Solid Product for Users of the Wider Adobe Stack
Adobe audience Manager is a solid DMP but beginning to show its age in terms of its utility without using additional adobe products (Adobe …
Overview
What is Adobe Audience Manager?
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Recent Reviews
Awards
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Popular Features
- Collection of first-party data (16)8.181%
- Collection of third-party data (16)8.181%
- Audience taxonomy (16)7.979%
- Data Analysis Dashboard (16)7.878%
Pricing
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What is Adobe Audience Manager?
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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What is Adobe Audience Manager?
Adobe Audience Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Reviewers rate Access to Third-party Data Providers highest, with a score of 9.5.
The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
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Reviews and Ratings
(71)Attribute Ratings
Reviews
(1-13 of 13)Companies can't remove reviews or game the system. Here's why
March 10, 2022
Solid Product for Users of the Wider Adobe Stack
- Epsilon PeopleCloud (Agility Harmony), Neustar Identity Data Management Platform (IDMP, PlatformOne) and Salesforce Audience Studio (formerly salesforce dmp)
Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will eventually be an activation mechanism for the AEP Customer Profiles from the real-time CDP platform.
July 14, 2021
Adobe Audience Manager, a More Flexible DMP
I would say Adobe Audience Manager is right in between LiveRamp and Salesforce. It is easy to use but not as flexible. There are also a lot of limitations in terms of integrations and advancement into offline capabilities. It does a better job than Salesforce in terms of activating campaigns.
July 13, 2021
Boost your marketing strategy
Both tools are very similar. Adobe Audience Manager and Tealium AudienceStream work well with third-party vendors. However, Adobe Audience Manager is easy to integrate into the Adobe Experience cloud and can be commissioned quickly.
June 07, 2021
Managing the audience is easy npw
Score 10 out of 10
Vetted Review
Verified User
For now its only one year since we have started using Adobe Audience Manager so have not explored on the alternatives. As earlier mentioned pretty much satisfied other than the cost concern.
September 22, 2020
Great product for a great price
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
September 21, 2020
We got 20% increase in revenue with Adobe Audience Manager.
Adobe Audience Manager has better value for money.
September 18, 2020
Adobe Audience Manager Review
An excellent suite of products form products. Limited data sets by competing products.
September 18, 2020
Adobe Audience Manager: A solid digital marketing solution
Adobe Audience Manager is more sophisticated than Google Ad Manager, and it is mainly for enterprise-level audience management. Also, it is integrating well with Adobe Analytics, which we use for digital analytics. Google Ad Manager is more for small and mid-size companies, so it does not provide enough scale for us.
September 17, 2020
Great data management
The benefits of AAM is that it has stronger marketing and advertising, interner and broadcasting media, and supermarkets. While Amazon Pinpoints has its benefits with its interface, computer software, and accounting, AAM has a slight edge against its competitor in terms of efficiency and lean process management, along with decent costs.
September 17, 2020
Great features of Adobe Audience Manager
- Google Marketing Platform (formerly DoubleClick)
AAM fine tuned marketing campaigns better.
September 12, 2020
Plan your time for extra training
November 03, 2017
Fine tune your marketing campaigns using Adobe Audience Manager
We selected Adobe audience manager because of integrated experience we wanted to have with whole Adobe marketing cloud.
October 30, 2017
Great customer insights with some limitations
- Oracle DMP (Bluekai)
From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.