Adobe Analytics

We use Adobe Analytics to help us understand the stakeholders that visit our web page. Then, it allow us to identify the traffic on the web page, most important content pages and resources from those visits. All of this is made taking into account the different languages for our web service, so we are able to see the visitor behavior and help us to create more content and display it in different ways. If you want to know how certain group of stakeholders interact with our page, Adobe Analytics allow us to take better decisions and test new content.

• This tool save us time on the reporting season
• You customize your dashboard so every time you login, you get info updated at the moment
• Show us the best performance content and allow us to keep the engagement with our stakeholders
• You can see the less performing pages and re-create them with new content and get comparative metrics
• With training, you get a lot of work done with few team member

Google Analytics, WordPress and HubSpot Marketing Hub

Sprout Social, Lilt, seoClarity, Wrike

Adobe Analytics is essential to our business because it can be difficult to really get into depth the details you need about the traffic coming to your website. We have multiple websites and domains to manage and Adobe Analytics is able to compile the data in one cohesive dashboard that any user can understand.

• We are better able to review real time data as it's happening and notified if something is wrong
• We are able to see referral traffic and who is linking to us
• It helps drill down to lead conversions and great insight into their behavior

Adobe Analytics help us understand the customer behavior on our campaigns. It records and measures traffic split across campaigns and help us generate sales funnel. Helps us evaluate which customer segments are dropping off, what their preferences are and at what stage to zero down on the appropriate targeting method for them. It provides customer journey data across platforms and different cuts helping marketing teams to come up with the best strategy.

• 100% accurate measurement of traffic activity (source of truth)
• Real time data to adjust the campaign for maximum revenue
• Native integration with Adobe experience cloud tools which makes end to end marketing and campaign management easy

Salesforce Data Cloud, Google Ads, Google AdSense

Adobe Analytics helps us track and identify opportunities from our website, helps us analyse ROI from the media we invest, Helps identify trends and improvements on where we need to focus our business on.

• Optimized conversion rate from our paid media
• Helps us identify qualified visits and also brand awareness traffic

Google Analytics 360 (discontinued) and Google Analytics

Tableau Desktop, Google BigQuery, Alteryx Platform

I use them for customer analytics from a marketing perspective. Promotion usage, website usage, etc.

• Optimized marketing spend
• Optimized promotional targeting