Adobe Analytics Review
Rating: 8 out of 10
March 28, 2025
SV
Vetted Review
Verified User
5 years of experience
Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
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Adobe Analytics Review
We provide, my team provides the business insights from the data that we collect through our web performances and other channels to their business. So we provide reports and v...
Adobe Analytics Review
The main way is we will take data that's already been, will basically take data that's the result of an implementation either for ourselves or for our clients. And we'll basic...
Love Adobe Analytics for big data
At Carmax, we use it for enterprise web data capture and analysis; understand website performance; create data science models and algorithms based off that web data; tie into ...
Meghan Powers
Administrator - Corporate
Senior Manager, Data Governance Strategy
CarMax
15 years of experienceAdobe Analytics is Sufficient
We use Adobe Analytics to track our digital interactions across our web and app platforms. It allows us to understand some of our most important metrics for understanding busi...
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Awards
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Video Reviews
13 videos
Adobe Analytics Review
09:09
Adobe Analytics Review | Identifying Patterns and Trends to Empower Users
07:06
Adobe Analytics Review | One users understanding of behavior on their website
05:57
Pricing
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What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://business.adobe.com/products/ana…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Analytics?
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps marketers to understand visitor engagement across digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.
Features:
- Collect and ingest behavioral data in real-time from web and mobile channels.
- Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in customers' digital experiences, and uncover insights from digital journeys.
- Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
- Integrate and share insights, segments, and outputs from your data across other business applications.
Adobe Analytics Features
Web Analytics Features
- Supported: Traffic Reporting
- Supported: Lead Conversion Tracking
- Supported: Behavior Analysis
- Supported: Bounce Rate Measurement
- Supported: Device and Browser Reporting
- Supported: Pageview Tracking
- Supported: Event Tracking
- Supported: Reporting in real-time
- Supported: Referral Source Tracking
- Supported: Customizable Dashboards
Additional Features
- Supported: Ad-hoc Analysis
- Supported: Data Visualization
- Supported: Algorithmic Attribution
- Supported: Rules-Based Attribution
- Supported: Anomaly Detection
- Supported: Alerting
- Supported: Contribution Analysis
- Supported: Segmentation
Adobe Analytics Screenshots
Adobe Analytics Video
Adobe Analytics Overview Video
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) |
| Security |
Adobe Analytics Downloadables
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Reviewers rate Pageview Tracking highest, with a score of 8.9.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
Comparisons
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