Adobe Analytics Reviews

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Score 7.6 out of 100

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Reviews (1-25 of 66)

Rigel Cable | TrustRadius Reviewer
Score 6 out of 10
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Pros and Cons

  • The Workspace features are helpful to save common reports and provide a flexible reporting environ
  • ment.
  • Adobe Analytics has become much faster than it used to be, making reporting less time intensive, allowing more time to focus on analysis.
  • With the predominance of tag managers, Adobe Analytics has become easier to implement.
  • The tagging complexity is still very advanced, and not fully leveraged by most businesses.
  • Adobe Analytics implementation costs more than competitors like GA, meaning there is more planning and resources required for launches with Adobe Analytics.
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Anonymous | TrustRadius Reviewer
September 11, 2019

Adobe Analytics Review

Score 8 out of 10
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Pros and Cons

  • Integrates extremely well with Adobe Target.
  • Clean interface with excellent usability, without sacrificing features (although this mainly applies to the Discover platform in my opinion, which is being sunset pretty soon).
  • Easily the most robust reporting tool I have used personally.
  • In my opinion, the largest con will be stopping support and functionality for Discover (aka Ad Hoc Analysis).
  • Ad Hoc is DRASTICALLY better than what we will be forced into moved towards (Workspace) in just about every aspect. It's cleaner, clearer, smoother, etc. Workspace will be the new norm shortly, but it's extremely clunky and can be much slower due to its webpage interface (as opposed to Discover's app interface).
  • The technical support from Adobe is less than stellar; while the tools themselves are near the top of the list, in our experience, Adobe's help and support is easily dead last. They are rarely punctual, knowledgeable, or particularly helpful, and often try to place the blame on the customer (e.g. your implementation is out of date), without providing assistance to help remedy.
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Nathan Davis | TrustRadius Reviewer
Score 9 out of 10
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Pros and Cons

  • Nice tool to analyze viewers from our websites
  • Real-time tracking of data
  • Detailed information and analytics are very helpful while making decisions.
  • Many features and a great reporting system.
  • Difficult to use at first and requires a lot of tutorials to know how to use it well.
  • Has a steep learning curve to understand all the features and know how to use them.
  • Price is relatively high.
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Tolulope Lawal | TrustRadius Reviewer
Score 7 out of 10
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Pros and Cons

  • Adobe analytics displays the results/metrics of campaigns in a manner that is visually appealing and easily comprehensible.
  • Adobe analytics' search function is very robust - advanced search function allows for very criteria.
  • It is very easy to customize the visualization of multiple metrics in a single graph with Adobe Analytics.
  • It is difficult to set up reporting with Adobe Analytics and a decent amount of effort has to be applied to cleaning up reports.
  • There is a huge learning curve to understanding through Adobe Analytics.
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Kevin Yip | TrustRadius Reviewer
February 26, 2019

A heavyweight contender

Score 8 out of 10
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Pros and Cons

  • Report Builder -- it enables you to build custom reports for distribution.
  • Dashboards -- it enables you to build custom dashboards for our editors.
  • It allows prebuilt custom reports by site levels.
  • Visualizations tools are limited.
  • The learning curve is steep.
  • It would be nice if only one master dashboard is needed and can filter by individual editors.
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Carla Summers | TrustRadius Reviewer
Score 9 out of 10
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Pros and Cons

  • Great tool to manage and monitor traffic on our website.
  • Helps our small business to grow from the data we collect.
  • Find out more details about our top viewed pages.
  • Difficult metric system to use.
  • Requires some training to be able to deal with the metric system and to use the tool more efficiently.
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Darren Megginson | TrustRadius Reviewer
Score 8 out of 10
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Pros and Cons

  • Easy to set up and great for monitoring our website. Solid platform used to analyze data.
  • Great built-in reporting system.
  • Easy integration with other Adobe cloud tools.
  • Provide tutorials on how to use the platform for beginners.
  • Costly solution compared to other analytic tools. Charge by the number of licenses.
  • Must be used with other marketing suits to get the most of it.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Pros and Cons

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
  • Adobe Analytics is one of the more expensive tools that we priced. However, we believe it is worth the money.
  • The initial implementation of Adobe Analytics was a very long process for us.
  • Adobe Analytics can be very complicated for new users that are not just looking to get a snapshot glance at our analytics. If you are looking to dive deeper, you can get lost very quickly.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Pros and Cons

  • We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
  • Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
  • Its data visualization capacity is very strong.
  • There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
  • It would be nice if there is a dynamic alert for an unusual data patterns
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Pros and Cons

  • It allows us to create simple visualizations fairly quickly. We can use it to trend out metrics that help us identify trends or alert us when there is an issue.
  • The “scheduled maintenance” gets pretty annoying. They tend to happen during peak business hours and usually we’re unable to access anything in Adobe Analytics during this time.
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Liz Wade | TrustRadius Reviewer
Score 6 out of 10
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Pros and Cons

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
  • I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries.
  • Adobe Analytics can become very expensive, though this is dependent on your usage.
  • Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.
Read Liz Wade's full review
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Pros and Cons

