Adobe Analytics Reviews

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Score 7.6 out of 100

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Reviews (1-25 of 48)

Rigel Cable | TrustRadius Reviewer
Score 6 out of 10
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Adobe Analytics and Google Analytics are most often compared. Google Analytics has become a favorite for ease and cost. But Adobe Analytics still is the most advanced for robust enterprise implementation. I recommend GA for smaller clients and Adobe Analytics when it is the legacy system or a much larger organization that has the internal resources to manage the software.
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Anonymous | TrustRadius Reviewer
September 11, 2019

Adobe Analytics Review

Score 8 out of 10
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Adobe Analytics (or any natural reporting tool), will always be my vote over any testing tool's reports (like Adobe Target & Optimizely) due to a much larger universe of reporting options available to the user. Amplitude has a lot of flashy bells and whistles, and is relatively reliable (assuming correct implementation of the tool, which is difficult for Amplitude), but lacks some basic features which will hopefully be added in short time. Additionally, Google Analytics is by far the worst tool in basically every category discussed in this review, and regardless of client, I'd be hard pressed to ever advocate for using GA for much more than basic site traffic data (and even then, have seen it extremely unreliable).
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Tolulope Lawal | TrustRadius Reviewer
Score 7 out of 10
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The product closest to Adobe Analytics I have used is Google Analytics. I personally prefer Google Analytics because it is far more robust in many ways. The search functionality in Adobe Analytics, for example, is far more flexible. Moreover, the drag and drop experience Adobe analytics makes sifting through metrics and visualizing them far more intuitive than does Google Analytics.
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Liz Wade | TrustRadius Reviewer
Score 6 out of 10
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While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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There is definitely a bit of a learning curve, and if you require support directly from Adobe, it is pretty expensive. There are also independent contractors who can assist in setup, but they are also expensive. That may make this an unobtainable product for some smaller to medium size businesses. There is a free tool the Omniture Digital Pulse Debugger, that can help you customize your Omniture settings when setting up or troubleshooting.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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The best way to describe Adobe Analytics is that it's the enterprise-level of analytics platforms, in every sense of the word. From the sales process, through to the cost to purchase and implement, the need for ongoing training, and the fact that it really takes an Analytics team to maintain, this is the platform that is appropriate in contexts where resource constraints are not a consideration when selecting, onboarding, and maintaining a given platform.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Adobe Analytics has better features for finding problems and highlighting areas of improvement on a website, but the Google products seem to integrate better into third-party tools, which can be very valuable in a complex business environment. All of the listed tools take care of the basics of website and user tracking sufficiently.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Adobe Analytics stacks up against Google Analytics like a professional boxer stacks up against a junior varsity highschool boxer. Yeah, the JV boxer gets the job done when he doesn't need to do a lot, but sometimes you just need a George Foreman in the ring. You'll get the features needed with Adobe Analytics.
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Nathan Collins | TrustRadius Reviewer
Score 6 out of 10
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Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
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Spencer Baselice | TrustRadius Reviewer
Score 7 out of 10
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Adobe is fairly robust and similar to Google Analytics however as a paid service it is not exceptionally better. It provides much the same data that Google Analytics does and in some areas is not as strong. Page-level reports are more difficult in Adobe. Selecting a group of pages for a simple report that trends growth to a handful of similar pages, for instance, is more difficult in Adobe for our organization. Tracking revenue is also a challenge but this is a site-specific issue and occurs with Google Anlaytics as well. That being said, as a paid platform, Adobe should be able to work around this issue. Data Warehouse and report builder functions are great, but require another plug in, GA allows easier download of data in this regard.
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Albert Ihm | TrustRadius Reviewer
Score 9 out of 10
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Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
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Brandon Adawi | TrustRadius Reviewer
Score 8 out of 10
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I leaned to use Adobe Analytics in college and carried that over into the working world; so for me it was an easy decision. I used DOMO and Google, and a few others but some of the things Adobe does better than their competition is that they have a detailed path for exactly how viewers used your website and a little better info on who those users are.
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Chris McCue | TrustRadius Reviewer
Score 8 out of 10
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Adobe Analytics is a great tool and I have found Google Analytics to also provide good data. Adobe Analytics sitecatalyst website is not as user friendly as the Google Analytics website interface, in my opinion. However, I think that actual QA verification of Adobe Analytics on websites is easier.
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Robert Williams | TrustRadius Reviewer
Score 9 out of 10
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From its original namesake (Omniture), the strength of the brand was a big factor. Also the idea of having dedicated support staff 24/7. More visually appealing. More custom tools (Analysis Workspace, Discover, Report Builder).
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Alison Smith | TrustRadius Reviewer
Score 9 out of 10
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Webtrends Analytics provides much the same service and toolset, but when I last used it (some years ago, admittedly) the management of variables and reports was a nightmare; the options were *too* flexible. By limiting the number of variables, and keeping a distinction between traffic and conversion vars and events, Adobe have kept their system manageable. It is easy for an admin user to see how each report is configured so there is less chance of misinterpretation of results.

Google Analytics has the benefit of a large base of users of their free GA tool, but they are almost all amateurs with little real understanding of analytics. The free tool is not sufficient, in terms of the volumes it can handle and the breadth of reporting available (limited custom vars) but the Premium tool lacks the weight of experience, documentation and support that Adobe provides and is no cheaper on a like-for-like basis.
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Drew Bartlett | TrustRadius Reviewer
Score 8 out of 10
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Adobe Analytics (previously known as Omniture) is the de-facto standard across the media industry. Google has very quickly caught up with Adobe and it is always worthwhile to take a very long look at Google Analytics to evaluate the differences. Your decision will depend on your requirements, technical capabilities and organizational/business maturity.
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Nathan Normand | TrustRadius Reviewer
September 19, 2015

#AdobeAnalyticsForLife

Score 7 out of 10
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I believe that Adobe Analytics really stands alone at the top of the reporting and analytics industry. They have a desire to be the best and are continually working to provide a more enhanced and real-time data analytics world that a lot of other reporting tools are lagging.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

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Adobe Analytics Technical Details

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