Adobe Analytics Reviews

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Score 7.6 out of 101

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Reviews (1-25 of 29)

Natasha Watts profile photo
Score 10 out of 10
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10
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Ahmad Rahman profile photo
Score 2 out of 10
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2
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
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Richard Hayes profile photo
Score 9 out of 10
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8
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources.
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Vagner Polund profile photo
Score 8 out of 10
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8
It gives good insight as to key indicators as to what customers are looking at. I'm still unfamiliar with all of it's capabilities so my feelings toward it are still developing; however I can see how well it captures data that help drive critical decisions. Knowledge is power and when you know the behavior of your users, then it gives you greater power over how you present your content on your web site. It also drives your capability of catering your web site to your customers and shortens the gap between your customers and you so that you know what they are looking for.
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Adam Waddington profile photo
Score 10 out of 10
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10
The capabilities of the tool are vast and it can actually replace several other more basic tools and create a central reporting site for all marketing teams. The fact is, we can teach people across the company to engage with the tool very quickly and the value can be seen without a great deal of expertise.
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Ian Vaisman profile photo
Score 8 out of 10
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9
I think SiteCatalyst is probably still one of the top web analytics platforms in the market and the fact that I already know how to use it makes it very likely that I would use it again and/or recommend its use.
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Vince Ginsburg profile photo
Score 6 out of 10
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7
Steep learning curve and cost made us heavily debate the merits of continuing to use this product. However, its powerful metrics and tracking were undeniably useful and even crucial. Without a better solution immediately in mind, we've continued using this product and may continue to do so for the immediate future.
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Nicole Kook profile photo
Score 7 out of 10
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7
This product is useful, but there are other opportunities out there. You need to constantly be researching the updates Site Catalyst offers as well as what other products out there offer to ensure the best product for your company's goals.
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April 08, 2015

Adobe Analytics

Score 8 out of 10
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9
Cost to convert tags to another provider (retagging sites) would be ASTONOMICAL.
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Score 7 out of 10
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7
Until Google Analytics Premium gets truly unsampled data (in my previous role, every time I created a new segment and did a comp, the sample size was around 3.5%ish) it still makes sense to use Adobe Analytics until Google figures that out (without having to use BigQuery). It's really Adobe's strength right now. However, as many people have told me in my organization, Adobe Analytics' interface is quite the undertaking and isn't the most user friendly experience.
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Score 8 out of 10
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9
Adobe Analytics is the gold standard for capturing and displaying clickstream data. It's both powerful and easy to use, allowing anyone in an organization to get a sense for what's happening on the website and mobile site, while giving analysts the ability to dive more deeply into the data.
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June 04, 2014

A+ Adobe Analytics

Score 8 out of 10
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9
It's customizable, has great support, and is easily managed. They're also innovating consistently now.
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October 25, 2013

Not for Everyone

Score 9 out of 10
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8
I gave this rating because I believe that Adobe SiteCatalyst is the premier analytics tool within the marketplace right now. It gives you the ability to perform unstructured analysis in an easy, and clean format. Although the tool can be quite expensive (depending on server calls), I find that that the output is well worth the money.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

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Adobe Analytics Technical Details

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Mobile Application:No