Adobe Analytics Reviews

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Score 7.6 out of 100

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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Systems Integrated With

  • E-mail tools like ExactTarget, Responsys
  • CRM tools like Salesforce.com
  • Marketing Automation tools like Eloqua & Marketo
  • Voice of Customer tools like OpinionLab and Foresee Results
  • Customer experience tools like Tealeaf and ClickTale
Many 3rd party products can be integrated with Adobe SiteCatalyst using the Genesis (API) integrations that have been built over the years. These integrations are a great way to combine data from multiple tools and are a key differentiator for Adobe SiteCatalyst over other web analytics tools.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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Adobe Analytics Technical Details

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Mobile Application:No