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Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNG#AdobeAnalyticsForLifeWe currently use Adobe Analytics as our main reporting tool. Most of the reporting we do comes from the data that is housed within Analytics. We define a lot of our company's performances and forecast based off of the data passing to Adobe. The Adobe Analytics software is used by most, if not all, of the departments within our organization. It ensure that we maintain consistency when it comes to reporting and represents a software that we can depend on to help our company succeed.,The consistency of reporting has always been good meaning that we have never experienced any major discrepancies. I obviously think this is a huge factor when considering a reporting tool because the company's performance is judged based off the data housed in here. We have never run into any technical issues with Adobe's servers being down and Adobe Analytics becoming inaccessible. This could cause major problems if you are trying to take care of highly important reports or requests. The customer service is also fantastic. Any time I reach out to my rep, they always respond in a timely manner. I believe this is important in every aspect.,I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general. Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out. We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.,7,I would say it has allowed the main users to be more efficient in their day to day roles simply because they can set custom dashboards or schedule reports to run automatically on the frequency they desire which is a huge plus. The tool has allowed other departments of the business to be able to start seeing their data housed in a centralized location as other departments to allow them more insight to consumer behavior in a quick glance.,kenshoo, Google Analytics and Webtrends Analytics,4,No,The support did get back to me within 24 hours when I marked the issue as urgent. They actually came through and were able to take care of the issue in a timely manner and we were able to resume our work. I think that if they could get their support response up to this level on a regular basis, no one in the market could compete with them.Analyzing Analytics: Enterprise grade platform with low performance supportAdobe Analytics is used as our enterprise web analytics platform globally to measure all of our digital properties. It helps provide us with standard high level metrics and measurements but also allows us to customize the data collected to provide deep insights to measure key performance indicators (KPIs). Adobe Analytics has provided us with the ability to generate basic reports, standard dashboards, as well as customized automated reporting through MS Excel, both scheduled and adhoc .,Reliable servers providing excellent uptime. Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination. Continuous development with new features and enhancements released often.,User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs. Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved. Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.,2,Allows us to quantify the performance of our digital properties to measure success We have the flexibility to implement customizations to gain deeper insights into new business challenges,Google Analytics,Google Analytics Premium,2,15,1,Global web properties measurement Automating reports and dashboards Flexibility to customize measurement,Used to measure Windows application usage Used to feed data to marketing automation platform,Predictive analytics,Yes,1,Yes,Always... but a long time ago. Not recently unfortunately.,Running standard reports Scheduling reports,Customization to get custom data Overall usability (though it has slightly improved recently) Automation of complex reporting Dashboard layout is very restricted,Yes,6Highly configurable with many 3rd party/Adobe product integration optionsIt's used across our company, however our department (Web Analytics & Optimisation) are the power users, we provide support within the organisation and advance the implementation.,Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed. Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this. Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free. Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA. Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions. Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test. Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!,Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition. Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care. There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version. Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?,9,Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance. It's the essential tool for telling us how to make change on our website. An essential 2nd data source for cross checking data from BI and other systems. Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.,8,100,5,Individual campaign and channel reporting; downloads and revenue. Forecasting revenue. Implementing change on the website.,Implemented in-house,Yes,It's important to have someone on your team that's technical and has an understanding on analytics. This mixed skillset can sometimes be difficult to find.,9,Yes,6,Yes
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Adobe Analytics
457 Ratings
Score 7.6 out of 101
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Adobe Analytics Reviews

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Adobe Analytics
457 Ratings
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Score 7.6 out of 101

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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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