TrustRadius
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNGAdobe Analytics is powerful for large enterprisesAdobe Analytics is leveraged by my clients as a web analytics tool for eCommerce and content websites. It is used across departments and mined for insights by my analytics team and the client's analytics team.,The Workspace features are helpful to save common reports and provide a flexible reporting environ ment. Adobe Analytics has become much faster than it used to be, making reporting less time intensive, allowing more time to focus on analysis. With the predominance of tag managers, Adobe Analytics has become easier to implement.,The tagging complexity is still very advanced, and not fully leveraged by most businesses. Adobe Analytics implementation costs more than competitors like GA, meaning there is more planning and resources required for launches with Adobe Analytics.,6,Adobe Analytics is a great tool to leverage as Agency or Consultant partners to glean valuable insights to be better business partners. Performance reporting can help show positive ROI from work with clients.,Google Analytics and Google Analytics Premium,Google Analytics, Google Analytics PremiumNice analytics tool to track your trafficAdobe Analytics is a good tool for businesses that is used by our marketing and media departments to analyze traffic sources and information about our client's websites. Also, it is a great tool to interpret and collect data from the visitors that help us to make critical decisions about the best ways to be used to benefit our customers.,Nice tool to analyze viewers from our websites Real-time tracking of data Detailed information and analytics are very helpful while making decisions. Many features and a great reporting system.,Difficult to use at first and requires a lot of tutorials to know how to use it well. Has a steep learning curve to understand all the features and know how to use them. Price is relatively high.,9,It helped us to make successful marketing campaigns for our customers. Getting very useful data to make important decisions.,Asana, Canva, Adobe Illustrator CCGreat web tracking toolWe use Adobe analytics in our marketing department to learn and have a better understanding of data we need in terms of traffics and number of visits so we can improve our numbers. This tool helped us to improve our current apps and get more insights about our apps from the data we collect,Great tool to manage and monitor traffic on our website. Helps our small business to grow from the data we collect. Find out more details about our top viewed pages.,Difficult metric system to use. Requires some training to be able to deal with the metric system and to use the tool more efficiently.,9,Getting a lot of useful information that helps us to take better decisions towards our applications.,Google Analytics,Adobe Illustrator CC, Trello, Canva, SmallpdfAdobe Analytics ReviewAdobe Analytics is used by almost everyone on my team on a daily basis. We work with many clients who use AA as their primary reporting source, and we both consult with them on best practices on how to use the tool, as well as execute our own analysis within the tool.,Integrates extremely well with Adobe Target. Clean interface with excellent usability, without sacrificing features (although this mainly applies to the Discover platform in my opinion, which is being sunset pretty soon). Easily the most robust reporting tool I have used personally.,In my opinion, the largest con will be stopping support and functionality for Discover (aka Ad Hoc Analysis). Ad Hoc is DRASTICALLY better than what we will be forced into moved towards (Workspace) in just about every aspect. It's cleaner, clearer, smoother, etc. Workspace will be the new norm shortly, but it's extremely clunky and can be much slower due to its webpage interface (as opposed to Discover's app interface). The technical support from Adobe is less than stellar; while the tools themselves are near the top of the list, in our experience, Adobe's help and support is easily dead last. They are rarely punctual, knowledgeable, or particularly helpful, and often try to place the blame on the customer (e.g. your implementation is out of date), without providing assistance to help remedy.,8,I would say the biggest plus Adobe Analytics has had on overall business objectives is being the most robust tool out there that we have used, which allows us to gather deeper insights for our clients, driving home more ROI. I would also say the biggest downside to using Adobe Analytics is how frequently the tool will have issues and/or be under maintenance. Additionally, as stated previously, Adobe's support is pretty horrendous in times such as these.,Google Analytics, Amplitude Analytics, Optimizely and Adobe Target,Optimizely, Adobe Target, Google AnalyticsAdobe Analytics - Reliable Enterprise SolutionWe use Adobe Analytics to measure key website metrics. Insights from the metrics are shared across the company including marketing, finance and strategy. We are able to identify which channels and campaigns are more effective than others. Also we run multiple A/B tests on form designs and locations to optimize the website performance.,We setup very specific segments to figure out which customer segments are responding better for specific campaigns. Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful. Its data visualization capacity is very strong.,There is no built-in bot traffic filtering functionality so we had to manually build a segment for that. It would be nice if there is a dynamic alert for an unusual data patterns,9,Adobe Analytics helps us to measure exact number of customer conversions on the website and calculate ROIs from the campaign Adobe Analytics can easily identify which campaigns are more effective than other campaigns - which led to shut down ineffective campaigns,Google Analytics,Google Analytics, Domo, Tableau DesktopAdobe Analytics: An Expensive Version of Google AnalyticsAs a small business owner (I am a full-time freelance photographer) whose leads are mostly generated by being found online, I wanted to be able to analyze my web data, since web presence is very important to the growth of my business. I first used Google Analytics and then moved on to Adobe Analytics after several recommendations. It has been a great help in monitoring traffic, but it does come at a cost since Adobe Analytics is not free.,Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean. Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing. Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.,I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries. Adobe Analytics can become very expensive, though this is dependent on your usage. Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.,6,Having a system to analyze my web data is one of the key components to growing my business since most of my leads are generated online. I now have a much greater understanding of how my website operates in terms of traffic and where I can improve to have a better web presence. Adobe Analytics has also helped me understand the results of online campaigns I've implemented for my business, which has been extremely important as I depend more and more on advertising campaigns.,Google Analytics,Google Analytics, Adobe Illustrator CCAdobe Analytics is very powerful once you get used to itAdobe analytics has been used primarily to analyze the results of marketing campaigns. Most of the marketing campaigns we run are part of co-marketing efforts with partner organizations. Typically, we will run some campaigns on our channels and our partner organizations will run some campaigns on their channels. We utilize Adobe analytics to understand, and ultimately communicate to partner organizations, how effective our campaigns were on their demographics of interest.,Adobe analytics displays the results/metrics of campaigns in a manner that is visually appealing and easily comprehensible. Adobe analytics' search function is very robust - advanced search function allows for very criteria. It is very easy to customize the visualization of multiple metrics in a single graph with Adobe Analytics.,It is difficult to set up reporting with Adobe Analytics and a decent amount of effort has to be applied to cleaning up reports. There is a huge learning curve to understanding through Adobe Analytics.,7,Adobe analytics has helped my organization run campaigns with high likelihoods of meeting our partner organizations' objectives. Adobe analytics has helped us do a better job of creating and targeting niche segments.,,Google AnalyticsA heavyweight contenderOur parent company used it for all the newspapers. It enables our Editorial department to understand what stories are popular and where the traffic is coming from. It also provides us with data about our traffic trend and the behavior of the audience.,Report Builder -- it enables you to build custom reports for distribution. Dashboards -- it enables you to build custom dashboards for our editors. It allows prebuilt custom reports by site levels.,Visualizations tools are limited. The learning curve is steep. It would be nice if only one master dashboard is needed and can filter by individual editors.,8,It provides tools to track the performance of the newspaper as a whole as well as different sections or even editors.,Google Analytics,Google Analytics, LookerGreat analytics tool for a comprehensive and accurate dataAdobe Analytics is being used by our Marketing and IT departments. It is a great tool to collect data about our student visitors who are applying for the school. The collected data is usually easy to interpret and allows the marketing team to make decisions for the organization's marketing automation strategy.,Easy to set up and great for monitoring our website. Solid platform used to analyze data. Great built-in reporting system. Easy integration with other Adobe cloud tools.,Provide tutorials on how to use the platform for beginners. Costly solution compared to other analytic tools. Charge by the number of licenses. Must be used with other marketing suits to get the most of it.,8,Help in saving time and effort Getting a comprehensive and accurate data,Adobe Illustrator CC, Google Drive, SurveyMonkeyAdobe Analytics is a Powerhouse of DataWe use Adobe Analytics to track our customer experience from the time they first visit any of our channels through a completed checkout on our site. Adobe Analytics is used by many of the departments in our organization such as marketing, e-commerce, UX, architecture, leadership, etc. Many of our users are just viewing the data or reports, but we have a team dedicated to managing all the analytics and tracking that Adobe Analytics provides.,Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary. Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed. The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.,Adobe Analytics is one of the more expensive tools that we priced. However, we believe it is worth the money. The initial implementation of Adobe Analytics was a very long process for us. Adobe Analytics can be very complicated for new users that are not just looking to get a snapshot glance at our analytics. If you are looking to dive deeper, you can get lost very quickly.,9,Adobe Analytics has helped us target specific audiences in some countries and drive conversion up. The money we spend based on data from Adobe Analytics almost always leads to increases in conversion. Adobe Analytics has also informed us of many changes that we have made to our checkout experience over the years which has lead to increased conversion.Deep Insights and Business Intelligence with a Learning Curve"Great user interface and all in one analytics solution for all of your digital platforms"What do you like best?Can combine various digital platforms in just one view. I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. Very flexible data filters. I was really surprised by the speed with which it pulls historical data. With this tool, you have almost any slice of digital data on your fingertips (hugely depends on your IT's implementation).What do you dislike?No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions. Overall implementation is cumbersome and time-consuming. Needs proper tagging on all of your platforms as well as all hits and instances.Recommendations to others considering the productMake sure you have solid tagging implementation, Adobe's DTM tool is a robust solution which can manage all tags at one place.What business problems are you solving with the product? What benefits have you realized?We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.,Can combine various digital platforms in just one view. The speed with which it pulls historical data. Very appealing visuals and switching between trended view and ranked view.,No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions. Overall implementation is cumbersome and time-consuming. Need proper tagging on all of your platforms as well as all hits and instances.,7,The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights. I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.,Actian Analytics Platform,Amazon Cloud Drive, SAP BusinessObjects Dashboards, DeemAdobe Analytics ReviewIt’s used by the analytics team but we provide Adobe Analytics reports to other departments. It allows us to see business performance and perform ad-hoc analysis relatively quickly.,It allows us to create simple visualizations fairly quickly. We can use it to trend out metrics that help us identify trends or alert us when there is an issue.,The “scheduled maintenance” gets pretty annoying. They tend