Adobe Analytics Reviews

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Score 7.7 out of 100

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Reviews (1-3 of 3)

Nicholas Dragon | TrustRadius Reviewer
December 04, 2014

Adobe SiteCatalyst: Great software, difficult learning curve

Score 8 out of 10
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In-Person Training

2
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience.
Follow-up training is too expensive.
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Anonymous | TrustRadius Reviewer
February 11, 2013

Powerful platform with extensive functionality and strong integrations to other products.

Score 9 out of 10
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Verified User
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In-Person Training

6
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

AB Tasty, Searchmetrics Suite, SessionCam, OneHydra, Ektron Web Content Management System (Discontinued)

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No