Adobe Campaign Reviews

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314 Ratings
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Score 8.2 out of 100

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Reviews (1-1 of 1)

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September 27, 2013
Gibum Kang | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
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Reliability and Availability

7
Aside from frequent error prompts, the program is quite dependable
Read Gibum Kang's full review

Feature Scorecard Summary

WYSIWYG email editor (82)
8.2
Dynamic content (86)
8.9
Ability to test dynamic content (82)
7.6
Landing pages (78)
8.4
A/B testing (84)
8.4
Mobile optimization (80)
8.8
Email deliverability reporting (92)
9.1
List management (86)
8.5
Triggered drip sequences (79)
7.9
Lead nurturing (6)
7.1
Lead scoring and grading (5)
7.3
Data quality management (6)
6.3
Automated sales alerts and tasks (5)
6.0
Calendaring (79)
8.2
Event/webinar marketing (6)
7.4
Social sharing and campaigns (4)
8.0
Social profile integration (4)
7.7
Dashboards (85)
8.5
Standard reports (85)
8.7
Custom reports (83)
8.2
API (75)
8.1
Role-based workflow & approvals (79)
8.9
Customizability (81)
8.9
Integration with Salesforce.com (61)
8.4
Integration with Microsoft Dynamics CRM (51)
8.2
Integration with SugarCRM (6)
6.5

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Adobe Campaign Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Campaign Management Features

Has featureCalendaring

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Additional Features
Has featureSegmentation and Audience Targeting tools
Has featureProgram, Activities, & Campaigns Organization
Has featureCross-Channel Orchestration Workflows

Adobe Campaign Integrations

Oracle CRM On Demand, Salesforce.com, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Adobe Campaign Competitors

Allocadia, Oracle CX Marketing (formerly Oracle Marketing Cloud), HCL Unica, LeadLife, Pardot, Aprimo, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Adobe Campaign Technical Details

Operating Systems: Unspecified
Mobile Application:No

Frequently Asked Questions

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

What is Adobe Campaign's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 9.1.

Who uses Adobe Campaign?

The most common users of Adobe Campaign are from Enterprises and the Marketing & Advertising industry.