February 19, 2016
Adobe Analytics for the win
Likelihood to Renew
10
TrustRadius
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNGAdobeAdobe Analytics for the win2016-02-19T16:44:46.513ZAdobe Analytics is being used across the whole organization. Depending on the goals of the department, Adobe Analytics can be used in multiple ways for our organization. E-Commerce uses AA every day to measure ROI of tracked elements, pin point website issues, and track user engagement. E-Commerce also integrated AA with Optimizely to use custom segments and metrics for a better in depth review of A/B tests.,Easy to create segments and apply them instantly to reporting
Easy to use out of the box metrics and to create custom metrics
Beautiful UI that allows the user easy access to reporting and dashboards,Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.,10,Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.,N/A,Optimizely, Crazy Egg, Google Analytics,,1,Determine ROI of implemented features
Evaluate A/B testing with Optimizely integration
Internal creative campaigns
Identifying website performance issues (If we see a drop off in data, sometimes this information can provide a timeline for our technology team.)
Monitoring website performance (Weekly, Monthly and Yearly),E-Commerce was really excited about the Optimizely integration and how easy it was to get started. We've established 4 evars and 4 sprops for Optimizely testing that we can recycle/re-use throughout the year. With the integration, we are able to provide more in-depth reporting on A/B tests for stakeholders.
Use AA to identify website performance issues and provide the technology team with a close estimate as to when something stopped working on our site.
Use AA to report ROI for implemented features (new and old).,We will continue integrated AA with software such as Optimizely when necessary.
Review success of internal creative campaigns.
Use pathing reports to analyze user engagement with different page types (i.e. Product Page, Brand Page, Category Page) on our site. The pathing reports will provide insight into how our customer's shop and influence future updates to page types.,10,Easy to create segments.
Easy to drag and drop segments, dimensions and metrics into reporting (in regards to Ad Hoc). Side Note: We do not pay extra for Adobe Workspace.
Creating dashboards that can be emailed on a weekly basis and easy to share with other departments.,In Omniture (not paying for Adobe Workspace), the lack of an undo button can be cumbersome. There have been multiple occasions I've accidentally done something and searched for an Undo button (habit).
In Omniture (not paying for Adobe Workspace), applying segments, dimensions and metrics require the page to reload. I prefer to use Ad Hoc for creating reports because of its ease of use dragging and dropping to get to the data.,9Natasha WattsAdobe Analytics in a Small Business2014-05-20T16:05:23.994ZWe are using Adobe Analytics primarily in our ecommerce and marketing departments. We are a small business, so generally I (the analyst) prepare reports on a monthly or ad-hoc basis to also give management a look inside, but generally there are only 1 or 2 of us who use the product daily. We also use Google Analytics concurrently, but find that Adobe Analytics gives us deeper insights into the differences in browse/buy behavior between our B2C and B2B customers as we cater to both markets.,Dashboarding - These are fully customizable and give you an "at a glance" view of the state of your website each time you open them up.
Beautiful Reports - Reports can be customized and when printed or downloaded, are "management ready" without having to export to Excel and try to make it look more attractive
Customizable Metrics - Anything you can imagine you want to measure, there is likely a way.,Implementation is difficult - Both initial implementation as well as adding additional features. Adobe jobs implementation out to 3rd parties and I'm sure that a large part of the experience has to do with how well that 3rd party is at their job. Maybe this could be better controlled and made easier for clients by taking implementation back under the Adobe umbrella
Support is overseas and sometimes slow to respond - I've had issues with support really understanding my questions, often issues have to be escalated. Oftentimes it takes the full 24 hours to respond, not sure if this is because of time differences or what, but most other companies using overseas support agents seem to respond in a more timely fashion. Also, it is rare to have an issue resolved on first contact.
Context for the reports/metrics - It is easy to look at data but interpret it wrong because you aren't really looking at the right metrics or the right data points.,6,Increased efficiency - Running the reports we want on a regular basis is much less time consuming
Visibility into our email campaigns is much improved and has allowed us to slowly move the needle to gain more revenue from our email campaigns
We have been able to spot areas of the site easier that are not working properly and make corrective action,,1,8Elizabeth GrossAnalyzing Analytics: Enterprise grade platform with low performance support2014-12-18T15:52:23.573ZAdobe Analytics is used as our enterprise web analytics platform globally to measure all of our digital properties. It helps provide us with standard high level metrics and measurements but also allows us to customize the data collected to provide deep insights to measure key performance indicators (KPIs). Adobe Analytics has provided us with the ability to generate basic reports, standard dashboards, as well as customized automated reporting through MS Excel, both scheduled and adhoc .,Reliable servers providing excellent uptime.
Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination.
Continuous development with new features and enhancements released often.,User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs.
Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved.
Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.,2,Allows us to quantify the performance of our digital properties to measure success
We have the flexibility to implement customizations to gain deeper insights into new business challenges,Google Analytics,Google Analytics Premium,2,15,1,Global web properties measurement
Automating reports and dashboards
Flexibility to customize measurement,Used to measure Windows application usage
Used to feed data to marketing automation platform,Predictive analytics,Yes,1,Yes,Always... but a long time ago. Not recently unfortunately.,Running standard reports
Scheduling reports,Customization to get custom data
Overall usability (though it has slightly improved recently)
Automation of complex reporting
Dashboard layout is very restricted,Yes,6Ahmad RahmanAdobe SiteCatalyst: Great software, difficult learning curve2013-10-20T12:46:25.099ZProvides highly detailed reports on very specific metrics.
Reports are very easy to share and understand.
Able to assign customizable measurement perimeters.
Identify poor performing web pages.
Track success of digital marketing campaigns.,Learning how to use SiteCatalyst is quite difficult.
Initial implementation of software is challenging.
Support is less than helpful in most cases.,8,We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.,,9,15,2,Monitor and manage traffic on our public facing websites.
Track digital campaign performance.
Identify performance issues with individual web pages.,,Vendor implemented
Implemented in-house,5,In-person training
Self-taught,2,If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.,5,8,10,10,Not to my knowledge,I don't have information about our terms.Nicholas DragonAdobe Analytics (SiteCatalyst) as Digital BI2013-09-23T17:45:26.648ZOrganizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways.
Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.,Can expose TOO much data to business users.
The sheer amount of reporting available can lead to false insights by users that are not product experts.
Requires expert level experience for any implementations.,8,Report automation to reduce and enhance analyst resources.
Actionable insights gathered through the tool which are leveraged for overall ROI gain.,,7,70,1,eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics.
Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions.
IT & Operations Support issue research and resolution tool.
eCommerce Ad-hoc Analysis.,,Professional services company,2,Online training
Self-taught,5,With a basic / strong understanding of how the data is collected and what the underlying metrics and dimensions mean a user can become quite adept very quickly within the tool. So, yes.,No,6,7,8,6,Internal BI
Internal OMS
Third Parties (Data Extenders),Front end web system.
More third parties.,Give and take.Jonathon FramptonDigital Reporting and Analytics Solution with Extensive Features2014-06-06T16:47:34.675ZAdobe Analytics is our primary tool for the Web analytics reporting.. Its used by everone who wants to understand the web behaviour across the organization,Understand Webpage behaviour, pathing,Traffic & conversions
Sources of traffic, Campaign Reporting
Reporting, Benchmarking, Quick Analysis, Performance of the Webpage,Visitor Click map is missing which would make it easy to understand the realestate on the page.,10,Funnel Optimization
Marketing Effectiveness
User Experience on the web,,10,10Ananthnag BallapalliAdobe Analytics Review2013-10-16T22:06:58.511ZEasily implemented for standard web metrics.
Segmentation based upon user actions are extremely valuable.
Custom tracking ability through additional eVars and Props (variables that store data and pass them on to the data collection server) provide immediate value.
SAINT Classifications can provide additional insights.,Does not integrate with all video platforms.
Expertise with the tool is generally required to maximize use.
Support can be slow at times.,9,Ability to gauge marketing efforts or functional improvements that drive specific user behaviors.,9,8David HubertWhy choose Adobe over a free Google Analytics solution?2014-06-13T20:05:07.090ZOur organization uses Adobe Analytics to track and measure visitor interaction with the website and its online sales channels. The base metrics are visits, orders and revenue, with several breakdowns, such as by Device, Region and Country, Marketing Channel, Category, Business unit, etc.The analytics team is the owner of the data and makes massive usage of the reports to get useful insights for the business, but there are many users across the whole organization.,Simple web interface
Powerful data mining tool for power users (Ad Hoc analysis)
Flexible and comprehensive data structure
Integration with several other tools,Slow web interface
Complicated (and sometimes cumbersome) implementation
No easy-to-use visual tools (heatmaps),9,Better insights on visitor behavior in the website
Better ROI of marketing channels, thanks to campaign attribution
Better overall digital business results,,10,9Federico CaloreHighly configurable with many 3rd party/Adobe product integration options2014-08-22T14:59:55.016ZIt's used across our company, however our department (Web Analytics & Optimisation) are the power users, we provide support within the organisation and advance the implementation.,Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed.
Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this.
Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free.
Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA.
Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions.
Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test.
Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!,Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?,9,Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance.
It's the essential tool for telling us how to make change on our website.
An essential 2nd data source for cross checking data from BI and other systems.
Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.,8,100,5,Individual campaign and channel reporting; downloads and revenue.
Forecasting revenue.
Implementing change on the website.,Implemented in-house,Yes,It's important to have someone on your team that's technical and has an understanding on analytics. This mixed skillset can sometimes be difficult to find.,9,Yes,6,YesRichard HayesA developers prospective2013-10-27T21:48:52.086ZSince I work at an agency named Axis41, we have helped build out and maintain multiple implementation of Adobe Analytics including stanfordhealthcare.org. Adobe Analytics helps the designers know how to make informed decisions about how to design the user experience. Just to give an example, there is a carousel on the home page of the site. There was discussion as to how many users were using the carousel. Were users clicking the arrows or the radio buttons? Were users actually clicking on the carousel? Were users actually interacting with links on the carousel? Which links were actually being clicked if they clicked them? All of these questions could be answered because Adobe Analytics is able to capture this information. With that information the designers could make actual informed decisions about what to change about the carousel. This is just one example of one very small business problem that Adobe Analytics solved. There are many other problems that Stanford Hospital has solved with Adobe Analytics.,Tracks basic web traffic and key metrics for most websites. Is particularly good at measuring traffic metrics for e-commerce sites. As the software continues to mature, it continues to become effective at capturing complicated scenarios.
Well documented with a very verbose training manual.
Captures information quite transparently to the user. There is almost no overhead performance issues when the final implementation is integrated into your web site.
Implementation has become easier through the years as well. With a DTM(Dynamic Tag Manager) code maintenance is incredible easy.,Developer related concepts are sometimes hard to grasp initially. Particularly the use of the terms "variables" and "eVars". I was confused at first when I was learning about these. Then I slowly understood that the definition of these term were a bit different then what a developer typically refers to as a variable.
I would like to see a way to have a test suite to test an implementation. There are debugger tools that help developers know that specific vars and eVars are being set. I would like to see however a way to have a separate suite that you could test on a stage environment for example.
It is a bit overwhelming at first to grasp all the terminology at once. Adobe does make a great effort to make the management suite intuitive, but understanding what everything does is like drinking from a firehose. It is a very heavy framework with a lot of capabilities which can be overwhelming at times.,8,Influences design decisions based on actual user experience data.
influence key business decisions that lead to more profits.
Raise awareness of what content people view.
Help drive development efforts on what parts of your website need to be changed. You may think one piece of your website is super important or may even be attached to pieces of it, but actual numbers tell different stories.,Google Analytics,3,Knowing if users click on specific download links. Questions like: "Are users even downloading the PDF version of this content?"
Knowing if users are following links that are displayed to them using personalization algorithms. Questions like: "Did the user like the suggested products that we showed them?"
Knowing if users are experiencing basic features of the website that lead to a call to action. Questions like: "Did the user click on the BMI calculator? If so did they use it and then click on the find doctor link?",8,Implemented in-house,Yes,Change management was a big part of the implementation and was well-handled,How do I target specific parts of the markup to attach tracking code if the markup is ajaxed in based on an user click event?
How do I change the tracking code to track a modal window as a separate page view (for reporting reasons)?,8Vagner PolundOnly for people who want to make money.2014-05-09T22:12:04.204ZI chose Adobe Analytics to use as our company wide online marketing solution. Adobe Analytics has allowed me to manage online campaigns and easily calculate ROI. The ability to segment and target client groups has increased online and email campaign conversions by ten fold. Test and target allows us to gather detailed data for A/B Testing which provided us the information needed to launch successful marketing campaigns.,Provides an intuitive, visual interface which makes manipulating data sets easily viewable and understandable for effective use in marketing application.
Calculates potential ROI-Based on online funnels, user data and conversion goals the program accurately calculates potential ROI. This is extremely helpful when making budget decisions for new campaigns.
Segmenting-The software has a powerful engine that makes segmenting user groups which has allowed us to convert clients into paying customers.,Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.,9,The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.,Google Analytics Premium,Google Analytics,9Carlos BarriosAdobe Analytics - Still the leader in third-party analytics2014-05-07T20:17:13.101ZCurrently, Adobe Analytics (AA) is the go-to analytcs tool for my entire company alongside several other basic third-party tracking pixels. We use AA to track conversions, marketing campaigns, user interaction, as well as for the building of dashboards and ad hoc analysis. This, combined with our team analytics team that leverages Ad Hoc Analysis with AA, provides very comprehensive overage of our analytics needs.
