Data handling and analysis tool with powerful analytics features
We were able to simply follow project progress and do basic analytics using our phones thanks to its mobile application. It helps us …
Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Recent Reviews
Awards
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Reviewer Pros & Cons
Business Development Manager
Siniwell Solutions (Information Technology Services, 51-200 employees)
Video Reviews
12 videos
User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
Pricing
N/A
Unavailable
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
Adobe Analytics Video
Adobe Analytics Product Tour
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.
Reviewers rate Device and Browser Reporting highest, with a score of 9.3.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(813)Attribute Ratings
Reviews
(1-23 of 23)Companies can't remove reviews or game the system. Here's why
- Understanding user behavior
- Measurement of visitors
- Measurement of revenue
- Understanding site performance and errors
March 08, 2023
Simple and fast
- Ease of use
- Quality of data
- Cost
February 01, 2022
Adobe Analytics - Reliable Enterprise Solution
- Digital Campaign Reporting
- Website Behavior Analysis
- Website Testing
February 01, 2022
Gold standard in web performance analytics, if you're willing to take on the integration work
- Performance measurement for our executive team
- Custom report building in support of the enterprise
- Campaign reporting for digital marketing, email/SMS & affiliate.
November 30, 2020
Adobe Analytics - powerful and great integrations, but may be overkill for the average user
- Tracking across platforms with other products in the Adobe Experience Cloud
- Custom links to track engagement and clicks on page elements that aren't anchor links
- The activity map tool that lets you visually inspect click and traffic data on a given web page right within the live view of the page
- Pathfinder tool that gives detailed page path reports, allowing for easy access of how effective our user journeys are
November 21, 2020
Adobe Analytics is great for Marketing Analytics Tracking
- Better Tracking
- Client Dashboards
- Customer Tracking
- Predictive Analytics
November 19, 2020
A few words about Adobe Analytics
- marketing campaigns performance
- product optimization
- marketing channels attribution
November 19, 2020
Adobe Analytics Knocks It Out Of The Park
- Website Management
- KPI Reports
- General Reporting
November 19, 2020
Great analytics tool for a comprehensive and accurate data
- Tracking and monitoring visitors to our website
- Collecting data for marketing campaigns to attract students to join our porgrams
- Monitoring website visitors to know our target population
November 17, 2020
A heavyweight contender
- To gauge the popularity of the articles by different authors.
- To get the KPIs of the performance of the site.
- To analyst readers' behavior.
November 17, 2020
Adobe Analytics Review
- A/B testing
- Personalization activities
- Customer engagement across our many web properties
- Marketing campaigns
- QA
November 17, 2020
Review of Adobe Analytics
- Marketing Analytics
- Reporting
- Ad hoc business question analysis
- Campaign Analytics
- eCommerce
- Marketing Channel reporting
February 19, 2016
Adobe Analytics for the win
- Determine ROI of implemented features
- Evaluate A/B testing with Optimizely integration
- Internal creative campaigns
- Identifying website performance issues (If we see a drop off in data, sometimes this information can provide a timeline for our technology team.)
- Monitoring website performance (Weekly, Monthly and Yearly)
April 22, 2015
A developers prospective
Score 8 out of 10
Vetted Review
Verified User
- Knowing if users click on specific download links. Questions like: "Are users even downloading the PDF version of this content?"
- Knowing if users are following links that are displayed to them using personalization algorithms. Questions like: "Did the user like the suggested products that we showed them?"
- Knowing if users are experiencing basic features of the website that lead to a call to action. Questions like: "Did the user click on the BMI calculator? If so did they use it and then click on the find doctor link?"
Score 2 out of 10
Vetted Review
Verified User
- Global web properties measurement
- Automating reports and dashboards
- Flexibility to customize measurement
December 04, 2014
Adobe SiteCatalyst: Great software, difficult learning curve
Score 8 out of 10
Vetted Review
Verified User
- Monitor and manage traffic on our public facing websites.
- Track digital campaign performance.
- Identify performance issues with individual web pages.
December 04, 2014
Adobe Analytics (SiteCatalyst) as Digital BI
Score 8 out of 10
Vetted Review
Verified User
- eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics.
- Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions.
- IT & Operations Support issue research and resolution tool.
- eCommerce Ad-hoc Analysis.
Score 9 out of 10
Vetted Review
Verified User
- Individual campaign and channel reporting; downloads and revenue.
- Forecasting revenue.
- Implementing change on the website.
October 25, 2013
A solid Web Analytics tool
Score 8 out of 10
Vetted Review
Verified User
- Determining top activities and pages visited on site
- Determining opportunities for optimization
- Finding errors in user experience use cases
October 21, 2013
Adobe SiteCatalyst Review - Agency Perspective
Score 8 out of 10
Vetted Review
Verified User
- SiteCatalyst was used primarily to analyze website leads delivered through paid media and organic channels. Visitor website interactions were analyzed for multiple metrics including: bounces, page per visit, time on site, page path analysis, etc. When visitors began a product application, fallout and completion metrics were then tracked and analyzed.
- Client data was pulled form internal databases and linked to SiteCatalyst data to determine ROI on media campaigns, as well as determine value of new customers.
October 18, 2013
Adobe Analytics/SiteCatalyst Review
Score 9 out of 10
Vetted Review
Verified User
- Measurement and reporting of web traffic.
February 11, 2013
Powerful platform with extensive functionality and strong integrations to other products.
Score 9 out of 10
Vetted Review
Verified User
- Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.