TrustRadius
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management. It also has strong analytics capabilities. It also offers strong integration with enterprise CRM systems.https://media.trustradius.com/product-logos/5r/Hs/WLT1ZQW6D8MC.PNGNeolane ReviewEasily link live offers and variable information. Direct mail and e-mail are more closely intertwined.,UI/UX Interface is very poor; Drop-down menus do not function well, many buttons are unintuitive, lack of quick-save features, cluttered and disorganized menus. When using for e-mail, error messages are extremely vague - it rarely gives enough information to troubleshoot without seeking professional help; loading images is an extremely tedious process; lack of multi-selection load; overall experience is very buggy. No Mac accessibility. Unstable functionality, constant crashes and prompts random error messages that rarely explain the issue. Email development contains too much back-end involvement. Knowing how to write javascript should not be a procedure in the e-mail building process. Implementing simple variable functionality should be done with a click of a button, NOT by writing javascript code manually.,Not sure.,7,6,10,5,E-mail development E-mail deployment. Variable content.,,Vendor implemented Implemented in-house,8,Online training In-person training Self-taught,8,8,No. Training is required due to the outdated UI/UX. On modern day programs, it is much easier to pick up a new software and start learning with minimal training. However, Neolane has to overcome much of its UI/UX capabilities in order to be used with more ease.,10,5,7,7,Our offers and rewards program.
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Adobe Campaign
183 Ratings
Score 7.8 out of 101
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Adobe Campaign Reviews

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Adobe Campaign
183 Ratings
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Score 7.8 out of 101

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Feature Scorecard Summary

WYSIWYG email editor (40)
8.1
Dynamic content (42)
8.4
Ability to test dynamic content (39)
8.3
Landing pages (37)
8.4
A/B testing (40)
8.2
Mobile optimization (37)
7.7
Email deliverability (40)
8.6
List management (42)
8.2
Triggered drip sequences (37)
7.6
Lead nurturing (6)
7.2
Lead scoring and grading (5)
7.3
Data quality management (6)
6.3
Automated sales alerts and tasks (5)
6.0
Calendaring (37)
7.7
Event/webinar marketing (6)
7.4
Social sharing and campaigns (4)
8.0
Social profile integration (4)
7.7
Dashboards (42)
8.1
Standard reports (41)
8.5
Custom reports (40)
7.7
API (33)
7.1
Role-based workflow & approvals (37)
8.1
Customizability (38)
7.6
Integration with Salesforce.com (24)
7.8
Integration with Microsoft Dynamics CRM (18)
7.2
Integration with SugarCRM (6)
6.4

About Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management. It also has strong analytics capabilities. It also offers strong integration with enterprise CRM systems.

Adobe Campaign Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Does not have featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureSegmentation and Audience Targeting tools
Has featureProgram, Activities, & Campaigns Organization
Has featureCross-Channel Orchestration Workflows

Adobe Campaign Integrations

Oracle CRM On Demand, Salesforce.com, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Adobe Campaign Competitors

Adobe Campaign Technical Details

Operating Systems: Unspecified
Mobile Application:No