Adobe Audience Manager Reviews

<a href='' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
61 Ratings
<a href='' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Do you work for this company? Learn how we help vendors

TrustRadius Top Rated for 2021

Overall Rating

Reviewer's Company Size

Last Updated

By Topic




Job Type


Reviews (1-5 of 5)

Companies can't remove reviews or game the system. Here's why.
June 07, 2021
Dishank Vishnoi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and optimize our approach allowing us to make rapid changes.
  • Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
  • Centralized data management
  • Intuitive feature setup and menu
  • UI does not loads, lags and is hard to troubleshoot
  • Reporting seems limited
  • Pricing is the biggest con
Well Suited- Data segmentation, which allows creating audiences for advertising to very specific target groups.
Less Appropriate- Analytics data sometime takes more than 24 hours to load.. A lot of manual batch uploads of data.
Read Dishank Vishnoi's full review
September 17, 2020
Mickey Mehta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Audience Manager is widely used in Wipro. Capturing and diagnosing client's marketing platform and architecture. Lets you identify the most valuable segments.
  • Bringing audience data sets together.
  • Creating market segments.
  • Serving content to right audience.
  • Feasibility of online and offline data integration.
  • A bit expensive.
  • Improvement in mobile analytics.
  • More training/journals would help users.
A great thing to create audience segments for TV advertising by linking it to Comscore data. Also, it helps to provide an idea which area is lacking and one can optimize customer interactions. After using AAM, web traffic increased.
This really helped to a good extent and client satisfaction was there.
Read Mickey Mehta's full review
September 14, 2020
John Chavez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Adobe Audience Manager as a project management and training tool, specifically in high-level training. This tool allows us to take a traditionally hybrid training model and adapt it so that we can support in-person live facilitation training with online training, and it also supports our e-learning course work by allowing people another avenue to learn.
  • Easy to add content
  • Easy to use and master
  • Easy to incorporate into tech
  • The interface isn't that easy to understand.
  • Set up, in terms of starting a presentation, isn't that easy.
  • Works better with Adobe products, which isn't always a good thing.
I know that our Human Resources department uses it to support the HR team when they are doing onboarding, and it makes it easy for them to be able to manage the users and get feedback from them. As a trainer, I have the easy functionality and the easy recording processes that help me validate training. For me those two things make it perfect. I can't say there's a scenario where it's "less useful."
Regardless of the fact that it does kind of have a steep learning curve, once you learn it it is a very easy system to use. More importantly, it's a very robust system. If you rely on it for project management for most of your organization, then this is an amazing tool.
Read John Chavez's full review
September 24, 2020
Sandro Roberto Lima Santos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Due to the celebrations of the 30 years of the organization with which I work, we started using Adobe Audience Manager with much more dedication to get a sense of the quantity and which audiences we serve with our publications. In addition, it is through the statistics obtained by Adobe Audience Manager that we know the best time to publish reports, messages, and activity developments. This makes us more precise in the use of our communication tools, reaching the desired audience at the right time.
  • Real-time statistics information
  • Data collection very easily and accurately
  • Profiles of the public reached
  • The data could be more summarized in the report. It's faster to have streamlined information.
  • The commands should be simpler for those who have no experience to be able to use the program as quickly as possible. It is not so difficult, but those who have never had contact may have some difficulties in using it.
Adobe Audience Manager has been very useful for our organization because it simplifies all the work that we had to do without hard data, without knowing who and how much we could do. Now with the data in hand, we know which strategy to follow and the best way to approach our audience and seek others who do not yet know our work.
The ease of obtaining the data and the way in which we are able to fulfill our objectives make the work more efficient. Our publications are more specific to our target audience.
Read Sandro Roberto Lima Santos's full review
September 18, 2020
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external data sources. Adobe Audience Manager helped us identify, segment, and activate audiences with precision and confidence. Some of the specific areas/metrics where we leveraged Adobe Audience Manager are: Site traffic and improved conversions, increasing wallet share of our existing customers by cross-selling, up-selling, improved lifetime value, and lower cost of conversion.
  • Helps us know our audience better to improve messaging and targeting.
  • Excellent segmentation.
  • Easier integration with internal and external data sources.
  • Integration with non-Adobe marketing products such as email automation products.
Excellent for managing segmentation and driving real-time insights for the audience. Helps improve messaging and conversion.
Excellent time to market and support ecosystem.
Read this authenticated review

Feature Scorecard Summary

Collection of first-party data (16)
Collection of third-party data (16)
Access to Third-party Data Providers (16)
Audience taxonomy (16)
Tag Management (15)
Data Analysis Dashboard (16)
Data Transfer (15)
DSP integration (14)
Campaign Analytics (16)
Audience Analytics (16)

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Adobe Audience Manager Integrations

Oracle DMP (Bluekai)

Adobe Audience Manager Competitors

Oracle DMP (Bluekai)

Adobe Audience Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

What is Adobe Audience Manager's best feature?

Reviewers rate Audience Analytics highest, with a score of 8.9.

Who uses Adobe Audience Manager?

The most common users of Adobe Audience Manager are from Enterprises and the Information Technology & Services industry.