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Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNGAdobe Analytics for the winAdobe Analytics is being used across the whole organization. Depending on the goals of the department, Adobe Analytics can be used in multiple ways for our organization. E-Commerce uses AA every day to measure ROI of tracked elements, pin point website issues, and track user engagement. E-Commerce also integrated AA with Optimizely to use custom segments and metrics for a better in depth review of A/B tests.,Easy to create segments and apply them instantly to reporting Easy to use out of the box metrics and to create custom metrics Beautiful UI that allows the user easy access to reporting and dashboards,Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button! We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.,10,Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.,N/A,Optimizely, Crazy Egg, Google Analytics,,1,Determine ROI of implemented features Evaluate A/B testing with Optimizely integration Internal creative campaigns Identifying website performance issues (If we see a drop off in data, sometimes this information can provide a timeline for our technology team.) Monitoring website performance (Weekly, Monthly and Yearly),E-Commerce was really excited about the Optimizely integration and how easy it was to get started. We've established 4 evars and 4 sprops for Optimizely testing that we can recycle/re-use throughout the year. With the integration, we are able to provide more in-depth reporting on A/B tests for stakeholders. Use AA to identify website performance issues and provide the technology team with a close estimate as to when something stopped working on our site. Use AA to report ROI for implemented features (new and old).,We will continue integrated AA with software such as Optimizely when necessary. Review success of internal creative campaigns. Use pathing reports to analyze user engagement with different page types (i.e. Product Page, Brand Page, Category Page) on our site. The pathing reports will provide insight into how our customer's shop and influence future updates to page types.,10,Easy to create segments. Easy to drag and drop segments, dimensions and metrics into reporting (in regards to Ad Hoc). Side Note: We do not pay extra for Adobe Workspace. Creating dashboards that can be emailed on a weekly basis and easy to share with other departments.,In Omniture (not paying for Adobe Workspace), the lack of an undo button can be cumbersome. There have been multiple occasions I've accidentally done something and searched for an Undo button (habit). In Omniture (not paying for Adobe Workspace), applying segments, dimensions and metrics require the page to reload. I prefer to use Ad Hoc for creating reports because of its ease of use dragging and dropping to get to the data.,9Adobe Analytics in a Small BusinessWe are using Adobe Analytics primarily in our ecommerce and marketing departments. We are a small business, so generally I (the analyst) prepare reports on a monthly or ad-hoc basis to also give management a look inside, but generally there are only 1 or 2 of us who use the product daily. We also use Google Analytics concurrently, but find that Adobe Analytics gives us deeper insights into the differences in browse/buy behavior between our B2C and B2B customers as we cater to both markets.,Dashboarding - These are fully customizable and give you an "at a glance" view of the state of your website each time you open them up. Beautiful Reports - Reports can be customized and when printed or downloaded, are "management ready" without having to export to Excel and try to make it look more attractive Customizable Metrics - Anything you can imagine you want to measure, there is likely a way.,Implementation is difficult - Both initial implementation as well as adding additional features. Adobe jobs implementation out to 3rd parties and I'm sure that a large part of the experience has to do with how well that 3rd party is at their job. Maybe this could be better controlled and made easier for clients by taking implementation back under the Adobe umbrella Support is overseas and sometimes slow to respond - I've had issues with support really understanding my questions, often issues have to be escalated. Oftentimes it takes the full 24 hours to respond, not sure if this is because of time differences or what, but most other companies using overseas support agents seem to respond in a more timely fashion. Also, it is rare to have an issue resolved on first contact. Context for the reports/metrics - It is easy to look at data but interpret it wrong because you aren't really looking at the right metrics or the right data points.,6,Increased efficiency - Running the reports we want on a regular basis is much less time consuming Visibility into our email campaigns is much improved and has allowed us to slowly move the needle to gain more revenue from our email campaigns We have been able to spot areas of the site easier that are not working properly and make corrective action,,1,8Analyzing Analytics: Enterprise grade platform with low performance supportAdobe Analytics is used as our enterprise web analytics platform globally to measure all of our digital properties. It helps provide us with standard high level metrics and measurements but also allows us to customize the data collected to provide deep insights to measure key performance indicators (KPIs). Adobe Analytics has provided us with the ability to generate basic reports, standard dashboards, as well as customized automated reporting through MS Excel, both scheduled and adhoc .,Reliable servers providing excellent uptime. Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination. Continuous development with new features and enhancements released often.,User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs. Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved. Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.,2,Allows us to quantify the performance of our digital properties to measure success We have the flexibility to implement customizations to gain deeper insights into new business challenges,Google Analytics,Google Analytics Premium,2,15,1,Global web properties measurement Automating reports and dashboards Flexibility to customize measurement,Used to measure Windows application usage Used to feed data to marketing automation platform,Predictive analytics,Yes,1,Yes,Always... but a long time ago. Not recently unfortunately.,Running standard reports Scheduling reports,Customization to get custom data Overall usability (though it has slightly improved recently) Automation of complex reporting Dashboard layout is very restricted,Yes,6Adobe SiteCatalyst: Great software, difficult learning curveProvides highly detailed reports on very specific metrics. Reports are very easy to share and understand. Able to assign customizable measurement perimeters. Identify poor performing web pages. Track success of digital marketing campaigns.,Learning how to use SiteCatalyst is quite difficult. Initial implementation of software is challenging. Support is less than helpful in most cases.,8,We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.,,9,15,2,Monitor and manage traffic on our public facing websites. Track digital campaign performance. Identify performance issues with individual web pages.,,Vendor implemented Implemented in-house,5,In-person training Self-taught,2,If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.,5,8,10,10,Not to my knowledge,I don't have information about our terms.Adobe Analytics (SiteCatalyst) as Digital BIOrganizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways. Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.,Can expose TOO much data to business users. The sheer amount of reporting available can lead to false insights by users that are not product experts. Requires expert level experience for any implementations.,8,Report automation to reduce and enhance analyst resources. Actionable insights gathered through the tool which are leveraged for overall ROI gain.,,7,70,1,eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics. Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions. IT & Operations Support issue research and resolution tool. eCommerce Ad-hoc Analysis.,,Professional services company,2,Online training Self-taught,5,With a basic / strong understanding of how the data is collected and what the underlying metrics and dimensions mean a user can become quite adept very quickly within the tool. So, yes.,No,6,7,8,6,Internal BI Internal OMS Third Parties (Data Extenders),Front end web system. More third parties.,Give and take.Digital Reporting and Analytics Solution with Extensive FeaturesAdobe Analytics is our primary tool for the Web analytics reporting.. Its used by everone who wants to understand the web behaviour across the organization,Understand Webpage behaviour, pathing,Traffic & conversions Sources of traffic, Campaign Reporting Reporting, Benchmarking, Quick Analysis, Performance of the Webpage,Visitor Click map is missing which would make it easy to understand the realestate on the page.,10,Funnel Optimization Marketing Effectiveness User Experience on the web,,10,10Adobe Analytics ReviewEasily implemented for standard web metrics. Segmentation based upon user actions are extremely valuable. Custom tracking ability through additional eVars and Props (variables that store data and pass them on to the data collection server) provide immediate value. SAINT Classifications can provide additional insights.,Does not integrate with all video platforms. Expertise with the tool is generally required to maximize use. Support can be slow at times.,9,Ability to gauge marketing efforts or functional improvements that drive specific user behaviors.,9,8Why choose Adobe over a free Google Analytics solution?Our organization uses Adobe Analytics to track and measure visitor interaction with the website and its online sales channels. The base metrics are visits, orders and revenue, with several breakdowns, such as by Device, Region and Country, Marketing Channel, Category, Business unit, etc.The analytics team is the owner of the data and makes massive usage of the reports to get useful insights for the business, but there are many users across the whole organization.,Simple web interface Powerful data mining tool for power users (Ad Hoc analysis) Flexible and comprehensive data structure Integration with several other tools,Slow web interface Complicated (and sometimes cumbersome) implementation No easy-to-use visual tools (heatmaps),9,Better insights on visitor behavior in the website Better ROI of marketing channels, thanks to campaign attribution Better overall digital business results,,10,9Highly configurable with many 3rd party/Adobe product integration optionsIt's used across our company, however our department (Web Analytics & Optimisation) are the power users, we provide support within the organisation and advance the implementation.,Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed. Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this. Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free. Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA. Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions. Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test. Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!,Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition. Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care. There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version. Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?,9,Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance. It's the essential tool for telling us how to make change on our website. An essential 2nd data source for cross checking data from BI and other systems. Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.,8,100,5,Individual campaign and channel reporting; downloads and revenue. Forecasting revenue. Implementing change on the website.,Implemented in-house,Yes,It's important to have someone on your team that's technical and has an understanding on analytics. This mixed skillset can sometimes be difficult to find.,9,Yes,6,YesA developers prospectiveSince I work at an agency named Axis41, we have helped build out and maintain multiple implementation of Adobe Analytics including stanfordhealthcare.org. Adobe Analytics helps the designers know how to make informed decisions about how to design the user experience. Just to give an example, there is a carousel on the home page of the site. There was discussion as to how many users were using the carousel. Were users clicking the arrows or the radio buttons? Were users actually clicking on the carousel? Were users actually interacting with links on the carousel? Which links were actually being clicked if they clicked them? All of these questions could be answered because Adobe Analytics is able to capture this information. With that information the designers could make actual informed decisions about what to change about the carousel. This is just one example of one very small business problem that Adobe Analytics solved. There are many other problems that Stanford Hospital has solved with Adobe Analytics.,Tracks basic web traffic and key metrics for most websites. Is particularly good at measuring traffic metrics for e-commerce sites. As the software continues to mature, it continues to become effective at capturing complicated scenarios. Well documented with a very verbose training manual. Captures information quite transparently to the user. There is almost no overhead performance issues when the final implementation is integrated into your web site. Implementation has become easier through the years as well. With a DTM(Dynamic Tag Manager) code maintenance is incredible easy.,Developer related concepts are sometimes hard to grasp initially. Particularly the use of the terms "variables" and "eVars". I was confused at first when I was learning about these. Then I slowly understood that the definition of these term were a bit different then what a developer typically refers to as a variable. I would like to see a way to have a test suite to test an implementation. There are debugger tools that help developers know that specific vars and eVars are being set. I would like to see however a way to have a separate suite that you could test on a stage environment for example. It is a bit overwhelming at first to grasp all the terminology at once. Adobe does make a great effort to make the management suite intuitive, but understanding what everything does is like drinking from a firehose. It is a very heavy framework with a lot of capabilities which can be overwhelming at times.,8,Influences design decisions based on actual user experience data. influence key business decisions that lead to more profits. Raise awareness of what content people view. Help drive development efforts on what parts of your website need to be changed. You may think one piece of your website is super important or may even be attached to pieces of it, but actual numbers tell different stories.,Google Analytics,3,Knowing if users click on specific download links. Questions like: "Are users even downloading the PDF version of this content?" Knowing if users are following links that are displayed to them using personalization algorithms. Questions like: "Did the user like the suggested products that we showed them?" Knowing if users are experiencing basic features of the website that lead to a call to action. Questions like: "Did the user click on the BMI calculator? If so did they use it and then click on the find doctor link?",8,Implemented in-house,Yes,Change management was a big part of the implementation and was well-handled,How do I target specific parts of the markup to attach tracking code if the markup is ajaxed in based on an user click event? How do I change the tracking code to track a modal window as a separate page view (for reporting reasons)?,8Only for people who want to make money.I chose Adobe Analytics to use as our company wide online marketing solution. Adobe Analytics has allowed me to manage online campaigns and easily calculate ROI. The ability to segment and target client groups has increased online and email campaign conversions by ten fold. Test and target allows us to gather detailed data for A/B Testing which provided us the information needed to launch successful marketing campaigns.,Provides an intuitive, visual interface which makes manipulating data sets easily viewable and understandable for effective use in marketing application. Calculates potential ROI-Based on online funnels, user data and conversion goals the program accurately calculates potential ROI. This is extremely helpful when making budget decisions for new campaigns. Segmenting-The software has a powerful engine that makes segmenting user groups which has allowed us to convert clients into paying customers.,Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.,9,The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful. User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively. Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.,Google Analytics Premium,Google Analytics,9Adobe Analytics - Still the leader in third-party analyticsCurrently, Adobe Analytics (AA) is the go-to analytcs tool for my entire company alongside several other basic third-party tracking pixels. We use AA to track conversions, marketing campaigns, user interaction, as well as for the building of dashboards and ad hoc analysis. This, combined with our team analytics team that leverages Ad Hoc Analysis with AA, provides very comprehensive overage of our analytics needs. The primary business problems we use AA to address are release testing (usage of site features), purchase activity, and marketing campaign success. We also track other general metrics such as Bounce Rates, Visits/Visitors, Registrations, etc.,Provides an interface that is easy to navigate and explain to general users Offers data extraction and automation through Data Warehouse Provides a baseline-architecture with the ability to customize when needed Ability to integrate with Adobe Target and other tools The ability to segment and run breakdowns/correlations/subrelations provides access to a great deal with granularity in reporting,Sometimes, the default number of variables is not enough With AA v15, some of the organization within the dropdowns has become less clear Dashboards in the tool aren't always unique to the user and persist across profiles (could use more customization for this),10,Allows for cross-checking of data Increased interest in analytics across the company Better understanding of feature success Does require dev support Can be complex to troubleshoot,Webtrends Analytics,10Adobe Analytics ReviewAdobe Analytics is being used by our organization to track, analyze and report on different marketing programs and site traffic. This tool is primarily used by our e-Commerce and complimentary Marketing Teams. Adobe Analytics addresses the problem of needing a robust tool that can capture all our e-Commerce visitor data into on synced location for reporting and analysis.,User Experience - I found Adobe Analytics to have a very user friendly interface. It has a relatively low learning curve and it is very easy to dive right in and begin to analyze data. Reports - Very robust reporting features. Allows for easy saving of custom reports and is easy to schedule reports as well.,I would like to see more compacted / easy to understand reporting. The report navigation has a lot of levels to it, making it difficult sometimes to find what you're looking for. It would be nice to have a slightly more robust learning feature.,9,Increased employee efficiency Much easier to tie into different tools to automated things like cross-sells, automated emails, etc.,Google Analytics,9A solid Web Analytics toolSiteCatalyst can accommodate varying complexities of implementation strategies very well Robust reporting tools, especially Ad Hoc Analysis (formerly Discover), make custom segmentation simple and intuitive,I would love if Calculated Metrics could be shareable - similar to how folders of segments can be shared.,It has allowed me to uncover crucial insights that have lead to large site optimization projects.,9,8,30,3,Determining top activities and pages visited on site Determining opportunities for optimization Finding errors in user experience use cases,Combining with attitudinal data to compare site behavior of satisfied and dissatisfied customers,With continued improvements in implementation, leveraging its revenue tracking capabilitiesAdobe SiteCatalyst v15 2013 ReviewComprehensive user technology profiles. Easy implementation process for standard metrics/reports. Integrates well with other Adobe products such as SearchCenter. Provides great options for exporting data in via various formats and pipelines. Interface is intuitive.,Support is sometimes slow to respond. Processing and VISTA rules (proprietary tools for the creation of real-time segmentation of online data) can be difficult to implement and sometimes have a "black box" feel.,Determining ROI on eCommerce products. Near real-time feedback for media articles.,10,8A robust and very effective Web Analytics ToolAllows you to look at your data filtered by as many traffic sources (including mobile) and metrics as you need in order to analyze your business' KPIs. The granularity level is impressive. Customer pathing is something that is very helpful in order to look at your customer's behavior on your site. Ability to run large reports and get alerts when reports are ready plus a wide variety of formats available to export reports (PDF, CSV, etc.),Product couldn't track video performance metrics, but this might have been due to an unsupported video player format and not the product capability in general. The platform provides several tutorials and forums for Q&A, but I remember still having trouble when trying to find help for specific issues and not being able to wait for another user to reply in the forums or get an answer by email.,I'm not currently using this product.,9,8Thorough