to happen during peak business hours and usually we’re unable to access anything in Adobe Analytics during this time.,8,Adobe Analytics has allowed us to quickly spot performance issues and correct them. This has allowed us to lessen the impact of these issues.,Google Analytics,Tableau Desktop, Google AnalyticsTrue, enterprise-caliber analyticsWe used Adobe Analytics to deepen the level of understanding we had about our digital traffic and online presence. We've used the platform to gain insight into our customer's journey, and how our content supports that experience from first touch through to conversion. We also leverage the platform to do deeper analyses based on segmentation of our data by various technographics.,Even when working with large datasets and running complex segmentations, the platform is responsive and generates results quickly The interface is intuitive (for the most part), and allows for users to quickly identify how to get to whatever data point they are looking to analyze The dashboards aren't overly complicated to create, and present the data in a visually appealing way,Implementation is time-consuming and can be expensive The platform requires work to maintain, and definitely requires more resources to run vs. some of their competitors Training is expensive, and it's often difficult to find team members with previous experience with this tool in the job market,7,We are not at a point where I can say that this tool has generated a positive ROI -- some of the value will be realized once we've built up the dataset that we are leveraging and use that to guide future decisions, so I'd like to reserve judgement on the question of ROI at this point.,Google Analytics and Heap,Heap, Google Analytics, Pardot, CallRail, draw.ioTrack Your Users and Know Where the Opportunities AreThe marketing team uses Adobe Analytics to track usage of our website and to learn about user behavior. Though the marketing team "owns" the tool and is the primary hands-on user, the data that comes from the tool is frequently shared with other departments, including the executive team, product team and merchandising team. This allows us all to have a common source of truth for questions related to user activity on the website.,What pages are most often viewed by users What paths users take when finding specific types of content What devices users are using to access our website,Though the tool is very powerful, it can also be quite complex, making it hard to find what you are looking for. It is difficult to sync data from external sources if the data fields do not map natively. The data is there, but it is not always easily to visualize the data in a way that makes sense to non-marketers without taking the data out of the tool and doing that part in another tool.,9,Allows us to put more resources into the pages that are getting used most Helps us to pinpoint pain points in the user journey and then fix them, so users find what they want and then buy more products Helps explain the effectiveness of a project with real data, which helps determine ROI,Google Analytics and Google Analytics Premium,Looker, Magento Open Source, NetSuiteAdobe Analytics Knocks It Out Of The ParkAdobe analytics was a game changer used to replace Google Analytics. This platform is incredible because it gives you all the bells and whistles that your higher tech customers are asking for, and the details needed for your internal users to not just do their jobs but do their jobs well. This helped us solve the issue of under-performing on analytic data.,Output - The dashboards are gorgeous and easy to understand. Analytic Tracking - The areas you want to target can be big picture or incredibly minute depending on what you want to track. Ramp Up - The end user can quickly be on-boarded to this tool because of the ease of use.,Cost - You are paying an arm and a leg for this platform. Dashboard Editing - There are small ways you can edit the dashboard, but I wish the end user had more control. Live update sharing - I wish there was a client portal that could be set up so my team didn't have to manually pull the data for them and the customer could just log in. This may be a thing, but I haven't stumbled onto it.,10,Positive - Since implementation we've received more business Positive - You can literally track your ROI using Adobe Analytics. Negative - The first payment is a little hard to swallow, but you'll make that investment back.,,Google AnalyticsAdobe Analytics is well suited for big organizationI use Adobe Analytics myself and several analysts use it too. Mostly for their web analytics. It allows us to track website traffics and monitor web statistics.,The user interface is very easy to use and train others. Widely used, easy to get support from peer analysts I am used to the page tagging function, it's better than competitors Gets to attend annual meeting hosted by Adobe,Not as friendly as Google Analytics, incompatibility with Google products Beginning set up is labor intensive and costly,8,Adobe analytics has a verity of web stats that allows me to quickly track websites. I haven't used Adobe analytics enough to see its full value.,Google Analytics and Google Analytics Premium,Google Analytics, Google Analytics Premium, Kissmetrics, Heap, GoSquared, Google Tag Manager, Mixpanel, Webtrends Analytics, Amplitude Analytics, Hotjar, Smartlook, Crazy Egg, StatCounter, SegmentAdobe Analytics is Sustainable, But Could be BetterWe use Adobe Analytics as the holy grail for our web statistics. It is used throughout the company and each of our publications. As the media industry transitions to digital platforms, it is imperative for us to get the most out our web analytics. Everything from our paywall to our print media decisions is based on information we derive from Adobe Analytics.,Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI. Adobe Analytics internal reporting tool is top notch. Adobe Analytics has always provided us really strong customer support.,Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data. Adobe Analytics UI is not very friendly. Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.,6,Adobe Analytics has helped us revitalize our business model by setting up our paywall monitoring through it. We're prevented from reaching important data on a smaller scale without customization. The great customer service has allowed our tools to instruct the nontech staff on how to utilize the data efficiently.,,Domo, CheetahMail, Microsoft Power BI, Microsoft SQL ServerAdobe Analytics Offers Insight into Growth, Comparable to Google AnalyticsAdobe Analytics is used across our entire organization to track multiple conversions and goals from basic visits to downloads and cart additions. The product is used to find pages that are under-performing in terms of organic search, and to improve these pages and increase lead generation. The charts and data from Report Builder are often used in reports to senior leadership, marketing professionals, and upper management for overviews and drill-downs into specific products and sections of the site.,Trended reporting shows growth and declines for pages, site sections, and specific marketing channels. Customized channels, tracking and insights for multiple aspects of digital marketing efforts. Report Builder allows access to larger sets of data imported directly into excel for easier and faster data manipulation. Segmentation to report on sections of interest and create more detailed, accurate reports.,Page reporting is difficult, Adobe needs a more robust way to handle duplicated pages in reporting. Dash-boarding has improved but this could be easier to manipulate. Data into the platform can be skewed by site redirects and other aspects of your typical website, some form of data validation would be nice as there are some cases where data is clearly inaccurate.,7,It has offered a valuable tracking tool that all businesses can use as a similar reporting platform. This allows for insights into growth and targeting of specific channels in need of improvement. It has reported on strong growth in SEO and given the business a solid understanding of how important this is to the organization and growth.,Google Analytics,Google Analytics, BrightEdge, Google BigQueryAdobe AnalyticsIt's being used to track a variety of conversions from all channels on all available landing pages (thousands), to create reports including specific channels, comparing results and analyzing the performance. Besides that, it's a really helpful platform for creating audience segments and creating audience lists for the use of cross channel targeting.,It gives very detailed information on what type of users have been visiting any page Audience segments can easily be implemented into Adwords, Facebook or DBM for the purposes of retargeting The dashboards and reports are easy to setup and give a lot of insights,The integration between Adobe Analytics and AdWords is not clearly explained and conversions tracked with Adobe can't be shown in AdWords There is no traffic or cost data in adobe analytics, but only actions made on the webpages,6,It had positive impact in terms of providing detailed audience lists, which made it possible to hit better ROI by delivering cheap conversions It gives a lot of information about landing pages performance, which helps us decide to which pages to concentrate the traffic,DoubleClick,AdWords, Google Analytics, Google Analytics PremiumBasic usage can still drive major business results!My organization uses Adobe Analytics (AA) as a tool to analyze how our customers are using our servicing website which helps us to identify where we need to improve. We spot trends in usage such as mobile device vs. desktop that help us prioritize what digital products/features should be worked on. AA allows us to see where customers fall out during their website experience so that experiences can be streamlined in the future. The tool is used by analysts and product managers working in the digital-focused teams. The tool fills a gap in our traditional analysis toolset because it is specialized for website analytics.,Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website. The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared. The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.,Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load. A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.,9,As a direct result of some of our insights we obtained through Adobe Analytics, we focused on improving our mobile web pages which resulted in a significant increase in conversion rates for mobile devices (can't disclose actual figures here). We had no idea previously what % of our customers were going through certain processes on our website on a mobile device and the experience had been built for a desktop. One of the insights the Next Page Flow and Fallout reports helped us find was that fallout rates for the first step in one of our multi-step processes on the website were over 50%! That helped us identify that the first step was too complicated, and we simplified it and that resulted in a >30% improvement.,IBM Tealeaf and Splunk,IBM TealeafAdobe Analytics for the winAdobe Analytics is being used across the whole organization. Depending on the goals of the department, Adobe Analytics can be used in multiple ways for our organization. E-Commerce uses AA every day to measure ROI of tracked elements, pin point website issues, and track user engagement. E-Commerce also integrated AA with Optimizely to use custom segments and metrics for a better in depth review of A/B tests.,Easy to create segments and apply them instantly to reporting Easy to use out of the box metrics and to create custom metrics Beautiful UI that allows the user easy access to reporting and dashboards,Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button! We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.,10,Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.,N/A,Optimizely, Crazy Egg, Google Analytics,,1,Determine ROI of implemented features Evaluate A/B testing with Optimizely integration Internal creative campaigns Identifying website performance issues (If we see a drop off in data, sometimes this information can provide a timeline for our technology team.) Monitoring website performance (Weekly, Monthly and Yearly),E-Commerce was really excited about the Optimizely integration and how easy it was to get started. We've established 4 evars and 4 sprops for Optimizely testing that we can recycle/re-use throughout the year. With the integration, we are able to provide more in-depth reporting on A/B tests for stakeholders. Use AA to identify website performance issues and provide the technology team with a close estimate as to when something stopped working on our site. Use AA to report ROI for implemented features (new and old).,We will continue integrated AA with software such as Optimizely when necessary. Review success of internal creative campaigns. Use pathing reports to analyze user engagement with different page types (i.e. Product Page, Brand Page, Category Page) on our site. The pathing reports will provide insight into how our customer's shop and influence future updates to page types.,10,Easy to create segments. Easy to drag and drop segments, dimensions and metrics into reporting (in regards to Ad Hoc). Side Note: We do not pay extra for Adobe Workspace. Creating dashboards that can be emailed on a weekly basis and easy to share with other departments.,In Omniture (not paying for Adobe Workspace), the lack of an undo button can be cumbersome. There have been multiple occasions I've accidentally done something and searched for an