Adobe Analytics Review
Rating: 8 out of 10
November 22, 2024
Vetted Review
Verified User
2 years of experience
Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Learn from top reviewers
Adobe Analytics Review
Rating: 8 out of 10
November 22, 2024Our organization uses Adobe Analytics to integrate marketing, analytics and content management tools and implement them.
Verified user
Administrator
2 years of experienceMeasure analyze and Succeed!
Rating: 9 out of 10
November 21, 2024We use Adobe Analytics every day to monitor .com performance across the website, including trade data, best product, and content performance. We use it to qualify and attribut...
Verified user
Employee
3 years of experienceIt's not perfect but it's close
Rating: 9 out of 10
November 20, 2024Adobe Analytics is used across our entire organization but the tool is managed by a single department, digital marketing. Adobe Analytics allows us to measure web activity and...
A wholistic software analytics tool. Must for Enterprises.
Rating: 9 out of 10
June 4, 2024We use Adobe Analytics in tracing the customer journey experience, and with the help of reports, and predictive analysis we try to make the customer experience smoother by rem...
NIMISH GUPTA
Director - Information Technology
Director Program Management Office
Pixel Values Technolabs
2 years of experienceGreat comprehensive tool which made us 50% efficient.
Rating: 9 out of 10
June 3, 2024We have been using Adobe Analytics for almost a year now. We had a problem with inconsistent data flow in our data warehouse. All the data was there, but it was all over the p...
Waleed Aqdas
Director - Information Technology
Head of Business Enablement Technology
VAHA
2 years of experience
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Awards
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Video Reviews
12 videos
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02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
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User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
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Pricing
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What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://business.adobe.com/products/ana…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Analytics?
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.
Features:
- Collect and ingest behavioral data in real-time from web and mobile channels.
- Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in customers' digital experiences, and uncover insights from digital journeys.
- Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
- Integrate and share insights, segments, and outputs from your data across other business applications.
Adobe Analytics Features
Web Analytics Features
- Supported: Traffic Reporting
- Supported: Lead Conversion Tracking
- Supported: Behavior Analysis
- Supported: Bounce Rate Measurement
- Supported: Device and Browser Reporting
- Supported: Pageview Tracking
- Supported: Event Tracking
- Supported: Reporting in real-time
- Supported: Referral Source Tracking
- Supported: Customizable Dashboards
Additional Features
- Supported: Ad-hoc Analysis
- Supported: Data Visualization
- Supported: Algorithmic Attribution
- Supported: Rules-Based Attribution
- Supported: Anomaly Detection
- Supported: Alerting
- Supported: Contribution Analysis
- Supported: Segmentation
Adobe Analytics Screenshots
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) |
| Security |
Adobe Analytics Downloadables
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Reviewers rate Event Tracking and Reporting in real-time highest, with a score of 9.2.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
Comparisons
Compare with
Reviews From Top Reviewers
(1-5 of 127)
Measure analyze and Succeed!
Rating: 9 out of 10
November 21, 2024
Vetted Review
Verified User
3 years of experience
A wholistic software analytics tool. Must for Enterprises.
Rating: 9 out of 10
June 04, 2024
NG
Vetted Review
Verified User
2 years of experience
Great comprehensive tool which made us 50% efficient.
Rating: 9 out of 10
June 03, 2024
WA
Vetted Review
Verified User
2 years of experience
Adobe Analytics for those deep in data.
Rating: 10 out of 10
April 29, 2024
TD
Vetted Review
Verified User
15 years of experience