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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Recent Reviews

Adobe Analytics Review

8 out of 10
September 07, 2023
Incentivized
The main purpose of Adobe Analytics is how better you understand your customer and how better you provide your service to your customer. …
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Adobe Analytics Review

10 out of 10
September 07, 2023
Incentivized
The company uses it to understand the behavior and the performance of our acquisition efforts. In my team, in experimentation, we use it …
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Adobe Analytics Review

9 out of 10
September 06, 2023
Incentivized
I use Adobe Analytics to run all of our weekly performance reporting. We use Adobe Analytics to wire frame data feeds that will then pull …
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Adobe Analytics Review

8 out of 10
September 06, 2023
Incentivized
We have apps, we have websites, we have Adobe tagging on there, and we want to understand what our users are doing from an informational …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

12 videos

User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
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Pricing

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N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.4.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(816)

Attribute Ratings

Reviews

(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
Vagner Polund | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Nicholas Dragon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Because we were not familiar with SiteCatalyst, we felt like implementation was poor. There were several specific details we were not aware of, which required additional support later on to correct. Overall, implementation of SiteCatalyst on a large scale is quite difficult for new users.
Jonathon Frampton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Score 8 out of 10
Vetted Review
Verified User
The most difficult thing I experienced with SiteCatalysts implementation was the updating of tags on secure areas of the client's website that required another department to program and implement. If a development department is unfamiliar with how SC is implemented on other areas of the website, reporting will be affected as the two implementations won't communicate correctly.
Score 9 out of 10
Vetted Review
Verified User
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
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