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Adobe Audience Manager

Adobe Audience Manager

Overview

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Collection of first-party data (16)
    8.1
    81%
  • Collection of third-party data (16)
    8.1
    81%
  • Audience taxonomy (16)
    7.9
    79%
  • Data Analysis Dashboard (16)
    7.8
    78%
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Pricing

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Adobe Audience Manager

Adobe Audience Manager

N/A
Unavailable

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.6
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

7.3
Avg 8.4

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.9
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.8
Avg 7.9
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Product Details

What is Adobe Audience Manager?

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Access to Third-party Data Providers highest, with a score of 9.5.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(71)

Attribute Ratings

Reviews

(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
October 02, 2020

Very useful tool for making your data easier to access

AW
Ashley Willis
System Administrator
City of Kissimmee (Government Administration, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
7
Adobe generally has decent support on its big products, but this one may be a more niche product. Because of that, it seems support is a bit slow on responses to complex issues. Generally, we get around to a solution and I can say their support staff is friendly and tries hard. Thankfully we not have had to deal much with support as the product seems to run very well on its own without much trouble once its setup.
September 17, 2020

Great data management

Kevin Sohel | TrustRadius Reviewer
Kevin Sohel
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada (Government Administration, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
7
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
September 15, 2020

The only presentation tool you'll ever need.

John Chavez | TrustRadius Reviewer
John Chavez
Training Specialist
iBASEt (Machinery, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
10
Regardless of the fact that it does kind of have a steep learning curve, once you learn it it is a very easy system to use. More importantly, it's a very robust system. If you rely on it for project management for most of your organization, then this is an amazing tool.
September 12, 2020

Well organized system for easy data management

Verified User
Manager in Information Technology
Government Administration Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
7
Support seems to be outsourced, and the tech you get may not always be super knowledgeable at the product, but we find that once your issue gets escalated you will end up with someone who can fix your problem in a timely manner. This is par for the course these days on software support.
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