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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

13 videos

Adobe Analytics Review
09:09
Adobe Analytics Review | Identifying Patterns and Trends to Empower Users
07:06
Adobe Analytics Review | One users understanding of behavior on their website
05:57
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Pricing

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What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://business.adobe.com/products/ana…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.1
Avg 8.0
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Product Details

What is Adobe Analytics?

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps marketers to understand visitor engagement across digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.

Features:

  • Collect and ingest behavioral data in real-time from web and mobile channels.
  • Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in customers' digital experiences, and uncover insights from digital journeys.
  • Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
  • Integrate and share insights, segments, and outputs from your data across other business applications.

Adobe Analytics Features

Web Analytics Features

  • Supported: Traffic Reporting
  • Supported: Lead Conversion Tracking
  • Supported: Behavior Analysis
  • Supported: Bounce Rate Measurement
  • Supported: Device and Browser Reporting
  • Supported: Pageview Tracking
  • Supported: Event Tracking
  • Supported: Reporting in real-time
  • Supported: Referral Source Tracking
  • Supported: Customizable Dashboards

Additional Features

  • Supported: Ad-hoc Analysis
  • Supported: Data Visualization
  • Supported: Algorithmic Attribution
  • Supported: Rules-Based Attribution
  • Supported: Anomaly Detection
  • Supported: Alerting
  • Supported: Contribution Analysis
  • Supported: Segmentation

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of anomaly detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics

Adobe Analytics Video

Adobe Analytics Overview Video

Adobe Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesArabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
Security

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Amplitude Analytics, Google Analytics, and Heap are common alternatives for Adobe Analytics.

Reviewers rate Pageview Tracking highest, with a score of 8.9.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 245)

Adobe Analytics Review

Rating: 8 out of 10
March 28, 2025
SV
Vetted Review
Verified User
Adobe Analytics
5 years of experience
  • There are some components that we use it in a very business oriented basis because that's how the product features are built. One is Adobe Workspace and the segments and then the visualization, the different types of visualizations and the insights to the business.
Cons
  • I think it's coming up in the future, sneak peeks and we saw that. So AI insights and custom dimensions, custom metricses and no limit on EVARs and props, but I think the next product that's called CJA, that's covering it, which is a great thing.

Adobe Analytics Review

Rating: 10 out of 10
March 28, 2025
MW
Vetted Review
Verified User
Adobe Analytics
22 years of experience
  • It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Cons
  • I think the biggest room for improvement is performance. When I go in certain times of the day or for certain clients, it's slow and it won't load the reports that I need. And as a result, needing to answer a question where you normally have the expectation of it being a near real-time answer that you get when you have to wait for reports to load or you have to wait because the reports can't load at all. It's a really unfortunate thing. It's a big problem actually. So I'd say that's one area of improvement. It's just improving the performance of the reports so that they'll load consistently all the time quickly and effectively.

Adobe Analytics is Sufficient

Rating: 6 out of 10
March 26, 2025
JE
Vetted Review
Verified User
Adobe Analytics
10 years of experience
  • Tracking site or app interactions.
  • Provided detailed properties and other meta type data for each tracked event. These properties can be unique to the event type.
  • Track marketing channel and campaigns that traffic enters the site from, allowing for attribution to marketing dollars spent.
Cons
  • Being session based means we are limiting our ability to view complete journeys of our customers/visitors.
  • We often refer to the data within the UI as direction and the data we extract from Adobe Analytics as the source of truth, as they do not usually align perfectly.
  • We are heavily tied to our implementation and changes can be difficult and require dev support.

Love Adobe Analytics for big data

Rating: 8 out of 10
March 26, 2025
MP
Vetted Review
Verified User
Adobe Analytics
15 years of experience
  • Big data
  • Drag and Drop workspace
  • Customizable
Cons
  • Very manual to implement
  • Data is not real time
  • Would like ability to alert on 3rd party tags

Adobe Analytics Review

Rating: 8 out of 10
March 26, 2025
MS
Vetted Review
Verified User
Adobe Analytics
1 year of experience
  • Ease of access
  • More in depth analysis
Cons
  • Shouldn't be a barrier to buy all packages to make the most of Adobe Analytics
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