Pros and Cons of Adobe Analytics 2025

Name: Adobe Analytics Overview Video
Uploaded: 2025-01-22T18:24:57.000Z
Duration: 2 min 9 s
Description: Adobe Analytics Overview Video

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

Learn from top reviewers

Adobe Analytics Review

Rating: 8 out of 10

March 28, 2025

IncentivizedVetted ReviewVerified User

We provide, my team provides the business insights from the data that we collect through our web performances and other channels to their business. So we provide reports and v...

Sripriya Venkateswaran

Manager - Marketing

IT Manager for Adobe Analytics

AbbVie

5 years of experience

Adobe Analytics Review

Rating: 10 out of 10

March 28, 2025

IncentivizedVetted ReviewVerified User

The main way is we will take data that's already been, will basically take data that's the result of an implementation either for ourselves or for our clients. And we'll basic...

Matt Wright

C-Level Executive - Corporate

CEO

Zahlen Solutions

22 years of experience

Love Adobe Analytics for big data

Rating: 8 out of 10

March 26, 2025

IncentivizedVetted ReviewVerified User

At Carmax, we use it for enterprise web data capture and analysis; understand website performance; create data science models and algorithms based off that web data; tie into ...

Meghan Powers

Administrator - Corporate

Senior Manager, Data Governance Strategy

CarMax

15 years of experience

Adobe Analytics Review

Rating: 8 out of 10

March 26, 2025

IncentivizedVetted ReviewVerified User

To figure out the marketing reporting discrepancies

Manasi Sakhadeo

Analyst - Marketing

Business Analyst

Bayer

1 year of experience

Adobe Analytics is Sufficient

Rating: 6 out of 10

March 26, 2025

IncentivizedVetted ReviewVerified User

We use Adobe Analytics to track our digital interactions across our web and app platforms. It allows us to understand some of our most important metrics for understanding busi...

John Ellis

Manager - Corporate

Digital Analytics Manager

Bath and Body Works

10 years of experience

Log in with LinkedIn to see content from your network

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

13 videos

View Playlist

Adobe Analytics Review

09:09

Adobe Analytics Review | Identifying Patterns and Trends to Empower Users

07:06

Adobe Analytics Review | One users understanding of behavior on their website

05:57

View more videos

Return to navigation

Pricing

View all pricing

Adobe Analytics

N/A

Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

Setup fee optional

For the latest information on pricing, visithttps://business.adobe.com/products/ana…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

150 people also want pricing

Alternatives Pricing

Google Analytics

Free

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Heap

Free

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

Return to navigation

Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.1

Avg 8.0

7.7
Lead Conversion Tracking
(62) Ratings
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
7.8
Bounce Rate Measurement
(66) Ratings
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
8.5
Device and Browser Reporting
(66) Ratings
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
8.9
Pageview Tracking
(65) Ratings
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
8.6
Event Tracking
(65) Ratings
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
6.9
Reporting in real-time
(64) Ratings
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
8
Referral Source Tracking
(65) Ratings
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
8.6
Customizable Dashboards
(64) Ratings
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

Return to navigation

Product Details

What is Adobe Analytics?

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps marketers to understand visitor engagement across digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.

Features:

Collect and ingest behavioral data in real-time from web and mobile channels.

Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in customers' digital experiences, and uncover insights from digital journeys.

Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.

Integrate and share insights, segments, and outputs from your data across other business applications.

Adobe Analytics Features

Web Analytics Features

Supported: Traffic Reporting
Supported: Lead Conversion Tracking
Supported: Behavior Analysis
Supported: Bounce Rate Measurement
Supported: Device and Browser Reporting
Supported: Pageview Tracking
Supported: Event Tracking
Supported: Reporting in real-time
Supported: Referral Source Tracking
Supported: Customizable Dashboards

Additional Features

Supported: Ad-hoc Analysis
Supported: Data Visualization
Supported: Algorithmic Attribution
Supported: Rules-Based Attribution
Supported: Anomaly Detection
Supported: Alerting
Supported: Contribution Analysis
Supported: Segmentation

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.

Screenshot of an Analysis Workspace Training Tutorial in Adobe Analytics

Screenshot of attribution in Adobe Analytics

Screenshot of the Segment Builder in Adobe Analytics

Screenshot of anomaly detection in Adobe Analytics

Adobe Analytics Video

Adobe Analytics Overview Video

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No
Supported Countries	Global
Supported Languages	Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
Security	Read Adobe's Security Report on Whistic Security Network™

Adobe Analytics Downloadables

Three common myths surrounding Adobe data insights and audience solutions, and how to tap into ROI with the right tools.

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Amplitude Analytics, Google Analytics, and Heap are common alternatives for Adobe Analytics.

Reviewers rate Pageview Tracking highest, with a score of 8.9.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).

Return to navigation

Comparisons

View all alternatives

Compare with

Reviews From Top Reviewers

View all reviews

(1-5 of 245)

Sort By *

Adobe Analytics Review

Rating: 8 out of 10

Incentivized

March 28, 2025

SV

Sripriya Venkateswaran

IT Manager for Adobe Analytics

AbbVie (Pharmaceuticals, 10,001+ employees)

Vetted Review

Verified User

5 years of experience

Pros

There are some components that we use it in a very business oriented basis because that's how the product features are built. One is Adobe Workspace and the segments and then the visualization, the different types of visualizations and the insights to the business.

Cons

I think it's coming up in the future, sneak peeks and we saw that. So AI insights and custom dimensions, custom metricses and no limit on EVARs and props, but I think the next product that's called CJA, that's covering it, which is a great thing.

Adobe Analytics Review

Rating: 10 out of 10

Incentivized

March 28, 2025

MW

Matt Wright

CEO

Zahlen Solutions (Information Technology & Services, 1-10 employees)

Vetted Review

Verified User

22 years of experience

Pros

It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.

Cons

I think the biggest room for improvement is performance. When I go in certain times of the day or for certain clients, it's slow and it won't load the reports that I need. And as a result, needing to answer a question where you normally have the expectation of it being a near real-time answer that you get when you have to wait for reports to load or you have to wait because the reports can't load at all. It's a really unfortunate thing. It's a big problem actually. So I'd say that's one area of improvement. It's just improving the performance of the reports so that they'll load consistently all the time quickly and effectively.

Adobe Analytics is Sufficient

Rating: 6 out of 10

Incentivized

March 26, 2025

JE

John Ellis

Digital Analytics Manager

Bath and Body Works (Retail, 10,001+ employees)

Vetted Review

Verified User

10 years of experience

Pros

Tracking site or app interactions.
Provided detailed properties and other meta type data for each tracked event. These properties can be unique to the event type.
Track marketing channel and campaigns that traffic enters the site from, allowing for attribution to marketing dollars spent.

Cons

Being session based means we are limiting our ability to view complete journeys of our customers/visitors.
We often refer to the data within the UI as direction and the data we extract from Adobe Analytics as the source of truth, as they do not usually align perfectly.
We are heavily tied to our implementation and changes can be difficult and require dev support.