Undo button (habit). In Omniture (not paying for Adobe Workspace), applying segments, dimensions and metrics require the page to reload. I prefer to use Ad Hoc for creating reports because of its ease of use dragging and dropping to get to the data.,9Best Analytics solution in the marketAdobe Analytics is a global tool at Citibank, it is used worlwide to measure traffic and conversions on all our websites and campaigns, including marketing and internet banking pages, as well as mobile apps. We use Adobe Analytics for several marketing and business tasks, such as to track if any drastic changes in traffic and conversions have happened on the site, how well our campaigns are doing, what are the fallout rates for our main products and transactions and for insights on why people may be having difficulties on the site. We also use analytics data in order to target customers and prospects with relevant content using Adobe Target.,Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version. Ease to build custom reports, you just pick your metrics from any report and voilà. Segments and metric breakdowns.,The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement. The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense. Account switching through marketing cloud is still a little buggy sometimes.,10,We were able to identify that the number one reason that users visited our site for wasn't being properly taken care of and we were able to increase significantly the usage our our internet banking after improving this experience. We could identify that customers were getting lost after being prompted to log in to complete a transaction from our marketing pages and were able to fix that, increasing online sales for our most profitable products.,Adobe Target,Bookmarks Sending reports by email,Left nav is not organized for human beings Charts don't make any sense unless you tweak the reports Exporting data to Excel is not as easy as should be,6Track your viewers. Divide your demographics.I used Adobe Analytics to monitor and improve my website. It allowed me to look at how users entered my website, navigation through pages and when they left the website. It gave me easy access to demographic information on the users in real-time. The automation within the service gave me the power to release content on a time schedule that improved views.,Real-time web analytics that allow you to see the direction campaigns are going. Advanced segmentation or the division of demographics viewing your website. Predicting certain moves that if you take will either increase or decrease views.,For some reason there was a difficult learning curve with Adobe Analytics. I think the UI could be improved to make it easier to learn. The social aspect tries to be all encompassing when every social media or form of online communication requires a different approach. What works on one platform will not work well on another. The hub for "social" needs to recommend better approaches to individualized social campaigns. The various products that Adobe offers is confusing. There is so much overlap. It seems that they have to work together to accomplish one goal and are not stand-alone.,8,I have increased my marketing reach by understanding how people are using my website and been able to increase the amount of repeat customers. I attribute this to ease of navigation as a result of Adobe Analytics and my push to understand it. I spend less time on campaigns that do not work and am more responsive to what viewers want. I am able to see the exact point at which a customer leaves my site and have some insight into why that is happening where it is.,,Google Analytics, Amazon QuickSight, TeamViewer, Adobe eSign servicesOverall an expandable analytics suite that is great for whatever you need to doAdobe Analytics was being used across a client site I worked on for various tracking purposes, which provided details on how many people accessed certain pages, how they accessed the pages, etc.,Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation. Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis. There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.,It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags. Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values. One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.,8,Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites. Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site. Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.,Google Analytics,Google Analytics, Selenium, DoubleClickThe DL on Adobe Analytics from a publisher's perspectiveWe use Adobe Analytics for our editorial website, TakePart.com to measure and optimize traffic and conversions (page views, petition signatures, newsletter signups, social shares).,Their calculated metric builder allows you to incorporate segments, which is extremely powerful. The ability to set custom metrics for each report. Robust and automated report scheduling. Can include reportlets with different time periods into one dashboard (aka can set them at the reportlet level not dashboard level.),Tricky usability. You really have to spend time in it before you can use it effectively. Props vs. evars make sense to analysts and power users but are complicated to explain to everyday users. The fact that you can't use "Time on Site" and conversion metrics in the same report makes life difficult (for time on site you must use the prop version of the variable and for conversion metrics, you must use the evar). This is a huge problem for editorial websites where 'time on site' IS a conversion metric. This is a major advantage of GoogleAnalytics over Adobe Analytics for publishers and a constant pain point for me.,7,Has helped us ID what users are the most interested in on the site. Has helped us correctly categorize our marketing channels and optimize them.,Google Analytics, Kissmetrics, Woopra, Webtrends Analytics and Chartbeat,Google Analytics, Chartbeat, Buzzsumo,Segmentation tool post-redesign Adding metrics to a report Calculated metrics builder,Transparency of allocation attribution for prop vs evar reports is difficult. For example, our users will add a conversion metric like "share" to prop reports, not realizing that props give attribution to all stories the user touched in their visit, vs giving 100% credit to the story listed (as the evar does). I have basically hidden our prop reports in the menu structure to keep them from doing that. But then they'll add "time on site" to the Page Name (evar) report, which will also be wrong because you can't use time on site with evars, only props. No matter how many times I reiterate, it's counterintuitive, so they'll continue making that mistake.,Yes, but I don't use it,6
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Adobe Analytics Reviews

