Adobe Analytics

Adobe Analytics

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.4 out of 100
Top Rated
Adobe Analytics

Overview

Recent Reviews

Adobe A - Options and Limits.

6 out of 10
August 23, 2022
Usually looking for user flows, traffic hits/visits and where they go, and what users do after they hit a page or vanity URL. Looking for …
Continue reading

Adobe Analytics Review

8 out of 10
May 27, 2022
We use Adobe Analytics to study website user traffic and performance. In addition, it helps us track the best performing pages and user …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

83 people want pricing too

Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

Return to navigation

Product Demos

Adobe Analytics Product Tour
01:49
Return to navigation

Features Scorecard

No scorecards have been submitted for this product yet..
Return to navigation

Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

AT Internet, IBM Digital Analytics, and Parse.ly are common alternatives for Adobe Analytics.

Reviewers rate Availability highest, with a score of 8.9.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews

(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
Vagner Polund | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Nicholas Dragon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Because we were not familiar with SiteCatalyst, we felt like implementation was poor. There were several specific details we were not aware of, which required additional support later on to correct. Overall, implementation of SiteCatalyst on a large scale is quite difficult for new users.
Jonathon Frampton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Score 8 out of 10
Vetted Review
Verified User
Review Source
The most difficult thing I experienced with SiteCatalysts implementation was the updating of tags on secure areas of the client's website that required another department to program and implement. If a development department is unfamiliar with how SC is implemented on other areas of the website, reporting will be affected as the two implementations won't communicate correctly.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
Return to navigation