Adobe Advertising Cloud

Adobe Advertising Cloud
Formerly Adobe Media Optimizer

About TrustRadius Scoring
Score 8.4 out of 100
Adobe Advertising Cloud

Overview

Recent Reviews

Adobe Media Optimizer review.

4 out of 10
September 07, 2016
Adobe Media Optimizer is being used by our marketing department to forecast and manage a mix advertisements across search engine …
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Popular Features

View all 13 features

Ad campaign creation (9)

8.0
80%

Ad deployment (9)

8.0
80%

Ad display and retargeting segmentation (9)

7.2
72%

Display advertising (9)

6.5
65%

Reviewer Pros & Cons

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Pricing

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What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

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What is Skai?

Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Features Scorecard

Ad Network Integration

7.9
79%

Ad Campaigns

7.4
74%

Ad Reporting & Analytics

7.9
79%

Product Details

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud Video

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Competitors

Adobe Advertising Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

What are Adobe Advertising Cloud's top competitors?

AppNexus, OpenX, and Basis are common alternatives for Adobe Advertising Cloud.

What is Adobe Advertising Cloud's best feature?

Reviewers rate Ad conversion tracking and Cross-channel ad management highest, with a score of 8.5.

Who uses Adobe Advertising Cloud?

The most common users of Adobe Advertising Cloud are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (94)

Ratings

Reviews

(1-16 of 16)
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Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Centralised reporting on ad accounts.
  • Centralised management of ad accounts.
  • Bulk editing across ad accounts.
  • The UI was very slow and unresponsive, especially on larger data sets.
  • Newer platform features would take awhile to trickle through to Adobe Ad Cloud.
  • Lacked all the auction time signals that platform side bidding offers.
Ravinder Beniwal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Audiences segmentation.
  • Content and data integration.
  • Dynamic ads campaign creation.
  • Ad optimization and multivariate testing.
  • Analytics.
  • learning is required for implementation of multiple modules.
  • Price could be made affordable for small business owners.
  • Platform has a plethora of features which require intensive training to get used to it.
Cedeno Amanda | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Content marketing functionalities via Cloud service.
  • Easy campaign management on Cloud service.
  • Marketing Ads management.
  • Sales reports production.
  • The Adobe tool is great but the Cloud operations may be not easy to the beginners.
  • Collecting different sales reports across the Cloud services is a huge task.
  • The insights collected are not easy to analyze.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • I like the ability to produce many ads that stay optimized.
  • It saves us a lot of time and effort.
  • The ability to massively upload changes across multiple campaigns.
  • It has an excellent user interface that makes it easy to plan and plan campaigns and budget levels.
  • It is somewhat complicated to be able to integrate the visualization component with Adobe Reports and Analytcs, I think it is almost impossible to do it.
  • The processes to configure and implement could be more agile.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
  • Adobe Media Optimizer has incredibly slow customer support, be prepared to spend at least a week waiting for a reply from them.
  • You will need lots of training from Adobe for Adobe Media Optimizer as this program is very complex and unfortunately after the training period ends it becomes much harder to get most things done without reaching out to Adobe.
  • Too many bugs and quirks, for instance, I had to open a different browser just to get Adobe Media Optimizer to work, I use Chrome and its supported everywhere else.
Che Odom | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Data Analytics: it provides good direction for future ad buys based on historic performance and makes you think critically rather than just blindly select options.
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
  • Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
  • Adobe Advertising Cloud offers access to a broad range of inventory sources.
  • Adobe Advertising Cloud is pretty expensive.
  • It takes a very long time for a new user to get comfortable using Adobe Advertising Cloud.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Using one platform I can manage my campaigns across multiple channels like social media, email marketing and even ad placements on specific websites.
  • The Adobe Analytics provides site data with audience segmentation to help make better-targeted decisions for clients.
  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
Haley Fox | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
  • A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
  • Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.
  • Hard to learn - It is not one of those plug and play programs. It is very confusing, even to seasoned program specialists like myself. There were a few times I literally felt like I was pulling my hair out trying to get things to run correctly.
  • Price - They claim it is set up for small to large companies, but when you check all the other programs out there, their pricing is steep. Adobe has always been that way-- they are really not for the beginners and don't care about the newbies.
  • Time Consuming - if you are a newbie, the learning that is involved just to get up and running can take a full week. The only cheat I can give a newbie is that there are tons of others on Youtube that feel the same way and now there are great tutorials out there that can help you over a learning curve.
August 07, 2018

Almost total handling

Score 7 out of 10
Vetted Review
Verified User
Review Source
  • It has multiple customized report templates.
  • It allows us to make personalized simulations based on number of clicks, impressions and expenses.
  • It has a great technical support that answers all the doubts quickly and clearly.
  • High price. Although it is very functional and you can improve profit margins the product itself is expensive.
  • It is complicated to use. You need a lot of time and dedication to learn how to use it.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
Tony Guarnaccia | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Integration across other Adobe solutions like Omniture
  • Dynamically optimize based upon analytics KPIs
  • Aggregate data and report based on various segementations
  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Jay Corcoran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Score 2 out of 10
Vetted Review
Verified User
Review Source
  • The ability to automate our bids was very useful, so that we wouldn't have to focus on it.
  • While it took awhile at first, the bid strategies worked to varying degrees of success. This allowed us to have different strategies based on the categories of our products and other factors.
  • The ability to create Text Ads based on your Data Feed (Advanced Campaign Management) was also super useful.
  • the UI was horrible and slow, and generally not very user friendly. Just trying to do something was a chore, because of the how bad the UI was.
  • Documentation and Support left a lot to be desired. Had a hard time finding out how to do something on our own, so we had to email our rep a LOT. Whatever little documentation they had, had very little information.
  • Very slow to react to budget changes. We would have budget cuts and budget increases, and while making changes in the UI, it seemed like it took a week for the changes to take affect. That can't happen in a fast moving industry like ours.
  • Implementation was a HUGE pain in the ass.