Adobe Analytics Reviews

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503 Ratings
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Natasha Watts | TrustRadius Reviewer
February 19, 2016

Adobe Analytics for the win

Score 10 out of 10
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Support Headcount Required

1 - We have 1 analyst who will work with us once a week in office. She provides a lot of insight on segmenting the data as needed. Our analyst is also familiar with implementation, which is a valuable resource when we need a new variable or value added to tracking.
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Ahmad Rahman | TrustRadius Reviewer
December 18, 2014

Analyzing Analytics: Enterprise grade platform with low performance support

Score 2 out of 10
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1 - The person supporting this platform needs to have indepth knowledge about the platform, the tools and best practices for measurement. If you have customizations, you will need extensive javascript/jquery knowledge. You may require IT support to update customized javascript files.
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Richard Hayes | TrustRadius Reviewer
September 08, 2014

Highly configurable with many 3rd party/Adobe product integration options

Score 9 out of 10
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5 - Our in-house support is broken down into 2 divisions and we run a lot of campaigns so your situation will possibly be different;
  • Web Analytics and Reporting - this comprises of 3 people and they work on ad hoc analysis/report requests, managing the classification/rule builder, training, campaign tracking.
  • Technical Analytics - this comprises of 2 people and they work on all technical aspects of our analytics. We have new assets that need implementations across web and mobile. These guys are power users of ATM as we migrate to DTM there may be less dependency on code changes.
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Vagner Polund | TrustRadius Reviewer
April 22, 2015

A developers prospective

Score 8 out of 10
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Support Headcount Required

3 - Having good solid javascript skills is important. Having worked on a couple of implementations with the marketing team, they have unavoidable learned basic javascript terms and concepts. Since the implementation is done in javascript, knowing how variables and eVars are being set and how ajax works is advantageous. Also knowing how a DTM works is also important if your implementation uses a dynamic tag manager.
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Anonymous | TrustRadius Reviewer
February 11, 2013

Powerful platform with extensive functionality and strong integrations to other products.

Score 9 out of 10
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Support Headcount Required

2 - Normally Adobe SiteCatalyst is supported by one product owner and one or more developers. The product owner manages the relationship with Adobe, understands the product, may do in-house training, etc. Developers are responsible for writing the code required to capture the desired data in SiteCatalyst variables.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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Adobe Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No