Overview
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Adobe Campaign & WeChat Integration Demo - Leadstec
YouTube
Adobe Campaign: Tips and tricks to nail email marketing in 2018
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Campaign?
With Adobe Campaign rich customer
data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile,
and offline channels. Adobe Campaign supports central workflow management,
personalized email marketing, customer data management, and managed cloud
services.
Adobe Campaign Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Segmentation and Audience Targeting tools
- Supported: Program, Activities, & Campaigns Organization
- Supported: Cross-Channel Orchestration Workflows
Adobe Campaign Integrations
Adobe Campaign Competitors
Adobe Campaign Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Security |
Frequently Asked Questions
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Reviewers rate Customizability highest, with a score of 9.
The most common users of Adobe Campaign are from Enterprises (1,001+ employees).
Comparisons
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Reviews From Top Reviewers
(1-5 of 94)
Rating: 5 out of 10
January 20, 2025
Vetted Review
Verified User
2 years of experience
we develop solutions using Adobe Campaign to help businesses with their marketing communications to end users. this can involve ETL, 3rd party integrations, email, sms, push, web applications, consent management, GDPR management, advanced campaign workflow builds, custom solutions etc.
Comprehensive marketing automation tool
Rating: 10 out of 10
August 02, 2023
GG
Vetted Review
Verified User
6 years of experience
Personally I have been using and working on Adobe Campaign from last 5 years and it's the best tool in the market it terms of its ability to send emails , SMS , Push Notification and What's App Integration.Now with the New Adobe Campaign V8 and it's architecture it had ability to reach 1 billion+ audience.Also with the upcoming new UI/UX it's even more easy for marketers to use and customise the campaign.
A tool to boost sales and marketing of business
Rating: 8 out of 10
June 19, 2023
AK
Vetted Review
Verified User
3 years of experience
Adobe Campaign is a great platform that helps us to mainly automate most of our tasks related to marketing campaign management, whose examples are sending and receiving mails, managing social media pages and their posts, and also it helps us in tracking all the results. These all effective tools save a lot of time for our business and also help in improving the quality of our overall marketing campaigns.
Enhancing Marketing Operations with Adobe Campaign.
Rating: 9 out of 10
July 18, 2023
Vetted Review
Verified User
3 years of experience
At Dfox Tech, Adobe Campaign has been a game-changer in solving critical business problems and improving our marketing capabilities. With its automated campaign workflows, cross-channel orchestration, audience segmentation, and integration with Adobe Experience Cloud, we had transformed our marketing operations. It has enabled us to deliver targeted and personalized campaigns, enhance customer experiences, and achieve better results. Adobe Campaign is now an indispensable tool in our marketing toolkit, driving us towards marketing excellence.
Adobe Campaign - Power your campaigns and leverage and learn from the data
Rating: 9 out of 10
September 14, 2023
Vetted Review
Verified User
1 year of experience
Adobe Campaign is a total game changer. It allows the organization to send personalized emails and messages that our customers are engaging even more with than before. Before, organizing our customers into different groups via more basic software and apps was difficult but now it is easy. Also, it pairs nicely and inteagrates well with other adbobe tools we are using. We can now see how our email sends are doing, and change up our strategy if it is needed. We're even testing out text messages with different groups to see responses. all in all it is very helpful tool