Adobe Analytics Reviews

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Score 7.6 out of 101

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Reviews (1-7 of 7)

Nicholas Dragon profile photo
Score 8 out of 10
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Implementation

5
Because we were not familiar with SiteCatalyst, we felt like implementation was poor. There were several specific details we were not aware of, which required additional support later on to correct. Overall, implementation of SiteCatalyst on a large scale is quite difficult for new users.
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Jonathon Frampton profile photo
Score 8 out of 10
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Implementation

2
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Vagner Polund profile photo
Score 8 out of 10
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Implementation

8
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
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No photo available
Score 8 out of 10
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Implementation

6
The most difficult thing I experienced with SiteCatalysts implementation was the updating of tags on secure areas of the client's website that required another department to program and implement. If a development department is unfamiliar with how SC is implemented on other areas of the website, reporting will be affected as the two implementations won't communicate correctly.
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Score 9 out of 10
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Implementation

5
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Score 9 out of 10
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Implementation

5
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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