Adobe Analytics

Adobe Analytics

Customer Verified
Top Rated
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Score 8.3 out of 100
Top Rated
Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

4 videos

User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
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Pricing

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N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Product Demos

Adobe Analytics Product Tour
01:49
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Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

AT Internet, IBM Digital Analytics, and Parse.ly are common alternatives for Adobe Analytics.

Reviewers rate Availability highest, with a score of 8.9.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.
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Comparisons

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Reviews

(1-25 of 42)
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Score 7 out of 10
Vetted Review
Verified User
From my experience, the strength of Adobe Analytics lies in its integration with other tools in the Adobe Experience Cloud. Being able to offer a fully comprehensive solution with AEM, Adobe Campaign, and Adobe Target makes it very convenient. It also gives the ability to create complex and comprehensive reports. That said, our organization spent a long time evaluating our tools, and since we have a smaller budget, it looks like we are more likely to be moving away from Adobe Analytics in the future, largely because of the cost to maintain the contract. It appears that we are going to get more bang for our buck by transitioning to GA 360. If you are a smaller company, have a modest budget, or are not leveraging other Adobe tools within their Experience/Marketing Cloud, you may benefit from an alternative solution as well.
Chris Lesner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We love adobe analytics. It's easy to use and our clients that use it unanimously love it. I'd recommend this to anyone who needs a great looking predictive analytics tool or someone who needs to understand what specific customers are doing, who they are, and what their paths on the website look like.
Score 10 out of 10
Vetted Review
Verified User
Our company loves Adobe Analytics because it's easy to get started, the learning curve is low, the output in terms of KPIs is incredible compared to platforms, and in general, our executive team finds it easy to read and understand which powers us forward as a company. We'd make the recommendation to anyone to get this platform and start using it today.
November 17, 2020

Adobe Analytics Review

Score 8 out of 10
Vetted Review
Verified User
I'm not personally in charge of the decision to renew our use of Adobe Analytics; however, I do know there are dozens of associates that personally use it on a daily basis, with subsequent hundreds - if not thousands - of internal stakeholders who rely on the findings and insights supported by this tool. I've also personally used multiple other site analytics tools (mainly Google Analytics), and nothing that I have seen comes even close to Adobe Analytics in terms of how robust and customizable this tool is. It's especially a must if you have and utilize Adobe Target or other resources within Adobe's Experience Cloud. It's not without its downside, and the main ones would be their customer support, more than ideal amount of downtime/bugs, and the sunsetting of Ad Hoc Analysis (aka Discover Analytics), which was Adobe's best product in my personal opinion.
Vagner Polund | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It gives good insight as to key indicators as to what customers are looking at. I'm still unfamiliar with all of it's capabilities so my feelings toward it are still developing; however I can see how well it captures data that help drive critical decisions. Knowledge is power and when you know the behavior of your users, then it gives you greater power over how you present your content on your web site. It also drives your capability of catering your web site to your customers and shortens the gap between your customers and you so that you know what they are looking for.
Federico Calore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Selecting an analytics provider is an important choice: the cost of switching providers is very high, and includes no historical data availability, implementation and related engineering costs, report re-building, and user re-training.
Ahmad Rahman | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Nicholas Dragon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are satisfied with the product performance and are not seeking alternative solutions. Once you learn how to use this software effectively, it becomes very valuable. You just have to struggle through the learning curve.
Richard Hayes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources.
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