and versatile, but needs an expertProvides in-depth web page analytics: impressions, views, user demographics, event tracking. Provides comprehensive reports that can be automatically scheduled. Generates graphs for visualizing long-term and short-term data.,Requires a somewhat steep learning curve to use and set up this product. Customer and tech support are available at multiple levels, however it can take some time and potentially a few attempts to find the right person with the right knowledge.,Provides in-depth metrics for website visitors to illustrate how users are interacting with our website. Allows us to track problematic areas on the website indicated by sharp decreases in user traffic and engagement.,7,6Insightful Ecommerce Analytics ToolThis product is great for tracking ecommerce users once they get to your site and gives insight as to where users go before and after your site. This product also helps discover which products and pages are most viewed and which products and pages have the highest transaction rate. This product allows for CID tag tracking for placements outside of your website as well as iCID tag tracking for pages within your website. Overall, a very insightful tool.,For certain requests, the tool does not remember previous settings.,click rate, purchase rate, click path,7,7Not user-friendly, but invaluable to our company!You can get a lot of data from this product, which is very helpful in tracking performance and making business decisions.,The product is not very intuitive or easy to use. The product requires a lot of labor-intensive work to use.,We are able to track various data points site-wide which help us gauge performance and make business decisions.,9,7Adobe AnalyticsMy group serves Toyota for all their web analytics and we use Adobe Analytics to store our data and we do our analysis off this data.,Provides methods to access the data Uptime surrounding the products Has resources available to address training, consulting, etc,Technical support Results not being the same across platforms Pricing,8,Ability to do our job,,9,Vendor implementedAdobe Analytics: The Unsampled FrontierWe are using Adobe Analytics to shape how our users interact with our website--whether that's path analysis, the keywords they are searching for, the content they are browsing, and various other site based metrics. Additionally, we are using this data to help us make smarter decisions about new initiatives the company is looking to venture into both online and offline.,Very Detailed Path Analysis Unsampled Data Data Warehouse,Clunky user interface Large learning curve for those who aren't analysts Dashboards aren't as dazzling as some competitors,7,Better understanding of customer journey Useful for gaining insights for future program expansions Become more cognizant of customer interest categories on website (know where to leave business/what categories to explore),Google Analytics Premium,7A great webanalytics tool for enterprise (if you have the right analysts)Adobe Analytics is used by some of our customers. We are not Adobe Analytics client ourselves, but we are heavy users. We use it to help our clients to understand their vistors, to identifiy behavior patterns and make recommendations on their digital business,Adobe Ad Hoc Analysis (ex Discover) is really powerful to make specific analysis with side-by-side comparison between segments of users Adobe Analytics is better for e-commerce websites with great product-scoped variables Recently, user interface of SiteCatalyst has been greatly improved,Implementation is always complex It is one the more expensive analytics tool Customers are not always happy with account management (and additional consulting is expensive),9,Better customer understanding,Google Analytics, Google Analytics Premium, ComScore DAX and AT Internet,10Gold Standard of Web Analytics PackagesAdobe Analytics (formerly Omniture and SiteCatalyst) is critically important for two reasons: To evaluate the purchase funnel and to monitor interest in the brand. We find where people fall out of the funnel -- areas to dive deeper with other tools. And we see how well people are responding to marketing efforts by visiting our site, where the message is reinforced.,Look at page flow: Where are people coming from and going to from certain pages? Break down by segment: Look at traffic only from visitors using a certain browser, or only those who came from a certain landing page, or only those who encountered a particular error page. See use by device: How many visitors are on a phone or a tablet? Which device or operating system are they using? What is the trend for that particular segment?,Online and/or phone support is slow. There are limits on user-configured variables.,8,More sales (exact ROI hard to determine) Better understanding of marketing efforts,9A+ Adobe AnalyticsIt is used by the ecommerce department. It addresses the problem of data collection & warehousing.,Collects & aggregates data Allows for highly customized tracking variables,Reporting interface is slow, laggy (but you can just export the data yourself into a more robust reporting tool) Customer support is variable depending on your spend,8,Higher conversion Increased employee efficiency Reduction in down time or negative experiences for customers,9Not for EveryoneSegmentation and filtering. Correlative analysis (breakdowns). Clean reporting interface. Data extract capabilities.,Customer service / support of the tool. Supporting QA tools. Bloodhound and DigitalPulse are lame. Faster processing.,Better understanding of the consumer which leads to segmentation which leads to more effective ways to market. Ability to support data warehouse functions for better big data capabilities. Better understanding of where to optimize which leads to better conversions, etc.,8,9
