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Adobe Campaign

Adobe Campaign
Formerly Neolane

Overview

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Product Demos

Adobe Campaign & WeChat Integration Demo - Leadstec

YouTube

Adobe Campaign: Tips and tricks to nail email marketing in 2018

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

3.8
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.7
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.3
Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.9
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

5.5
Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

5.9
Avg 7.4
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Product Details

What is Adobe Campaign?

With Adobe Campaign rich customer data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile, and offline channels. Adobe Campaign supports central workflow management, personalized email marketing, customer data management, and managed cloud services.

Adobe Campaign Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Segmentation and Audience Targeting tools
  • Supported: Program, Activities, & Campaigns Organization
  • Supported: Cross-Channel Orchestration Workflows

Adobe Campaign Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Security

Frequently Asked Questions

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Oracle Marketing, HCL Unica, and LeadLife are common alternatives for Adobe Campaign.

Reviewers rate Customizability highest, with a score of 9.

The most common users of Adobe Campaign are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 94)

Adobe Campaign review

Rating: 5 out of 10
January 20, 2025
Vetted Review
Verified User
Adobe Campaign
2 years of experience
we develop solutions using Adobe Campaign to help businesses with their marketing communications to end users. this can involve ETL, 3rd party integrations, email, sms, push, web applications, consent management, GDPR management, advanced campaign workflow builds, custom solutions etc.

Comprehensive marketing automation tool

Rating: 10 out of 10
August 02, 2023
GG
Vetted Review
Verified User
Adobe Campaign
6 years of experience
Personally I have been using and working on Adobe Campaign from last 5 years and it's the best tool in the market it terms of its ability to send emails , SMS , Push Notification and What's App Integration.Now with the New Adobe Campaign V8 and it's architecture it had ability to reach 1 billion+ audience.Also with the upcoming new UI/UX it's even more easy for marketers to use and customise the campaign.

A tool to boost sales and marketing of business

Rating: 8 out of 10
June 19, 2023
AK
Vetted Review
Verified User
Adobe Campaign
3 years of experience
Adobe Campaign is a great platform that helps us to mainly automate most of our tasks related to marketing campaign management, whose examples are sending and receiving mails, managing social media pages and their posts, and also it helps us in tracking all the results. These all effective tools save a lot of time for our business and also help in improving the quality of our overall marketing campaigns.

Enhancing Marketing Operations with Adobe Campaign.

Rating: 9 out of 10
July 18, 2023
Vetted Review
Verified User
Adobe Campaign
3 years of experience
At Dfox Tech, Adobe Campaign has been a game-changer in solving critical business problems and improving our marketing capabilities. With its automated campaign workflows, cross-channel orchestration, audience segmentation, and integration with Adobe Experience Cloud, we had transformed our marketing operations. It has enabled us to deliver targeted and personalized campaigns, enhance customer experiences, and achieve better results. Adobe Campaign is now an indispensable tool in our marketing toolkit, driving us towards marketing excellence.

Adobe Campaign - Power your campaigns and leverage and learn from the data

Rating: 9 out of 10
September 14, 2023
Vetted Review
Verified User
Adobe Campaign
1 year of experience
Adobe Campaign is a total game changer. It allows the organization to send personalized emails and messages that our customers are engaging even more with than before. Before, organizing our customers into different groups via more basic software and apps was difficult but now it is easy. Also, it pairs nicely and inteagrates well with other adbobe tools we are using. We can now see how our email sends are doing, and change up our strategy if it is needed. We're even testing out text messages with different groups to see responses. all in all it is very helpful tool
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