Adobe Audience Manager

Adobe Audience Manager

About TrustRadius Scoring
Score 8.2 out of 100
Adobe Audience Manager

Overview

Recent Reviews

Boost your marketing strategy

9 out of 10
July 13, 2021
Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used …
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Great product for a great price

8 out of 10
September 22, 2020
Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a …
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Adobe Audience Manager Review

10 out of 10
September 18, 2020
It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external …
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Great data management

8 out of 10
September 17, 2020
We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Collection of first-party data (17)
    8.4
    84%
  • Collection of third-party data (17)
    8.2
    82%
  • Audience taxonomy (17)
    7.8
    78%
  • Data Analysis Dashboard (17)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Data Collection

8.2
82%

Data Classification

7.5
75%

Ad Network Integration

8.4
84%

DMP Analytics

7.9
79%

Product Details

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Adobe Audience Manager Integrations

  • Oracle DMP (Bluekai)

Adobe Audience Manager Competitors

  • Oracle DMP (Bluekai)

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Data Transfer highest, with a score of 8.5.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees) and the Information Technology & Services industry.

Comparisons

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Reviews and Ratings

 (71)

Ratings

Reviews

(1-11 of 11)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Adobe generally has decent support on its big products, but this one may be a more niche product. Because of that, it seems support is a bit slow on responses to complex issues. Generally, we get around to a solution and I can say their support staff is friendly and tries hard. Thankfully we not have had to deal much with support as the product seems to run very well on its own without much trouble once its setup.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We never really used the customer support for Adobe. We usually communicate with the townships and help each other in combination with our knowledge base. More than that we use Adobe's website and their frequently asked questions section if we really need to find something in particular.
September 17, 2020

Great data management

Kevin Sohel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Regardless of the fact that it does kind of have a steep learning curve, once you learn it it is a very easy system to use. More importantly, it's a very robust system. If you rely on it for project management for most of your organization, then this is an amazing tool.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Support seems to be outsourced, and the tech you get may not always be super knowledgeable at the product, but we find that once your issue gets escalated you will end up with someone who can fix your problem in a timely manner. This is par for the course these days on software support.