Adobe Analytics
I work for HCL America Inc and have been part of multiple implementations of Adobe Analytics across different customers. The product …
Adobe Analytics
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Adobe Analytics
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Top Rated
2022
Best of
2022
Best of
2022
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What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Adobe Analytics?
Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
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Adobe Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Frequently Asked Questions
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
What are Adobe Analytics's top competitors?
What is Adobe Analytics's best feature?
Reviewers rate Availability highest, with a score of 8.6.
Who uses Adobe Analytics?
The most common users of Adobe Analytics are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.
Reviews and Ratings
(704)
Reviews
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June 14, 2022
Adobe Analytics
- Tracking Dashboards and very convenient to create and to be shared with business users.
- The same can be scheduled periodically.
- Adobe Analytics is very easy for business users to understand and use.
- Few areas like custom video tracking can be improved.
- There should be some default data layer defined in Launch to integrate with Adobe Analytics - it would be very helpful in setting a consistent standard across different implementations.
- There are few features like async JS loading and integration with other tag management tools like Tealium, which needs some improvement.
May 27, 2022
Adobe Analytics Review
- Website analytics
- Traffic analysis
- Goals tracking
- Remarketing
- Website integration
- UI
- Lack of dummy data for learning
- Learning material to be more organized
- No 'plug and play' capability
May 24, 2022
A worthy consideration of a paid upgrade
- Clear visualization of data on workspace and the ability to drill down a specific data point effortlessly
- Ability to create multiple reporting suites on the same set of data
- Tracking is highly configurable and customizable
- Global filters that can be applied to multiple reports
- Needs trained specialists for initial implementation and help with the in-house learning curve
- Having to pay for the product might be a difficult justification for smaller orgs
- Some legacy areas in the product that need historical context
May 17, 2022
Adobe Analytics is worth the work
- Showcases trends across time
- Shows site user actions
- Shows how many people are on the site
- The data implementation is custom, which can make it difficult to ensure success
- Organization within the platform would be better; i.e., folders
- Quality Assurance checks
May 16, 2022
Use of Adobe Analytics with other Adobe Products
- Page Views
- Impressions
- Button/Link Clicks
- Caching
- Reducing file size
- Workspace functionality allowing user flexibility to create reports that work for them.
- Drill-down option to easily combine dimensions / metrics in the same space.
- Able to get different report suites all showing in the same place for easy comparisons.
- Complex implementation expertise needed.
- App analytics feels behind vs web.
- Attribution / campaign tracking more complex vs Google Analytics.
- Not as simple / user friendly as GA.
- eVars vs Props vs Events - difficult for non analytics users to easily understand.
May 10, 2022
The Lord of Analytics!
- Customer Service
- User Interface
- Turnaround Time
- Third party integration
- Trial account not available
- Not very budget friendly
- Required intermediate experience
- Web Traffic and Audience insights
- Customer Web journey data
- Engagement and click data
- conversion data
- The data integration process needs to be more obvious and forgiving
- the Adobe Data warehouse feature can have a better UI
- Transitioning to Adobe Alloy for an SDK/XDM implementation from a traditional implementation needs to be easier and more intuitive.
May 03, 2022
Fulfilling all of our data analysis needs
- Easy to understand user interface
- User behavior metrics
- Support team is very helpful
- It is not as easily adopted as Google analytics.
- It would be amazing if they also provide heatmap reports
- Some features are so advanced they can only be used after a proper training.
- The large number (and configuration options) for the dimensions and metrics that are available
- The ability to create complex segments and calculations on the fly to look at any granularity of the data
- The ability to correlate this data in the workspace, without a lot of limitations and visualize it in a way that makes sense to your needs
- The ability to use virtual suites, which allow complex organizations to see the data at high levels as well as separated down without needing to make multiple tracking calls on the sites
- There are a few instances where I can't quite show the info I would like in Workspace, meaning that I need to bring the data out to other tools (but most of the time this isn't needed)
- I would love to be able to bring data from multiple suites into a single workspace visualization and use calculated metrics to add them together or perform other operations. Currently, this can only be done outside the tool in Excel - I can create multi-suite data visualizations across different panels, but the data from these panels have no interaction.
- I would love some additional abilities to control the graphing labels because the generated labels often look pretty bad. While I can change most of them if I change the freeform table all the work I did reverts. Therefore, it would be awesome if we could right-click on the column and set visualization names there, so with any changes to the table the labels would pick up and auto-set. This means I would not have to fix them all manually again.
- It would also be nice if processing rules received some improvements for more complex logic checks. This would make it easier to map context variables from Mobile SDK.