The primary business problems we use AA to address are release testing (usage of site features), purchase activity, and marketing campaign success. We also track other general metrics such as Bounce Rates, Visits/Visitors, Registrations, etc.,Provides an interface that is easy to navigate and explain to general users
Offers data extraction and automation through Data Warehouse
Provides a baseline-architecture with the ability to customize when needed
Ability to integrate with Adobe Target and other tools
The ability to segment and run breakdowns/correlations/subrelations provides access to a great deal with granularity in reporting,Sometimes, the default number of variables is not enough
With AA v15, some of the organization within the dropdowns has become less clear
Dashboards in the tool aren't always unique to the user and persist across profiles (could use more customization for this),10,Allows for cross-checking of data
Increased interest in analytics across the company
Better understanding of feature success
Does require dev support
Can be complex to troubleshoot,Webtrends Analytics,10Adam WaddingtonAdobe Analytics Review2014-05-02T19:55:48.947ZAdobe Analytics is being used by our organization to track, analyze and report on different marketing programs and site traffic. This tool is primarily used by our e-Commerce and complimentary Marketing Teams. Adobe Analytics addresses the problem of needing a robust tool that can capture all our e-Commerce visitor data into on synced location for reporting and analysis.,User Experience - I found Adobe Analytics to have a very user friendly interface. It has a relatively low learning curve and it is very easy to dive right in and begin to analyze data.
Reports - Very robust reporting features. Allows for easy saving of custom reports and is easy to schedule reports as well.,I would like to see more compacted / easy to understand reporting. The report navigation has a lot of levels to it, making it difficult sometimes to find what you're looking for.
It would be nice to have a slightly more robust learning feature.,9,Increased employee efficiency
Much easier to tie into different tools to automated things like cross-sells, automated emails, etc.,Google Analytics,9Michael SilvaA solid Web Analytics tool2013-10-25T22:52:13.496ZSiteCatalyst can accommodate varying complexities of implementation strategies very well
Robust reporting tools, especially Ad Hoc Analysis (formerly Discover), make custom segmentation simple and intuitive,I would love if Calculated Metrics could be shareable - similar to how folders of segments can be shared.,It has allowed me to uncover crucial insights that have lead to large site optimization projects.,9,8,30,3,Determining top activities and pages visited on site
Determining opportunities for optimization
Finding errors in user experience use cases,Combining with attitudinal data to compare site behavior of satisfied and dissatisfied customers,With continued improvements in implementation, leveraging its revenue tracking capabilitiesSteven RishAdobe SiteCatalyst v15 2013 Review2013-09-16T21:35:25.282ZComprehensive user technology profiles.
Easy implementation process for standard metrics/reports.
Integrates well with other Adobe products such as SearchCenter.
Provides great options for exporting data in via various formats and pipelines.
Interface is intuitive.,Support is sometimes slow to respond.
Processing and VISTA rules (proprietary tools for the creation of real-time segmentation of online data) can be difficult to implement and sometimes have a "black box" feel.,Determining ROI on eCommerce products.
Near real-time feedback for media articles.,10,8Samuel CooperA robust and very effective Web Analytics Tool2013-08-20T23:20:38.440ZAllows you to look at your data filtered by as many traffic sources (including mobile) and metrics as you need in order to analyze your business' KPIs. The granularity level is impressive.
Customer pathing is something that is very helpful in order to look at your customer's behavior on your site.
Ability to run large reports and get alerts when reports are ready plus a wide variety of formats available to export reports (PDF, CSV, etc.),Product couldn't track video performance metrics, but this might have been due to an unsupported video player format and not the product capability in general.
The platform provides several tutorials and forums for Q&A, but I remember still having trouble when trying to find help for specific issues and not being able to wait for another user to reply in the forums or get an answer by email.,I'm not currently using this product.,9,8Ian VaismanThorough and versatile, but needs an expert2013-07-24T14:44:02.617ZProvides in-depth web page analytics: impressions, views, user demographics, event tracking.
Provides comprehensive reports that can be automatically scheduled.
Generates graphs for visualizing long-term and short-term data.,Requires a somewhat steep learning curve to use and set up this product.
Customer and tech support are available at multiple levels, however it can take some time and potentially a few attempts to find the right person with the right knowledge.,Provides in-depth metrics for website visitors to illustrate how users are interacting with our website.
