Adobe Analytics

We were able to simply follow project progress and do basic analytics using our phones thanks to its mobile application. It helps us comprehend each touchpoint in the user journey inside our UI experience on a deeper level. With Adobe Analytics, you can react swiftly to shifting market conditions and grab opportunities as they present themselves.

Adobe Analytics is my "go to" tool when analysing websites, creating dashboards & undertaking discovery work. We do have other analytics tools available, but Adobe Analytics' Workspace module is generally the starting point. It enables me to quickly drag 'n' drop dimensions and metrics while initially exploring the data. Subsequently, I tend to remain on Adobe Analytics to create any required scheduled dashboards using its selection of tables and visuals. I feel Adobe Analytics better allows me to "analyse" whereas some other tools are more set up for basic "reporting".

So we are a pretty high volume reference website, so the goals for us are probably a little bit different than somebody who might be e-commerce. Typically people come and rely on us for looking up definitions and synonyms. It's really our bread and butter between the dictionary and the source side. So from a business point of view, obviously that is our mission. We want to be a resource for education and for literacy from a business standpoint. We are largely ad-supported so that's a primary source of revenue. We think about ways to optimize the page to be able to try to get people to spend more time going to different pages. You know, like another big reference site. Wikipedia is famous for getting people going down Wikipedia rabbit holes. So we'd love to be doing the same stuff for etymology and words you know, things to get people to spend a little bit more time on the page.

From an analytics standpoint, we're using Adobe Analytics in a few ways. One is tracking KPIs, tracking revenue, tracking performance. We have certain ads that are getting low viewability and we need to make some tweaks and adjustments on it. We also love to use our Adobe Analytics as just part of general research.

For the content team, it's often the case that there are stories within the data that we find. A really good example of that recently for us was we just had our Word Of The Year towards the end of last year which is always a fun time of year for us. And we chose the word "woman" as the word of the year. And the big reason we did was that we looked at the data and there were a few of these key events where the very definition of the word woman became a pretty major story. You know, a bigger one was Ketanji Brown Jackson, who was confirmed to the Supreme Court. Somebody asked her, "can you define woman?" She, in a legal context, didn't try to provide the exact definition. But when that happened, as a dictionary, searches soared, searches went over by a factor of about 14 what they usually are. We saw it happen a few other times in the year, too. Just related to certain events with trans rights being at the forefront of so many things. That definition of woman has really become this flash point. It did come down to the data for us because the more we looked at it, the more of an obvious pick it was. But we do love when we can do things like that. Oftentimes some really interesting stories surface just in the words that people look up and how those change over time.

It helps in better ROI on market expenditure . It helps in analysing the Financial reports in organisation.

Ours in an e-commerce business and therefore we always need tracking of what users are doing while they are using our platform either Desktop, Mobile Site or any of the Apps. Adobe Analytics helps us understand what channels and device are user using and what route are they taking to convert. It helps check the funnels and drop offs at each stage

I use Adobe Analytics to further our clients’ understanding of their web and app properties.

Adobe analytics was used for quick company growth to analyze our sales side affecting our financial side of house to ensure we had solid practices and data analysis to ensure on the right path with fast company 75% staff growth quickly. It allowed us to bring a lot of data together in the cloud to feel confident about the growth in the right direction.

We use Adobe analytics for analyzing data in customer journey. The software has very great reporting tool which allows detail anala as well as good predictive intelligence to help us improve customer journey and their experience of using our product during entire sales and service cycle. One of the best analytics tool.

I've used Adobe Analytics in various companies and in various capacities to evaluate traffic for websites, mobile apps, and even connected TVs and streaming device apps. It is the primary reporting tool for all the KPIs in our organization. This covers all visitors, page views, video, advertising, and other events across the entire portfolio of websites within my purview as a product manager. We also segment all the data by visitor source, campaigns, device, platform and a variety of other conversion factors.

We used Adobe Analytics to measure our website analytics. According to me, Adobe Analytics offers more features and flexibility than Google Analytics, but in order that it doesn't have free membership, Google Analytics is more commonly used.

Adobe Analytics is used by data analysts and various power users to understand the status of the business, follow and monitor KPIs and also to analyze and understand what could have happened in the past and try to provide an answer or/and analyze various scenarios in order to take better informed the decisions that will drive potential revenues. It is used for a variety of purposes.

