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Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNGAdobe Analytics for the winAdobe Analytics is being used across the whole organization. Depending on the goals of the department, Adobe Analytics can be used in multiple ways for our organization. E-Commerce uses AA every day to measure ROI of tracked elements, pin point website issues, and track user engagement. E-Commerce also integrated AA with Optimizely to use custom segments and metrics for a better in depth review of A/B tests.,Easy to create segments and apply them instantly to reporting Easy to use out of the box metrics and to create custom metrics Beautiful UI that allows the user easy access to reporting and dashboards,Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button! We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.,10,Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.,N/A,Optimizely, Crazy Egg, Google Analytics,,1,Determine ROI of implemented features Evaluate A/B testing with Optimizely integration Internal creative campaigns Identifying website performance issues (If we see a drop off in data, sometimes this information can provide a timeline for our technology team.) Monitoring website performance (Weekly, Monthly and Yearly),E-Commerce was really excited about the Optimizely integration and how easy it was to get started. We've established 4 evars and 4 sprops for Optimizely testing that we can recycle/re-use throughout the year. With the integration, we are able to provide more in-depth reporting on A/B tests for stakeholders. Use AA to identify website performance issues and provide the technology team with a close estimate as to when something stopped working on our site. Use AA to report ROI for implemented features (new and old).,We will continue integrated AA with software such as Optimizely when necessary. Review success of internal creative campaigns. Use pathing reports to analyze user engagement with different page types (i.e. Product Page, Brand Page, Category Page) on our site. The pathing reports will provide insight into how our customer's shop and influence future updates to page types.,10,Easy to create segments. Easy to drag and drop segments, dimensions and metrics into reporting (in regards to Ad Hoc). Side Note: We do not pay extra for Adobe Workspace. Creating dashboards that can be emailed on a weekly basis and easy to share with other departments.,In Omniture (not paying for Adobe Workspace), the lack of an undo button can be cumbersome. There have been multiple occasions I've accidentally done something and searched for an Undo button (habit). In Omniture (not paying for Adobe Workspace), applying segments, dimensions and metrics require the page to reload. I prefer to use Ad Hoc for creating reports because of its ease of use dragging and dropping to get to the data.,9Adobe Analytics in a Small BusinessWe are using Adobe Analytics primarily in our ecommerce and marketing departments. We are a small business, so generally I (the analyst) prepare reports on a monthly or ad-hoc basis to also give management a look inside, but generally there are only 1 or 2 of us who use the product daily. We also use Google Analytics concurrently, but find that Adobe Analytics gives us deeper insights into the differences in browse/buy behavior between our B2C and B2B customers as we cater to both markets.,Dashboarding - These are fully customizable and give you an "at a glance" view of the state of your website each time you open them up. Beautiful Reports - Reports can be customized and when printed or downloaded, are "management ready" without having to export to Excel and try to make it look more attractive Customizable Metrics - Anything you can imagine you want to measure, there is likely a way.,Implementation is difficult - Both initial implementation as well as adding additional features. Adobe jobs implementation out to 3rd parties and I'm sure that a large part of the experience has to do with how well that 3rd party is at their job. Maybe this could be better controlled and made easier for clients by taking implementation back under the Adobe umbrella Support is overseas and sometimes slow to respond - I've had issues with support really understanding my questions, often issues have to be escalated. Oftentimes it takes the full 24 hours to respond, not sure if this is because of time differences or what, but most other companies using overseas support agents seem to respond in a more timely fashion. Also, it is rare to have an issue resolved on first contact. Context for the reports/metrics - It is easy to look at data but interpret it wrong because you aren't really looking at the right metrics or the right data points.,6,Increased efficiency - Running the reports we want on a regular basis is much less time consuming Visibility into our email campaigns is much improved and has allowed us to slowly move the needle to gain more revenue from our email campaigns We have been able to spot areas of the site easier that are not working properly and make corrective action,,1,8Analyzing Analytics: Enterprise grade platform with low performance supportAdobe Analytics is used as our enterprise web analytics platform globally to measure all of our digital properties. It helps provide us with standard high level metrics and measurements but also allows us to customize the data collected to provide deep insights to measure key performance indicators (KPIs). Adobe Analytics has provided us with the ability to generate basic reports, standard dashboards, as well as customized automated reporting through MS Excel, both scheduled and adhoc .,Reliable servers providing excellent uptime. Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination. Continuous development with new features and enhancements released often.,User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs. Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved. Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.,2,Allows us to quantify the performance of our digital properties to measure success We have the flexibility to implement customizations to gain deeper insights into new business challenges,Google Analytics,Google Analytics Premium,2,15,1,Global web properties measurement Automating reports and dashboards Flexibility to customize measurement,Used to measure Windows application usage Used to feed data to marketing automation platform,Predictive analytics,Yes,1,Yes,Always... but a long time ago. Not recently unfortunately.,Running standard reports Scheduling reports,Customization to get custom data Overall usability (though it has slightly improved recently) Automation of complex reporting Dashboard layout is very restricted,Yes,6Adobe SiteCatalyst: Great software, difficult learning curveProvides highly detailed reports on very specific metrics. Reports are very easy to share and understand. Able to assign customizable measurement perimeters. Identify poor performing web pages. Track success of digital marketing campaigns.,Learning how to use SiteCatalyst is quite difficult. Initial implementation of software is challenging. Support is less than helpful in most cases.,8,We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.,,9,15,2,Monitor and manage traffic on our public facing websites. Track digital campaign performance. Identify performance issues with individual web pages.,,Vendor implemented Implemented in-house,5,In-person training Self-taught,2,If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.,5,8,10,10,Not to my knowledge,I don't have information about our terms.Adobe Analytics (SiteCatalyst) as Digital BIOrganizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways. Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.,Can expose TOO much data to business users. The sheer amount of reporting available can lead to false insights by users that are not product experts. Requires expert level experience for any implementations.,8,Report automation to reduce and enhance analyst resources. Actionable insights gathered through the tool which are leveraged for overall ROI gain.,,7,70,1,eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics. Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions. IT & Operations Support issue research and resolution tool. eCommerce Ad-hoc Analysis.,,Professional services company,2,Online training Self-taught,5,With a basic / strong understanding of how the data is collected and what the underlying metrics and dimensions mean a user can become quite adept very quickly within the tool. So, yes.,No,6,7,8,6,Internal BI Internal OMS Third Parties (Data Extenders),Front end web system. More third parties.,Give and take.Highly configurable with many 3rd party/Adobe product integration optionsIt's used across our company, however our department (Web Analytics & Optimisation) are the power users, we provide support within the organisation and advance the implementation.,Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed. Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this. Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free. Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA. Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions. Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test. Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!,Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition. Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care. There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version. Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?,9,Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance. It's the essential tool for telling us how to make change on our website. An essential 2nd data source for cross checking data from BI and other systems. Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.,8,100,5,Individual campaign and channel reporting; downloads and revenue. Forecasting revenue. Implementing change on the website.,Implemented in-house,Yes,It's important to have someone on your team that's technical and has an understanding on analytics. This mixed skillset can sometimes be difficult to find.,9,Yes,6,YesA developers prospectiveSince I work at an agency named Axis41, we have helped build out and maintain multiple implementation of Adobe Analytics including stanfordhealthcare.org. Adobe Analytics helps the designers know how to make informed decisions about how to design the user experience. Just to give an example, there is a carousel on the home page of the site. There was discussion as to how many users were using the carousel. Were users clicking the arrows or the radio buttons? Were users actually clicking on the carousel? Were users actually interacting with links on the carousel? Which links were actually being clicked if they clicked them? All of these questions could be answered because Adobe Analytics is able to capture this information. With that information the designers could make actual informed decisions about what to change about the carousel. This is just one example of one very small business problem that Adobe Analytics solved. There are many other problems that Stanford Hospital has solved with Adobe Analytics.,Tracks basic web traffic and key metrics for most websites. Is particularly good at measuring traffic metrics for e-commerce sites. As the software continues to mature, it continues to become effective at capturing complicated scenarios. Well documented with a very verbose training manual. Captures information quite transparently to the user. There is almost no overhead performance issues when the final implementation is integrated into your web site. Implementation has become easier through the years as well. With a DTM(Dynamic Tag Manager) code maintenance is incredible easy.,Developer related concepts are sometimes hard to grasp initially. Particularly the use of the terms "variables" and "eVars". I was confused at first when I was learning about these. Then I slowly understood that the definition of these term were a bit different then what a developer typically refers to as a variable. I would like to see a way to have a test suite to test an implementation. There are debugger tools that help developers know that specific vars and eVars are being set. I would like to see however a way to have a separate suite that you could test on a stage environment for example. It is a bit overwhelming at first to grasp all the terminology at once. Adobe does make a great effort to make the management suite intuitive, but understanding what everything does is like drinking from a firehose. It is a very heavy framework with a lot of capabilities which can be overwhelming at times.,8,Influences design decisions based on actual user experience data. influence key business decisions that lead to more profits. Raise awareness of what content people view. Help drive development efforts on what parts of your website need to be changed. You may think one piece of your website is super important or may even be attached to pieces of it, but actual numbers tell different stories.,Google Analytics,3,Knowing if users click on specific