April 21, 2022
Adobe Analytics - Key to your KPIs
- Website visitors
- Engagement with assets
- Tracking referral traffic
- Understanding customer journey
- Integrates into other Adobe products
- Templates for reports
- Built in tutorials for dashboards
- Quicker to pull data when doing large dashboards
- Recommendations / 6th sense options
- Predictive analytics based on historical
April 12, 2022
Adobe Analytics: The Tesla of Analytics
- Full-featured, ability to capture any data point that is needed for your measurement in an easily reportable way with events, eVars, props, listVars, & classifications on top f these variables.
- Heavily customizable, the ability to utilize your own logic to match your existing reporting & terms when setting up variables & events for tracking. If you wanted over 100 variables set whenever a page load, you could do it if your use case requires it!
- Industry-standard, originally named Site Catalyst, Adobe Analytics has a history in this space of being an innovator and adapting to the space as it has dramatically changed over the years. From Adobe Launch to custom code implementations, to DXM event forwarding, Adobe Analytics has a path for the next 5-10 years to still be extremely relevant to your organization.
- Cost, the price might be prohibitive if you're a small business or team, but if you're an enterprise, it's completely worth it.
- The learning curve, having a specialist on your team or working with a partner will be beneficial as due to flexibility and customization options, implementation work can be daunting if not working with Adobe implementations regularly.
March 09, 2022
Reliable Analytics Tool
- Charts showing specific metric performance
- Ease of navigation between different data sets
- Ease of downloading and sharing of data
- Filtering of data is not very straightforward
March 02, 2022
Best paid analytics tool in the industry
- Creating segments at hit, visit and visitor level.
- Data accuracy without sampling data unlike some competitors.
- Data can be updated retroactively.
- UX-wise free form tables become difficult to use when a lot of columns are added which are also necessary sometimes.
- Auto save feature is missing in workspaces.
- Internet disconnection sometimes blanks out the workspace which may take time on reload to reflect completely.
- Graphs are a little of modify when it comes to changing axes, editing data sets etc.
February 25, 2022
Adobe Analytics Review
- Custom reporting
- Real time reports
- User Interface
- Pricing compared to existing software
- Delaying to load report
- Customer support
February 22, 2022
Adobe Analytics
- Highly Customizable
- Ad Hoc Analysis
- Analysis vs reporting
- Highly Technical
- Laborious setup
- Steep Learning Curve
February 12, 2022
Perfect business tool
- Unique Custom dashboard
- Custom tagging available
- Provides Real time reporting
- Data visualization not up to the mark
- Ease of use and implementation
- Customizable tracking of conversions.
- Easily sharable and customizable report creation.
- Tracking of marketing channels and traffic sources.
- Multiple level of breakdowns available across all variables.
- Steep learn curve in comparison to more widely used Google Analytics alternative.
- Limited amount of best practice documentation available around implementation.
- Outdated set of standard reports.
- Lack of suitable real time reporting compared to some other web analytics tools.
February 10, 2022
Adobe Analytics is GREAT for analysis.
- Tracking on scale
- Detailed analysis
- Persistent data
- Improved inbuilt reporting
- Data connectors outside of the Adobe Suite
- More customizable (theming) options within workspace
- Sending reports automatically via email with a PDF attachment.
- Customizable data sets.
- Broad range of types of data collection (i.e. page views, unique visitors, actions)
- Running custom reports can be time consuming from a loading standpoint.
- Menu system is sometimes difficult to navigate.
- Website analytics lag behind about an hour, whereas other analytics tools track in or near real-time.
February 04, 2022
Complicated tool with limited usage
- Track events and sessions.
- Create custom events.
- Evaluate the performance of different content.
- Measure engagement and bounce rates
- Improve attribution models.
- Improve app tracking.
- Improve user friendliness of the platform.
February 03, 2022
Best paid analytics and reporting platform
- Track user behaviour
- Web analytics
- UX
- UI
- There should be autosave within the platform
- Setting up tags or custom events need higher technical knowledge
- Vendor support is slow at responding at times
February 01, 2022
Adobe Analytics - Reliable Enterprise Solution
- We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
- Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
- Its data visualization capacity is very strong.
- There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
- It would be nice if there is a dynamic alert for an unusual data patterns
February 01, 2022
It's not perfect but it's close
- Advanced features that allow you to drill down into the details
- Intuitive to use
- Constant improvements to the tool
- Some of the legacy sections are not as intuitive (mainly located in the admin section)
- Because it is advanced, many users cannot pick up on it quickly
February 01, 2022
Gold standard in web performance analytics, if you're willing to take on the integration work
- Real-time access to website performance throughout the entire digital experience.
- Flexible & comprehensive custom report building using the Analytics Workspace tool
- Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.
- Level of technical effort needed to implement Adobe Analytics is VERY high
- Adobe Analytics customer support could be more responsive.
- Dependency to train team members is quite high. Each team member MUST go through several exhaustive training classes to be able to take command of the solution on the day to day basis. Training is VERY expensive.