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Adobe Analytics
460 Ratings
Score 7.7 out of 101
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Adobe Analytics
460 Ratings
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Score 7.7 out of 101

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Natasha Watts profile photo
Score 10 out of 10
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10
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Ahmad Rahman profile photo
Score 2 out of 10
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2
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
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Richard Hayes profile photo
Score 9 out of 10
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8
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources.
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Vagner Polund profile photo
Score 8 out of 10
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8
It gives good insight as to key indicators as to what customers are looking at. I'm still unfamiliar with all of it's capabilities so my feelings toward it are still developing; however I can see how well it captures data that help drive critical decisions. Knowledge is power and when you know the behavior of your users, then it gives you greater power over how you present your content on your web site. It also drives your capability of catering your web site to your customers and shortens the gap between your customers and you so that you know what they are looking for.
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Adam Waddington profile photo
Score 10 out of 10
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10
The capabilities of the tool are vast and it can actually replace several other more basic tools and create a central reporting site for all marketing teams. The fact is, we can teach people across the company to engage with the tool very quickly and the value can be seen without a great deal of expertise.
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Ian Vaisman profile photo
Score 8 out of 10
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9
I think SiteCatalyst is probably still one of the top web analytics platforms in the market and the fact that I already know how to use it makes it very likely that I would use it again and/or recommend its use.
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Vince Ginsburg profile photo
Score 6 out of 10
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7
Steep learning curve and cost made us heavily debate the merits of continuing to use this product. However, its powerful metrics and tracking were undeniably useful and even crucial. Without a better solution immediately in mind, we've continued using this product and may continue to do so for the immediate future.
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Nicole Kook profile photo
Score 7 out of 10
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7
This product is useful, but there are other opportunities out there. You need to constantly be researching the updates Site Catalyst offers as well as what other products out there offer to ensure the best product for your company's goals.
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April 08, 2015

Adobe Analytics

Score 8 out of 10
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9
Cost to convert tags to another provider (retagging sites) would be ASTONOMICAL.
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Score 7 out of 10
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7
Until Google Analytics Premium gets truly unsampled data (in my previous role, every time I created a new segment and did a comp, the sample size was around 3.5%ish) it still makes sense to use Adobe Analytics until Google figures that out (without having to use BigQuery). It's really Adobe's strength right now. However, as many people have told me in my organization, Adobe Analytics' interface is quite the undertaking and isn't the most user friendly experience.
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Score 8 out of 10
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9
Adobe Analytics is the gold standard for capturing and displaying clickstream data. It's both powerful and easy to use, allowing anyone in an organization to get a sense for what's happening on the website and mobile site, while giving analysts the ability to dive more deeply into the data.
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June 04, 2014

A+ Adobe Analytics

Score 8 out of 10
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9
It's customizable, has great support, and is easily managed. They're also innovating consistently now.
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October 25, 2013

Not for Everyone

Score 9 out of 10
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8
I gave this rating because I believe that Adobe SiteCatalyst is the premier analytics tool within the marketplace right now. It gives you the ability to perform unstructured analysis in an easy, and clean format. Although the tool can be quite expensive (depending on server calls), I find that that the output is well worth the money.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No