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Adobe Campaign

Adobe Campaign

Overview

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Dynamic content (92)
    9.5
    95%
  • Standard reports (91)
    8.8
    88%
  • Dashboards (91)
    8.0
    80%
  • List management (92)
    6.3
    63%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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46 people also want pricing

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Product Demos

Adobe Campaign & WeChat Integration Demo - Leadstec

YouTube

Adobe Campaign: Tips and tricks to nail email marketing in 2018

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.9
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.6
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Product Details

What is Adobe Campaign?

With Adobe Campaign rich customer data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile, and offline channels. Adobe Campaign supports central workflow management, personalized email marketing, customer data management, and managed cloud services.

Adobe Campaign Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Segmentation and Audience Targeting tools
  • Supported: Program, Activities, & Campaigns Organization
  • Supported: Cross-Channel Orchestration Workflows

Adobe Campaign Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Oracle Marketing, HCL Unica, and LeadLife are common alternatives for Adobe Campaign.

Reviewers rate Triggered drip sequences highest, with a score of 9.7.

The most common users of Adobe Campaign are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(386)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
September 27, 2013

Neolane Review

Gibum Kang | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Easily link live offers and variable information.
  • Direct mail and e-mail are more closely intertwined.
  • UI/UX Interface is very poor; Drop-down menus do not function well, many buttons are unintuitive, lack of quick-save features, cluttered and disorganized menus.
  • When using for e-mail, error messages are extremely vague - it rarely gives enough information to troubleshoot without seeking professional help; loading images is an extremely tedious process; lack of multi-selection load; overall experience is very buggy.
  • No Mac accessibility.
  • Unstable functionality, constant crashes and prompts random error messages that rarely explain the issue.
  • Email development contains too much back-end involvement. Knowing how to write javascript should not be a procedure in the e-mail building process. Implementing simple variable functionality should be done with a click of a button, NOT by writing javascript code manually.
  • Not sure.
Has many UI flaws.
Neolane must update the UI/UX. It is very outdated.
10
BrandMarketing, Customer Relations Marketing and Advertising.
5
  • E-mail development
  • E-mail deployment.
  • Variable content.
StrongMail (StrongView)
  • Vendor implemented
  • Implemented in-house
N/A
  • Online training
  • In-person training
  • Self-taught
No. Training is required due to the outdated UI/UX. On modern day programs, it is much easier to pick up a new software and start learning with minimal training. However, Neolane has to overcome much of its UI/UX capabilities in order to be used with more ease.
Customer Service has been very helpful.
Too many UI flaws
Aside from frequent error prompts, the program is quite dependable
  • Our offers and rewards program.
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