download links. Questions like: "Are users even downloading the PDF version of this content?" Knowing if users are following links that are displayed to them using personalization algorithms. Questions like: "Did the user like the suggested products that we showed them?" Knowing if users are experiencing basic features of the website that lead to a call to action. Questions like: "Did the user click on the BMI calculator? If so did they use it and then click on the find doctor link?",8,Implemented in-house,Yes,Change management was a big part of the implementation and was well-handled,How do I target specific parts of the markup to attach tracking code if the markup is ajaxed in based on an user click event? How do I change the tracking code to track a modal window as a separate page view (for reporting reasons)?,8A solid Web Analytics toolSiteCatalyst can accommodate varying complexities of implementation strategies very well Robust reporting tools, especially Ad Hoc Analysis (formerly Discover), make custom segmentation simple and intuitive,I would love if Calculated Metrics could be shareable - similar to how folders of segments can be shared.,It has allowed me to uncover crucial insights that have lead to large site optimization projects.,9,8,30,3,Determining top activities and pages visited on site Determining opportunities for optimization Finding errors in user experience use cases,Combining with attitudinal data to compare site behavior of satisfied and dissatisfied customers,With continued improvements in implementation, leveraging its revenue tracking capabilitiesAdobe Analytics/SiteCatalyst ReviewSupports custom implementations. Intuitive reporting interface. Ability to "slice and dice" data elements and metrics in multiple ways.,Legacy implementations (prior to tag management and context data variables/processing rules) can be difficult. Inability to correlate "click tracking" with "page load tracking" data. Dashboard reporting limited in the amount of data that can be displayed. Report Builder Excel interface is clunky and limited in what it can do. Formatting of reporting exported to Excel.,Ability to see user flows through processes.,9,9,94,3,Measurement and reporting of web traffic.,Implemented in-house Don't know,5,Online training In-person training Self-taught,5,5,I was not in the organization when the product was onboarded, so I don't know what training was offered.,Analytics/SiteCatalyst is designed to enable extensive customization.,4,9,10,9,Data feeds into offline databases.,,I was not in the organization when the product was purchased/onboarded.Powerful platform with extensive functionality and strong integrations to other products.Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.,Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover). Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.,9,Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.,,30,2,Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.,9,,Vendor implemented Implemented in-house Professional services company,5,Online training In-person training Self-taught,6,,I have found that Adobe SiteCatalyst is a difficult product to learn, but more and more resources are now available to help with this including a publicly available book on the product.,No,7,7,9,7,E-mail tools like ExactTarget, Responsys CRM tools like Salesforce.com Marketing Automation tools like Eloqua & Marketo Voice of Customer tools like OpinionLab and Foresee Results Customer experience tools like Tealeaf and ClickTale,My main advice would be to learn as much as you can about the product before entering the sales process. Most clients buying the product are ignorant of its features and as a result end up buying the wrong stuff and paying a price for it later. I suggest going to training before you buy the product or reading as much as you can about the product ahead of time. Even better, talk to a product expert and have them coach you throughout the buying process.Unspecified
Adobe Analytics
469 Ratings
Score 7.7 out of 101
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Adobe Analytics Reviews

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Adobe Analytics
469 Ratings
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Score 7.7 out of 101

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1 - We have 1 analyst who will work with us once a week in office. She provides a lot of insight on segmenting the data as needed. Our analyst is also familiar with implementation, which is a valuable resource when we need a new variable or value added to tracking.
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1 - The person supporting this platform needs to have indepth knowledge about the platform, the tools and best practices for measurement. If you have customizations, you will need extensive javascript/jquery knowledge. You may require IT support to update customized javascript files.
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5 - Our in-house support is broken down into 2 divisions and we run a lot of campaigns so your situation will possibly be different;
  • Web Analytics and Reporting - this comprises of 3 people and they work on ad hoc analysis/report requests, managing the classification/rule builder, training, campaign tracking.
  • Technical Analytics - this comprises of 2 people and they work on all technical aspects of our analytics. We have new assets that need implementations across web and mobile. These guys are power users of ATM as we migrate to DTM there may be less dependency on code changes.
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3 - Having good solid javascript skills is important. Having worked on a couple of implementations with the marketing team, they have unavoidable learned basic javascript terms and concepts. Since the implementation is done in javascript, knowing how variables and eVars are being set and how ajax works is advantageous. Also knowing how a DTM works is also important if your implementation uses a dynamic tag manager.
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Score 9 out of 10
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2 - Normally Adobe SiteCatalyst is supported by one product owner and one or more developers. The product owner manages the relationship with Adobe, understands the product, may do in-house training, etc. Developers are responsible for writing the code required to capture the desired data in SiteCatalyst variables.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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