Adobe Business Catalyst (Discontinued)

We do'nt have to worry about the website uptime and maintainence which means 100% avalibility to our customer to improvove our ROI

We only want to pay for services that we use and the problem with bundled package services is that you can end up paying for more servicves than you need or use. whats wrong with given customers a service tick box and then providing them a price for what they are going to use rather than lots of unused services that reduce ROI

We could have improved our ROI 7 months ago had we know about BC SSL certification upgrade, which improves SEO to improve our internet search results

As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs

Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.

To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.

It allows me to gain more customers by providing a more affordable website solution to them.

Complete reporting connecting dollars spent on marketing to dollars earned as revenue

Faster turn-around on ideas into market-ready content

Better service to clients through greater usability in account management

I used this service for people who had little or no budget, set up the platform and showed them how to use it. However, I would use it again if someone on a budget wanted a good looking site that could handle eCommerce.

Better customer service

Faster site builds.

Workflow notifications and faster response time.

Adobe Business Catalyst really allowed the marketing company that I worked for to help manage a fair number of websites for different clients easily. The platform took some time to get up and running and get used to, but after that it was very nice to manage everything in one place, so it definitely increased efficiency and speed of website building.

Adobe Business Catalyst also has good support as well as having a lot of white-label training videos to help train non-technical users how to access their website and get data such as analytics and even edit parts of their website without needing to constantly ask someone else to do it for them.

Adobe Business Catalyst is a little less popular than other options like Drupal, WordPress and Joomla, therefore getting into it and getting started can be a bit of a learning curve.

Adobe Business Catalyst allows you to charge your clients for their websites from inside the managing tools, and allows you to set your own prices and white label everything which is extremely nice!

I cannot say that BC had any impact on our ROI.

The biggest returns I have seen come from using BC as an individual product in my offerings. I see that it is also growing as a product and Adobe is growing it as a lead generation platform.

The second biggest positive impact to my business comes from the time saved in development. My target demographic is small to medium sized businesses and BC is perfect for marketing to this demographic.

My biggest complaint is that there is a lack of server side customization. When clients ask me if a certain type of website or application can be done I automatically know that I cannot put that site on the BC platform.

The CMS has been a great tool to use to close a deal.

Assists those who do not have much experience with back end programing.

The platform is far more secure because of their closed source code than platforms like WordPress or Joomla.

Adobe Business Catalyst allows us to offer our clients a custom design, custom functionality with the use of web apps, and the ability to easily update their websites.

Faster development time

Website maintenance efficiency

Faster lead collecting and management

Surprisingly enough and despite having a second, less expensive hosting solution, a majority of our clients prefer to use the Adobe Business Catalyst solution. We are then able to enjoy the commissions that are returned as we sign up new customers for annual contracts.

Being able to store and utilize data that comes from web form submissions has been very helpful in customer retention since we became a partner in 2011. Since that time, we have only lost two clients. That's 3 times better than our other hosting solution.

Our largest negative impact has come from having only one choice in SSLs. For example, we had a great client in a local and growing bank. We spent 2 months getting the web site built to their specifications and we were very clear on the SSL situation. However, once the site went live, problems arose. In the past they had submitted their site to search engines with their secure URL and that was all that was indexed. Then when their customers searched for their site and clicked on the secure URL, it either showed that the site could not be found OR it said that they were entering to a site with an unverified SSL. People would then call the bank and complain. We then had to quickly move their site to another solution costing us days of re-development time and resources.

Business Catalyst provides partners and clients a single system to learn and maintain. No need to constantly switch gears to remember who has what CMS which makes support more efficient.

Business Catalyst has made it possible to create and launch sites in less time thus increasing profitability.

Business Catalyst is a large investment in the beginning about monetarily and in learning the system. It may not affordable to smaller agencies.

Faster website deployment

Better organization since we can keep most clients under the same umbrella

Adobe brand recognition

Engagement with clients based solely on using system

Increased lead conversion

Greater range of offerings

Well you can't really beat consistency throughout an entire family of programs. Adobe in pretty much uncontested in this arena.

If you are a designer, you will need these programs at some point. It is a depressing fact, but Adobe has the absolute monopoly in the business. If it is any consolation, they make excellent programs.

Has allowed us to develop websites about 25-50% faster when compared with WordPress, Joomla, Drupal, Umbraco, Modx, Miva, etc.

Has eliminated the need to manually updated the content management system, which is the main weakness of WordPress

Has become our default web content management system, which has led to website development driving growth for our business in addition to our strategic marketing consulting and research services

Positive: Offering a solution to clients that need an in-depth eCommerce platform

Positive: A deeper understanding of the power of CRM

Negative: A new requirement to learn and support the platform

Better customer service

Increased efficiency in deploying websites

Customer satisfaction with the system