Overview
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Comprehensive marketing automation tool
Enhancing Marketing Operations with Adobe Campaign.
A tool to boost sales and marketing of business
A Must Have Campaigning Tool for Sales Department
Streamline email campaigns with Adobe Campaign and convert leads into deals.
Solving for Complex Business Journeys
Excellent Platform For The Simplification Of Digital Marketing
Adobe Campaign is a toy for the big kids.
We considered it for …
Great CRM and email marketing tool for advanced segmentation
Great software for marketing email campaigns
Best Adobe tool to collaborate and handle huge and dynamic data
Adobe Campaign review as beginniner
Easy to use and mass personalisation tool, a must have for all businesses.
A new service that will become a classic
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Dynamic content (92)9.696%
- Standard reports (91)8.888%
- Dashboards (91)8.080%
- List management (92)6.363%
Reviewer Pros & Cons
Pricing
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Adobe Campaign & WeChat Integration Demo - Leadstec
Adobe Campaign: Tips and tricks to nail email marketing in 2018
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.5WYSIWYG email editor(86) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.6Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 9.6Ability to test dynamic content(87) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(84) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.8A/B testing(88) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.5Mobile optimization(86) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8Email deliverability reporting(90) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 6.3List management(92) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(81) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.1Lead nurturing automation(6) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(5) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 6.3Data quality management(6) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6Automated sales alerts and tasks(5) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(86) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.4Event/webinar marketing(6) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8Social sharing and campaigns(4) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.7Social profile integration(4) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(91) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.8Standard reports(91) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.7Custom reports(87) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.8API(79) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.6Role-based workflow & approvals(82) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.5Customizability(85) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.5Integration with Salesforce.com(63) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with Microsoft Dynamics CRM(50) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.5Integration with SugarCRM(6) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Campaign?
Adobe Campaign Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Segmentation and Audience Targeting tools
- Supported: Program, Activities, & Campaigns Organization
- Supported: Cross-Channel Orchestration Workflows
Adobe Campaign Integrations
Adobe Campaign Competitors
Adobe Campaign Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(384)Attribute Ratings
Reviews
(1-4 of 4)- Big transactional data (eCommerce Transactions)
- Data segmentation and aggregation
- Third-party data enrichment
- B2B enterprise nurture marketing with long sales cycles (6 months - 18 months)
- Artificial intellgence
- User Interface
1.) Sending email marketing communications to big email lists (over a million records).
2.) Businesses with short sales cycle - 3 months or less. Businesses that are fast moving and transactional in nature. Examples of companies which may benefit from this platform are financial services, consumer businesses; pure eCommerce websites with direct online sales of fast moving goods and repeat buys.
3.) If you would like to activate email, SMS, direct mail campaign as well as social media like Facebook, Twitter and LinkedIn in one marketing automation platform.
4.) If you have a specialist Adobe Campaign developer/technical resource as an average/ non-technical marketing manager, [they] may struggle to maximise all its features as some programming is needed for data related activities; setting up API connections and building of templatised automated workflow journeys.
Less appropriate:
1.) Longer B2B sales cycle - if it takes more than 6-18 months for a lead to convert into a sale as its lead nurture capabilities where you build content tracks and streams are harder to setup
2.) If you'd like to track your prospect or customer behaviour through cookies on your website. It's not straightforward to setup.
3.) If you like to keep changing your email templates (as the AC email is sometimes not easily rendered on Microsoft Outlook and other email platforms)
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 70%7.0
- Ability to test dynamic content
- 70%7.0
- Landing pages
- 70%7.0
- A/B testing
- 70%7.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 70%7.0
- List management
- 90%9.0
- Triggered drip sequences
- 40%4.0
- Standard reports
- 50%5.0
- API
- 50%5.0
- Role-based workflow & approvals
- 90%9.0
- Customizability
- 90%9.0
- Integration with Salesforce.com
- 70%7.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Saved the three business units we have of huge marketing automation platform costs for three years
- Streamlined and centralised our marketing automation operations
- The downside is that due to the varying nature of businesses and sales cycles of the three business units of the enterprise I worked for, it became hard to tweak one platform into 3 varying, different needs and so many different business models and scenarios.
Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
You need to have a person with a strong marketing technology background to fully drive and maximise its capabilities. That person will largely drive the productivity and efficiency of this tool in the same way that a fast racing car is dependent on its driver and the rest of the mechanics that ensure that it performs at its peak levels.
If the marketing leader cannot articulate its business needs from a technology innovation requirements perspective, then they may get frustrated with the tool.
In the three years that I have managed it, the methodology (e.g. user enablement, technical support and digital innovation) that I implemented to use this tool helped the enterprise meet the company's business requirements.
Any enterprise organisation should be ready to invest MORE money on digital transformation initiatives to customise AC according to meet its business needs.
A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
Powerful, yet difficult tool
- Powerful tool that supports high levels of customization
- Sending emails
- Complicated workflows
- Have had a lot of support issues.
- Not easy to use. The interface is very difficult.
- Requires a full time front end developer to get the most out of it.
- Dynamic content
- 70%7.0
- Ability to test dynamic content
- 60%6.0
- Landing pages
- 30%3.0
- A/B testing
- 90%9.0
- Mobile optimization
- N/AN/A
- Email deliverability reporting
- 70%7.0
- List management
- 70%7.0
- Triggered drip sequences
- 60%6.0
- Calendaring
- 20%2.0
- Dashboards
- 50%5.0
- Standard reports
- 50%5.0
- Custom reports
- 30%3.0
- API
- N/AN/A
- Role-based workflow & approvals
- 20%2.0
- Customizability
- 100%10.0
- Integration with Salesforce.com
- 70%7.0
- Integration with Microsoft Dynamics CRM
- 70%7.0
Global Marketing
Priority 1 issues do get looked at immediately.
Neolane a great product in the right hands
- Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
- Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
- Analytics: Neolane provides a vast amount of data
- User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
- Debugging: the information given is not always enough and contact with Neolane support needs to be made
- Resource management: the software in general (the client and the server side) are a tad resource heavy
- We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
- Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
- Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.
Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Business sending emails to our client databases for advertisers, retargetting and making the most of the campaigns ran.
Technical staff provides the support to our agents
2 operational support agents, they mainly take care of the back-end - server updates, interaction with the database on a deeper level and providing assistance with "work flows" within Neolane, the things that sales people feel is too technical.
And we have 1 internal consultant, who provides feedback on campaigns (code correction) and can help with technical difficulties encountered. in relation to the Client software (GUI)
- Email
- Sms
- Social
- Able to link all distribution channels together
- Re-targeting on a very precise level
I can't say that they seem to be very interested or involved in trying to make the product work best for us.
They do what needs to be done, and they do it well - but not really going the extra mile.
Neolane Review
- Easily link live offers and variable information.
- Direct mail and e-mail are more closely intertwined.
- UI/UX Interface is very poor; Drop-down menus do not function well, many buttons are unintuitive, lack of quick-save features, cluttered and disorganized menus.
- When using for e-mail, error messages are extremely vague - it rarely gives enough information to troubleshoot without seeking professional help; loading images is an extremely tedious process; lack of multi-selection load; overall experience is very buggy.
- No Mac accessibility.
- Unstable functionality, constant crashes and prompts random error messages that rarely explain the issue.
- Email development contains too much back-end involvement. Knowing how to write javascript should not be a procedure in the e-mail building process. Implementing simple variable functionality should be done with a click of a button, NOT by writing javascript code manually.
- Not sure.
- E-mail development
- E-mail deployment.
- Variable content.
- Vendor implemented
- Implemented in-house
- Online training
- In-person training
- Self-taught
- Our offers and rewards program.