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Score 7.7 out of 101

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Reviews (1-25 of 66)

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Rigel Cable profile photo
Score 6 out of 10
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Pros and Cons

  • The Workspace features are helpful to save common reports and provide a flexible reporting environ
  • ment.
  • Adobe Analytics has become much faster than it used to be, making reporting less time intensive, allowing more time to focus on analysis.
  • With the predominance of tag managers, Adobe Analytics has become easier to implement.
  • The tagging complexity is still very advanced, and not fully leveraged by most businesses.
  • Adobe Analytics implementation costs more than competitors like GA, meaning there is more planning and resources required for launches with Adobe Analytics.
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Nathan Davis profile photo
Score 9 out of 10
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Pros and Cons

  • Nice tool to analyze viewers from our websites
  • Real-time tracking of data
  • Detailed information and analytics are very helpful while making decisions.
  • Many features and a great reporting system.
  • Difficult to use at first and requires a lot of tutorials to know how to use it well.
  • Has a steep learning curve to understand all the features and know how to use them.
  • Price is relatively high.
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Carla Summers profile photo
Score 9 out of 10
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Pros and Cons

  • Great tool to manage and monitor traffic on our website.
  • Helps our small business to grow from the data we collect.
  • Find out more details about our top viewed pages.
  • Difficult metric system to use.
  • Requires some training to be able to deal with the metric system and to use the tool more efficiently.
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September 11, 2019

