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Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNGAdobe Analytics for the winAdobe Analytics is being used across the whole organization. Depending on the goals of the department, Adobe Analytics can be used in multiple ways for our organization. E-Commerce uses AA every day to measure ROI of tracked elements, pin point website issues, and track user engagement. E-Commerce also integrated AA with Optimizely to use custom segments and metrics for a better in depth review of A/B tests.,Easy to create segments and apply them instantly to reporting Easy to use out of the box metrics and to create custom metrics Beautiful UI that allows the user easy access to reporting and dashboards,Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button! We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.,10,Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.,N/A,Optimizely, Crazy Egg, Google Analytics,,1,Determine ROI of implemented features Evaluate A/B testing with Optimizely integration Internal creative campaigns Identifying website performance issues (If we see a drop off in data, sometimes this information can provide a timeline for our technology team.) Monitoring website performance (Weekly, Monthly and Yearly),E-Commerce was really excited about the Optimizely integration and how easy it was to get started. We've established 4 evars and 4 sprops for Optimizely testing that we can recycle/re-use throughout the year. With the integration, we are able to provide more in-depth reporting on A/B tests for stakeholders. Use AA to identify website performance issues and provide the technology team with a close estimate as to when something stopped working on our site. Use AA to report ROI for implemented features (new and old).,We will continue integrated AA with software such as Optimizely when necessary. Review success of internal creative campaigns. Use pathing reports to analyze user engagement with different page types (i.e. Product Page, Brand Page, Category Page) on our site. The pathing reports will provide insight into how our customer's shop and influence future updates to page types.,10,Easy to create segments. Easy to drag and drop segments, dimensions and metrics into reporting (in regards to Ad Hoc). Side Note: We do not pay extra for Adobe Workspace. Creating dashboards that can be emailed on a weekly basis and easy to share with other departments.,In Omniture (not paying for Adobe Workspace), the lack of an undo button can be cumbersome. There have been multiple occasions I've accidentally done something and searched for an Undo button (habit). In Omniture (not paying for Adobe Workspace), applying segments, dimensions and metrics require the page to reload. I prefer to use Ad Hoc for creating reports because of its ease of use dragging and dropping to get to the data.,9Best Analytics solution in the marketAdobe Analytics is a global tool at Citibank, it is used worlwide to measure traffic and conversions on all our websites and campaigns, including marketing and internet banking pages, as well as mobile apps. We use Adobe Analytics for several marketing and business tasks, such as to track if any drastic changes in traffic and conversions have happened on the site, how well our campaigns are doing, what are the fallout rates for our main products and transactions and for insights on why people may be having difficulties on the site. We also use analytics data in order to target customers and prospects with relevant content using Adobe Target.,Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version. Ease to build custom reports, you just pick your metrics from any report and voilà. Segments and metric breakdowns.,The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement. The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense. Account switching through marketing cloud is still a little buggy sometimes.,10,We were able to identify that the number one reason that users visited our site for wasn't being properly taken care of and we were able to increase significantly the usage our our internet banking after improving this experience. We could identify that customers were getting lost after being prompted to log in to complete a transaction from our marketing pages and were able to fix that, increasing online sales for our most profitable products.,Adobe Target,Bookmarks Sending reports by email,Left nav is not organized for human beings Charts don't make any sense unless you tweak the reports Exporting data to Excel is not as easy as should be,6The DL on Adobe Analytics from a publisher's perspectiveWe use Adobe Analytics for our editorial website, TakePart.com to measure and optimize traffic and conversions (page views, petition signatures, newsletter signups, social shares).,Their calculated metric builder allows you to incorporate segments, which is extremely powerful. The ability to set custom metrics for each report. Robust and automated report scheduling. Can include reportlets with different time periods into one dashboard (aka can set them at the reportlet level not dashboard level.),Tricky usability. You really have to spend time in it before you can use it effectively. Props vs. evars make sense to analysts and power users but are complicated to explain to everyday users. The fact that you can't use "Time on Site" and conversion metrics in the same report makes life difficult (for time on site you must use the prop version of the variable and for conversion metrics, you must use the evar). This is a huge problem for editorial websites where 'time on site' IS a conversion metric. This is a major advantage of GoogleAnalytics over Adobe Analytics for publishers and a constant pain point for me.,7,Has helped us ID what users are the most interested in on the site. Has helped us correctly categorize our marketing channels and optimize them.,Google Analytics, Kissmetrics, Woopra, Webtrends Analytics and Chartbeat,Google Analytics, Chartbeat, Buzzsumo,Segmentation tool post-redesign Adding metrics to a report Calculated metrics builder,Transparency of allocation attribution for prop vs evar reports is difficult. For example, our users will add a conversion metric like "share" to prop reports, not realizing that props give attribution to all stories the user touched in their visit, vs giving 100% credit to the story listed (as the evar does). I have basically hidden our prop reports in the menu structure to keep them from doing that. But then they'll add "time on site" to the Page Name (evar) report, which will also be wrong because you can't use time on site with evars, only props. No matter how many times I reiterate, it's counterintuitive, so they'll continue making that mistake.,Yes, but I don't use it,6Analyzing Analytics: Enterprise grade platform with low performance supportAdobe Analytics is used as our enterprise web analytics platform globally to measure all of our digital properties. It helps provide us with standard high level metrics and measurements but also allows us to customize the data collected to provide deep insights to measure key performance indicators (KPIs). Adobe Analytics has provided us with the ability to generate basic reports, standard dashboards, as well as customized automated reporting through MS Excel, both scheduled and adhoc .,Reliable servers providing excellent uptime. Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination. Continuous development with new features and enhancements released often.,User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs. Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved. Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.,2,Allows us to quantify the performance of our digital properties to measure success We have the flexibility to implement customizations to gain deeper insights into new business challenges,Google Analytics,Google Analytics Premium,2,15,1,Global web properties measurement Automating reports and dashboards Flexibility to customize measurement,Used to measure Windows application usage Used to feed data to marketing automation platform,Predictive analytics,Yes,1,Yes,Always... but a long time ago. Not recently unfortunately.,Running standard reports Scheduling reports,Customization to get custom data Overall usability (though it has slightly improved recently) Automation of complex reporting Dashboard layout is very restricted,Yes,6Adobe SiteCatalyst: Great software, difficult learning curveProvides highly detailed reports on very specific metrics. Reports are very easy to share and understand. Able to assign customizable measurement perimeters. Identify poor performing web pages. Track success of digital marketing campaigns.,Learning how to use SiteCatalyst is quite difficult. Initial implementation of software is challenging. Support is less than helpful in most cases.,8,We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.,,9,15,2,Monitor and manage traffic on our public facing websites. Track digital campaign performance. Identify performance issues with individual web pages.,,Vendor implemented Implemented in-house,5,In-person training Self-taught,2,If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.,5,8,10,10,Not to my knowledge,I don't have information about our terms.Adobe Analytics (SiteCatalyst) as Digital BIOrganizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways. Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.,Can expose TOO much data to business users. The sheer amount of reporting available can lead to false insights by users that are not product experts. Requires expert level experience for any implementations.,8,Report automation to reduce and enhance analyst resources. Actionable insights gathered through the tool which are leveraged for overall ROI gain.,,7,70,1,eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics. Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions. IT & Operations Support issue research and resolution tool. eCommerce Ad-hoc Analysis.,,Professional services company,2,Online training Self-taught,5,With a basic / strong understanding of how the data is collected and what the underlying metrics and dimensions mean a user can become quite adept very quickly within the tool. So, yes.,No,6,7,8,6,Internal BI Internal OMS Third Parties (Data Extenders),Front end web system. More third parties.,Give and take.Adobe Analytics: Is it Worth the Headache?Typically Adobe Analytics is siloed to a specific department focused on marketing initiatives. Adobe Analytics provides a much more robust analytics tool than its competition. It allows marketers to finally start analyzing their campaigns on their own with custom created dashboards that are specific to their needs. Adobe also created a new data visualization tool within Adobe Analytics that allows you to create charts and graphs within your tool, using the dimensions and metrics of your campaigns.,Pathing Reports testing specific Customer Paths to conversion Data Visualization Enabling marketers with the ability to analyze real-time campaign information,Some difficulty with implementation Dynamic Tag Manager can be difficult to learn High price, so if you don't have a strategy in place for analytics it might cost you more to re-implement,8,Better visibility into Customer Journey Even with this robust tool, it's difficult to determine tool ROI Better ability to visualize data,Google Analytics, Google Analytics Premium and Webtrends Analytics,Adobe Campaign, Adobe Target, Adobe Experience Manager,Dashboard creation Data comparison Data Visualization,Implementation Integration Custom Variable collection,6Adobe Analytics/SiteCatalyst ReviewSupports custom implementations. Intuitive reporting interface. Ability to "slice and dice" data elements and metrics in multiple ways.,Legacy implementations (prior to tag management and context data variables/processing rules) can be difficult. Inability to correlate "click tracking" with "page load tracking" data. Dashboard reporting limited in the amount of data that can be displayed. Report Builder Excel interface is clunky and limited in what it can do. Formatting of reporting exported to Excel.,Ability to see user flows through processes.,9,9,94,3,Measurement and reporting of web traffic.,Implemented in-house Don't know,5,Online training In-person training Self-taught,5,5,I was not in the organization when the product was onboarded, so I don't know what training was offered.,Analytics/SiteCatalyst is designed to enable extensive customization.,4,9,10,9,Data feeds into offline databases.,,I was not in the organization when the product was purchased/onboarded.Powerful platform with extensive functionality and strong integrations to other products.Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.,Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover). Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.,9,Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.,,30,2,Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.,9,,Vendor implemented Implemented in-house Professional services company,5,Online training In-person training Self-taught,6,,I have found that Adobe SiteCatalyst is a difficult product to learn, but more and more resources are now available to help with this including a publicly available book on the product.,No,7,7,9,7,E-mail tools like ExactTarget, Responsys CRM tools like Salesforce.com Marketing Automation tools like Eloqua & Marketo Voice of Customer tools like OpinionLab and Foresee Results Customer experience tools like Tealeaf and ClickTale,My main advice would be to learn as much as you can about the product before entering the sales process. Most clients buying the product are ignorant of its features and as a result end up buying the wrong stuff and paying a price for it later. I suggest going to training before you buy the product or reading as much as you can about the product ahead of time. Even better, talk to a product expert and have them coach you throughout the buying process.
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Adobe Analytics
460 Ratings
Score 7.7 out of 101
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Adobe Analytics Reviews

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Adobe Analytics
460 Ratings
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Score 7.7 out of 101

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Natasha Watts profile photo
Score 10 out of 10
Vetted Review
Verified User
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Usability

9
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
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Thais Guimaraes, OMCP profile photo
Score 10 out of 10
Vetted Review
Verified User
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Usability

6
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
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Katy Norris profile photo
Score 7 out of 10
Vetted Review
Verified User
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Usability

6
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful.

The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
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No photo available
Score 8 out of 10
Vetted Review
Verified User
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Usability

6
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation.
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Score 9 out of 10
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Verified User
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Usability

7
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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