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Pros and Cons

  • Even when working with large datasets and running complex segmentations, the platform is responsive and generates results quickly
  • The interface is intuitive (for the most part), and allows for users to quickly identify how to get to whatever data point they are looking to analyze
  • The dashboards aren't overly complicated to create, and present the data in a visually appealing way
  • Implementation is time-consuming and can be expensive
  • The platform requires work to maintain, and definitely requires more resources to run vs. some of their competitors
  • Training is expensive, and it's often difficult to find team members with previous experience with this tool in the job market
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Pros and Cons

  • What pages are most often viewed by users
  • What paths users take when finding specific types of content
  • What devices users are using to access our website
  • Though the tool is very powerful, it can also be quite complex, making it hard to find what you are looking for.
  • It is difficult to sync data from external sources if the data fields do not map natively.
  • The data is there, but it is not always easily to visualize the data in a way that makes sense to non-marketers without taking the data out of the tool and doing that part in another tool.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Pros and Cons

  • Output - The dashboards are gorgeous and easy to understand.
  • Analytic Tracking - The areas you want to target can be big picture or incredibly minute depending on what you want to track.
  • Ramp Up - The end user can quickly be on-boarded to this tool because of the ease of use.
  • Cost - You are paying an arm and a leg for this platform.
  • Dashboard Editing - There are small ways you can edit the dashboard, but I wish the end user had more control.
  • Live update sharing - I wish there was a client portal that could be set up so my team didn't have to manually pull the data for them and the customer could just log in. This may be a thing, but I haven't stumbled onto it.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Pros and Cons

  • The user interface is very easy to use and train others.
  • Widely used, easy to get support from peer analysts
  • I am used to the page tagging function, it's better than competitors
  • Gets to attend annual meeting hosted by Adobe
  • Not as friendly as Google Analytics, incompatibility with Google products
  • Beginning set up is labor intensive and costly
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Nathan Collins | TrustRadius Reviewer
Score 6 out of 10
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Pros and Cons

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
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Spencer Baselice | TrustRadius Reviewer
Score 7 out of 10
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Pros and Cons

  • Trended reporting shows growth and declines for pages, site sections, and specific marketing channels.
  • Customized channels, tracking and insights for multiple aspects of digital marketing efforts.
  • Report Builder allows access to larger sets of data imported directly into excel for easier and faster data manipulation.
  • Segmentation to report on sections of interest and create more detailed, accurate reports.
  • Page reporting is difficult, Adobe needs a more robust way to handle duplicated pages in reporting.
  • Dash-boarding has improved but this could be easier to manipulate.
  • Data into the platform can be skewed by site redirects and other aspects of your typical website, some form of data validation would be nice as there are some cases where data is clearly inaccurate.
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Albert Ihm | TrustRadius Reviewer
Score 9 out of 10
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Pros and Cons

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
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Natasha Watts | TrustRadius Reviewer
Score 10 out of 10
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Pros and Cons

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
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Thais Guimaraes, OMCP | TrustRadius Reviewer
Score 10 out of 10
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Pros and Cons

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voilà.
  • Segments and metric breakdowns.
  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
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Brandon Adawi | TrustRadius Reviewer
Score 8 out of 10
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Pros and Cons

  • Real-time web analytics that allow you to see the direction campaigns are going.
  • Advanced segmentation or the division of demographics viewing your website.
  • Predicting certain moves that if you take will either increase or decrease views.
  • For some reason there was a difficult learning curve with Adobe Analytics. I think the UI could be improved to make it easier to learn.
  • The social aspect tries to be all encompassing when every social media or form of online communication requires a different approach. What works on one platform will not work well on another. The hub for "social" needs to recommend better approaches to individualized social campaigns.
  • The various products that Adobe offers is confusing. There is so much overlap. It seems that they have to work together to accomplish one goal and are not stand-alone.
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Chris McCue | TrustRadius Reviewer
Score 8 out of 10
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Pros and Cons

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
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Katy Norris | TrustRadius Reviewer
Score 7 out of 10
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Pros and Cons

  • Their calculated metric builder allows you to incorporate segments, which is extremely powerful.
  • The ability to set custom metrics for each report.
  • Robust and automated report scheduling.
  • Can include reportlets with different time periods into one dashboard (aka can set them at the reportlet level not dashboard level.)
  • Tricky usability. You really have to spend time in it before you can use it effectively.
  • Props vs. evars make sense to analysts and power users but are complicated to explain to everyday users.
  • The fact that you can't use "Time on Site" and conversion metrics in the same report makes life difficult (for time on site you must use the prop version of the variable and for conversion metrics, you must use the evar). This is a huge problem for editorial websites where 'time on site' IS a conversion metric. This is a major advantage of GoogleAnalytics over Adobe Analytics for publishers and a constant pain point for me.
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Robert Williams | TrustRadius Reviewer
Score 9 out of 10
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Pros and Cons

  • Analysis Workspace - The ability to manipulate any out-of-the-box report to suit your needs.
  • Report Builder - The ability to pull data from your report suites and send them to an Excel file.
  • Custom Variables - The ability to send string/numerical data that fits your needs. Allows for more custom tracking.
  • It would be nice to have video explanations for what changes are made during the software updates, and why they were made.
  • The Date Range Comparison tool can look extremely cluttered if you use more than one metric.
  • It would be nice to know the exact number of line items there are in a report without having the go to the last paginated page.
Read Robert Williams's full review

About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

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Adobe Analytics Technical Details

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Mobile Application:No