TrustRadius
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNG#AdobeAnalyticsForLifeWe currently use Adobe Analytics as our main reporting tool. Most of the reporting we do comes from the data that is housed within Analytics. We define a lot of our company's performances and forecast based off of the data passing to Adobe. The Adobe Analytics software is used by most, if not all, of the departments within our organization. It ensure that we maintain consistency when it comes to reporting and represents a software that we can depend on to help our company succeed.,The consistency of reporting has always been good meaning that we have never experienced any major discrepancies. I obviously think this is a huge factor when considering a reporting tool because the company's performance is judged based off the data housed in here. We have never run into any technical issues with Adobe's servers being down and Adobe Analytics becoming inaccessible. This could cause major problems if you are trying to take care of highly important reports or requests. The customer service is also fantastic. Any time I reach out to my rep, they always respond in a timely manner. I believe this is important in every aspect.,I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general. Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out. We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.,7,I would say it has allowed the main users to be more efficient in their day to day roles simply because they can set custom dashboards or schedule reports to run automatically on the frequency they desire which is a huge plus. The tool has allowed other departments of the business to be able to start seeing their data housed in a centralized location as other departments to allow them more insight to consumer behavior in a quick glance.,kenshoo, Google Analytics and Webtrends Analytics,4,No,The support did get back to me within 24 hours when I marked the issue as urgent. They actually came through and were able to take care of the issue in a timely manner and we were able to resume our work. I think that if they could get their support response up to this level on a regular basis, no one in the market could compete with them.Analyzing Analytics: Enterprise grade platform with low performance supportAdobe Analytics is used as our enterprise web analytics platform globally to measure all of our digital properties. It helps provide us with standard high level metrics and measurements but also allows us to customize the data collected to provide deep insights to measure key performance indicators (KPIs). Adobe Analytics has provided us with the ability to generate basic reports, standard dashboards, as well as customized automated reporting through MS Excel, both scheduled and adhoc .,Reliable servers providing excellent uptime. Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination. Continuous development with new features and enhancements released often.,User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs. Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved. Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.,2,Allows us to quantify the performance of our digital properties to measure success We have the flexibility to implement customizations to gain deeper insights into new business challenges,Google Analytics,Google Analytics Premium,2,15,1,Global web properties measurement Automating reports and dashboards Flexibility to customize measurement,Used to measure Windows application usage Used to feed data to marketing automation platform,Predictive analytics,Yes,1,Yes,Always... but a long time ago. Not recently unfortunately.,Running standard reports Scheduling reports,Customization to get custom data Overall usability (though it has slightly improved recently) Automation of complex reporting Dashboard layout is very restricted,Yes,6Adobe SiteCatalyst: Great software, difficult learning curveProvides highly detailed reports on very specific metrics. Reports are very easy to share and understand. Able to assign customizable measurement perimeters. Identify poor performing web pages. Track success of digital marketing campaigns.,Learning how to use SiteCatalyst is quite difficult. Initial implementation of software is challenging. Support is less than helpful in most cases.,8,We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.,,9,15,2,Monitor and manage traffic on our public facing websites. Track digital campaign performance. Identify performance issues with individual web pages.,,Vendor implemented Implemented in-house,5,In-person training Self-taught,2,If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.,5,8,10,10,Not to my knowledge,I don't have information about our terms.Adobe Analytics (SiteCatalyst) as Digital BIOrganizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways. Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.,Can expose TOO much data to business users. The sheer amount of reporting available can lead to false insights by users that are not product experts. Requires expert level experience for any implementations.,8,Report automation to reduce and enhance analyst resources. Actionable insights gathered through the tool which are leveraged for overall ROI gain.,,7,70,1,eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics. Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions. IT & Operations Support issue research and resolution tool. eCommerce Ad-hoc Analysis.,,Professional services company,2,Online training Self-taught,5,With a basic / strong understanding of how the data is collected and what the underlying metrics and dimensions mean a user can become quite adept very quickly within the tool. So, yes.,No,6,7,8,6,Internal BI Internal OMS Third Parties (Data Extenders),Front end web system. More third parties.,Give and take.Digital Reporting and Analytics Solution with Extensive FeaturesAdobe Analytics is our primary tool for the Web analytics reporting.. Its used by everone who wants to understand the web behaviour across the organization,Understand Webpage behaviour, pathing,Traffic & conversions Sources of traffic, Campaign Reporting Reporting, Benchmarking, Quick Analysis, Performance of the Webpage,Visitor Click map is missing which would make it easy to understand the realestate on the page.,10,Funnel Optimization Marketing Effectiveness User Experience on the web,,10,10Highly configurable with many 3rd party/Adobe product integration optionsIt's used across our company, however our department (Web Analytics & Optimisation) are the power users, we provide support within the organisation and advance the implementation.,Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed. Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this. Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free. Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA. Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions. Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test. Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!,Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition. Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care. There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version. Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?,9,Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance. It's the essential tool for telling us how to make change on our website. An essential 2nd data source for cross checking data from BI and other systems. Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.,8,100,5,Individual campaign and channel reporting; downloads and revenue. Forecasting revenue. Implementing change on the website.,Implemented in-house,Yes,It's important to have someone on your team that's technical and has an understanding on analytics. This mixed skillset can sometimes be difficult to find.,9,Yes,6,YesAdobe SiteCatalyst Review - Agency PerspectiveSiteCatalyst allows for in depth analysis of a website's individual pages, visitor interactions, page path analysis and other key website metrics. Easily separates the various traffic sources sending traffic to a website, including: organic, paid (paid search, display, etc.) and earned (social media, email, etc.).,There is so much customization available in SiteCatalyst, often times it's difficult to get the full benefit of it when compared to other online analysis tools.,Measure quality of leads delivered via online paid media campaigns.,7,8,SiteCatalyst was used primarily to analyze website leads delivered through paid media and organic channels. Visitor website interactions were analyzed for multiple metrics including: bounces, page per visit, time on site, page path analysis, etc. When visitors began a product application, fallout and completion metrics were then tracked and analyzed. Client data was pulled form internal databases and linked to SiteCatalyst data to determine ROI on media campaigns, as well as determine value of new customers.,,Vendor implemented Implemented in-house,6,Online training Self-taught,4,I had familiarity with Google Analytics, which gave me a baseline understanding of website metrics. SiteCatalyst's interface took a while to learn, but the metrics and data itself wasn't bad. If you are a numbers person, SC isn't hard to learn.,No,5Adobe Analytics/SiteCatalyst ReviewSupports custom implementations. Intuitive reporting interface. Ability to "slice and dice" data elements and metrics in multiple ways.,Legacy implementations (prior to tag management and context data variables/processing rules) can be difficult. Inability to correlate "click tracking" with "page load tracking" data. Dashboard reporting limited in the amount of data that can be displayed. Report Builder Excel interface is clunky and limited in what it can do. Formatting of reporting exported to Excel.,Ability to see user flows through processes.,9,9,94,3,Measurement and reporting of web traffic.,Implemented in-house Don't know,5,Online training In-person training Self-taught,5,5,I was not in the organization when the product was onboarded, so I don't know what training was offered.,Analytics/SiteCatalyst is designed to enable extensive customization.,4,9,10,9,Data feeds into offline databases.,,I was not in the organization when the product was purchased/onboarded.Powerful platform with extensive functionality and strong integrations to other products.Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.,Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover). Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.,9,Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.,,30,2,Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.,9,,Vendor implemented Implemented in-house Professional services company,5,Online training In-person training Self-taught,6,,I have found that Adobe SiteCatalyst is a difficult product to learn, but more and more resources are now available to help with this including a publicly available book on the product.,No,7,7,9,7,E-mail tools like ExactTarget, Responsys CRM tools like Salesforce.com Marketing Automation tools like Eloqua & Marketo Voice of Customer tools like OpinionLab and Foresee Results Customer experience tools like Tealeaf and ClickTale,My main advice would be to learn as much as you can about the product before entering the sales process. Most clients buying the product are ignorant of its features and as a result end up buying the wrong stuff and paying a price for it later. I suggest going to training before you buy the product or reading as much as you can about the product ahead of time. Even better, talk to a product expert and have them coach you throughout the buying process.
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Adobe Analytics
454 Ratings
Score 7.6 out of 101
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Adobe Analytics Reviews

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Adobe Analytics
454 Ratings
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Score 7.6 out of 101
TrustRadius Top Rated for 2019
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Nathan Normand profile photo
September 19, 2015

Adobe Analytics Review: "#AdobeAnalyticsForLife"

Score 7 out of 10
Vetted Review
Verified User
Review Source

Support

4
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
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Ahmad Rahman profile photo
December 18, 2014

Adobe Analytics Review: "Analyzing Analytics: Enterprise grade platform with low performance support"

Score 2 out of 10
Vetted Review
Verified User
Review Source

Support

1
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
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No photo available
October 21, 2013

Adobe Analytics: "Adobe SiteCatalyst Review - Agency Perspective"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Support

5
I've personally not had to work with customer service or technical support. However, people in my department that have reached out to Adobe/Omniture support have had mixed result. It seems to depend on if you have a good account manager on the vendor side, and if they are able to connect you with the appropriate support help. The general support line is as helpful as most 1-800 numbers.
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February 11, 2013

Adobe Analytics Review: "Powerful platform with extensive functionality and strong integrations to other products."

Score 9 out of 10
Vetted Review
Verified User
Review Source

Support

7
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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