Adobe Analytics

Issues pertaining to testing and machine learning are also resolved with great assistance from this tool.

Analyzing the traffic and stats on my website was giving me difficulties. After using this program, checking the traffic and customer behavior was lot easier.

Best data analytics production from several projects.

Content management and easy marketing content creation.

Reporting across various marketing campaigns.

Collaboration through different team members is fantastic.

If any department requires traffic data, for whatever reason, then Adobe Analytics is there to answer it

Many decisions are made downstream of my analysis but without the data none of these decisions would be possible

It's helped instill best practice behaviours in the business which can only result in increased revenues

in the future, we will be using Adobe Analytics to help us to decide WHERE to spend the most money on our campaigns (because you can cross-platform checks)

it's all about the experience. we need to enhance and improve our visitors journey along the way

GDPR and privacy compliance are now all up to date

Still pretty early for it, so I'd say it's still taking shape. It does a big one for us as it's just helping us pull back on some pretty complex technical debt that was associated with the Legacy tool. So that's one place I know where we're realizing some gains right out of the gate. I would say our team very regularly finds ideas. We came across this kind of obscure game that was pretty well hidden on our site. We've had it for a long time, like a word puzzle game, and found that it only had like one ad on it, but then we started looking at the data and saying, there's actually a lot of people using this and they're spending a decent amount of time on it. So right away that's low-hanging fruit of "Oh hey, we could be doing a little bit more to promote this game and monetize it."

I don't know the numbers, but definitely it is having a positive return of investment in terms of using Adobe Analytics.

I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.

I think for us we were following this thing called OKRs: objectives, key results, where it's kind of like KPI, but with a soul is what they call it. We set these objectives and for the last year and a half a lot of those objectives, I build out specific reports so I can just easily go in there and say, okay, where we are wanting this specific thing to go up 10%. So I can easily see that and fill out my other reports with it with a summary.

A ton. So when I first started with Adobe Analytics, our analytics team only had one tag per media channel with no additional breakdowns available within the tag. So a lot of the parameters were very redundant saying the same things. We just weren't getting a lot of the support that we needed. So I had to work with each of our channel teams and develop a taxonomy for our tags to tell us our main funding sources, our act, our AC paid channels, and their sub-channel tactics. So we now have a very granular view of marketing in Adobe Analytics that has allowed us to ask for incremental funding. We're hitting global RevPAR targets and we're able to use that data and supplement where there's risk and need elsewhere in the company. So it's been super cool.

Actually this is a huge one. Just last year I got put on a new team that my company created and one of the sole purposes of this new team was to bring digital performance to the forefront of our company. Digital is the future and our leaders are really seeing that. Now looking forward, we're in a great position to take off with what we can do with Adobe Analytics, what we can do for the company. There's just so much opportunity for projects and insights and really everything seems limitless at this point. It's only going to get pushed more towards the digital side of things.

Anytime you can get more clarity as to what's going on and help drive your decision making process, you can always count on that as a return on investment. I think Adobe Analytics is not the least expensive thing out there. It's a fairly expensive product to invest in, but the visibility, the insights that we get from the analyses that our analytics teams come up with really, really help drive decision-making in a significant way for us. We've worked hard over the years to get our users to trust that the Adobe data is good, that the Adobe tools will help them with the analysis that they want to do. I think it's been a big influence and a big help for us overall.

Some of my company goals are data utilization and bringing insights to the table. I think we've been able to identify markets that we weren't aware we were hitting. Last year there was a big thing about Gen Z, they are buying, what their niche is, etc. Because we have different brands and each brand has its own thing. One is green energy, the other one is affordable energy, then the main brand. So we were able to identify where that market was and they are more toward green energy.

I would say more positive for sure. We can take business decisions using data that we have in Adobe Analytics to maybe for say AB testing, right? We are the target so we can analyze the data in Adobe Analytics and we can run an AB test to see what Stats FIG is on the particular experience.

We're more profitable because of it. If you can't understand what to improve, what actually will guide your thinking? We can have objective measures based on data-driven decisions based on the data that Adobe generates for us, whether they're KPIs or OKRs. Any type of measurement that you want to derive for improvement, Adobe constitutes the ability to put all those things together and understand optimization over time. We use it to make the experience better for customers and to make it more profitable for the bank.

To understand how users are existing at various stages

Inform about the tec aspects as in brouser, operating systems, mobiles.

It doesn’t track url in apps

Overall Conversion improves and thus business grows

Enhance our Product path journey and helps us improve customer experience

The daily tracking of journey helps us understand where users dropping of thus we redesign our product accordingly

The impact of tech releases and their negative impact if any on the metrics can be tracked

Able to optimize marketing campaign

Learning takes time

Track all the reports at one place

Allows us to determine the impact of site outages on revenue

Alerts allow us to detect issues quickly

Data democratization allows all users to access data

It has a positive impact as we take business decisions based on analytics

We retire mobile apps, support to older browsers and OS versions based on analytics

Page improvements are made based on customer visits on different pages and features

It has significantly cut down on the time required to collect and display web data

It has made a/b test analysis easier when compared to having to use excel of other analysis tools

A4T has had a huge ROI for us, testing culture has become part of the organization as a whole. We’ve had tests show double digit percent increases in clicks and orders.

How is this performing? Product owners want more data now than ever!

Increased incremental gains from testing

Adobe Analytics has had a positive impact on our ROI by Increasing sales.

Reduced Bounce rate

Increased revenue