Adobe Analytics Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
504 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Do you work for this company? Manage this listing

TrustRadius Top Rated for 2020

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-10 of 10)

Natasha Watts | TrustRadius Reviewer
February 19, 2016

Adobe Analytics for the win

Score 10 out of 10
Vetted Review
Verified User
Review Source

Business Processes Supported

  • Determine ROI of implemented features
  • Evaluate A/B testing with Optimizely integration
  • Internal creative campaigns
  • Identifying website performance issues (If we see a drop off in data, sometimes this information can provide a timeline for our technology team.)
  • Monitoring website performance (Weekly, Monthly and Yearly)
Read Natasha Watts's full review
Jonathon Frampton | TrustRadius Reviewer
December 04, 2014

Adobe Analytics (SiteCatalyst) as Digital BI

Score 8 out of 10
Vetted Review
Verified User
Review Source

Business Processes Supported

  • eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics.
  • Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions.
  • IT & Operations Support issue research and resolution tool.
  • eCommerce Ad-hoc Analysis.
Read Jonathon Frampton's full review
Vagner Polund | TrustRadius Reviewer
April 22, 2015

A developers prospective

Score 8 out of 10
Vetted Review
Verified User
Review Source

Business Processes Supported

  • Knowing if users click on specific download links. Questions like: "Are users even downloading the PDF version of this content?"
  • Knowing if users are following links that are displayed to them using personalization algorithms. Questions like: "Did the user like the suggested products that we showed them?"
  • Knowing if users are experiencing basic features of the website that lead to a call to action. Questions like: "Did the user click on the BMI calculator? If so did they use it and then click on the find doctor link?"
Read Vagner Polund's full review
Anonymous | TrustRadius Reviewer
October 21, 2013

Adobe SiteCatalyst Review - Agency Perspective

Score 8 out of 10
Vetted Review
Verified User
Review Source

Business Processes Supported

  • SiteCatalyst was used primarily to analyze website leads delivered through paid media and organic channels. Visitor website interactions were analyzed for multiple metrics including: bounces, page per visit, time on site, page path analysis, etc. When visitors began a product application, fallout and completion metrics were then tracked and analyzed.
  • Client data was pulled form internal databases and linked to SiteCatalyst data to determine ROI on media campaigns, as well as determine value of new customers.
Read this authenticated review
Anonymous | TrustRadius Reviewer
February 11, 2013

Powerful platform with extensive functionality and strong integrations to other products.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Business Processes Supported

  • Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.
Read this authenticated review

About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No