Overview
What is Adobe Audience Manager?
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Adobe Audience Manager, a More Flexible DMP
Boost your marketing strategy
Managing the audience is easy npw
Very useful tool for making your data easier to access
Great product for a great price
We got 20% increase in revenue with Adobe Audience Manager.
Adobe Audience Manager Review
Adobe Audience Manager: A solid digital marketing solution
Great data management
Great features of Adobe Audience Manager
The only presentation tool you'll ever need.
Plan your time for extra training
Well organized system for easy data management
Fine tune your marketing campaigns using Adobe Audience Manager
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Collection of first-party data (16)8.181%
- Collection of third-party data (16)8.181%
- Audience taxonomy (16)7.979%
- Data Analysis Dashboard (16)7.878%
Pricing
What is Adobe Audience Manager?
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Data Collection
Data collection is important for building a centralized repository of customer, audience, or user data.
- 8.1Collection of first-party data(16) Ratings
Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.
- 8.1Collection of third-party data(16) Ratings
Third-party (external) data is collected and combined with first-party data.
- 9.5Access to Third-party Data Providers(16) Ratings
Data transfer to ad networks and exchanges for media buys.
Data Classification
Classification of data is organizing it into taxonomies
- 7.9Audience taxonomy(16) Ratings
Software enables construction and organization of site data into a structured taxonomy.
- 6.2Tag Management(15) Ratings
Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy
- 7.8Data Analysis Dashboard(16) Ratings
Dashboard enabling data to be segmented to help reach audiences more precisely.
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 8.9Data Transfer(16) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 8.8DSP integration(15) Ratings
Integration with DSP platforms for ad buying
DMP Analytics
Tracking and measurement of key metrics
- 5.5Campaign Analytics(16) Ratings
Dashboard for measuring and comparing campaign performance.
- 8.1Audience Analytics(16) Ratings
Visibility into the performance of different audience segments
Product Details
- About
- Tech Details
- FAQs
What is Adobe Audience Manager?
Adobe Audience Manager Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(71)Attribute Ratings
Reviews
(1-16 of 16)Solid Product for Users of the Wider Adobe Stack
- Overall a Positive Return for Business who go All in on the Adobe Stack
- Solid work for brokering and anonymously sharing data between first and second parties
- The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
Adobe Audience Manager, a More Flexible DMP
- Suppressed current customers
- Look a like valued customers
- Created subsegments
Boost your marketing strategy
- Real-time actions
- GDPR compliance
- Real-time analysis of marketing strategies
Managing the audience is easy npw
- Efficiency is obviously increased a lot
- Cost is a major concern
- Risk mitigation is also improved
Very useful tool for making your data easier to access
- Money saved in man power.
- Time saved in hours due to centralized data management.
- Headaches avoided having separate data locations.
Great product for a great price
- Better understanding
- Learning what does and does not work
- Easiest program to use regarding audience manager
We got 20% increase in revenue with Adobe Audience Manager.
- It is budget friendly and multi-access.
- 20% increase in revenue and engagement after adoption.
Adobe Audience Manager Review
- Higher conversion rate.
- Bounce rate reduction.
- Improve wallet share and lower cost of conversion.
- Enable more effective media buying and consistent marketing across channels.
Adobe Audience Manager: A solid digital marketing solution
- It is helping with better targeting for our ad campaigns.
- It is helping build ad performance dashboards.
- It is helping to find new audiences.
Great data management
- Improved shareholders percentage
- Positive income
- Volume
Great features of Adobe Audience Manager
- Increased web traffic %age.
- Subsequently 20% increase in revenue.
- Better understanding on how to grow our business.
The only presentation tool you'll ever need.
- Made it cheaper and faster to do presentations
- Made it easier to interface with our LMS
- Made it easier to interface with hybrid learning
Plan your time for extra training
- We have received a 20% positive increase in RIO.
Well organized system for easy data management
- Overall time saved doing the data analyzing ourselves.
- Money saved having multiple people work on a project.
- Made things smoother and easier for all users.
Fine tune your marketing campaigns using Adobe Audience Manager
- We were able to achieve at least 20% higher increase in engagement and goal conversions by targeting our offers and campaigns to specific audience.
- It helps in achieving higher CLV.
Great customer insights with some limitations
- We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
- We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
- We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.