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Adobe Audience Manager

Adobe Audience Manager

Overview

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Collection of first-party data (16)
    8.1
    81%
  • Collection of third-party data (16)
    8.1
    81%
  • Audience taxonomy (16)
    7.9
    79%
  • Data Analysis Dashboard (16)
    7.8
    78%
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Pricing

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Adobe Audience Manager

Adobe Audience Manager

N/A
Unavailable

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.6
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

7.3
Avg 8.4

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.9
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.8
Avg 7.9
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Product Details

What is Adobe Audience Manager?

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Access to Third-party Data Providers highest, with a score of 9.5.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(71)

Attribute Ratings

Reviews

(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
October 02, 2020

Very useful tool for making your data easier to access

AW
Ashley Willis
System Administrator
City of Kissimmee (Government Administration, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
September 17, 2020

Great data management

Kevin Sohel | TrustRadius Reviewer
Kevin Sohel
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada (Government Administration, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
The usability of this data management is great, as I did not face any big problems with the software. I was able to get accustomed to the design and the usability, with time and training. However, I feel there is more to learn with time with the proper support from the team.
September 15, 2020

The only presentation tool you'll ever need.

John Chavez | TrustRadius Reviewer
John Chavez
Training Specialist
iBASEt (Machinery, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
10
It is very diverse. There are so many things you can control like the audio, the video, what is displayed, what can be added to the display, you could mute users, add users, and it's all seamless. Again, as I mentioned, it does have a steep learning curve but that's because it has so many different tools you can use.
September 12, 2020

Plan your time for extra training

PM
Paul Marshall
Mortgage Broker
NEXA Mortgage, LLC (Financial Services, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
The amount of features Audience Manager have can be extremely overwhelming for a non-techie person. The learning curve involved is long, and sometimes difficult. As previously mentioned, a series of step by step videos would do wonders to decrease the learning curve while increasing the scores Audience Manager would receive from all their users.
September 12, 2020

Well organized system for easy data management

Verified User
Manager in Information Technology
Government Administration Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Very few features missing, and very few complaints. It's over usability is up there with the best in the business. Like other Adobe products you get a smooth, seamless experience that is hard to find fault with. You're paying a slight premium for the name, but when it works so well it makes sense.
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