Adobe Business Catalyst is an all-in-one cloud-hosted system for building and managing web content and on online store. It has a built-in CRM framework, and sales, service, and marketing features including eCommerce and Email Marketing tools. It was acquired by Adobe in 2009, five years after the original company was founded. Business Catalyst Review From a Frequent User of Adobe BCWe using Adobe Business Catalyst to create websites for our clients. It helps to create dynamic websites.,Webapps is superb Liquid Code Access is great Documentation can be found easily,Phone Support Not Available Can't add your own SSL Certificate Blog System is not so good.,10,,Developer,More than 10,000 pages,13,5,10,Yes,Price Product Features Prior Experience with the Product Third-party Reviews,Depends on requirements,Implemented in-house,Yes,8,No,8,Yes,Holidays Like Christmas. Emergency support is available.,Yes,9Business Catalyst: The Chemistry Between Designer and ClientI currently use Adobe Business Catalyst in my personal business in multiple roles. As I develop web sites for clients I will upload test designs to BC for their test and approval. This workflow allows me to keep control of the design until it's finally approved. After it is approved I use BC as a resellable product to offer clients. Their analytic platform as well as their online editing capabilities make a great experience for my clients.,Analytics: I am able to see on multiple levels traffic, clicks, and most importantly search terms for improving SEO. The reports are easy to generate as well as read, especially for small inexperienced business owners. Marketing: When using the BC platform businesses are able to link up easily with Adobe Marketing to automatically send out emails and newsletters. Its a very smooth and painless process. Online Editing: This is probably the best part of BC. Once a design is approved and launched on the platform, my clients do not have to contact me for small content updates. This frees me up as a small business owner to concentrate on design, new clients, and larger projects for existing clients.,Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management. Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.,9,The biggest returns I have seen come from using BC as an individual product in my offerings. I see that it is also growing as a product and Adobe is growing it as a lead generation platform. The second biggest positive impact to my business comes from the time saved in development. My target demographic is small to medium sized businesses and BC is perfect for marketing to this demographic. My biggest complaint is that there is a lack of server side customization. When clients ask me if a certain type of website or application can be done I automatically know that I cannot put that site on the BC platform.,,Adobe Photoshop,Content Author / Administrator,1-10 pages,1,1,Full Website Implementation Marketing campaigns Online Editing,When combined with Adobe Muse I can quickly create fully functional test mockups for clients within a few hours.,As my organization grows I would like to either see Adobe expand Marketing Cloud or make BC compatible with lead generation or tracking.,10,No,Price Product Usability Product Reputation Vendor Reputation,We did not go through a selection process with this software. We began using it when Adobe moved to the subscription model. This changed a lot about how we did business and what we could offer our clients. BC started as an add on service but then quickly moved to an integral part of our overall business model.,Implemented in-house,No,Change management was minimal,The biggest issue was realizing that I was unable to use this platform exclusively. I still have clients that require technology not offered by the BC platform.,10,No,9,No,Publishing to BC through Adobe Dreamweaver or Muse are the main reason I use the platform. This is done very well overall between the different software platforms. Integration with many of the widgets in Muse make the platform very usable for many different situations.,PHP or MySQL implementations are impossible with BC. BC requires that you use their custom database software. This is great but has less customization opportunity.,10Adobe Business Catalyst - the go-to choice for e-commerceAdobe Business Catalyst is a tool that we use for many of our clients. It simplifies the process of getting our clients online and making them look credible. It makes my life easier since I can manage many sites in one place.,The e-commerce module is the strength of Adobe Business Catalyst as I see it. It's easy to set up and establish a secure online store. I like using the "content holder" interface. There are building blocks that simplify the process of adding re-usable content to any page.,Pricing seems inflexible and many times it's what makes my clients turn to other CMS systems. How can I defend spending $40 just because I want to use the BC Apps but have no use for the e-commerce function? I used to have a plethora of templates that I could use as a starting point. They are now gone and I miss them.,6,I cannot say that BC had any impact on our ROI.,WordPress,Content Author / Administrator,10-100 pages,Implemented in-house,7,Yes,9One Login to Rule Them AllWe exclusively use the Business Catalyst platform for all of our web clients. It is an all in one product for hosting, email, email marketing, content management, blogs and ecommerce. Business Catalyst allows our clients to manage all the various system needed to run an successful online business with one login.,Blogs are one of the best ways to generate new content and gain organic rankings with search engines. Business Catalyst's built in blog engine allows users to have their blog resident on their website instead of having to maintain to two sites. This helps to keep the website fresh and builds SEO. Business Catalyst provides a comprehensive Email Marketing module. Users can create and schedule email series. BC also allows for other modules to be placed within the email so that as you update content on your website you are also populating your email newsletter. Although not a feature of Business Catalyst itself, there is a great community of BC partners that support one another. The community shares their knowledge and successes as well as their trials and tribulations. The community happily welcomes new partners without condition or judgement. Through the knowledge shared partners can learn about the platform itself, site building in general, tips on working with clients and how to build their own business. Business Catalyst support is excellent. Being able to chat with support in real time while you are talking a client through a problem is a great asset. The Web Apps module is a powerful feature which allows users to add content to the site while locking in the design. Users simply fill out a form and the information is added to the site perfectly formatted. The ability to replicate sites allows partners to reproduce a successful site thereby reducing build time and increasing productivity and profits.,The learning curve can be steep. There is no access to the server side programming so some functionality needs a work around or cannot be accomplished. It is more expensive for users than many of the other website options.,10,Business Catalyst provides partners and clients a single system to learn and maintain. No need to constantly switch gears to remember who has what CMS which makes support more efficient. Business Catalyst has made it possible to create and launch sites in less time thus increasing profitability. Business Catalyst is a large investment in the beginning about monetarily and in learning the system. It may not affordable to smaller agencies.,WordPress,3,10,Implemented in-house,9,No,10,One client wanted to take their site live on a weekday. I usually take sites live just before or after work hours on Friday in case there is a hiccup so business won't be interrupted. This client also had chosen to host their email with Business Catalyst. BC actually employs a third party for email which partners cannot directly access. Because we had never before taken a site live mid-week we were unaware that the email provider severely limits the number of outgoing emails for the first 24 hours to guard against spammers. Our client's email was pretty much shut down after a couple of hours because he had reached the limit. He was unable to conduct business. I contacted support via online chat, described the problem and within an hour had the email provider increase the limit for the rest of the day. The client was able to continue his work and I looked like a hero. Yay!,8Adobe BC - Get your business online quicklyWe use Adobe Business Catalyst for our own website. We also help other companies get their businesses online using Adobe Business Catalyst.,Get a website online quickly Build small databases quickly Train end-users to use BC quickly Build web galleries quickly,Need to be able to build a relational database inside BC Need to be able to easily reference outside links in BC Cancelling a website isn't always easy,7,Faster website deployment Better organization since we can keep most clients under the same umbrella Adobe brand recognition,WordPress,Joomla!,Developer,10-100 pages,2,2,Real estate websites Charity website Online stores,Manage our own website,Integrating MLS solutions into websites Integrating other 3rd party solutions into our websites,9,Yes,Price Product Features Product Usability Existing Relationship with the Vendor Third-party Reviews,Wouldn't change anything with selection process,Implemented in-house,No,Change management was minimal,Occasional issues creating databases Most issues are client-related,8,Online training Self-taught,9,Easy to use; we provide training to our clients,7,No,There have been times when there was a desperate situation (aren't they all) with clients and support chat has come to the rescue quickly.,Galleries Creating new pages Creating menus,Email campaigns Web apps can be complex depending on various factors,Yes,8,8,9,9,9,9,Billing, invoicing, and reselling,Yes,Better features Better organization,integrating with 3rd party products,Yes,No
Adobe Business Catalyst (Discontinued)
60 Ratings
Score 8.0 out of 101
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Adobe Business Catalyst (Discontinued) Reviews

