Adobe Audience Manager

Adobe Audience Manager

About TrustRadius Scoring
Score 8.2 out of 100
Adobe Audience Manager

Overview

Recent Reviews

Boost your marketing strategy

9 out of 10
July 13, 2021
Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used …
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Great product for a great price

8 out of 10
September 22, 2020
Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a …
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Adobe Audience Manager Review

10 out of 10
September 18, 2020
It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external …
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Great data management

8 out of 10
September 17, 2020
We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Collection of first-party data (17)
    8.4
    84%
  • Collection of third-party data (17)
    8.3
    83%
  • Audience taxonomy (17)
    7.8
    78%
  • Data Analysis Dashboard (17)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Unavailable

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Data Collection

8.3
83%

Data Classification

7.4
74%

Ad Network Integration

8.4
84%

DMP Analytics

7.8
78%
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Product Details

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Adobe Audience Manager Integrations

  • Oracle DMP (Bluekai)

Adobe Audience Manager Competitors

  • Oracle DMP (Bluekai)

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Data Transfer highest, with a score of 8.6.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees) and the Information Technology & Services industry.
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Comparisons

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Reviews and Ratings

 (71)

Ratings

Reviews

(1-13 of 13)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will eventually be an activation mechanism for the AEP Customer Profiles from the real-time CDP platform.
Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I would say Adobe Audience Manager is right in between LiveRamp and Salesforce. It is easy to use but not as flexible. There are also a lot of limitations in terms of integrations and advancement into offline capabilities. It does a better job than Salesforce in terms of activating campaigns.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Both tools are very similar. Adobe Audience Manager and Tealium AudienceStream work well with third-party vendors. However, Adobe Audience Manager is easy to integrate into the Adobe Experience cloud and can be commissioned quickly.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Adobe Audience Manager is more sophisticated than Google Ad Manager, and it is mainly for enterprise-level audience management. Also, it is integrating well with Adobe Analytics, which we use for digital analytics. Google Ad Manager is more for small and mid-size companies, so it does not provide enough scale for us.
September 17, 2020

Great data management

Kevin Sohel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The benefits of AAM is that it has stronger marketing and advertising, interner and broadcasting media, and supermarkets. While Amazon Pinpoints has its benefits with its interface, computer software, and accounting, AAM has a slight edge against its competitor in terms of efficiency and lean process management, along with decent costs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
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