Adobe Analytics Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
546 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.0 out of 100

Do you work for this company? Learn how we help vendors

TrustRadius Top Rated for 2020

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-22 of 22)

Companies can't remove reviews or game the system. Here's why.
November 29, 2020
Saurav Khawas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
[Adobe Analytics] is super easy and can hold a huge dataset. Since it is online our system takes no load and runs faster. Reports and dashboards are super easy to build. The report section is even more interesting for a new user to pull reports with few clicks and without many manual interventions like coding etc.
Read Saurav Khawas's full review
November 25, 2020
Nidhal Firoze | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
Amazing interface (one of the best). User oriented design and amount of customization possible in Workspace reports is super helpful. Easy to create segments and apply them on the fly, reporting panels can be duplicated, visualization types can be changed quickly and lot of custom date options along with amazing scheduling capabilities.
Read Nidhal Firoze's full review
November 20, 2020
Yura Choung | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

8
I love the tool and how much detail you can gather from it through breakdowns of dimensions and creation of segments. It's not perfect, but it's close.
Read Yura Choung's full review
November 17, 2020
Kevin Yip | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

8
Once the reports have been configured, users can get to them easily. Any other new ones can be built through Report Builder.
Read Kevin Yip's full review
November 17, 2020
Michelle Bernardini | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

6
Difficult to onboard a new user and requires a custom implementation to obtain the level of depth required for marketing analytics purposes. Compared to Google Analytics requires more upfront set up to enable success.
Read Michelle Bernardini's full review
November 14, 2020
Brijesh Shirodkar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

8
The workspace interface has made it really convenient to break down dimensions and metrics for deep down analysis. The visualization and ability to build segments quickly are really powerful. Calculated metrics also help in deriving additional insights without having to move data to Excel. There is scope for improvement by adding additional visualizations for customer journeys and data warehouse extracts.
Read Brijesh Shirodkar's full review
October 01, 2020
Olabintan Adenike Shoro | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

10
Very user intuitive. Coming from a background of Google Analytics, Adobe Analytics allowed me to appreciate the role of an intuitive workspace and user experience, as against one which isn’t really intuitive despite being a good product and boasting good features too (Google Analytics).
Read Olabintan Adenike Shoro's full review
November 24, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

9
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.
Read this authenticated review
November 27, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

9
The tool is designed in a way that it's really easy to pick up and use. As with any web-based app, its performance sometimes could make us upset, but overall we can get the job done smoothly. Sometimes the details of the tool are somewhat hard to understand, mainly because of the lack of information out there.
Read this authenticated review
November 25, 2020
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

8
I'd rate 8 / 10 because it has all the required features such as flexi UI , wide range of dimensions and metrics, create projects. The only con is with the charts as it does not provide an option to create customized charts.
Read this authenticated review
November 17, 2020
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

8
Adobe Analytics has quite advanced usability with end users in mind. It is very easy to use and learn even for the true new users. Also it uses color schemes very effectively.
Read this authenticated review
February 19, 2016
Natasha Watts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Read Natasha Watts's full review
February 29, 2016
Katy Norris | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Usability

6
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful.

The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
Read Katy Norris's full review
December 18, 2014
Ahmad Rahman | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source

Usability

6
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Read Ahmad Rahman's full review
February 11, 2016
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

6
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Read this authenticated review
February 05, 2016
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

6
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation.
Read this authenticated review
February 11, 2013
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

7
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
Read this authenticated review

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

AB Tasty, Searchmetrics Suite, SessionCam, OneHydra, Ektron Web Content Management System (Discontinued)

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No