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Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNGAdobe SiteCatalyst: Great software, difficult learning curveProvides highly detailed reports on very specific metrics. Reports are very easy to share and understand. Able to assign customizable measurement perimeters. Identify poor performing web pages. Track success of digital marketing campaigns.,Learning how to use SiteCatalyst is quite difficult. Initial implementation of software is challenging. Support is less than helpful in most cases.,8,We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.,,9,15,2,Monitor and manage traffic on our public facing websites. Track digital campaign performance. Identify performance issues with individual web pages.,,Vendor implemented Implemented in-house,5,In-person training Self-taught,2,If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.,5,8,10,10,Not to my knowledge,I don't have information about our terms.Adobe Analytics/SiteCatalyst ReviewSupports custom implementations. Intuitive reporting interface. Ability to "slice and dice" data elements and metrics in multiple ways.,Legacy implementations (prior to tag management and context data variables/processing rules) can be difficult. Inability to correlate "click tracking" with "page load tracking" data. Dashboard reporting limited in the amount of data that can be displayed. Report Builder Excel interface is clunky and limited in what it can do. Formatting of reporting exported to Excel.,Ability to see user flows through processes.,9,9,94,3,Measurement and reporting of web traffic.,Implemented in-house Don't know,5,Online training In-person training Self-taught,5,5,I was not in the organization when the product was onboarded, so I don't know what training was offered.,Analytics/SiteCatalyst is designed to enable extensive customization.,4,9,10,9,Data feeds into offline databases.,,I was not in the organization when the product was purchased/onboarded.Powerful platform with extensive functionality and strong integrations to other products.Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.,Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover). Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.,9,Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.,,30,2,Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.,9,,Vendor implemented Implemented in-house Professional services company,5,Online training In-person training Self-taught,6,,I have found that Adobe SiteCatalyst is a difficult product to learn, but more and more resources are now available to help with this including a publicly available book on the product.,No,7,7,9,7,E-mail tools like ExactTarget, Responsys CRM tools like Salesforce.com Marketing Automation tools like Eloqua & Marketo Voice of Customer tools like OpinionLab and Foresee Results Customer experience tools like Tealeaf and ClickTale,My main advice would be to learn as much as you can about the product before entering the sales process. Most clients buying the product are ignorant of its features and as a result end up buying the wrong stuff and paying a price for it later. I suggest going to training before you buy the product or reading as much as you can about the product ahead of time. Even better, talk to a product expert and have them coach you throughout the buying process.
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Adobe Analytics
454 Ratings
Score 7.6 out of 101
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Adobe Analytics Reviews

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Adobe Analytics
454 Ratings
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Score 7.6 out of 101
TrustRadius Top Rated for 2019
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Nicholas Dragon profile photo
December 04, 2014

Adobe Analytics Review: "Adobe SiteCatalyst: Great software, difficult learning curve"

Score 8 out of 10
Vetted Review
Verified User
Review Source

In-Person Training

2
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience.
Follow-up training is too expensive.
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February 11, 2013

Adobe Analytics Review: "Powerful platform with extensive functionality and strong integrations to other products."

Score 9 out of 10
Vetted Review
Verified User
Review Source

In-Person Training

6
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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