Data handling and analysis tool with powerful analytics features
We were able to simply follow project progress and do basic analytics using our phones thanks to its mobile application. It helps us …
Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
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Reviewer Pros & Cons
Business Development Manager
Siniwell Solutions (Information Technology Services, 51-200 employees)
Video Reviews
12 videos
User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
Pricing
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Unavailable
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
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What is Adobe Analytics?
Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
Adobe Analytics Video
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Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.
Reviewers rate Device and Browser Reporting highest, with a score of 9.3.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Reviews and Ratings
(813)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
December 04, 2014
Adobe SiteCatalyst: Great software, difficult learning curve
Score 8 out of 10
Vetted Review
Verified User
- Provides highly detailed reports on very specific metrics.
- Reports are very easy to share and understand.
- Able to assign customizable measurement perimeters.
- Identify poor performing web pages.
- Track success of digital marketing campaigns.
- Learning how to use SiteCatalyst is quite difficult.
- Initial implementation of software is challenging.
- Support is less than helpful in most cases.
- We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.
Primarily, we compared SiteCatalyst with Google Analytics. We found that when using Google Analytics, Google retains ownership of the information gathered and generated by our website. Not owning our data made our organization uncomfortable, which is one of the main reasons we went with Adobe.
15
They represent marketing, public relations, IS&T, human resources, and our not-for-profit foundation offices.
2
They belong to our eBusiness team and are charged with managing our public facing websites.
- Monitor and manage traffic on our public facing websites.
- Track digital campaign performance.
- Identify performance issues with individual web pages.
We implemented SiteCatalyst at Intermountain before I joined the organization and I am unaware of which analytics solution was in place prior to my hiring date.
- Vendor implemented
- Implemented in-house
Implementation was handled in-house with the assistance of Adobe.
- In-person training
- Self-taught
If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.
- Not to my knowledge
I don't know
I don't have information about our terms.
December 04, 2014
Adobe Analytics (SiteCatalyst) as Digital BI
Score 8 out of 10
Vetted Review
Verified User
- Organizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways.
- Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.
- Can expose TOO much data to business users.
- The sheer amount of reporting available can lead to false insights by users that are not product experts.
- Requires expert level experience for any implementations.
- Report automation to reduce and enhance analyst resources.
- Actionable insights gathered through the tool which are leveraged for overall ROI gain.
We are always evaluating our product choices so we recently looked at Google Analytics Premium (and Universal), IBM Coremetrics, Piwik and some home-grown variations. We stayed the course with Adobe SC to truly take advantage of the current functions that came with the upgrade. In particular to expand the use of offline data integrations (SAINT, Data Sources) and build out more on-demand reporting through the API.
70
Adobe SiteCatalyst is used across the organization from Merchandising, Marketing and Planning to Fulfillment and the C-Suite.
1
Currently just me, but in the very near future we are looking to build a more robust analytics group that will be responsible for the software and others like it.
- eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics.
- Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions.
- IT & Operations Support issue research and resolution tool.
- eCommerce Ad-hoc Analysis.
Adobe SiteCatalyst was the first clickstream analytics implemented.
- Professional services company
The initial implementation was done prior to my employment.
- Online training
- Self-taught
With a basic / strong understanding of how the data is collected and what the underlying metrics and dimensions mean a user can become quite adept very quickly within the tool. So, yes.
No
Client Care and Account Success Managers are part of the standard pricing model.
- Internal BI
- Internal OMS
- Third Parties (Data Extenders)
Some are quite easy with built in integration of data feeds etc, others require custom code.
- Front end web system.
- More third parties.
Many do.
Give and take.
October 21, 2013
Adobe SiteCatalyst Review - Agency Perspective
Score 8 out of 10
Vetted Review
Verified User
- SiteCatalyst allows for in depth analysis of a website's individual pages, visitor interactions, page path analysis and other key website metrics.
- Easily separates the various traffic sources sending traffic to a website, including: organic, paid (paid search, display, etc.) and earned (social media, email, etc.).