Adobe Analytics Review

Score 8 out of 10
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Pros and Cons

  • Integrates extremely well with Adobe Target.
  • Clean interface with excellent usability, without sacrificing features (although this mainly applies to the Discover platform in my opinion, which is being sunset pretty soon).
  • Easily the most robust reporting tool I have used personally.
  • In my opinion, the largest con will be stopping support and functionality for Discover (aka Ad Hoc Analysis).
  • Ad Hoc is DRASTICALLY better than what we will be forced into moved towards (Workspace) in just about every aspect. It's cleaner, clearer, smoother, etc. Workspace will be the new norm shortly, but it's extremely clunky and can be much slower due to its webpage interface (as opposed to Discover's app interface).
  • The technical support from Adobe is less than stellar; while the tools themselves are near the top of the list, in our experience, Adobe's help and support is easily dead last. They are rarely punctual, knowledgeable, or particularly helpful, and often try to place the blame on the customer (e.g. your implementation is out of date), without providing assistance to help remedy.
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Score 9 out of 10
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Pros and Cons

  • We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
  • Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
  • Its data visualization capacity is very strong.
  • There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
  • It would be nice if there is a dynamic alert for an unusual data patterns
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Liz Wade profile photo
Score 6 out of 10
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Pros and Cons

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
  • I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries.
  • Adobe Analytics can become very expensive, though this is dependent on your usage.
  • Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.
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Tolulope Lawal profile photo
Score 7 out of 10
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Pros and Cons

  • Adobe analytics displays the results/metrics of campaigns in a manner that is visually appealing and easily comprehensible.
  • Adobe analytics' search function is very robust - advanced search function allows for very criteria.
  • It is very easy to customize the visualization of multiple metrics in a single graph with Adobe Analytics.
  • It is difficult to set up reporting with Adobe Analytics and a decent amount of effort has to be applied to cleaning up reports.
  • There is a huge learning curve to understanding through Adobe Analytics.
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Kevin Yip profile photo
February 26, 2019

A heavyweight contender

Score 8 out of 10
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Pros and Cons

  • Report Builder -- it enables you to build custom reports for distribution.
  • Dashboards -- it enables you to build custom dashboards for our editors.
  • It allows prebuilt custom reports by site levels.
  • Visualizations tools are limited.
  • The learning curve is steep.
  • It would be nice if only one master dashboard is needed and can filter by individual editors.
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Darren Megginson profile photo
Score 8 out of 10
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Pros and Cons

  • Easy to set up and great for monitoring our website. Solid platform used to analyze data.
  • Great built-in reporting system.
  • Easy integration with other Adobe cloud tools.
  • Provide tutorials on how to use the platform for beginners.
  • Costly solution compared to other analytic tools. Charge by the number of licenses.
  • Must be used with other marketing suits to get the most of it.
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No photo available
Score 9 out of 10
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Pros and Cons

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
  • Adobe Analytics is one of the more expensive tools that we priced. However, we believe it is worth the money.
  • The initial implementation of Adobe Analytics was a very long process for us.
  • Adobe Analytics can be very complicated for new users that are not just looking to get a snapshot glance at our analytics. If you are looking to dive deeper, you can get lost very quickly.
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No photo available
Score 7 out of 10
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Pros and Cons

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
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No photo available
Score 8 out of 10
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Pros and Cons

  • It allows us to create simple visualizations fairly quickly. We can use it to trend out metrics that help us identify trends or alert us when there is an issue.
  • The “scheduled maintenance” gets pretty annoying. They tend to happen during peak business hours and usually we’re unable to access anything in Adobe Analytics during this time.
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No photo available
Score 7 out of 10
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Pros and Cons

  • Even when working with large datasets and running complex segmentations, the platform is responsive and generates results quickly
  • The interface is intuitive (for the most part), and allows for users to quickly identify how to get to whatever data point they are looking to analyze
  • The dashboards aren't overly complicated to create, and present the data in a visually appealing way
  • Implementation is time-consuming and can be expensive
  • The platform requires work to maintain, and definitely requires more resources to run vs. some of their competitors
  • Training is expensive, and it's often difficult to find team members with previous experience with this tool in the job market
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No photo available
Score 9 out of 10
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Pros and Cons

  • What pages are most often viewed by users
  • What paths users take when finding specific types of content
  • What devices users are using to access our website
  • Though the tool is very powerful, it can also be quite complex, making it hard to find what you are looking for.
  • It is difficult to sync data from external sources if the data fields do not map natively.
  • The data is there, but it is not always easily to visualize the data in a way that makes sense to non-marketers without taking the data out of the tool and doing that part in another tool.
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No photo available
Score 10 out of 10
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Pros and Cons

