Adobe Analytics

Adobe Analytics

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Top Rated
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Score 8.4 out of 100
Top Rated
Adobe Analytics

Overview

Recent Reviews

Adobe Analytics Review

8 out of 10
May 27, 2022
We use Adobe Analytics to study website user traffic and performance. In addition, it helps us track the best performing pages and user …
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The Lord of Analytics!

9 out of 10
May 10, 2022
Adobe Analytics is the finest tool since it is updated every month, there are release notes, and you get fantastic service 24 hours a day, …
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Adobe Analytics Review

7 out of 10
February 25, 2022
It is used for e-commerce to know the conversions, traffics, reviews and KPIs. Many marketing professionals can know about the KPI and the …
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Pricing

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What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

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Adobe Analytics Technical Details

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Frequently Asked Questions

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

What is Adobe Analytics's best feature?

Reviewers rate Availability highest, with a score of 8.6.

Who uses Adobe Analytics?

The most common users of Adobe Analytics are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 139)
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June 14, 2022

Adobe Analytics

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Tracking Dashboards and very convenient to create and to be shared with business users.
  • The same can be scheduled periodically.
  • Adobe Analytics is very easy for business users to understand and use.
  • Few areas like custom video tracking can be improved.
  • There should be some default data layer defined in Launch to integrate with Adobe Analytics - it would be very helpful in setting a consistent standard across different implementations.
  • There are few features like async JS loading and integration with other tag management tools like Tealium, which needs some improvement.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Website analytics
  • Traffic analysis
  • Goals tracking
  • Remarketing
  • Website integration
  • UI
  • Lack of dummy data for learning
  • Learning material to be more organized
  • No 'plug and play' capability
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Clear visualization of data on workspace and the ability to drill down a specific data point effortlessly
  • Ability to create multiple reporting suites on the same set of data
  • Tracking is highly configurable and customizable
  • Global filters that can be applied to multiple reports
  • Needs trained specialists for initial implementation and help with the in-house learning curve
  • Having to pay for the product might be a difficult justification for smaller orgs
  • Some legacy areas in the product that need historical context
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Showcases trends across time
  • Shows site user actions
  • Shows how many people are on the site
  • The data implementation is custom, which can make it difficult to ensure success
  • Organization within the platform would be better; i.e., folders
  • Quality Assurance checks
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Workspace functionality allowing user flexibility to create reports that work for them.
  • Drill-down option to easily combine dimensions / metrics in the same space.
  • Able to get different report suites all showing in the same place for easy comparisons.
  • Complex implementation expertise needed.
  • App analytics feels behind vs web.
  • Attribution / campaign tracking more complex vs Google Analytics.
  • Not as simple / user friendly as GA.
  • eVars vs Props vs Events - difficult for non analytics users to easily understand.
Damon Hall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Web Traffic and Audience insights
  • Customer Web journey data
  • Engagement and click data
  • conversion data
  • The data integration process needs to be more obvious and forgiving
  • the Adobe Data warehouse feature can have a better UI
  • Transitioning to Adobe Alloy for an SDK/XDM implementation from a traditional implementation needs to be easier and more intuitive.
Ridhima Singh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Easy to understand user interface
  • User behavior metrics
  • Support team is very helpful
  • It is not as easily adopted as Google analytics.
  • It would be amazing if they also provide heatmap reports
  • Some features are so advanced they can only be used after a proper training.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The large number (and configuration options) for the dimensions and metrics that are available
  • The ability to create complex segments and calculations on the fly to look at any granularity of the data
  • The ability to correlate this data in the workspace, without a lot of limitations and visualize it in a way that makes sense to your needs
  • The ability to use virtual suites, which allow complex organizations to see the data at high levels as well as separated down without needing to make multiple tracking calls on the sites
  • There are a few instances where I can't quite show the info I would like in Workspace, meaning that I need to bring the data out to other tools (but most of the time this isn't needed)
  • I would love to be able to bring data from multiple suites into a single workspace visualization and use calculated metrics to add them together or perform other operations. Currently, this can only be done outside the tool in Excel - I can create multi-suite data visualizations across different panels, but the data from these panels have no interaction.
  • I would love some additional abilities to control the graphing labels because the generated labels often look pretty bad. While I can change most of them if I change the freeform table all the work I did reverts. Therefore, it would be awesome if we could right-click on the column and set visualization names there, so with any changes to the table the labels would pick up and auto-set. This means I would not have to fix them all manually again.
  • It would also be nice if processing rules received some improvements for more complex logic checks. This would make it easier to map context variables from Mobile SDK.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Website visitors
  • Engagement with assets
  • Tracking referral traffic
  • Understanding customer journey
  • Integrates into other Adobe products
  • Templates for reports
  • Built in tutorials for dashboards
  • Quicker to pull data when doing large dashboards
  • Recommendations / 6th sense options
  • Predictive analytics based on historical
Andy Lunsford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Full-featured, ability to capture any data point that is needed for your measurement in an easily reportable way with events, eVars, props, listVars, & classifications on top f these variables.
  • Heavily customizable, the ability to utilize your own logic to match your existing reporting & terms when setting up variables & events for tracking. If you wanted over 100 variables set whenever a page load, you could do it if your use case requires it!
  • Industry-standard, originally named Site Catalyst, Adobe Analytics has a history in this space of being an innovator and adapting to the space as it has dramatically changed over the years. From Adobe Launch to custom code implementations, to DXM event forwarding, Adobe Analytics has a path for the next 5-10 years to still be extremely relevant to your organization.
  • Cost, the price might be prohibitive if you're a small business or team, but if you're an enterprise, it's completely worth it.
  • The learning curve, having a specialist on your team or working with a partner will be beneficial as due to flexibility and customization options, implementation work can be daunting if not working with Adobe implementations regularly.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Creating segments at hit, visit and visitor level.
  • Data accuracy without sampling data unlike some competitors.
  • Data can be updated retroactively.
  • UX-wise free form tables become difficult to use when a lot of columns are added which are also necessary sometimes.
  • Auto save feature is missing in workspaces.
  • Internet disconnection sometimes blanks out the workspace which may take time on reload to reflect completely.
  • Graphs are a little of modify when it comes to changing axes, editing data sets etc.
Mark Palfreeman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Customizable tracking of conversions.
  • Easily sharable and customizable report creation.
  • Tracking of marketing channels and traffic sources.
  • Multiple level of breakdowns available across all variables.
  • Steep learn curve in comparison to more widely used Google Analytics alternative.
  • Limited amount of best practice documentation available around implementation.
  • Outdated set of standard reports.
  • Lack of suitable real time reporting compared to some other web analytics tools.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Sending reports automatically via email with a PDF attachment.
  • Customizable data sets.
  • Broad range of types of data collection (i.e. page views, unique visitors, actions)
  • Running custom reports can be time consuming from a loading standpoint.
  • Menu system is sometimes difficult to navigate.
  • Website analytics lag behind about an hour, whereas other analytics tools track in or near real-time.
Score 3 out of 10
Vetted Review
Verified User
Review Source
  • Track events and sessions.
  • Create custom events.
  • Evaluate the performance of different content.
  • Measure engagement and bounce rates
  • Improve attribution models.
  • Improve app tracking.
  • Improve user friendliness of the platform.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
  • Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
  • Its data visualization capacity is very strong.
  • There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
  • It would be nice if there is a dynamic alert for an unusual data patterns
Yura Choung | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Advanced features that allow you to drill down into the details
  • Intuitive to use
  • Constant improvements to the tool
  • Some of the legacy sections are not as intuitive (mainly located in the admin section)
  • Because it is advanced, many users cannot pick up on it quickly
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Real-time access to website performance throughout the entire digital experience.
  • Flexible & comprehensive custom report building using the Analytics Workspace tool
  • Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.
  • Level of technical effort needed to implement Adobe Analytics is VERY high
  • Adobe Analytics customer support could be more responsive.
  • Dependency to train team members is quite high. Each team member MUST go through several exhaustive training classes to be able to take command of the solution on the day to day basis. Training is VERY expensive.