- There is so much customization available in SiteCatalyst, often times it's difficult to get the full benefit of it when compared to other online analysis tools.
- Measure quality of leads delivered via online paid media campaigns.
- SiteCatalyst was used primarily to analyze website leads delivered through paid media and organic channels. Visitor website interactions were analyzed for multiple metrics including: bounces, page per visit, time on site, page path analysis, etc. When visitors began a product application, fallout and completion metrics were then tracked and analyzed.
- Client data was pulled form internal databases and linked to SiteCatalyst data to determine ROI on media campaigns, as well as determine value of new customers.
All my clients I worked with only used SiteCatalyst.
- Vendor implemented
- Implemented in-house
Omniture (former SiteCatalyst owner) helped with the initial implementation of SiteCatalyst with the clients I worked with. When the initial implementation was done, we as the agency reviewed it and worked with the client to modify the s-code and verified events/tags were firing correctly.
- Online training
- Self-taught
I had familiarity with Google Analytics, which gave me a baseline understanding of website metrics. SiteCatalyst's interface took a while to learn, but the metrics and data itself wasn't bad. If you are a numbers person, SC isn't hard to learn.
No
October 18, 2013
Adobe Analytics/SiteCatalyst Review
Score 9 out of 10
Vetted Review
Verified User
- Supports custom implementations.
- Intuitive reporting interface.
- Ability to "slice and dice" data elements and metrics in multiple ways.
- Legacy implementations (prior to tag management and context data variables/processing rules) can be difficult.
- Inability to correlate "click tracking" with "page load tracking" data.
- Dashboard reporting limited in the amount of data that can be displayed.
- Report Builder Excel interface is clunky and limited in what it can do.
- Formatting of reporting exported to Excel.
- Ability to see user flows through processes.
94
Analysts and business users.
3
- Measurement and reporting of web traffic.
- Implemented in-house
- Don't know
I was not in the organization when the product was originally implemented. Currently, our implementations are done in-house.
- Online training
- In-person training
- Self-taught
I was not in the organization when the product was onboarded, so I don't know what training was offered.
Analytics/SiteCatalyst is designed to enable extensive customization.
- Data feeds into offline databases.
I was not in the organization when the product was purchased/onboarded.
February 11, 2013
Powerful platform with extensive functionality and strong integrations to other products.
Score 9 out of 10
Vetted Review
Verified User
- Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.
- Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in
- Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover).
- Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.
- Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
Webtrends, Coremetrics, Google Analytics
30
Adobe SiteCatalyst is normally used by web analysts, online marketers, product managers, campaign managers and website designers.
2
Normally Adobe SiteCatalyst is supported by one product owner and one or more developers. The product owner manages the relationship with Adobe, understands the product, may do in-house training, etc. Developers are responsible for writing the code required to capture the desired data in SiteCatalyst variables.
- Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.
Many clients switch to Adobe SiteCatalyst from a competing web analytics product (Webtrends, Coremetrics, etc.) or choose to upgrade from Google Analytics, which is a free product in the space.
- Vendor implemented
- Implemented in-house
- Professional services company
- Online training
- In-person training
- Self-taught
I have found that Adobe SiteCatalyst is a difficult product to learn, but more and more resources are now available to help with this including a publicly available book on the product.
No
- E-mail tools like ExactTarget, Responsys
- CRM tools like Salesforce.com
- Marketing Automation tools like Eloqua & Marketo
- Voice of Customer tools like OpinionLab and Foresee Results
- Customer experience tools like Tealeaf and ClickTale
Many 3rd party products can be integrated with Adobe SiteCatalyst using the Genesis (API) integrations that have been built over the years. These integrations are a great way to combine data from multiple tools and are a key differentiator for Adobe SiteCatalyst over other web analytics tools.
My main advice would be to learn as much as you can about the product before entering the sales process. Most clients buying the product are ignorant of its features and as a result end up buying the wrong stuff and paying a price for it later. I suggest going to training before you buy the product or reading as much as you can about the product ahead of time. Even better, talk to a product expert and have them coach you throughout the buying process.