Adobe Analytics is being used for web analytics, tracking and web personalization in my organization. Website user behavior is tracked to optimize customer experience. Customer segments are created and shared with Adobe Target and Campaign for web personalization and targeting customers across multiple channels for a cross-device experience. Based on analytics reports, decision-making is enabled by understanding the most and least effective channels, products etc. Currently, Adobe Analytics is been used on an enterprise level and managed by my team which is the Marketing Technology team.
In my experience, Analytics combined with tag management solution such as launch helps my team to roll out new products on website with reduced TAT by adding tracking rules on webpages, testing them through debugger and adding values to the report suite.

We use Adobe Analytics across all of our digital estates, across the international business. Adobe Analytics gives us the unique opportunity to have data on a global scale, persistent across multiple CMS' and a vast digital suite. This means our brands are trackable across their own digital portfolios, despite the previous challenges we faced in gathering this amount of data across a wide number of digital platforms.

Adobe Analytics is our primary analytics tool. We collect a wide spectrum of dimensions to allow us detailed information about our general usage, plus focused tracking for specific key flows to ensure that the business has the proper visibility to make decisions. This data is not only used in Adobe Reporting but it is also exported out for usage in our Data Lake. What is collected is constantly reviewed to ensure data is correct. Additionally, it is tweaked for improvements as we start to use the data in new ways and reports are created almost daily to help answer new questions coming from various teams.

We use Adobe Analytics at our organization as part of the Adobe Experience Platform to help us understand client interaction with our web properties including public web, online banking, and our application flows. We are able to take complex measurement plans that help us understand user engagement with features down to a component level and iterate in our sprints to improve our products utilizing the data we capture from our analytics implementation.

I use Adobe Analytics to understand the customer behaviour of our visitors to the website. Adobe Analytics helps us to develop strategies as per the requirements provided by the website traffic, fix any problems and issues faced by those visitors and deliver an effective and efficient digital experience to our website traffic

Adobe Analytics is our company's primary source of performance measurement for all aspects of our B2C website. We utilize Adobe Analytics as the 'version of the truth' in supporting business decisions relating to A/B test and experience optimization campaigns, reporting to senior management, and providing deep analysis on all aspects of our digital marketing. Adobe Analytics provides the quickest viewpoint to measure of campaign performance from email, SMS, and digital marketing.

We've implemented Adobe [Analytics] for the following use cases:
Tag management
Web Analytics
Error tracking and alerts
Conversion tracking and reporting
Audience creation for retargeting
UTM tracking Integration with Adobe Audience Manager

We use the data from reports to gain insights into marketing programs that will help senior management understand return on investment from our marketing efforts using the dashboards that we can create through Adobe Analytics. It solves the issue of trying to come up with key performance indicators from various marketing activities.

Adobe Analytics is a powerful and easy platform with the Adobe group. The analytical capability given by Adobe Analytics to the users is impressive and its overall quality is profitable. The Adobe Analytics functions are effective and [have] easy options to get used to and generate excellent data analytics.

With Adobe Analytics, marketers can measure e-commerce conversions, traffic, engagement, and engagement with their marketing campaigns. The Adobe Analytics program helps determine how many sessions and customers land on a product or marketing banner page. Marketing professionals can know how long people spend on landing pages by tracking how many sessions they have. A conversion KPI measures how much sales a marketing tactic, such as email or social media, contributed to the sale of a particular product. Aimed at helping marketing and merchandising teams optimize the customer funnel, Adobe Analytics provides them with actionable data-driven insights to increase ROI.

We implement Adobe Analytics for our clients where we assess that their analytics needs would be best suited by the platform. It often addresses end-to-end challenges in reporting, attribution and helps to solve for gaps in a client's digital transformation. Most often the adoption of Adobe Analytics is company-wide, but the analytics practitioners are the ones in it the most often.

The platform is being used to consolidate a large number of data sources, similar to Google Analytic, but it also helps to observe trends, analyze data and assist the data analysts in their research and findings. In terms of the problems being solved, we had issues with visibility with Google Analytics, which Adobe solves.

Adobe Analytics is used mainly by the client services department, as well as the corporate marketing team. The program allows our account managers to better assess clients' digital marketing successes. While there are many ways to analyze data and reporting, Adobe Analytics has proven to be a constant and successful platform to make confident decisions for our clients' marketing goals. It addresses business problems such as traffic sources, engagement, segmentation of audiences, and more.

We use Adobe Analytics to quickly analyze and make decisions on how to proceed with tactics on our various web properties. Being able to visualize deep - dive metrics on user behavior helps us pivot and make decisions on what to focus on to get he best results from our time.