Adobe Analytics Reviews

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475 Ratings
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Score 7.6 out of 101

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Reviews (1-9 of 9)

Natasha Watts profile photo
Score 10 out of 10
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Usability

9
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
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Thais Guimaraes, OMCP profile photo
Score 10 out of 10
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Usability

6
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
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Katy Norris profile photo
Score 7 out of 10
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Usability

6
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful.

The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
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No photo available
Score 8 out of 10
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Usability

6
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation.
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Score 9 out of 10
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Usability

7
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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