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Adobe Audience Manager

Adobe Audience Manager

Overview

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Collection of first-party data (16)
    8.1
    81%
  • Collection of third-party data (16)
    8.1
    81%
  • Audience taxonomy (16)
    7.9
    79%
  • Data Analysis Dashboard (16)
    7.8
    78%
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Pricing

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Adobe Audience Manager

Adobe Audience Manager

N/A
Unavailable

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.6
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

7.3
Avg 8.4

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.9
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.8
Avg 7.9
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Product Details

What is Adobe Audience Manager?

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Access to Third-party Data Providers highest, with a score of 9.5.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(71)

Attribute Ratings

Reviews

(1-16 of 16)
Companies can't remove reviews or game the system. Here's why
March 10, 2022

Solid Product for Users of the Wider Adobe Stack

Verified User
Manager in Information Technology
Information Technology & Services Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
July 14, 2021

Adobe Audience Manager, a More Flexible DMP

Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director Client Lead
Havas Media (Marketing and Advertising, 5001-10,000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We needed to take a client's CRM data and utilize it across paid media which was a good fit for Adobe Audience Manager. We also took that audience data and enriched it to test our various 2nd and 3rd party segments to find new smaller audiences that were more defined and niche.
July 13, 2021

Boost your marketing strategy

Verified User
Consultant in Professional Services
Consumer Services Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If an organization is already using Adobe Experience Cloud products, Adobe Audience Manager is a very good addition. In the e-commerce sector in particular, Adobe Audience Manager can offer great added value. Target group-specific display of various marketing tools can, on the one hand, save money and, on the other hand, show the right person or the right customer the right marketing measures at the right time (in real time).
October 02, 2020

Very useful tool for making your data easier to access

AW
Ashley Willis
System Administrator
City of Kissimmee (Government Administration, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I would highly recommend this product. It compares favorably to other options out there and its Adobe so you're able to expect a certain amount of fluidity and usefulness. There are other solutions out there that you may be able to get for cheaper, but so far, this one has the most features we needed for the right price.
September 22, 2020

Great product for a great price

Verified User
Contributor in Other
Publishing Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Adobe Audience Manager is well suited for mid-sized to large companies primarily, unless smaller businesses want to target their audience and discover what is and is not working for them on their account. It can really be applied to most companies that have a digital presence.
September 21, 2020

We got 20% increase in revenue with Adobe Audience Manager.

Muhammad Hassan Hafeez | TrustRadius Reviewer
Muhammad Hassan Hafeez
CEO (Chief Executive Officer)
HK Services (Marketing & Advertising, 1-10 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Adobe Audience Manager is especially good at helping us determine where to focus marketing efforts in order to connect with customers in a best way. The platform is well suited but when it comes to new people who aren't familiar with this platform, it is a big challenge.
September 17, 2020

Great data management

Kevin Sohel | TrustRadius Reviewer
Kevin Sohel
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada (Government Administration, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
AAM is well suited for companies or organizations that require in depth understanding of the audience to keep ahead of its marketing campaign, specifically those that are new in the game, and lacks the understanding of consumer’s behaviour. AAM is a good beginner’s platform for start-ups are already newly developed companies that are looking to expand their personnel.
September 17, 2020

Great features of Adobe Audience Manager

Mickey Mehta | TrustRadius Reviewer
Mickey Mehta
Lead Consultant
Wipro Limited (Information Technology & Services, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
A great thing to create audience segments for TV advertising by linking it to Comscore data. Also, it helps to provide an idea which area is lacking and one can optimize customer interactions. After using AAM, web traffic increased.
September 15, 2020

The only presentation tool you'll ever need.

John Chavez | TrustRadius Reviewer
John Chavez
Training Specialist
iBASEt (Machinery, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I know that our Human Resources department uses it to support the HR team when they are doing onboarding, and it makes it easy for them to be able to manage the users and get feedback from them. As a trainer, I have the easy functionality and the easy recording processes that help me validate training. For me those two things make it perfect. I can't say there's a scenario where it's "less useful."
September 12, 2020

Plan your time for extra training

PM
Paul Marshall
Mortgage Broker
NEXA Mortgage, LLC (Financial Services, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I am not an advocate for Adobe Audience Manager. I try to stay away from all things Adobe as they constantly require updating their system, cross market other products. Adobe Audience Manager and all Adobe products are used over and over again to simply cross market their other services that they provide.
September 12, 2020

Well organized system for easy data management

Verified User
Manager in Information Technology
Government Administration Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
There's a slew of products out there in the market that attempt to do what Adobe Audience Manager does, but none of them come quite as close to as good as Adobe. It's easy and fast at what it does and is not the most expensive option in its category. For these reasons, I would definitely recommend it.
October 30, 2017

Great customer insights with some limitations

Matt LeMaire, B.A., M.A. | TrustRadius Reviewer
Matt LeMaire, B.A., M.A.
Human Resources Manager
Dalton Timmis Insurance Group (Insurance, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
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