Adobe Campaign Reviews

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233 Ratings
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Score 8.0 out of 100

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Reviews (1-25 of 61)

Gary Poppe | TrustRadius Reviewer
March 16, 2020

Quality campaigns and maximum IT efficiency.

Score 9 out of 10
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Likelihood to Recommend

For people who are looking for a solid service to implement marketing campaigns and grow their sales Adobe Campaign is the best opportunity to acquire, it has an excellent price for its service, offers a great guarantee and above all it works great for any organization. Its system is very easy to use and in a few days people adapt to its operation, it is a very strategic tool to implement in a business because in a very short time you can appreciate the constant increase in income, which makes it a completely profitable service.
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Anonymous | TrustRadius Reviewer
March 01, 2020

Adobe Campaign Thoughts and Opinions

Score 6 out of 10
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Likelihood to Recommend

Adobe Campaign is well suited for large companies that have massive email marketing needs and need to manage tens of thousands of users, especially if they need to sync those settings with other master person IDs. It is useful for companies that need to send dynamic/personalized emails and need complex workflows for managing their email campaigns. It is less appropriate if you need a very simple and streamlined tool.
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Anonymous | TrustRadius Reviewer
March 04, 2020

A great ROI platform!

Score 7 out of 10
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Likelihood to Recommend

Adobe Campaign was very well suited for setting up and launching our initial cross platform social and email campaigns. It was great across various social platforms from an initial setup perspective. The upkeep was slightly harder as we had to update our contact lists and manage across various platforms on an ongoing basis. The initial launch was much easier than it's ongoing operation and that is why we elected a different platform after about 1.5 years of use.
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Anonymous | TrustRadius Reviewer
February 17, 2020

Excellent & Efficient Multi-Channel Connection

Score 8 out of 10
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Likelihood to Recommend

Adobe Campaign is not a program for beginners, but it is well suited to launch a wide variety of multi-faceted, multi-channel, highly targeted email campaigns successfully. It also works incredibly effectively for social media and other digital marketing professionals as a social media management system. A smaller company may not find this the most suited program for them.
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Anonymous | TrustRadius Reviewer
February 28, 2020

Adobe Campaign Review

Score 6 out of 10
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Likelihood to Recommend

It's great for marketing campaigns (especially because you can take notes and everyone can be on the same page every step of the way!) It's not so great if your team is REALLY big and everyone needs to be trained!
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Richard Perroset | TrustRadius Reviewer
June 27, 2019

Adobe Campaign - Emailing Made Easy!

Score 8 out of 10
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Likelihood to Recommend

The campaign functions that you're looking for are all present but a decent number of them are difficult to find and actually much less practical than you'd imagine. The software is frequently being improved upon and updated on Adobe's end. They are actively updating and adding new features but compared to competitors on the marketplace they're not offering anything significantly better. The reporting features are generally lacking and not enjoyable to use. I would recommend fixing that for future iterations of the platform.
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Jyoti Yadav | TrustRadius Reviewer
October 10, 2019

You Are at the Right Platform!

Score 10 out of 10
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Likelihood to Recommend

1) I find it best for communications via email, SMS, Direct Mail, and Push Notifications.
2) I find it best for Offer Management, providing various offers to customers.
3) Design of campaigns within certain Plans and programs.
4) The monitoring of Adobe Campaign is also possible via Dashboard.
5) It supports multilingual webforms. You can design a single web form to be displayed in multiple languages.
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Adam Farrell | TrustRadius Reviewer
August 03, 2019

Enterprise level of marketing for digital agencies

Score 10 out of 10
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Likelihood to Recommend

Adobe Campaign is a powerful tool for any agency that needs to manage several parallel advertising campaigns. It connects the advertised products with the right set of potential customers and allows direct contact with them. It is quite a complex piece of software, so it will not be exactly suited for companies that do not plan and execute complex multi-channel campaigns.
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Smriti Bansal | TrustRadius Reviewer
July 28, 2019

I love using ACS but want a little more to make my life easier!

Score 8 out of 10
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Likelihood to Recommend

ACS is particularly useful in scenarios where the marketers are in control of creating and executing marketing emails using default features. Not suitable for custom implementations which requires a lot of scripting. Federated data access is not supported.
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Marise Ponnoth | TrustRadius Reviewer
July 15, 2019

Adobe Campaign Review

Score 8 out of 10
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Likelihood to Recommend

It is very well suited for email delivery and tracking within an organization that also helps to pass spam filters to ensure emails get delivered. It is less appropriate to users who have limited knowledge with respect to this software and therefore it has a steep learning curve which can be solved by providing tutorials.
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Martin Palermo | TrustRadius Reviewer
August 08, 2019

Adobe Campaign is the best digital marketing tool, excellent service

Score 9 out of 10
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Likelihood to Recommend

We use it mainly as an email component; we have automated it to send all correspondence outside our departments. It drives a great incentive in all the respective email channels. Adobe Campaign is used as a cluster promoter and is extremely useful; it is an excellent tool.
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Anonymous | TrustRadius Reviewer
November 22, 2019

A Great Email Marketing Solution!

