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Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNGAdobe SiteCatalyst: Great software, difficult learning curveProvides highly detailed reports on very specific metrics. Reports are very easy to share and understand. Able to assign customizable measurement perimeters. Identify poor performing web pages. Track success of digital marketing campaigns.,Learning how to use SiteCatalyst is quite difficult. Initial implementation of software is challenging. Support is less than helpful in most cases.,8,We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.,,9,15,2,Monitor and manage traffic on our public facing websites. Track digital campaign performance. Identify performance issues with individual web pages.,,Vendor implemented Implemented in-house,5,In-person training Self-taught,2,If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.,5,8,10,10,Not to my knowledge,I don't have information about our terms.Adobe Analytics (SiteCatalyst) as Digital BIOrganizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways. Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.,Can expose TOO much data to business users. The sheer amount of reporting available can lead to false insights by users that are not product experts. Requires expert level experience for any implementations.,8,Report automation to reduce and enhance analyst resources. Actionable insights gathered through the tool which are leveraged for overall ROI gain.,,7,70,1,eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics. Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions. IT & Operations Support issue research and resolution tool. eCommerce Ad-hoc Analysis.,,Professional services company,2,Online training Self-taught,5,With a basic / strong understanding of how the data is collected and what the underlying metrics and dimensions mean a user can become quite adept very quickly within the tool. So, yes.,No,6,7,8,6,Internal BI Internal OMS Third Parties (Data Extenders),Front end web system. More third parties.,Give and take.Highly configurable with many 3rd party/Adobe product integration optionsIt's used across our company, however our department (Web Analytics & Optimisation) are the power users, we provide support within the organisation and advance the implementation.,Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed. Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this. Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free. Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA. Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions. Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test. Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!,Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition. Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care. There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version. Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?,9,Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance. It's the essential tool for telling us how to make change on our website. An essential 2nd data source for cross checking data from BI and other systems. Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.,8,100,5,Individual campaign and channel reporting; downloads and revenue. Forecasting revenue. Implementing change on the website.,Implemented in-house,Yes,It's important to have someone on your team that's technical and has an understanding on analytics. This mixed skillset can sometimes be difficult to find.,9,Yes,6,YesA developers prospectiveSince I work at an agency named Axis41, we have helped build out and maintain multiple implementation of Adobe Analytics including stanfordhealthcare.org. Adobe Analytics helps the designers know how to make informed decisions about how to design the user experience. Just to give an example, there is a carousel on the home page of the site. There was discussion as to how many users were using the carousel. Were users clicking the arrows or the radio buttons? Were users actually clicking on the carousel? Were users actually interacting with links on the carousel? Which links were actually being clicked if they clicked them? All of these questions could be answered because Adobe Analytics is able to capture this information. With that information the designers could make actual informed decisions about what to change about the carousel. This is just one example of one very small business problem that Adobe Analytics solved. There are many other problems that Stanford Hospital has solved with Adobe Analytics.,Tracks basic web traffic and key metrics for most websites. Is particularly good at measuring traffic metrics for e-commerce sites. As the software continues to mature, it continues to become effective at capturing complicated scenarios. Well documented with a very verbose training manual. Captures information quite transparently to the user. There is almost no overhead performance issues when the final implementation is integrated into your web site. Implementation has become easier through the years as well. With a DTM(Dynamic Tag Manager) code maintenance is incredible easy.,Developer related concepts are sometimes hard to grasp initially. Particularly the use of the terms "variables" and "eVars". I was confused at first when I was learning about these. Then I slowly understood that the definition of these term were a bit different then what a developer typically refers to as a variable. I would like to see a way to have a test suite to test an implementation. There are debugger tools that help developers know that specific vars and eVars are being set. I would like to see however a way to have a separate suite that you could test on a stage environment for example. It is a bit overwhelming at first to grasp all the terminology at once. Adobe does make a great effort to make the management suite intuitive, but understanding what everything does is like drinking from a firehose. It is a very heavy framework with a lot of capabilities which can be overwhelming at times.,8,Influences design decisions based on actual user experience data. influence key business decisions that lead to more profits. Raise awareness of what content people view. Help drive development efforts on what parts of your website need to be changed. You may think one piece of your website is super important or may even be attached to pieces of it, but actual numbers tell different stories.,Google Analytics,3,Knowing if users click on specific download links. Questions like: "Are users even downloading the PDF version of this content?" Knowing if users are following links that are displayed to them using personalization algorithms. Questions like: "Did the user like the suggested products that we showed them?" Knowing if users are experiencing basic features of the website that lead to a call to action. Questions like: "Did the user click on the BMI calculator? If so did they use it and then click on the find doctor link?",8,Implemented in-house,Yes,Change management was a big part of the implementation and was well-handled,How do I target specific parts of the markup to attach tracking code if the markup is ajaxed in based on an user click event? How do I change the tracking code to track a modal window as a separate page view (for reporting reasons)?,8Adobe SiteCatalyst Review - Agency PerspectiveSiteCatalyst allows for in depth analysis of a website's individual pages, visitor interactions, page path analysis and other key website metrics. Easily separates the various traffic sources sending traffic to a website, including: organic, paid (paid search, display, etc.) and earned (social media, email, etc.).,There is so much customization available in SiteCatalyst, often times it's difficult to get the full benefit of it when compared to other online analysis tools.,Measure quality of leads delivered via online paid media campaigns.,7,8,SiteCatalyst was used primarily to analyze website leads delivered through paid media and organic channels. Visitor website interactions were analyzed for multiple metrics including: bounces, page per visit, time on site, page path analysis, etc. When visitors began a product application, fallout and completion metrics were then tracked and analyzed. Client data was pulled form internal databases and linked to SiteCatalyst data to determine ROI on media campaigns, as well as determine value of new customers.,,Vendor implemented Implemented in-house,6,Online training Self-taught,4,I had familiarity with Google Analytics, which gave me a baseline understanding of website metrics. SiteCatalyst's interface took a while to learn, but the metrics and data itself wasn't bad. If you are a numbers person, SC isn't hard to learn.,No,5Adobe Analytics/SiteCatalyst ReviewSupports custom implementations. Intuitive reporting interface. Ability to "slice and dice" data elements and metrics in multiple ways.,Legacy implementations (prior to tag management and context data variables/processing rules) can be difficult. Inability to correlate "click tracking" with "page load tracking" data. Dashboard reporting limited in the amount of data that can be displayed. Report Builder Excel interface is clunky and limited in what it can do. Formatting of reporting exported to Excel.,Ability to see user flows through processes.,9,9,94,3,Measurement and reporting of web traffic.,Implemented in-house Don't know,5,Online training In-person training Self-taught,5,5,I was not in the organization when the product was onboarded, so I don't know what training was offered.,Analytics/SiteCatalyst is designed to enable extensive customization.,4,9,10,9,Data feeds into offline databases.,,I was not in the organization when the product was purchased/onboarded.Powerful platform with extensive functionality and strong integrations to other products.Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.,Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover). Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.,9,Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.,,30,2,Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.,9,,Vendor implemented Implemented in-house Professional services company,5,Online training In-person training Self-taught,6,,I have found that Adobe SiteCatalyst is a difficult product to learn, but more and more resources are now available to help with this including a publicly available book on the product.,No,7,7,9,7,E-mail tools like ExactTarget, Responsys CRM tools like Salesforce.com Marketing Automation tools like Eloqua & Marketo Voice of Customer tools like OpinionLab and Foresee Results Customer experience tools like Tealeaf and ClickTale,My main advice would be to learn as much as you can about the product before entering the sales process. Most clients buying the product are ignorant of its features and as a result end up buying the wrong stuff and paying a price for it later. I suggest going to training before you buy the product or reading as much as you can about the product ahead of time. Even better, talk to a product expert and have them coach you throughout the buying process.
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Adobe Analytics
454 Ratings
Score 7.6 out of 101
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Adobe Analytics Reviews

