Adobe Audience Manager

Adobe Audience Manager

About TrustRadius Scoring
Score 8.2 out of 100
Adobe Audience Manager

Overview

Recent Reviews

Boost your marketing strategy

9 out of 10
July 13, 2021
Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used …
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Great product for a great price

8 out of 10
September 22, 2020
Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a …
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Adobe Audience Manager Review

10 out of 10
September 18, 2020
It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external …
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Great data management

8 out of 10
September 17, 2020
We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Collection of first-party data (17)
    8.4
    84%
  • Collection of third-party data (17)
    8.2
    82%
  • Audience taxonomy (17)
    7.8
    78%
  • Data Analysis Dashboard (17)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Data Collection

8.2
82%

Data Classification

7.5
75%

Ad Network Integration

8.4
84%

DMP Analytics

7.9
79%

Product Details

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Adobe Audience Manager Integrations

  • Oracle DMP (Bluekai)

Adobe Audience Manager Competitors

  • Oracle DMP (Bluekai)

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Data Transfer highest, with a score of 8.5.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees) and the Information Technology & Services industry.

Comparisons

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Reviews and Ratings

 (71)

Ratings

Reviews

(1-11 of 11)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It's pretty well known that the average Adobe package can be pretty complicated, but we didn't really have much trouble with the use of the Adobe Audience Manager. The design is spot on and if you have to dig into something it doesn't feel like a pain at all. It actually invites you to keep playing with it.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe suite of products and seamless real-time insights drive excellent usability. Metrics and reporting are streamlined to drive up the usage.
September 17, 2020

Great data management

Kevin Sohel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The usability of this data management is great, as I did not face any big problems with the software. I was able to get accustomed to the design and the usability, with time and training. However, I feel there is more to learn with time with the proper support from the team.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is very diverse. There are so many things you can control like the audio, the video, what is displayed, what can be added to the display, you could mute users, add users, and it's all seamless. Again, as I mentioned, it does have a steep learning curve but that's because it has so many different tools you can use.
Score 7 out of 10
Vetted Review
Verified User
Review Source
The amount of features Audience Manager have can be extremely overwhelming for a non-techie person. The learning curve involved is long, and sometimes difficult. As previously mentioned, a series of step by step videos would do wonders to decrease the learning curve while increasing the scores Audience Manager would receive from all their users.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Very few features missing, and very few complaints. It's over usability is up there with the best in the business. Like other Adobe products you get a smooth, seamless experience that is hard to find fault with. You're paying a slight premium for the name, but when it works so well it makes sense.