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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Recent Reviews

Adobe Analytics Review

8 out of 10
September 07, 2023
Incentivized
The main purpose of Adobe Analytics is how better you understand your customer and how better you provide your service to your customer. …
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Adobe Analytics Review

10 out of 10
September 07, 2023
Incentivized
The company uses it to understand the behavior and the performance of our acquisition efforts. In my team, in experimentation, we use it …
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Adobe Analytics Review

9 out of 10
September 06, 2023
Incentivized
I use Adobe Analytics to run all of our weekly performance reporting. We use Adobe Analytics to wire frame data feeds that will then pull …
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Adobe Analytics Review

8 out of 10
September 06, 2023
Incentivized
We have apps, we have websites, we have Adobe tagging on there, and we want to understand what our users are doing from an informational …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

12 videos

User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
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Pricing

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N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.4.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(816)

Attribute Ratings

Reviews

(1-25 of 33)
Companies can't remove reviews or game the system. Here's why
Steve Biggs | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you stay solely in Workspace then it's a relatively simple learning curve. However, it can be a little confusing when you start looking at other parts like 'Reports', 'Components', 'Data Warehouse', 'Data Workbench' and APIs etc.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Once you get used to it, it's easier. The original reporting platform based on the older Omniture version still [seems] clunky and ugly. With the addition of Workspace, reports are quicker to create using the drag-and-drop interface, but you still have to wade through all the metrics and know what you're looking for.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe analytics is very simple to navigate and use even for beginners.
The dashboards and reports can be accesses very easily and with initial trainings from Adobe it becomes easy to go through and filter the reports.
For creating advanced dashboards users need to get some level of training, however Adobe has structured those very well.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Analytics is my organization's official source of data collecting for KPI's in our digital segment. It is a powerful tool for collecting analytics and provides a wide range of metrics on the multiple websites we oversee. Having said that, I tend to use Google Analytics and Parse.ly more in my day-to-day work. They are much faster in pulling basic numbers that I use in my role and both are able to track numbers and web traffic in near real-time, while Adobe Analytics numbers tend to lag behind by 30 minutes to an hour.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Analytics is a very robust web analytics platform. AA comes with a full collection of standard "out-of-the-box" reports that provides a comprehensive view of overall website performance. The true power and benefit of Adobe Analytics come through its custom Workspace report building tool that allows users to create very detailed & customizable reports and dashboards. Workspace enables users to create reports using a multitude of dimensions, metrics, segments, and apply varying date ranges to provide performance trending or comparisons. Workspace is generally easy to use and comprehend if you have experience using other custom report builders like Tableau.
January 24, 2022

Adobe Analytics review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Christian Calvo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is user-friendly, but the workspace still has not achieved the level of flexibility that Ad Hoc used to have. Real-time is limited and broken down by some features is still difficult for try and error and it takes longer to refresh.
November 29, 2020

About Adobe Analytics

Saurav Khawas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
[Adobe Analytics] is super easy and can hold a huge dataset. Since it is online our system takes no load and runs faster. Reports and dashboards are super easy to build. The report section is even more interesting for a new user to pull reports with few clicks and without many manual interventions like coding etc.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The tool is designed in a way that it's really easy to pick up and use. As with any web-based app, its performance sometimes could make us upset, but overall we can get the job done smoothly. Sometimes the details of the tool are somewhat hard to understand, mainly because of the lack of information out there.
Nidhal Firoze | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Amazing interface (one of the best). User oriented design and amount of customization possible in Workspace reports is super helpful. Easy to create segments and apply them on the fly, reporting panels can be duplicated, visualization types can be changed quickly and lot of custom date options along with amazing scheduling capabilities.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.
Brijesh Shirodkar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The workspace interface has made it really convenient to break down dimensions and metrics for deep down analysis. The visualization and ability to build segments quickly are really powerful. Calculated metrics also help in deriving additional insights without having to move data to Excel. There is scope for improvement by adding additional visualizations for customer journeys and data warehouse extracts.
Olabintan Adenike Shoro | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Very user intuitive. Coming from a background of Google Analytics, Adobe Analytics allowed me to appreciate the role of an intuitive workspace and user experience, as against one which isn’t really intuitive despite being a good product and boasting good features too (Google Analytics).
Katy Norris | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful.

The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
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