Allows us to track problematic areas on the website indicated by sharp decreases in user traffic and engagement.,7,6Vince GinsburgInsightful Ecommerce Analytics Tool2013-10-07T21:48:33.486ZThis product is great for tracking ecommerce users once they get to your site and gives insight as to where users go before and after your site. This product also helps discover which products and pages are most viewed and which products and pages have the highest transaction rate. This product allows for CID tag tracking for placements outside of your website as well as iCID tag tracking for pages within your website. Overall, a very insightful tool.,For certain requests, the tool does not remember previous settings.,click rate, purchase rate, click path,7,7Nicole KookNot user-friendly, but invaluable to our company!2013-09-10T15:45:31.148ZYou can get a lot of data from this product, which is very helpful in tracking performance and making business decisions.,The product is not very intuitive or easy to use.
The product requires a lot of labor-intensive work to use.,We are able to track various data points site-wide which help us gauge performance and make business decisions.,9,7Sarah SchickAdobe Analytics2014-09-23T17:07:04.053ZMy group serves Toyota for all their web analytics and we use Adobe Analytics to store our data and we do our analysis off this data.,Provides methods to access the data
Uptime surrounding the products
Has resources available to address training, consulting, etc,Technical support
Results not being the same across platforms
Pricing,8,Ability to do our job,,9,Vendor implementedVerified UserAdobe Analytics: The Unsampled Frontier2014-05-20T15:23:09.886ZWe are using Adobe Analytics to shape how our users interact with our website--whether that's path analysis, the keywords they are searching for, the content they are browsing, and various other site based metrics. Additionally, we are using this data to help us make smarter decisions about new initiatives the company is looking to venture into both online and offline.,Very Detailed Path Analysis
Unsampled Data
Data Warehouse,Clunky user interface
Large learning curve for those who aren't analysts
Dashboards aren't as dazzling as some competitors,7,Better understanding of customer journey
Useful for gaining insights for future program expansions
Become more cognizant of customer interest categories on website (know where to leave business/what categories to explore),Google Analytics Premium,7Verified UserA great webanalytics tool for enterprise (if you have the right analysts)2014-09-05T16:14:09.295ZAdobe Analytics is used by some of our customers. We are not Adobe Analytics client ourselves, but we are heavy users. We use it to help our clients to understand their vistors, to identifiy behavior patterns and make recommendations on their digital business,Adobe Ad Hoc Analysis (ex Discover) is really powerful to make specific analysis with side-by-side comparison between segments of users
Adobe Analytics is better for e-commerce websites with great product-scoped variables
Recently, user interface of SiteCatalyst has been greatly improved,Implementation is always complex
It is one the more expensive analytics tool
Customers are not always happy with account management (and additional consulting is expensive),9,Better customer understanding,Google Analytics, Google Analytics Premium, ComScore DAX and AT Internet,10Verified UserGold Standard of Web Analytics Packages2014-05-02T18:58:03.749ZAdobe Analytics (formerly Omniture and SiteCatalyst) is critically important for two reasons: To evaluate the purchase funnel and to monitor interest in the brand. We find where people fall out of the funnel -- areas to dive deeper with other tools. And we see how well people are responding to marketing efforts by visiting our site, where the message is reinforced.,Look at page flow: Where are people coming from and going to from certain pages?
Break down by segment: Look at traffic only from visitors using a certain browser, or only those who came from a certain landing page, or only those who encountered a particular error page.
See use by device: How many visitors are on a phone or a tablet? Which device or operating system are they using? What is the trend for that particular segment?,Online and/or phone support is slow.
There are limits on user-configured variables.,8,More sales (exact ROI hard to determine)
Better understanding of marketing efforts,9Verified UserA+ Adobe Analytics2014-06-04T22:35:00.552ZIt is used by the ecommerce department. It addresses the problem of data collection & warehousing.,Collects & aggregates data
Allows for highly customized tracking variables,Reporting interface is slow, laggy (but you can just export the data yourself into a more robust reporting tool)
Customer support is variable depending on your spend,8,Higher conversion
Increased employee efficiency
Reduction in down time or negative experiences for customers,9Verified UserNot for Everyone2013-10-25T19:10:53.182ZSegmentation and filtering.
Correlative analysis (breakdowns).
Clean reporting interface.
Data extract capabilities.,Customer service / support of the tool.
Supporting QA tools. Bloodhound and DigitalPulse are lame.
Faster processing.,Better understanding of the consumer which leads to segmentation which leads to more effective ways to market.
Ability to support data warehouse functions for better big data capabilities.
Better understanding of where to optimize which leads to better conversions, etc.,8,9Verified User
Unspecified
Adobe Analytics
460 Ratings
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