Overview
What is Adobe Audience Manager?
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Learn from top reviewers
Solid Product for Users of the Wider Adobe Stack
Adobe Audience Manager, a More Flexible DMP
Boost your marketing strategy
Managing the audience is easy npw
Very useful tool for making your data easier to access
Great product for a great price
We got 20% increase in revenue with Adobe Audience Manager.
Adobe Audience Manager Review
Adobe Audience Manager: A solid digital marketing solution
Great data management
Great features of Adobe Audience Manager
The only presentation tool you'll ever need.
Plan your time for extra training
Well organized system for easy data management
Fine tune your marketing campaigns using Adobe Audience Manager
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
What is Adobe Audience Manager?
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Data Collection
Data collection is important for building a centralized repository of customer, audience, or user data.
- 8.1Collection of first-party data(16) Ratings
Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.
- 8.1Collection of third-party data(16) Ratings
Third-party (external) data is collected and combined with first-party data.
- 9.6Access to Third-party Data Providers(16) Ratings
Data transfer to ad networks and exchanges for media buys.
Data Classification
Classification of data is organizing it into taxonomies
- 7.9Audience taxonomy(16) Ratings
Software enables construction and organization of site data into a structured taxonomy.
- 6.2Tag Management(15) Ratings
Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy
- 7.8Data Analysis Dashboard(16) Ratings
Dashboard enabling data to be segmented to help reach audiences more precisely.
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 8.9Data Transfer(16) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 8.8DSP integration(15) Ratings
Integration with DSP platforms for ad buying
DMP Analytics
Tracking and measurement of key metrics
- 5.5Campaign Analytics(16) Ratings
Dashboard for measuring and comparing campaign performance.
- 8.1Audience Analytics(16) Ratings
Visibility into the performance of different audience segments
Product Details
- About
- Tech Details
- FAQs
What is Adobe Audience Manager?
Adobe Audience Manager Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |