Adobe Audience Manager Reviews

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57 Ratings
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Score 8.3 out of 100

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Reviews (1-13 of 13)

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Ashley Willis | TrustRadius Reviewer
October 02, 2020

Very useful tool for making your data easier to access

Score 7 out of 10
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Usability

9
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Kevin Sohel | TrustRadius Reviewer
September 17, 2020

Great data management

Score 8 out of 10
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Usability

8
The usability of this data management is great, as I did not face any big problems with the software. I was able to get accustomed to the design and the usability, with time and training. However, I feel there is more to learn with time with the proper support from the team.
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John Chavez | TrustRadius Reviewer
September 14, 2020

The only presentation tool you'll ever need.

Score 10 out of 10
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Usability

10
It is very diverse. There are so many things you can control like the audio, the video, what is displayed, what can be added to the display, you could mute users, add users, and it's all seamless. Again, as I mentioned, it does have a steep learning curve but that's because it has so many different tools you can use.
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Paul Marshall | TrustRadius Reviewer
September 12, 2020

Plan your time for extra training

Score 7 out of 10
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Usability

8
The amount of features Audience Manager have can be extremely overwhelming for a non-techie person. The learning curve involved is long, and sometimes difficult. As previously mentioned, a series of step by step videos would do wonders to decrease the learning curve while increasing the scores Audience Manager would receive from all their users.
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Anonymous | TrustRadius Reviewer
September 18, 2020

Adobe Audience Manager Review

Score 10 out of 10
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Usability

10
Adobe suite of products and seamless real-time insights drive excellent usability. Metrics and reporting are streamlined to drive up the usage.
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Anonymous | TrustRadius Reviewer
September 12, 2020

Well organized system for easy data management

Score 8 out of 10
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Usability

9
Very few features missing, and very few complaints. It's over usability is up there with the best in the business. Like other Adobe products you get a smooth, seamless experience that is hard to find fault with. You're paying a slight premium for the name, but when it works so well it makes sense.
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Anonymous | TrustRadius Reviewer
September 19, 2020

Reached larger audience that I thought we could!

Score 8 out of 10
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Usability

8
It's pretty well known that the average Adobe package can be pretty complicated, but we didn't really have much trouble with the use of the Adobe Audience Manager. The design is spot on and if you have to dig into something it doesn't feel like a pain at all. It actually invites you to keep playing with it.
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Feature Scorecard Summary

Collection of first-party data (15)
8.4
Collection of third-party data (15)
7.8
Access to Third-party Data Providers (15)
7.8
Audience taxonomy (15)
8.5
Tag Management (14)
8.3
Data Analysis Dashboard (15)
8.2
Data Transfer (14)
8.1
DSP integration (14)
8.3
Campaign Analytics (15)
8.4
Audience Analytics (15)
8.9

About Adobe Audience Manager

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Adobe Audience Manager Integrations

Oracle DMP (Bluekai)

Adobe Audience Manager Competitors

Oracle DMP (Bluekai)

Adobe Audience Manager Technical Details

Operating Systems: Unspecified
Mobile Application:No