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Adobe Audience Manager

Adobe Audience Manager

Overview

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.6
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

7.3
Avg 8.3

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.9
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.8
Avg 7.9
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Product Details

What is Adobe Audience Manager?

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Access to Third-party Data Providers highest, with a score of 9.6.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(72)

Reviews

(1-10 of 10)
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Very useful tool for making your data easier to access

Rating: 7 out of 10
October 02, 2020
AW
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Great product for a great price

Rating: 8 out of 10
September 22, 2020
Verified User
Vetted Review
Verified User
Adobe Audience Manager
1 year of experience
Easy to use for beginners and there are easy to follow tutorials available to get you started. Adobe has a great how-to introduction as well.

Adobe Audience Manager Review

Rating: 10 out of 10
September 18, 2020
Verified User
Vetted Review
Verified User
Adobe Audience Manager
1 year of experience
Adobe suite of products and seamless real-time insights drive excellent usability. Metrics and reporting are streamlined to drive up the usage.

Great data management

Rating: 8 out of 10
September 17, 2020
KS
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
The usability of this data management is great, as I did not face any big problems with the software. I was able to get accustomed to the design and the usability, with time and training. However, I feel there is more to learn with time with the proper support from the team.

The only presentation tool you'll ever need.

Rating: 10 out of 10
September 15, 2020
JC
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
It is very diverse. There are so many things you can control like the audio, the video, what is displayed, what can be added to the display, you could mute users, add users, and it's all seamless. Again, as I mentioned, it does have a steep learning curve but that's because it has so many different tools you can use.

Plan your time for extra training

Rating: 7 out of 10
September 12, 2020
PM
Vetted Review
Verified User
Adobe Audience Manager
1 year of experience
The amount of features Audience Manager have can be extremely overwhelming for a non-techie person. The learning curve involved is long, and sometimes difficult. As previously mentioned, a series of step by step videos would do wonders to decrease the learning curve while increasing the scores Audience Manager would receive from all their users.

Well organized system for easy data management

Rating: 8 out of 10
September 12, 2020
Verified User
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
Very few features missing, and very few complaints. It's over usability is up there with the best in the business. Like other Adobe products you get a smooth, seamless experience that is hard to find fault with. You're paying a slight premium for the name, but when it works so well it makes sense.
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