Adobe Audience Manager Reviews & Ratings 2024

Overview

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Recent Reviews

Solid Product for Users of the Wider Adobe Stack

8 out of 10

March 10, 2022

Incentivized

Adobe audience Manager is a solid DMP but beginning to show its age in terms of its utility without using additional adobe products (Adobe …

Adobe Audience Manager, a More Flexible DMP

8 out of 10

July 14, 2021

Incentivized

I have used Adobe Audience Manager across a number of clients to build and push audiences across a number of different destinations across …

Boost your marketing strategy

9 out of 10

July 13, 2021

Incentivized

Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used …

Managing the audience is easy npw

10 out of 10

June 07, 2021

It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate …

Very useful tool for making your data easier to access

7 out of 10

October 02, 2020

Incentivized

I am an IT Manager and we acquired Adobe Audience Manager at first for the IT department, and then later rolled out to a few other …

Great product for a great price

8 out of 10

September 22, 2020

Incentivized

Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a …

We got 20% increase in revenue with Adobe Audience Manager.

6 out of 10

September 21, 2020

Incentivized

Adobe Audience Manager is one of the best software for Advertising and Analytics. I like the granularity of data segmentation, which …

Adobe Audience Manager Review

10 out of 10

September 18, 2020

Incentivized

It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external …

Adobe Audience Manager: A solid digital marketing solution

7 out of 10

September 18, 2020

Incentivized

It is being used for setting the audience for digital marketing campaigns including paid search, social, and display campaigns. It is …

Great data management

8 out of 10

September 17, 2020

Incentivized

We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an …

Great features of Adobe Audience Manager

9 out of 10

September 17, 2020

Incentivized

Adobe Audience Manager is widely used in Wipro. Capturing and diagnosing client's marketing platform and architecture. Lets you identify …

The only presentation tool you'll ever need.

10 out of 10

September 15, 2020

Incentivized

We use Adobe Audience Manager as a project management and training tool, specifically in high-level training. This tool allows us to take …

Plan your time for extra training

7 out of 10

September 12, 2020

Incentivized

Audience Manager really comes through when we need to compare the customer addressable audience, customer total audience, and the audience …

Well organized system for easy data management

8 out of 10

September 12, 2020

Incentivized

Adobe Audience Manager is being used throughout our marketing and social media departments. We're planning to roll it out to other areas …

Fine tune your marketing campaigns using Adobe Audience Manager

8 out of 10

November 03, 2017

Incentivized

Adobe Audience manager was used as a part of whole Adobe marketing cloud (including Adobe Analytics, Adobe campaign. Ad-hoc, Adobe social …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features

Collection of first-party data (16)
8.1
81%
Collection of third-party data (16)
8.1
81%
Audience taxonomy (16)
7.9
79%
Data Analysis Dashboard (16)
7.8
78%

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Pricing

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Adobe Audience Manager

N/A

Unavailable

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.6

Avg 8.1

8.1
Collection of first-party data
(16) Ratings
Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.
8.1
Collection of third-party data
(16) Ratings
Third-party (external) data is collected and combined with first-party data.
9.5
Access to Third-party Data Providers
(16) Ratings
Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

7.3

Avg 8.4

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.9

Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.8

Avg 7.9

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Product Details

About
Tech Details
FAQs

What is Adobe Audience Manager?

Adobe Audience Manager Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Access to Third-party Data Providers highest, with a score of 9.5.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).

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