Skip to main content
TrustRadius
Adobe Campaign

Adobe Campaign

Overview

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Dynamic content (92)
    9.5
    95%
  • Standard reports (91)
    8.8
    88%
  • Dashboards (91)
    8.0
    80%
  • List management (92)
    6.3
    63%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

46 people also want pricing

Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses…

Return to navigation

Product Demos

Adobe Campaign & WeChat Integration Demo - Leadstec

YouTube

Adobe Campaign: Tips and tricks to nail email marketing in 2018

YouTube
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.9
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.6
Return to navigation

Product Details

What is Adobe Campaign?

With Adobe Campaign rich customer data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile, and offline channels. Adobe Campaign supports central workflow management, personalized email marketing, customer data management, and managed cloud services.

Adobe Campaign Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Segmentation and Audience Targeting tools
  • Supported: Program, Activities, & Campaigns Organization
  • Supported: Cross-Channel Orchestration Workflows

Adobe Campaign Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Oracle Marketing, HCL Unica, and LeadLife are common alternatives for Adobe Campaign.

Reviewers rate Triggered drip sequences highest, with a score of 9.7.

The most common users of Adobe Campaign are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(386)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Imranul Mazumder | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our company works on four verticals: Risk, Assurance, Standards, and Property. Adobe Campaign is used in the three portfolios for end-to-end campaigns for creating awareness, demand generation, contact acquisition, and retention. We are using it as an email marketing tool on a daily basis and recently started using the SMS feature to reach out to more probable customers. Most of our marketing managers are from a non-tech background and the way Adobe Campaign works fills the tech gap.
  • Workflow interface is excellent. Complex SQL queries are seamlessly executed by non-technical users.
  • Audience targeting based on business parametres. Email tracking and delivery performance measurement.
  • 3rd party integrations via external accounts.
  • Database access and extension capability.
  • End to end campaign management.
  • Steep learning curve. Meager learning materials. Very difficult for the first time users.
  • Helpful support but response time can be improved. The slack channel is present for other Adobe products but not available for adobe campaign.
  • Bugs fixes need to be done(e.g, SMS bugs prior to v7).
  • Absence of in-house inbox/email rendering to check the UI rendered for different email clients.
Excellent marketing automation tool for cross channel seamless, automated and personalized marketing campaigns. Great for crafting flawless user journeys and targetting audience based on certain parameters. Good for building deliveries, forms, landing pages in one place and checking the KPI. When marketing managers need to create complex workflows/queries without requiring SQL knowledge, this tool is very helpful.
Email & Online Marketing (9)
86.66666666666666%
8.7
WYSIWYG email editor
10%
1.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
90%
9.0
A/B testing
90%
9.0
Mobile optimization
90%
9.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management
N/A
N/A
Campaign Management (1)
100%
10.0
Calendaring
100%
10.0
Social Media Marketing
N/A
N/A
Reporting & Analytics (3)
86.66666666666666%
8.7
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
80%
8.0
Platform & Infrastructure (5)
86%
8.6
API
30%
3.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
100%
10.0
Adobe Campaign is much more powerful than Mailchimp in all aspects.
No
Because our company has in-house Adobe Campaign admins.
Mostly a standard response comes quickly based on ticket priority. Sometimes a ticket gets ignored and it requires us to involve CSM to speed up the process.
There is one particular support person I was working with and I mentioned to her about the other-ticket ignored status. She took it up and provided me the solution even though she was not assigned to the ticket. She is very responsive and quite knowledgable as she provides accurate solutions which are hard to get from some of the other support staffs.
Score 5 out of 10
Vetted Review
Verified User
Neolane is being used to send our paid advertisement emails and our own email campaigns. It is in use by our marketing team and our business teams. We switched from Experian, to Neolane due to the better re-targeting ability that Neolane offered us, and a better integration with our own and partner databases
  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.

That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.

That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.

Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
9
Marketing, they work on keeping our customers, and use Neolane to that effect reminding people to get back to our site, special promotions and the like
Business sending emails to our client databases for advertisers, retargetting and making the most of the campaigns ran.
Technical staff provides the support to our agents
4
1 system architect, server management and providing assistance to the operational support when needed.

2 operational support agents, they mainly take care of the back-end - server updates, interaction with the database on a deeper level and providing assistance with "work flows" within Neolane, the things that sales people feel is too technical.

And we have 1 internal consultant, who provides feedback on campaigns (code correction) and can help with technical difficulties encountered. in relation to the Client software (GUI)
  • Email
  • Sms
  • Social
  • Able to link all distribution channels together
  • Re-targeting on a very precise level
Change management was minimal
Yes
I would say that generally the knowledge of the support team we work with is good, great even.
I can't say that they seem to be very interested or involved in trying to make the product work best for us.
They do what needs to be done, and they do it well - but not really going the extra mile.

Yes
Reported many bugs, sometimes they were in our deployment sometimes they were in the software (client side) and at other times they were in the server. Generally speaking the ones in our deployment were resolved rather quickly (except for one perky one they could not get resolved - quite critical as well). The ones in the client side, we usually get the answer to update to the latest version because that one always resolves every bug that you might have.... and if it doesn't well the next version will, so not really useful or satisfying on that level. The server part is a bit like the client software, except for the fact that it's a pain in the ass to update to major new version.
Return to navigation