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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Learn from top reviewers

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

13 videos

Adobe Analytics Review
09:09
Adobe Analytics Review | Identifying Patterns and Trends to Empower Users
07:06
Adobe Analytics Review | One users understanding of behavior on their website
05:57
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Pricing

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What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://business.adobe.com/products/ana…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.1
Avg 8.0
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Product Details

What is Adobe Analytics?

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps marketers to understand visitor engagement across digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.

Features:

  • Collect and ingest behavioral data in real-time from web and mobile channels.
  • Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in customers' digital experiences, and uncover insights from digital journeys.
  • Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
  • Integrate and share insights, segments, and outputs from your data across other business applications.

Adobe Analytics Features

Web Analytics Features

  • Supported: Traffic Reporting
  • Supported: Lead Conversion Tracking
  • Supported: Behavior Analysis
  • Supported: Bounce Rate Measurement
  • Supported: Device and Browser Reporting
  • Supported: Pageview Tracking
  • Supported: Event Tracking
  • Supported: Reporting in real-time
  • Supported: Referral Source Tracking
  • Supported: Customizable Dashboards

Additional Features

  • Supported: Ad-hoc Analysis
  • Supported: Data Visualization
  • Supported: Algorithmic Attribution
  • Supported: Rules-Based Attribution
  • Supported: Anomaly Detection
  • Supported: Alerting
  • Supported: Contribution Analysis
  • Supported: Segmentation

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of anomaly detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics

Adobe Analytics Video

Adobe Analytics Overview Video

Adobe Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesArabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
Security

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Amplitude Analytics, Google Analytics, and Heap are common alternatives for Adobe Analytics.

Reviewers rate Pageview Tracking highest, with a score of 8.9.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 105)

Adobe Analytics Review

Rating: 8 out of 10
March 28, 2025
SV
Vetted Review
Verified User
Adobe Analytics
5 years of experience
It's always our business or our agencies. They compel us to look for GA as a simpler tool, so that's why I reduce that one point. We always have that in our mind, but as an enterprise organization, we would like to stick to Adobe.
It's always our business or our agencies. They compel us to look for GA as a simpler tool, so that's why I reduce that one point. We always have that in our mind, but as an enterprise organization, we would like to stick to Adobe.

Adobe Analytics Review

Rating: 10 out of 10
March 28, 2025
MW
Vetted Review
Verified User
Adobe Analytics
22 years of experience
The industry is changing so fast that in many cases Adobe Analytics may be displaced by other competitors and so that'd be the only thing. Even within Adobe's own product line, customer journey analytics directly competes with Adobe in the same market. So not renewing Adobe might mean that I'm going with a different product such as CGA.

Adobe Analytics is Sufficient

Rating: 6 out of 10
March 26, 2025
JE
Vetted Review
Verified User
Adobe Analytics
10 years of experience
I am interested in Customer Journey Analytics to replace Adobe Analytics. However, i'm not likely to replace Adobe Analytics with a competitor platform.

Love Adobe Analytics for big data

Rating: 8 out of 10
March 26, 2025
MP
Vetted Review
Verified User
Adobe Analytics
15 years of experience
We're likely to renew because Adobe Analytics is deeply embedded in our organization. Our entire analyst community uses it. We tie online to offline data and create data science algorithms that we use to personalize the site. We use it for native apps as well as .com, as well as all our internal sites.

Adobe Analytics Review

Rating: 8 out of 10
March 26, 2025
MS
Vetted Review
Verified User
Adobe Analytics
1 year of experience
Adobe Analytics is a great product. Suits the needs but while marketing I also feel you should market the one off cases or real case scenarios. Every partner described the best case and there are multiple follow up question. But overall, I really liked the tool and would vouch for others to take it if they have the budget.
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