Adobe Business Catalyst (Discontinued)
60 Ratings
<a href='' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.0 out of 101
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Dan Butler profile photo
February 25, 2016

Adobe Business Catalyst (Discontinued) Review: "Business Catalyst: The Chemistry Between Designer and Client"

Score 9 out of 10
Vetted Review
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I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
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Pauline Kraus profile photo
July 08, 2015

Adobe Business Catalyst (Discontinued) Review: "One Login to Rule Them All"

Score 10 out of 10
Vetted Review
Verified User
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The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Read Pauline Kraus's full review

Feature Scorecard Summary

WYSIWYG email editor (13)
Dynamic content (15)
Ability to test dynamic content (11)
Landing pages (11)
A/B testing (5)
Mobile optimization (13)
Email deliverability (13)
List management (13)
Triggered drip sequences (8)
Lead nurturing (11)
Lead scoring and grading (8)
Data quality management (9)
Automated sales alerts and tasks (10)
Calendaring (10)
Event/webinar marketing (9)
Social sharing and campaigns (7)
Social profile integration (8)
Dashboards (15)
Standard reports (15)
Custom reports (12)
API (11)
Role-based workflow & approvals (14)
Customizability (13)
Integration with (2)

About Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst is an all-in-one cloud-hosted system for building and managing web content and on online store. It has a built-in CRM framework, sales, service, and marketing features including eCommerce and Email Marketing tools. It was acquired by Adobe in 2009, five years after the original developers founded a company. It is a content management solution at minimum, and typical web content management features are present --themes, SEO, an editing interface, document management--, but with the built-in CRM and eCommerce it is targeted at businesses looking to sell online.

The yearly pricing plan for Adobe Business Catalyst starts at $10.99 per month with the narrower webBasics+ pack, which includes content management features and site analytics, as well as a hosted email. The $16.99 per month web marketing pack brings the CRM into the fold, as well as targeted email marketing and the blog. The $34.99 webCommerce pack adds the eCommerce solution, and for $52.99 and $71.99, you can expand access from 3 users to 5 and 10 users, respectively. Paying biyearly takes %5 further off the cost, paying month to month adds 10% to these prices.

Adobe has released an end-of-life announcement for Business Catalyst which can be accessed here. New sites will no longer be available for purchase as of June 2018 and Adobe will stop hosting existing sites on Business Catalyst in March of 2021.

Adobe Business Catalyst (Discontinued) Integrations

Adobe Business Catalyst (Discontinued) Technical Details

Operating Systems: Unspecified
Mobile Application:No