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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Learn from top reviewers

Adobe Analytics Review

Rating: 8 out of 10
November 22, 2024
Vetted ReviewVerified User
Our organization uses Adobe Analytics to integrate marketing, analytics and content management tools and implement them.
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Verified user
Administrator
Adobe Analytics2 years of experience

Measure analyze and Succeed!

Rating: 9 out of 10
November 21, 2024
IncentivizedVetted ReviewVerified User
We use Adobe Analytics every day to monitor .com performance across the website, including trade data, best product, and content performance. We use it to qualify and attribut...
Continue reading
Verified user
Employee
Adobe Analytics3 years of experience

It's not perfect but it's close

Rating: 9 out of 10
November 20, 2024
Vetted ReviewVerified User
Adobe Analytics is used across our entire organization but the tool is managed by a single department, digital marketing. Adobe Analytics allows us to measure web activity and...
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Yura Choung
Analyst - Marketing
Digital Marketing Data Sr. Analyst
UPS
Adobe Analytics1 year of experience

Adobe Analytics helps you to understand customer journey

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
It helps in better ROI on market expenditure . It helps in analysing the Financial reports in organisation.
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Nitesh Rana
Account Manager - Corporate
Account Manager
Amazon
Adobe Analytics1 year of experience

A wholistic software analytics tool. Must for Enterprises.

Rating: 9 out of 10
June 4, 2024
IncentivizedVetted ReviewVerified User
We use Adobe Analytics in tracing the customer journey experience, and with the help of reports, and predictive analysis we try to make the customer experience smoother by rem...
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NIMISH GUPTA
Director - Information Technology
Director Program Management Office
Pixel Values Technolabs
Adobe Analytics2 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

12 videos

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User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
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Pricing

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Adobe Analytics

Adobe Analytics

N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://business.adobe.com/products/ana…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

Google Analytics

Google Analytics

Free
What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Heap

Heap

Free
What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.9
Avg 8.1
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Product Details

What is Adobe Analytics?

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.

Features:

  • Collect and ingest behavioral data in real-time from web and mobile channels.
  • Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in customers' digital experiences, and uncover insights from digital journeys.
  • Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
  • Integrate and share insights, segments, and outputs from your data across other business applications.

Adobe Analytics Features

Web Analytics Features

  • Supported: Traffic Reporting
  • Supported: Lead Conversion Tracking
  • Supported: Behavior Analysis
  • Supported: Bounce Rate Measurement
  • Supported: Device and Browser Reporting
  • Supported: Pageview Tracking
  • Supported: Event Tracking
  • Supported: Reporting in real-time
  • Supported: Referral Source Tracking
  • Supported: Customizable Dashboards

Additional Features

  • Supported: Ad-hoc Analysis
  • Supported: Data Visualization
  • Supported: Algorithmic Attribution
  • Supported: Rules-Based Attribution
  • Supported: Anomaly Detection
  • Supported: Alerting
  • Supported: Contribution Analysis
  • Supported: Segmentation

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of Attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of Anomaly Detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesArabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
Security
whistic readyRead Adobe's Security Report on Whistic Security Network™

Adobe Analytics Downloadables

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Amplitude Analytics, Google Analytics, and Heap are common alternatives for Adobe Analytics.

Reviewers rate Event Tracking and Reporting in real-time highest, with a score of 9.2.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 184)

It's not perfect but it's close

Rating: 9 out of 10
November 20, 2024
YC
Yura Choung
Digital Marketing Data Sr. Analyst
UPS (Transportation/Trucking/Railroad, 10,001+ employees)
Vetted Review
Verified User
Adobe Analytics
1 year of experience
View profile
Return on Investment
  • Adobe Analytics has allowed us to attribute revenue to specific channels and initiatives/campaigns
  • Adobe Analytics has allowed us to see the customer journey and adjust our site based on user behavior

Adobe Analytics Review

Rating: 8 out of 10
November 22, 2024
Verified User
Administrator in Other
Government Administration Company, 5001-10,000 employees
Vetted Review
Verified User
Adobe Analytics
2 years of experience
Return on Investment
  • Expensive for small business
  • Helpful but costly

A wholistic software analytics tool. Must for Enterprises.

Rating: 9 out of 10
Incentivized
June 04, 2024
NG
NIMISH GUPTA
Director Program Management Office
Pixel Values Technolabs (Information Technology & Services, 11-50 employees)
Vetted Review
Verified User
Adobe Analytics
2 years of experience
View profile
Return on Investment
  • Increased people and business efficiencey by 20%
  • Saves time by 20%
  • Helps in better user behavior insights, thus helping in increase the business revenue by understanding the customers better and increasing the retention rate by 15%
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