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Adobe Analytics
454 Ratings
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Score 7.6 out of 101
TrustRadius Top Rated for 2019
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Nicholas Dragon profile photo
December 04, 2014

Adobe Analytics Review: "Adobe SiteCatalyst: Great software, difficult learning curve"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Implementation

5
Because we were not familiar with SiteCatalyst, we felt like implementation was poor. There were several specific details we were not aware of, which required additional support later on to correct. Overall, implementation of SiteCatalyst on a large scale is quite difficult for new users.
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Jonathon Frampton profile photo
December 04, 2014

Review: "Adobe Analytics (SiteCatalyst) as Digital BI"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Implementation

2
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Vagner Polund profile photo
April 22, 2015

Adobe Analytics Review: "A developers prospective"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Implementation

8
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
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October 21, 2013

Adobe Analytics: "Adobe SiteCatalyst Review - Agency Perspective"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Implementation

6
The most difficult thing I experienced with SiteCatalysts implementation was the updating of tags on secure areas of the client's website that required another department to program and implement. If a development department is unfamiliar with how SC is implemented on other areas of the website, reporting will be affected as the two implementations won't communicate correctly.
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October 18, 2013

"Adobe Analytics/SiteCatalyst Review"

Score 9 out of 10
Vetted Review
Verified User
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Implementation

5
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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February 11, 2013

Adobe Analytics Review: "Powerful platform with extensive functionality and strong integrations to other products."

Score 9 out of 10
Vetted Review
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Implementation

5
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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