ariadna Communications Group (Marketing & Advertising, 201-500 employees)
Vetted Review
Verified User
Adobe Advertising Cloud
1 year of experience
View profile
Pros
  • Content marketing functionalities via Cloud service.
  • Easy campaign management on Cloud service.
  • Marketing Ads management.
  • Sales reports production.
Cons
  • The Adobe tool is great but the Cloud operations may be not easy to the beginners.
  • Collecting different sales reports across the Cloud services is a huge task.
  • The insights collected are not easy to analyze.

It is a very good, useful, and intuitive tool.

Rating: 9 out of 10
Incentivized
March 24, 2020
LS
Lars Stumpenhusen
System Engineer
EWE Tel GmbH (Telecommunications, 501-1000 employees)
Vetted Review
Verified User
Adobe Advertising Cloud
2 years of experience
Pros
  • I like the ability to produce many ads that stay optimized.
  • It saves us a lot of time and effort.
  • The ability to massively upload changes across multiple campaigns.
  • It has an excellent user interface that makes it easy to plan and plan campaigns and budget levels.
Cons
  • It is somewhat complicated to be able to integrate the visualization component with Adobe Reports and Analytcs, I think it is almost impossible to do it.
  • The processes to configure and implement could be more agile.

Good product, not right for us.

Rating: 7 out of 10
Incentivized
May 25, 2019
CO
Che Odom
Marketing and Business Administrator
Rabren General Contractors, Inc. (Construction, 51-200 employees)
Vetted Review
Verified User
Adobe Advertising Cloud
2 years of experience
View profile
Pros
  • Data Analytics: it provides good direction for future ad buys based on historic performance and makes you think critically rather than just blindly select options.
Cons
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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