Score 9 out of 10
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Likelihood to Recommend

This tool is well suited if you want something that is easy to implement, train employees on and great analytics for your campaigns. If you're looking for something cheap to only send emails then this might not be the best bet. The implementation team is awesome so don't be scared to take the jump!
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Anonymous | TrustRadius Reviewer
July 29, 2019

Campaign Wins in Customizability

Score 8 out of 10
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Likelihood to Recommend

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
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Anonymous | TrustRadius Reviewer
November 18, 2019

An excellent tool to improve the company's position.

Score 9 out of 10
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Likelihood to Recommend

It's great when you need to use a multi-dimensional orientation to create segments based on virtually any customer profile variable. Use these Adobe Campaign audiences in multi-channel, multi-step programs, or share them with other Adobe Experience Cloud solutions.
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Anonymous | TrustRadius Reviewer
October 31, 2019

Great software for Marketin campaings

Score 9 out of 10
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Likelihood to Recommend

It is one of the best software for triggering marketing campaigns or notifications. For those who want to be assured of reaching their targets is an excellent choice. It has tools for creating campaigns and tools for dealing with statistics, ensuring you know which campaigns were most read or most clicked.
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Anonymous | TrustRadius Reviewer
September 11, 2019

Powerful, yet difficult tool

Score 5 out of 10
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Likelihood to Recommend

Adobe campaign can support some very complicated workflows. It does well with data processing and can integrate (with the correct amount of support) to many other data systems. End-users have a lot of difficulty with the platform. Understanding errors and why they happen is a challenge.
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Anonymous | TrustRadius Reviewer
August 20, 2019

Versatile, expandable, but good for basics too

Score 7 out of 10
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Likelihood to Recommend

If you interact with customers, or potential customers, this is a great way to manage that. There are loads of options for customising the communications you have with them, and to divide different customers or potentials/leads into separate categories for followup. As all new software, it takes some time to use it well enough and get the most out of it.
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Anonymous | TrustRadius Reviewer
November 29, 2019

Campaign management made easy

Score 9 out of 10
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Likelihood to Recommend

I particularly like the fact that it is cloud-based, making implementation a streamlined process. I think it is quite expensive if you have a small or medium-sized business, which could be a hindrance.
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Anonymous | TrustRadius Reviewer
November 25, 2019

Cross-channel campaign

Score 7 out of 10
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Likelihood to Recommend

Adobe Campaign is very appropriate when you have projects with public institutions since we can put the entire City Council in lists and send them information automatically. In very small projects, it is not very useful.
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Anonymous | TrustRadius Reviewer
June 20, 2019

If it's Abode you know it'll be useful!

Score 9 out of 10
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Likelihood to Recommend

Adobe Campaign is excellent for businesses that have access to client emails and details. It may not be as relevant for businesses who do not routinely take down those details or do not have services that include web inquiries or customer service.
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Anonymous | TrustRadius Reviewer
June 19, 2019

An effective and very professional marketing solution

Score 9 out of 10
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Likelihood to Recommend

I think it can be appropriate in large or small companies, where they can afford it, to promote their campaigns or offers with appropriate quality, such as fashion stores, or retail sectors.
Perhaps not the most suitable option for very small companies in which others can use other economic or more simple to use solutions.
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Feature Scorecard Summary

WYSIWYG email editor (53)
8.4
Dynamic content (56)
8.5
Ability to test dynamic content (52)
8.3
Landing pages (48)
8.7
A/B testing (54)
8.7
Mobile optimization (51)
7.6
Email deliverability reporting (54)
8.6
List management (56)
8.2
Triggered drip sequences (50)
7.8
Lead nurturing (6)
7.1
Lead scoring and grading (5)
7.3
Data quality management (6)
6.3
Automated sales alerts and tasks (5)
6.0
Calendaring (50)
7.9
Event/webinar marketing (6)
7.4
Social sharing and campaigns (4)
8.0
Social profile integration (4)
7.7
Dashboards (56)
8.1
Standard reports (55)
8.6
Custom reports (54)
8.0
API (46)
6.9
Role-based workflow & approvals (51)
8.0
Customizability (52)
7.5
Integration with Salesforce.com (34)
7.9
Integration with Microsoft Dynamics CRM (26)
7.1
Integration with SugarCRM (6)
6.5

About Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Adobe Campaign Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Does not have featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureSegmentation and Audience Targeting tools
Has featureProgram, Activities, & Campaigns Organization
Has featureCross-Channel Orchestration Workflows

Adobe Campaign Integrations

Oracle CRM On Demand, Salesforce.com, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Adobe Campaign Competitors

Allocadia, Oracle Eloqua, HCL Unica, LeadLife, Pardot, Aprimo, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Adobe Campaign Technical Details

Operating Systems: Unspecified
Mobile Application:No