  • Output - The dashboards are gorgeous and easy to understand.
  • Analytic Tracking - The areas you want to target can be big picture or incredibly minute depending on what you want to track.
  • Ramp Up - The end user can quickly be on-boarded to this tool because of the ease of use.
  • Cost - You are paying an arm and a leg for this platform.
  • Dashboard Editing - There are small ways you can edit the dashboard, but I wish the end user had more control.
  • Live update sharing - I wish there was a client portal that could be set up so my team didn't have to manually pull the data for them and the customer could just log in. This may be a thing, but I haven't stumbled onto it.
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No photo available
Score 8 out of 10
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Pros and Cons

  • The user interface is very easy to use and train others.
  • Widely used, easy to get support from peer analysts
  • I am used to the page tagging function, it's better than competitors
  • Gets to attend annual meeting hosted by Adobe
  • Not as friendly as Google Analytics, incompatibility with Google products
  • Beginning set up is labor intensive and costly
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Nathan Collins profile photo
Score 6 out of 10
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Pros and Cons

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
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Spencer Baselice profile photo
Score 7 out of 10
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Pros and Cons

  • Trended reporting shows growth and declines for pages, site sections, and specific marketing channels.
  • Customized channels, tracking and insights for multiple aspects of digital marketing efforts.
  • Report Builder allows access to larger sets of data imported directly into excel for easier and faster data manipulation.
  • Segmentation to report on sections of interest and create more detailed, accurate reports.
  • Page reporting is difficult, Adobe needs a more robust way to handle duplicated pages in reporting.
  • Dash-boarding has improved but this could be easier to manipulate.
  • Data into the platform can be skewed by site redirects and other aspects of your typical website, some form of data validation would be nice as there are some cases where data is clearly inaccurate.
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February 09, 2018

Adobe Analytics

Score 6 out of 10
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Pros and Cons

  • It gives very detailed information on what type of users have been visiting any page
  • Audience segments can easily be implemented into AdWords, Facebook or DBM for the purposes of retargeting
  • The dashboards and reports are easy to setup and give a lot of insights
  • The integration between Adobe Analytics and AdWords is not clearly explained and conversions tracked with Adobe can't be shown in AdWords
  • There is no traffic or cost data in adobe analytics, but only actions made on the webpages
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Albert Ihm profile photo
Score 9 out of 10
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Pros and Cons

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
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Natasha Watts profile photo
Score 10 out of 10
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Pros and Cons

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
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Thais Guimaraes, OMCP profile photo
Score 10 out of 10
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Pros and Cons

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voilà.
  • Segments and metric breakdowns.
  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
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Brandon Adawi profile photo
Score 8 out of 10
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Pros and Cons

  • Real-time web analytics that allow you to see the direction campaigns are going.
  • Advanced segmentation or the division of demographics viewing your website.
  • Predicting certain moves that if you take will either increase or decrease views.
  • For some reason there was a difficult learning curve with Adobe Analytics. I think the UI could be improved to make it easier to learn.
  • The social aspect tries to be all encompassing when every social media or form of online communication requires a different approach. What works on one platform will not work well on another. The hub for "social" needs to recommend better approaches to individualized social campaigns.
  • The various products that Adobe offers is confusing. There is so much overlap. It seems that they have to work together to accomplish one goal and are not stand-alone.
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Chris McCue profile photo
Score 8 out of 10
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Pros and Cons

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
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Katy Norris profile photo
Score 7 out of 10
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Pros and Cons

  • Their calculated metric builder allows you to incorporate segments, which is extremely powerful.
  • The ability to set custom metrics for each report.
  • Robust and automated report scheduling.
  • Can include reportlets with different time periods into one dashboard (aka can set them at the reportlet level not dashboard level.)
  • Tricky usability. You really have to spend time in it before you can use it effectively.
  • Props vs. evars make sense to analysts and power users but are complicated to explain to everyday users.
  • The fact that you can't use "Time on Site" and conversion metrics in the same report makes life difficult (for time on site you must use the prop version of the variable and for conversion metrics, you must use the evar). This is a huge problem for editorial websites where 'time on site' IS a conversion metric. This is a major advantage of GoogleAnalytics over Adobe Analytics for publishers and a constant pain point for me.
Read Katy Norris's full review

About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No