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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Recent Reviews

Adobe Analytics Review

8 out of 10
September 07, 2023
Incentivized
The main purpose of Adobe Analytics is how better you understand your customer and how better you provide your service to your customer. …
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Adobe Analytics Review

10 out of 10
September 07, 2023
Incentivized
The company uses it to understand the behavior and the performance of our acquisition efforts. In my team, in experimentation, we use it …
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Adobe Analytics Review

9 out of 10
September 06, 2023
Incentivized
I use Adobe Analytics to run all of our weekly performance reporting. We use Adobe Analytics to wire frame data feeds that will then pull …
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Adobe Analytics Review

8 out of 10
September 06, 2023
Incentivized
We have apps, we have websites, we have Adobe tagging on there, and we want to understand what our users are doing from an informational …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

12 videos

User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
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Pricing

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N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.4.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(816)

Attribute Ratings

Reviews

(1-25 of 41)
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Score 5 out of 10
Vetted Review
Verified User
Incentivized
Adobe products come at a price and so does their service. For their analytics product, the support people are more miss than hit. It seems that all their support people are trained to upsell you on something and barely understand the product. The initial setup engineers who do the variable spreadsheets are the only ones who truly seem to know the product best.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The portal to raise support tickets is very streamlined by Adobe which only requires access to the admin console.
The support folks need to be more responsive and proactive while supporting customers especially for P1 incidents.
The overall experience has been good and there is scope for improvement in terms of quality support.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have personally never run into a situation where I needed to contact Adobe Analytics support. My organization has its own digital support team who provide assistance with Adobe Analytics in relation to how I use the product. I have used our organization's team when I needed assistance updating recurring automatic reports and to find page reports that were recategorized after a corporate change in website hierarchy.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
While Adobe offers an exceptionally rich performance measurement platform with Adobe Analytics (AA), the technical barrier to implementing AA correctly to ensure that your website is being tracked correctly is VERY high. Any organization that is considering Adobe Analytics as a replacement to Google Analytics or other web performance measurement platform needs to make sure they have experienced development resources available to ensure that AA is implemented correctly. I've gone through two implementations of AA and both times we needed to apply additional resources including engaging external consulting and support to complete the implementation correctly. Adobe will support at a premium cost.
January 24, 2022

Adobe Analytics review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is difficult for me to accurately speak on the overall support since I am not actively involved in interfacing with Adobe support on the product. But, I have heard from others in my organization that support sometimes can be shoddy and inconsistent, and that at times the Adobe reps have been a little hard to work with. This may be true more for other products (Campaign, Experience Manager), but I know that overall I've not heard the greatest feedback when it comes to supporting. That said, Adobe does send out regular email updates and alerts when work and upgrades are being done on the product and has dedicated status pages that show the current functioning of the products - this alerts of any outages or other issues.
November 29, 2020

About Adobe Analytics

Saurav Khawas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The initial emails to Client Care are rarely handled correctly. We very often get brushed-off with just a link to existing documentation on the Adobe website. It isn't until we escalate that we actually get closer to the answers that we need. This can be very frustrating, especially when it is an error or problem on the Adobe side, and not user error.
Chris Lesner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think Adobe Analytics gives good customer service as a whole. If you have dealt with Adobe products (i.e. the creative suite or other tools), you know that their customer service is fairly responsive via their ticketing system. They could probably provide slightly better support (like Google) considering you are paying $100k+ to use their product (in many cases).
Ellen Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Tickets of issues are often responded to within 24 hours. They are given a priority level of attention and are followed up in accordance. We have not experienced any issues in getting anything resolved so far on my end. We are large enough to have a dedicated account rep and team.
November 17, 2020

Review of Adobe Analytics

Michelle Bernardini | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I am not familiar with the support services for Google Analytics as I have never personally used them. I have however attended Adobe specific training sessions which I found comprehensive and useful for getting up to speed as a user and a beginner. I would recommend this type of course for other new users.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Customer support for Adobe Analytics is fantastic. Our Adobe success rep is amazing and replies back to questions usually almost immediately. I've only had a couple of occasions where I've needed to enter a support ticket, but doing so was fairly straightforward and support got back to me within a day or so(they were not P1 issues). In addition, the Experience League has a TON of user-generated help forums with lots of active users willing to make suggestions or answer questions.
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